Land Cameras SX-70 User manual

3
CONTENTS
Opening &Closing.
Partsof the Camera
Holding.
Viewing
...... .. . .. ...
4
6
8
9
Focusing ................. .. .. 10
Loading & Unloading. .
.. 14
Shooting. .
........... 16
Daylight
Pictures. .. 18
Flash Pictures. .
.. 20
Lighten/Darken control. .. 23
Close·ups.
Time exposures
.24
.... 25
Troubleshooting
.............. 26
Care of Your SX-70 System
..... 32
Our Service Policies
........... 33
Warranty.
............. 35
Polaroid Service Centers ...... 36
This booklet tells how
to take the
best pictures with your Polaroid
SX-70 Land camera. Your camera
may look slightly different from
the one in this booklet, but it works
exactly the same. All the informa-
tion here appliesto your came
ra.
If you ever need more information
abouttaking pictures, call
us, free.
Our Customer Service represen-
tatives are glad to help.
We can be
reached on weekdays from 8 a.m.
to 5 p.m., your time. From any-
where in the continental U
.S.A.
except Massachusetts, call this
number, toll-free:
800-225-1384
From Massachusetts and any-
where in Canada, call collect:
[phone]
For your convenience, these
phone numbers are
on your
camera, under the lens when
the
film door is open.

OPENING
Hold the camera in the
palm of your left hand.
Lift the small end of the
viewfinder cap, and pull it
straight up
..
...until the cover support
(A) locks. 4 5
& CL OS I NG
Push the cover support toward
the rear of the camera.
Press down
on t he viewfinder
cap slowly but firmly
..
... until both sides of the
camera latch.

PART S OF THE CAM ER A
Viewfinder
Shutter
Film
~~_"""_on+· _-./
Rollers-- ---- -'
Film door (shown open)--
Picture exit slot
Focus wheel Lighten/Darken
control
(under front edge)
_____ ---.J
Electric eye
Distance sca le
Lens (4 elemen
t, 116 mm, fiB) 6 7
Each SX-70 film pack provides ten
3% x3 V. inch pictures. Each pack
contains aflat battery
to supply
power for pictures made with that
pack. Only Polaroid SX-70 Land
film can be u se d in your camera.
For flash pictures,use a
Fla shBar
like the one pictured here. It has
five bulbs
on ea ch si de.
The threaded socket in the bottom
of your camera isa
trip od mount
that fits any regular tripod. The
picture counter
on the rear of the
camera is blank when the came
ra
is empty, and sets to 10 whena
pack
is inserted and the film door
is closed. After you take a picture,
the counter shows how manyare
left in the pack. After 10 pictu
res,
the counter st opsat 0 and the
camera won't let
yo u waste a
flashbulb. If you should reinsert a
partly u
sed or empty pack, the
counter will
re se t to 10.
The neckstrap that comes with
your camera attaches as shown.
Its length may
be adjusted for
maximum co
mfort and mo ve ment.

HOLDING
Hold the camera in your left
hand,
thumb and fingers behind
the hinge
(A).
Your fingers should not block the
exit slot (B) where the picture
comes out
of the camera, and
your
thumb should not touch the
bellows
(C) where any pressure
might interfere with movement
of the mechanism inside the
camera.
Hold your right hand like this,
t
humb and index finger extended,
other fingers curled tightly into
the palm of your hand.
Put your
thumb behind the shut-
ter, withouttouching the
be llows
(C), and put your index finger on
t
he focus wheel, as shown. 8 9
V IE W IN G
Hold the camera so your eye
is about an inch from the
viewfinder, and look through
the center of the eyepiece.
You should see a square black
frame around the scene.
If you don't
see all four corners
of the frame, move the camera
slightly until you
do.
The SX-70 viewfinder shows
you what you will get in the
finished picture,
so you can
frame your subject justthe
way you want it in your picture.
The splitcircle you
see in the
viewfinder
is a focusing aid,
which
is explained on page 12.

