INTRODUCTION
Holga medium format cameras have a near
fanatical following of photographers, teach-
ers, and enthusiasts. But for those not famil-
iar with the camera and its unique abilities,
a Holga is largely an enigma. This does not
dissuade people from buying the camera. In
fact, the Holga mystique draws people to it.
In the following pages we will lift the veil
that shrouds the camera and give you spe-
cial insight into the Holga. We will explore
the camera’s inner workings, show you how
to use it, and discuss that special photo-
graphic “sensibility” the Holga offers to its user.
HOLGA SENSIBILITY
A Holga is a study in imperfection, and to use it is an exercise in breaking free
from dependence on technology, precision, and “uber-sharpness.” The slight
softness of images, uncontrollable vignetting and peculiar light leaks create a
partnership between you and the Holga. These “flaws” accompanied by your
creative choices result in a quasi-serendipitous art.
A Holga stretches our visual perception. Using a Holga adds a facet to the way
we see the world. We notice more things and thus we evaluate their status.
A Holga is a rule breaker. To use a Holga is to utterly change the terms of ref-
erence most people use to interpret photography.
SUMMARY OF FEATURES
HOLGA 120S HOLGA 120SF
Format: Medium (120 film) Format: Medium (120 film)
Film Format: 6x4.5cm & 6x6cm Film Format: 6x4.5cm & 6x6cm
Construction: all plastic Construction: all plastic
Lens: Plastic 60mm f/8 Lens: Plastic 60mm f/8
Shutter: 1/100 sec. Shutter: 1/100 sec.
(metal spring activated mechanism) (metal spring activated mechanism)
Aperture Range: 2 settings, f/8 & f/11 Aperture Range: 2 settings, f/8 & f/11
Frame: 6x4.5cm or 6x6cm Frame: 6x4.5cm or 6x6cm
Depth of field: 3 feet to infinity Depth of field: 3 feet to infinity
Weight: 4 ounces Weight: 5 ounces
Flash: hot shoe Flash: built-in flash
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“Lemonade” by Kristina Loughery
HOLGA HISTORY
Holga’s history is the thing of myth and legend. Some say that the camera is
made by the same people who brought us the Diana (a popular all-plastic cam-
era manufactured in the early 1960’s.) Others say the Holga was designed
specifically to fill the gap left by the Diana’s departure.
The truth is something very different. Holga is not related to Diana, and the
Holga was not designed with the Diana in mind. In fact, the people who manu-
facture the Holga were not even familiar with the Diana or its substantial fol-
lowing.
Designed and engineered in a factory in China, the Holga was initially intro-
duced to China in 1982 as an inexpensive camera using the most popular film
format in the country at that time, 120 size film. China was just beginning to
open its doors to the world and photography was skyrocketing in popularity.
Unfortunately for the Holga, no one could have predicted the quick and over-
whelming dominance that 35mm film would have on the Chinese market and
after only a few short years the Holga was overrun by its 35mm competitors.
But by then, word of a special, all-plastic camera called the Holga had spread
to the West and its popularity was growing. Since then, over a quarter of a mil-
lion cameras have been sold in 20 different countries with almost no change in
it’s original design. Then in 2000, the original Holga 120S was joined by the
120SF version which featured a built-in flash.
What’s in a name? Quite a lot it seems, because everyone is wondering where
the name “Holga” came from. The answer is related to the Holga’s oriental her-
itage. The name is derived from the Cantonese term ho gwong, which means
“very bright.” A nip and a tuck and a western twist and you get the European
name: “Holga.”
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Holga 120SF
Holga 120S