FOCUSING
The key to good SX-70 pictures is careful focusing. Spend afew minutes
now learning what it means and how you do it. The care with which you
focus makes the difference between taking consistently beautiful pic-
tures and disappointingones.
Focusing means adjustingthe
lens of the came
ra to get the
sharpest, clearest image of your
subject in the viewfinder.
You do
it by rolling the focus wheel- just
as you might focus with a pair
of binoculars.
There are two ways to focus:
• U
se the whole image.
• Use the split circle in the lower
centerof the viewfinder.
Both methods are described and
illustrated
on the following pages.
ACCURATE FOCUSING IS ESPECIALLY IMPO RTAN T FOR FL ASH
In addition to se tting the camera for sharp focus, focusing also
influences exposure for flash pictures.
The camera automatically sets the right flash exposure when you
accurately focus
on subjects from lOV, inchesto about 20 feet from
the camera. Although the camera can
to lerate minor errors in focusing
and still produce a properly exposed flash picture, it
is best to be sure
you have focused acc
ur ately.
10
HOW YOU FOCUS WITH
THE
WHOLE IMAGE
Look at your subjectthrough the
viewfinder.
Pay no attention to
the splitcircle when you focus
with the whole image.
Roll the focus wheel all the
way
in one direction, th en all the way
in the other. Notice that the
image changes from fuzzy (top
picture) to sharp (bottom pic-
ture) and back to fuzz
y.
Return thewheel tothe point at
which the subject began to look
sharp and clear. Now roll it just
a
bit in each direction until you
are sure thatthe most important
part
of your subject is just as
sharp and clear as you can make
it (bottom picture).
As you focus, concentrate on the
partof your subjectthat you want
sharpest in your picture. For pic-
tur es of people, that wi ll usually
be the face.
Focusing
is like tuninga radio for
best reception. Turn slightly past
the perfect setting once or twice
to
be s ur eyou have found it.
11

HOW THE SPLIT CIRCLE
HELPS YOU FOCUS
The split circle is most helpful
in
dim light and for flash pictures.
Look through the viewfinder and
place the splitcircle over a verti-
cal line
on your subject. It could
be a necktie, a scarf, a lapel, a
piece of jewelry, the front seam
of a shirt ora dress or,
as shown,
the line between a light and dark
area. Choose a line which is the
same distance from you
as the
point you want sharpest in your
picture,
not behind it or in front
of it _
When the line
is broken ES;i, your
subjectwill
be out-of-focus.
Rotate the focus wheel
unWo· the
line becomes continuous .
Now your subject will
be in ocus.
The split circle helps you to
focus, notto frame or to view. It
is
placed low in the viewfinder so it
will not interfere with viewing.
This means you may have to
reframe your picture afteryou
focus. When you reframe, do not
change your distancefrom the
subject; simply pointthe camera
slightly up, down,or to one side,
until you
see in the viewfinder
exactly what you want in the
picture. 1 ?
TH E DIS T ANCE SCALE
The distance scale around the lens can be used in two ways..After
focusing, you can compare the distance scale setting shown opposite the
line (A) with the actual camera-to-subject distance to
be sure you have
focused accurately.
Or, it can be used to set camera focus when the lighting
is too dim to
accurately focus through the viewfinder.
To do this,estimate the camera-
to-subject distanceand then rotate the focus wheel until the distance
scale is set
to thatdistance.
In the picture at right, the lens
is set to 5 feet.
SHARPNESS -
FROM NEAR
TO FAR-IN SUNLIGHT
On bright, sunnydays, if you focus the camera on an objectabout
15 feet away (or set the distance scale
to the 15 foot mark),everything
from about 8 feet to the mostdistant scene will be sharp in the
finished picture.
With the camera set this
way, the image you see in the viewfinder will
not show the wide range of sharpness that the finished picture will
have.
Do not attempt to use this technique on overcast days, in dim light
or with flash.
13

LOADING & UNL OAD ING
Pu sh down on the yell ow ba r to
open the film door, which should
open by itself. Never force the
door open.
Insert a film pack, holding it by
the
si d es, as shown.
Do not hold it as shown in this
picture. By squeezingtoo hard,
you could damage the film.
14
Push the pack in all the way, until
a narrow strip
(A) along the end
of the pack snaps open.
Close the
film door, keeping your
fingers away from the exit slo
t.
The camera will make a so und
and
the film cover will co me ou t.
Remove itand save it to order
copies of your favorite SX-70
picture s.
Ifthe film cover does not come
out, see page 30.
To remove a film pack: Open the
film door. Remove the pack by
pulling on the yellow tab .
15

SH OO T ING
When you have focused, frame
your subjectcarefully in the
viewfinder.
Hold the camera steady and
gently press the shutter button.
Hold
the button in...
...
until the picture comes out of
the exit slot, and all camera
sounds stop.
Remove and handle the picture
by its wide border. Watch it
develop
by itself.
Do not bend, squeeze or cut
the picture.
If ever the camera does not
eject the picture, see page 30.
CAMERA OR SUBJEC T
MOVEME NT
In dim lightor when using flash,
you
might get a blurred picture if
either the camera or the subject
moves during the exposure.
(Neither you noryour subject
should move after hearing the
first
"click ",which occurs before
the camera actually takes the
pictur
e.)
To assure sharp and clear
pictures under all conditions,
avoid these:
CAMERA MOVEMENT (top)
Hold the camera steady from the
moment you press the shutter
button until the picture comes
outof the camera.
SUBJECT MOVEMENT (center)
Generally,ask your subject to
hold still until the picture comes
out of the camera. The subject
should not move after hearing
the first "click".
CLOSED EYES (bottom)
With flash, t
he firing of a flash-
bu lb follows a fracti on of a second
after the first
"click" of the cam-
era. Some subjects tend to antic-
ipate the flash, and blink their
eyes when they hear the "
click ".
The result is that their eyes are
closed at the
moment the picture
is taken. Ask your subject to try
not to blink until afterthe flash
has fired.
16 17

DAYLIGHT PICTURES
THE ELECTRIC EYE
Expo sure for daylight pictures is
controlled by an electric
eye that
automatically sets the lens open-
ing and shutter speed according
to the light conditions it "sees"
in the scene.
LIGHTING
Two lighting rules to remember
for daylight pictures:
• Try to have the lightfal
lon the
subject from behind
you, or
from the side.
• Try to take pictures where the
lighting
on the scene is even -
about
as bright on the back-
ground
as on the subject.
Excellent lighti
ng conditions for
outdoor pictures of people are
found
on bright, hazy days, or
when a cloud covers the sun.
Another good light is bright open
shade-for example, next to a
buildingon a sunny day with
nothing overhead to block the
lightfrom the
sky.
DAYLIGHT PICTURE HINTS
Move
in close (far right picture)
and keep the background simple ;
make your subjectthe main
point of interest.
Ifthe background is a large part
of the picture, and the light on
the background is brighterthan
the lighton the subject (left
picture),the electric
eye will set
the correct exposure for the
background. Then the subject
will
be too dark. Move in close to
your subject (right picture)
so the
background light
wi ll have little
effect
on the exposure setting.
If the background
is a large part
of the picture, and the back-
ground
is much darkerthan the
subject (left picture), the electric
eye will set the correct exposure
for the background. The subject
will
be too light. This time,
move
in cl ose (right picture) to
make your subject
da rker. 18

FLASH PI CTURES
As a general rule, you should use
flash indoors.
You can take flash
pictures of subjects from
lO V2 in.
up
to about 20 ft. from the camera.
Insert the FlashBar array into the
socket,pushing it in firmly.
When all 5 bulbs
on one side have
been fired, the camera will not let
you take another picture until you
remove the FlashBar and turn it
around for 5 more flashes. This
feature prevents you from wasting
film. When all the bulbs have
been fired, the camera will again
stop operating until you remove
the used FlashBar.
Flash
is generally not recom-
mended for outdoor daylight
pictures.
When taking flash pictures of
subjects near the camera (3 ft.
or less),ask them to
turn the
head and eyes slightly away from
the flas
h. This will avoid possible
eye discomfort from the bright
light of the flashbulb and will
generally give a better picture.
Flash should not be used for
ultra-close-
up pictures of faces.
Flash pictures should not be
taken where the atmosphere
contains gases or dust that may
be ignited
by a spark.
Fou r points to remember when
using flash:
1. FOCUS CAREFULLY
Remember that, in addition to
settingthe camera for sharp pic-
ture
s, fo cusing also influences
exposure for flash pictures
(see page 10)
20
2. WATCH THE BACKGROUND
Place your subject close to a
colorful background, if you can
(top left picture). Color adds
interest
to the picture; havingthe
background near the subject will
assure that it
wi ll be we ll li t.
An exception (top right picture):
Fair-haired people, objects with
bright outlines, etc., can look
effective against a dark (or dis-
tant) background.
3. ARRANGE GROUPS
All the persons in a group should
be at aboutthe same distance
from the camera, to assure they
wi ll all be lit evenly by the flash
(lower right picture). When they
are at different distances (lower
left picture), only the person for
whom the camera
was focused
will be correctly exposed. The
others will be too light or too dark.

\
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/
\ /
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/
/
/
/
)
4. AVO ID FL AS H R EF LECTIONS
If you aim the camera directly at
a reflective surface- a mirror,
shiny wall, window, photograph,
or painting-your picture
wi ll be
spoiled
by a reflection of the
flash, a
"hot spot." You can avoid
th
is problem by standing to one
side of your subject and shooting
from
an angle rather than head-on.
The same principle applies to
people
wea ring glasses. Ask
t
he m to turn slightly away from
the camera.
I
I
I
I
I
!#
/
/
/
/
/
/
/
TH E LI G HTE N/DARK EN
CONTRO L
Fo r most pictures, leave the
Lighten/
Da rken cont r ol at the
normal position. However,
if your
main subject is too lightor too
dark in adaylight picture, you
can use the L/D control to adjust
the exposure
fo r another pict ur e
in the same location, in the
sa me
lighting.
Fo r a small change,tu rn it one
mark (shown at right
); for a
greater change, move it t
wo
marks or mor e.
The control automatically returns
to the normal positi
on when the
camera is closed.
The LID control generally should
not be used to correct flash
exposure. If aflash picture
is too
lightor too dark, checkto
be su re
you have focused accurately.
T AK ING PIC TURE S IN HOT
AN D C OLD WEA THE R
When it is hot, keep yo ur camera,
film and developing pictures
away from hot "baking" condi-
tions like direct sunlight, hot
surfaces,and the glove or luggage
compartments of a car.
When it
is cold, keep your camera
and
film warm. Pu t each develop-
ing picture i
mm ediately into a
warm pocket for at least thr
ee
minutes.
For the most
up -ta-date informa-
tion,s
ee the back of yo ur SX -70
film
box.
23
NORMAL
LI GH TE N
DARK EN
EL ECTRONIC FL AS H
Some electronic flash units may
work well with your SX-70 camera.
Others may not
be compatible
with your camera for
va r io us
reasons and m
ay produce
unsatisfactory results,or even
damage the camera.
Before you buy
an electronic
flash unit, check with your dealer
or with the
ma nufacturer of the
flash
unit ,to be su rethe flash
unit is suitable for use with your
camera. If in doubt,contact
Customer Service for information
(see page 33).

CL OSE-UPS
Yo ur SX-70 is especially designed
to open a new world of beautiful,
excitingclose-up pictures. With
no accessories you can come
as
clo se as 10'12 inches. The closest
pictureswill show your
su bject at
half itsactual s
ize. Be sure you
have enough light. and hold your
camera steady. You'll get best
re su lt swith flash, in bright sun-
light oropen sha
de. In dim light,
without flash,
yo u'll need to u se a
tripod. Your camera
ha satripod
socket in its
base.
The professional way to get a
sharp image when close to the
subject is to set the focus wheel at
its nearest setting,then carefully
move the came
ra back and forth
slightly until the subject
is as
clear and sharp as po ss ible in
the viewfinder.
Ifyou want to get even closer, you
can. The Polaroid Close-up
Lens
#121 (with Diffuser for f la sh
pictures) lets you take life-size
pictures of subjects
as close as 5
inches from the camera.
For mo re
information, as k yo ur dealer or
Polaroid Customer Service.
24
TI ME E XPOS URE S
In dim light,the SX-70 can make
automatic time exposures
as long
as 14seconds. For best results,
the light
on the scene should be
fa irly even. Indoors, a bright light
or window in the sce
ne may "f oo l"
the electric
eye; the rest of the
picture
wi ll be too dark.
SX -70 film gives the most natural
colors when it
is exposed in
sunny daylight or with the light
from a FlashBar, which closely
matches daylight.
You can also
get beautiful pictures indoors
with other
ki nds of lighting.
Although pictur
es ta ken indoors
without flash may not faithfully
reproduce the colorsof the
suD-
ject, they often have a charm and
beauty that makes them
eve n
more attractive and interesti
ng
than flash pictures of the same
subject would b
e.
For time ex posures, the camera
should be
on a firm support-a
tripod is best. The Remote Shutter
Button
#112 (A) is helpful in
preventing camera shake.
Press the shutter butt
on gently,
holding it in for at
lea st a second
-
yo u wi ll hear the mirrorfly up.
Then you can let go of the button
and the camera
wi ll dothe rest
by itself. When the electric eye has
completed
timing the exposure,
the shutter
wi ll close and the
picture
wi ll come out and start
to develop.
25

TROUBLESHOOTING
Always hold the camera as shown on page 8. Holding it in otherways
can create a
number of problems.
FINGERS BLOCKING THE
EXIT SLOT will cause pictures with horizontal
creases, yellow-colored areas, feather-like white areas, or acombination
of these effects. Keep your fingers away
fr om the picture exit slot. If a
piece of
film becomes jammed there,open the film door in dim light and
gently rotate the rollers to move the
film backward through the rollers.
Never try to remove a piece of
film without opening the film door. Forc-
ing the
film through the picture exit slot can damage the camer a.
FINGERS IN FRONT OF THE CAMERA
Afinger in front
of the FlashBar may reflect the flash back into the lens,
fogging the picture. Or, it may bl
ock the flash entirely, causing a picture
that is blackortoo dark.
Afinger in
front of the electric eye may cause the camera to se t a wrong
natural light exposure.
FINGERS
ON THE CAMERA BELLOWS may bl ock movementof the
mechanism inside the camera,causing pictures with the top part
fogged, pictureswith foggy or streaky light patterns, or outdoor pic-
tures that are
comp letely white. These defects will usually sh ow up in
the picture following the one taken with a finger on the bellows.
26

01 RTY ROLLERS
The bar pattern shown on the first
picture may be caused
by dirt
near the ends of the rollers. The
repeated spot pattern shown
on
the second picture may be caused
by specks of
dirt somewhere on
the roller surface. To avoid these
problems:
Before loading each new film
pack,examine the rollers inside
the
film door. To prevent dust
from entering the film compart-
ment, it's best to do this
wh i le an
emptyfilm pack is still in the
camera. Rest the back end of the
camera
on the table, or support it
in some other way to prevent it
from dropping. Open the film
door
(A) and depress the light
shield (B) to expose the rollers
(C). Use afinger to rotate the
rollers, which should move freely.
Remove any specks of
dirt from
them with a clean,
lint -free cloth,
moistened with water if neces-
sary.
Pay special attention to the
raised ends
(D) on the top roller,
near which dirt may collect. The
rollers
must be kept clean;
inspectthem regularly.
Should it ever
be necessary to
clean the picture exit slot
(E)
under the front edge of the film
door, inserta stiff piece of paper
(such
as the film cover ejected
from a new
film pack) in front of
the rollers and underthe light
shield. Push it until it comes out
of the picture exit slot. Move it in
the slot until it removes any
developer chemicals that may
be
trapped there. Be careful not to
force the slot open as it can be
permanently bent. 28
IF PART OF THE PICTURE IS
MISSING
The film pack may have been
damaged before picture-taking.
Damage like this can occur
if the
film pack is squeezed while it is
being loaded into the camera
(see page 14).
In some instances, this problem
may
be accompanied by leakage
of developerchemicals onto the
rollers, the picture exit slot and
onto the back of the picture.
Clean the
rol lers, as described on
the previous page, before taking
further pictures. Avoid contact
with the developer chemicals;
please read the CAUTION notice
on
the backof the film box.
FOGGED FILM
White areas in the picture indi-
cate that the
film was fogged
before it
was exposed. Removing
and reinserting a
film pack in the
light can cause this. There is
seldom reason for removing
an
unfinished pack. If it is removed,
the top picture will always
be
fogged; pictures beneath it in the
pack may
be fogged in one
corner. If it
is ever necessary to
remove and reinsert a
film pack,
do
so in dim light.
29

IF THE CAMERA DOES NOT EJEC T THE FILM COVER OR FILM
When you inserta new
film packand close the door, or when you press
the shutter button, the camera should do two things: make its usual
motor noise and ejectthe film cover ora piece of film. If it does notdo
either, the battery in the
film pack may not be working. Try another pack.
Ifthe
film cover comes out this time, the battery in the first packwas
probablydead. Return it
to your dealeror to Polaroid Customer Service
(page 33) and
we will replace it.
If the camera makes its usual noise, but does not ejectthe film cover or
film, the cause may be with the
film pack,although not related to the
battery in it, or it may
be with the camera. Check by inserting another
pack. Ifthe
film cover comes out of this pack, it indicates that the first
pack was not working properl
y. Return itto your dealer orto Po laroid
CustomerService (page 33)
for replacement.
If the
film cover does not come out of the second pack, the camera may
not be working properly.
Cal l CustomerService at the number given on
page 31 and, if necessary, return your camera
as described on page 33.
The camera will notoperate when a FlashBar with 5 usedbulbs facing
front ison the camera (see page 20).
If the camera does notoperate
when an unused side
of a FlashBaris facing front, turn the FlashBar
around or inserta newone; if you can then take a flash picture, this
means one side
of the FlashBar was not working. If this s hould happen,
please telephone CustomerService (see next page).
IF THE CAMERA
STOPS DURI NG A CYC LE
In rare cases, the camera may stop in the midd le of an operating cycle,
because the motor is notgettingenough power
to continue. (When this
happens, you may not be able to close the camera fully. Never try to
force
it shut.) There are two possible reasons why the camera maystop:
One is when you
jab at the shutter button instead of holding it until the
picture comes out. The remedy is simple-press the shutter button
again and hold it. The camera should complete itscycle. If it does not,
open the
film door in dim light and pull the pack outabout an inch.
Push the pack back in again and
closethe film door. The counter will
reset to
10. The camera should complete its cycle, ejectingthe top piece
offilm which will have been exposed to lightand should be discarded.
The other reason may be that
the battery in the film pack only had
sufficient power to start the operating cycl e, notto finish it. Remove the
packand insert an empty
one-most empty packs still have some
30
power in reserve. Ifthe camera comp letes its cycle, indicating that the
battery in
the first pack isdead, return the pack to your dealer or to
Polaroid Customer Service (page 33) for replacement.
Ifyou do not have an empty pack, you can use a fresh one,
but you do
risk losing one or more pieces
of film. When you insert a fresh pack, it's
possible that the
film cover will stick out of the pack and the door will
notclose. Remove the
film cover and close the door. Ifyou can close the
door, butthe
film cover is ejected part way, open the film doorand
remove
the fi lm cover by turning the rollers forward. Ne ve r try to force
the cover through the rollers without first openingthe
film door.
If none
of the suggested remedies makesyour camera complete its
cycle,
ca ll Customer Service at the number given below and, if neces-
sa ry , return your camera for repair (page 33). Do nottry to close it com-
pletely
as this may damage the internal moving mechanism, which is in
the mid-cycle position. For temporary storage orshipping, you can
collapse the camera to the pointwhere you feel a little
re sistance, but do
not force it shut.
IF
YOU EVER HAVE A PROBLEM WITH YOUR CAMERA OR FILM
Before you try anything else, call
us. Our Customer Service department
is as close as your telephone. One of our repre se ntatives will be glad to
talk to you about your
came ra . We can be reached on weekdays from
8:00 a.m.to 5:00 p.m., your local time. From anywhere in the continental
U.S.A. except Massachusettscall 800-225-1384 toll-free· from
31 Massachusetts and anywhere in Canada, callcollect [phone].

CARE OF YOUR SX-70 SYST EM
THE CAMERA
Treat your camera with ca
re . Rough handling or dropping may damage
delicate parts. Keep the camera closed when not in use. The lens and
viewfinder will seldom need cleaning. Ifthey do, blow off any dust, then
wipe them gentlywith aclean, lint-fr
ee cloth. Regularly clean the rollers
inside the
film door with a similar cloth, moistened with water
if necessary.
THE FILM
Polaroid SX-70 Land film, like all film, should
be kept cooL If possibl e,
store be l ow 75°F (24° C). For longer storage, keep below 65°F 08 ° C).
In its sea l ed box, the film can be refrigerated (not frozen). Le t it reach
room temperature before using it. This will take at least an hour.
To pre
se rve its freshness, keep the film sea led in its protective box until
ready for use.The
n, take the same care of a loaded camera as you
do
you r fi l m. Keep in acool place (but not in a refrigerator).
Avoid leaving your
film in a hot place or in direct sunlight. Acar's glove
and luggage compartments, for instance, are not good places for
your film.
THE PICTURES
When
yo ur SX-70 picture comes outof the camera, handle it by its wide
white border. Don't bend orcrush the picture
as it develops, and never
fo ld it. There's nothingto disca rd , nothing to trim. Cutting the p ict ure 's
borders may open its structure and cause it to deteriorate.
Keep your SX-70 pictures in t
he Polaroid Album #115 for long
preservation, convenient storage
an d attractive disp lay. Th ough SX-70
pictures are extremely resistant to fading, like any color
im ages th ey
shouldn't be exposed for long to bright sunlight.
Fingerprints on your pictures can
be easily removed. Simply "m ist"
the surface with your breath, then polish with atissue ora soft clean
cloth, just as you
might clean eyeglasses.
OUR SE RV ICE POLICIE S
T he policies that have shaped our Customer Service and our repair
practices have evolved during more than
20 yea rs' experience with
many millions of Polaroid camera owners. Those policies are based
on a simple principle: custome rs should be treated fairl y.
CUSTOMER SE RVICE: AS C LO SE AS YOUR PHONE
Our staff of skilled Customer Service representatives is ready to give you
any information orassistance necessary to help you get good pictures.
Ifyou ever have a problem with your camera or
film , we urge you to get
in touch with Customer Service promptly. There are three ways to do this.
CAL L US, AT NO COST TO YOU
You can reach us weekdays from 8:00 a.m. to 5:00 p.m ., yo ur local time.
From anywhere in the continental
U.S.A. except Ma ssachusetts,dial
800-225-1384, toll free; from Massachusetts and Canada, call collect,
[phone].
OR, WRITE A LETTER
The address is Customer Se rvice, Polaroid Corporation, Cambridge,
Mass. 0213 9. If you write abouta picture-taking problem, please enclose
sample
pict u res and explain as clearly as possiblethe conditions in
which the problem occurred. Also, state that your camera isthe
Model
2. Be sure to include a clearly printed return addre ss.
OR, VISI T A SERVICE C EN T ER
Bring your pictureswith you. T he Customer Service repre se ntatives
there will
be glad to discuss your pictur es with you, provide information,
and offer help with any picture-taking problem.
IF
YOU HAVE TO RETURN A CAM ER A FOR R EP AIR
Polaroid Service Centers offer walk-in service and many repairscan be
made while you wait. If it is convenient for you to bring your camera to
the Service Center, that is the fastest and best way to get it repaired. And
while you are ther
e, you can also talkwith o ur Customer Service represent-
atives about any picture problems
yo u may have. If it is inconvenient fo r
32 33

you to visit our Service Center, you may eitherask your Po laroid Land
camera dealer to return the camera oryou may mail it yourself.
Pack the camera
ca refully to assure that it will travel safely. If you're
unsure aboutthe container,
we will, at your request, send a pre-addressed
approved shipping carton to any point in the U.S.
A. Address your package
to the nearest Polaroid Service Center and send it by insured
pa rcel post.
Whichever method you select,
be sure to include a note describingthe
problem
as clearly as possible and, if you can, include sample pictures
which illustrate it.
Polaroid Service Centers strive to provide the fastest possible service
consistent with high qualityworkmanship.The goal is to repair and ship
all cameras within thr
ee to five working days and only rarely is a camera
in a Service Center longer than that. Dependi
ng on the distance and
the mail service, customers can expect to have theircameras back in
10-14 days from the
time they originally mailed them to Polaroid.
IF
YOU ARE TAK I NG YOUR CAMERA OUTS I DE THE U.S.A.
Try to anticipate your needs and take an adequate supply of SX-70 film
and FlashBars with you. Or before leaving, check with the nearest
Polaroid Customer Service office
(l ist on back cover) for places of supply
in othercountries.
34 35
FULL O NE -Y EAR WA RR A NT Y
If your camera proves to be defecti ve wi thin the warranty period we will
repair it
or, at our option, replace it with a similar camera without charge.
The warranty applies whether
yo u do or do not re tu rn the regis tr ation
card to u
s.
The wa rranty period is one yea r from theoriginal date of purch ase. To
verify t
he wa rranty period, yo u sh ou ld keep the sa les slip or other proof
of the purchase date.
Wi tho ut this i nf ormation, the wa rranty period is
two
yea rs from the manufacturing date on t he camera.
Camer
as within warranty m ai led to us for service from inside the U .S.A.
will be re turned wi th a postal refund approximately eq u al tothecost of
insu
re d parcel post. We will also give you a free pack of film.
This warranty does not cover damage caused by accident, misuse, or
tampering with the camer
a, and a charge wi ll be made for such repai rs.
For wa rranty service, the camera must be returned to and repa ir ed by a
Polaroid Service Center or Authorized Service Center. You can return
the camera
thro ugh your Polaroid camera dealer. If t ha t is not con-
ve nient, see your camera instru ct ion book for information on how to
retu
rn the camer a, orcall Customer Service toll free at 800-225-1384
(in Massachu
se tt sand Canada ca ll 617-864-4568 collect).
This
wa rranty gives yo u specific legal rights, and you m ay al so have other
rights which
va ry f ro m stateto state.
This warranty excludesall consequential damages. Some states do not
a
ll ow the exclusion or limi tation of incidental orconsequential dam-
ages,
so the foregoing limitation orexclusion may not apply to you.

POLAROID SERVICE CENTERS AND OFFICES
CALIFORNIA
Polaroid Corporation
875 Stanton Road
Burlingame 94010
~g~60~dMc~~r~A~~~~e
EI Segundo 90245
GEORGIA
Polaroid Corporation
372 0 Browns Mill Road, S.E .
Atlanta 30315
HAWAII
Polaroid Corporation
Suite 153
~~~0~~1~0~6met
Telephone , [phone]
ILLINOIS
~g~a6~~i¥fffr?J:tion
Oak Brook 60521
MASSACHUSmS
Polaroid Corporation
89 Second Avenue
Waltham 02154
NEW JERSEY
Polaroid Corporation
P. O. Box 607
~~~i';ue~b~~5R20ad
OHIO
Polaroid Corporation
4640 Manufacturing Road
Cleveland 44135
TEXAS
Polaroid Corporation
9029 Governors Row
Dallas 75247
PUERTO RICO
Polaroid Caribbean Corp.
~~:~ll~6n~~l[ifl Park
Carolina 00630
Telephone, [phone]
Mailing address ,
t~ro~i~xa 2~Jij«eramica Annex
AUSTRALIA
Polaroid Australia Ply . Ltd .
2-12 Smail Street
Ult i mo , N.S.W . 2007
Telephone , [phone]
Mailing address ,
P.O.
Box 335
Broadway ,N .S .w . 2007
AUSTRIA
Polaroid Ges .m .b. H.
~mIWi~~~ ~~StfaCh
Telephone, (0222) 73 2547
BELGIUM
Polaroid tBelgium) S.A .- N. V.
~~~O~~le BO~I~gnS~lr~~r \~ 3
1140 Bruxelles - Brussel
Telephone , 02 - 736 . 10 . 00
BRAZIL
Polaroid do Brasil Ltda .
~M; ~~~li~Wj3~a~'\l'es Leao 408
Telephone [phone]
~fi~~~5~~Arsi908
sao Paulo 0 1000
CANADA
Polaroid Corporation of Canada, limited
350 Carlingview Drive
Rexdale , Ontario M9W 5G6
Telephone , (416) 677 - 3680
Polaroid Service Centre
8449 Main Street
Vancouver, B.C.
V5X 3M8
DENMARK
Polaroid A .S.
Blokken 75
3460 Birker;d
Telephone, [phone]
FRANCE
Polaroid ( France) S.A.
Office ,
57 , rue de Villiers
~~I~~~~~~i~~8_13 . 25
Repairs ,
I, rue Ambroise Croizat
95100-Z.1. Argenteuil
GERMANY
Polaroid GmbH
6 Frankfurt 73
Mnigsl acher Strasse 15-21
Te l epllOne , 0611-66781
GREAT BRITAIN
Polaroid (U.K.) Ltd .
~fhArlaRnosad
Hertfordshire All 5PR
Telephone, SI. Al bans (0727) 59191
HONG KONG
Polaroid (Far East) Limited
12th FI. Block "B' Watson 's Estate
8 Watson Road , North Point
Hong Kong
Telephone, 5- 718252
ITALY
Polaroid (ltalia) S.p.A.
Via Piava 11
21051-Arcisate (Varese)
Telephone , [phone]
JAPAN
Nippon Polaroid K.K.
Mori Bldg . No. 30
§h~b~~~~~aOtJ~k~oe -c h o
Tokyo
Telephone , [phone]
MEXICO
Michelmex S.A."
~e~\~~d~ 6}stal #6-952
Te leph one , 5761914
THE NETHERLANDS
Polaroid (E uropa ) B.V.
Verkoopkantoor Nederland
De Boelelaan 32
P.O. Box 7949
Amsterdam-lOll
Telephone , 020-46-2011
Repairs ,
~~;~~:~~eg 37b
NEW ZEALAND
Polaroid New Zealand Ltd .
Augustus House
~~r~~~~l~AI~eri~afe
Telephone , 71-682
~g'l~~x ~dlb~~s
Parn ell , Auckland I
NORWAY
Polaroid (Norlle) A/ S
Indu striveien llB
Postboks 80
1473 Skarer
Tel ephone , (02) 70 47 10
PANAMA
Polaroid Interamerican , S.A.
P.O. Box 2167
Colon Free Zone
Telephone , 47-7285
SOUTH AFRICA
Frank & Hirsch (Pty .) Ltd :
P.O.
Box 1803
Bree and Nugget Stree ts
f~~:;~;~~ , u2§-3020
SWEDEN
Polar oid AB
~~~d!~Jmsgatan 10
127 24 Sk~rholmen
Teleph one, Stock holm 08 / 710 0850
SWITZERLAND
Polaroid A.G.
Hardturm str asse , 175
8037 ZUrich
Telephone , (01) 44 -72-72
"Authorized Service Cen t ers
ADDITIONAL S ERVICE CENTERS : Be si de s P olaroid's own Service Centers listed here , there are Authorized Service Centers in the
U .S. A. and Canada as well as in many other countries . For details . write to the nearest Polaroid Service Center or to Customer
Service . Polaroid Corporation, Cambridge , Mass . 02139 . Or ,c all Customer Service toll - free at 800·225 · 1384 from anywher e in the
U .S.A. except Massachusetts. from within Ma ssac husett s, and from Canada, you may call collect at (617) 864 - 4568 .
P 12 917/ 76
" Polaroid " and " SX-70 "®
Pr inte d in U.S.A.

How to get in close
with your SX-70
camera when you can't.
The Polaroid
SX-70 Tele 1.5
Lens#119A.
Simply snapthis
accessory lens
on your SX-70
SONAR cam-
era and picture
subjects are
enlarged by 50%
(1 .5 magnification). It's invaluable
anytime you want your picture subject
bigger
but can't get in closer.Oranytime you want to
take pleasing picture-filling portraits without
getting so close your subject feels "cornered."
Because of the advanced computertechnology
used to design this lens, it closely matches the
unique optical characteristics of the lens in your
SX-70 camera.Resolving power is excellent.
Avai lab Ie at your dealer for Polaroid photo-
graphic products.