Sultana 386 User manual

Certificate of Authenticity

www.sultana.ch
Mr. Paul Gaston Schwarz

Content
The Brand . . . . . . . . . . . . . . . . . . . . . . . . . . . P. 1 -12
About 75th Anniversary Automatic
Collection . . . . . . . . . . . . . . . . . . . . . . . . . . . P. 13-18
International Warranty . . . . . . . . . . . . . . . . P.19-28
Fine
Swiss Watch
Since

P. 1
The Brand

About SULTANA
Sultana watches are part of the very heart of
Swiss watchmaking history. The Sultana company
was founded in 1937 in La Chaux-de-Fonds by
Mr. Paul Gaston Schwarz. He started his career
in the watch manufacturing industry with the
aim to create perfection with every Sultana
timepiece. He strived for ways to improve the
current manufacturing methods of the watchmaking
industry in the Jura region.
Development
In its quest for the ultimate perfection of its
creations, Sultana joined forces with Le Phare,
one among the oldest watch manufacturers in
Switzerland, in order to benefit from its world-
P. 3
Year 1971

Year 1963
P. 5
renowned expertise and occupy the position of
second largest producer of mechanical chronographs
in Switzerland. Sultana thus gained lots of skillful
craftsmen to produce the watches using precision
machine tools. In addition, through the technical
evolution on small mechanical parts, Sultana
improved accuracy and perfection observably.
In order to approach perfection, Sultana keeps
with its exploring with its product development,
technology advances and market trends to meet
the consumers’ needs.
Apart from the European countries, the company
steadily expanded and engaged its global market,
like the United States, the Middle East, Japan
and China.

P. 7
Award
Sultana has been awarded recognition in several
events including the winning of the Grand Prix
at the Internationale de Thessalonique in Greece
in 1939.
Today
Even today, Sultana watches are still created,
produced and assembled in the original workshops
in the cradle ofSwiss watchmaking, La Chaux-
de-Fonds, that is situated at a height of 1,000
meters, in the heart of the Jura Mountains.
Although the technology has advanced dramatically,
Sultana’s watchmaking philosophy is still consistent
with its founder’s belief on making accurate,
perfect, elegant and durable timepieces.
Year 1960

P. 9
In the 21st century, a new economic trend emerged
which is influencing the watchmaking industry
whereby the watch is no longer just a functional
item, but also an essential accessory to show
your own character and individual personality
in different occasions. Sultana keeps pace with
the modern trend combined with the use of
traditional Swiss watchmaking art to express its
founder’s beliefs.
Vision
Every Sultana watch is a distillation of master
craftsmanship that has been handed down through
generations of irreplaceable watchmakers. It is
a combination of aesthetics and precision that
looks good at all times.
Year 1958

Year 1945
P. 11
Thanks to a new, dynamic and creative management,
Sultana products are set to conquer new worldwide
markets. Their classical and elegant design, the
supreme production quality and their high degree
of technical perfection are the successful ingredients
to create authentic and timeless pieces.

P. 13
75thAnniversary
Automatic Collection
Year 1939

The story of Sultana starts in 1937 in the town
of La Chaux-de-Fonds, Switzerland. Its founder,
Mr. Paul Gaston Schwarz, combined outstanding
Swiss craftsmanship with the most up to date
engineering technologies available to manufacture
timepieces. He strived for making accurate, perfect,
elegant and durable timepieces that did enrich the
watchmaking history. In 2012, Sultana celebrates
its 75th birthday and a special collection named
“75thAnniversary Automatic” is launched to
commemorate this mile stone and the founder’s
achievements as well as to demonstrate Sultana’s
innovative product development approach to
watchmaking.
The 75th Anniversary Automatic Collection pays
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P. 16
tribute to the watchmaking history of Sultana.
A classic design featuring a round stainless steel
case with rose gold-plating perfectly matched
with a special silvery white guilloche carved
pattern dial fitted with 11 genuine diamonds as
hour marker.
The signature design of this timepiece is found
at the 12 o’clock position where an open heart
window features a sophisticated rose gold-plated
die cutting Eagle-shaped logo. The open heart
enables a glance at the oscillation of the balance
wheel of the Swiss made automatic movement.
An eye-catching rose gold-plated crown completes
the case with the Arabic number “75”, representing
P. 17
the 75th anniversary celebration, stamped on the
red surface of the crown.
This timepiece is fitted with an elegant, genuine
brown leather strap which is fitted with a rose
gold-plated deployment buckle.
Produced in a limited edition of 175 pieces,
each timepiece will be presented with a limited
edition wooden box, a booklet with serial
certificate and diamond certificate. A limited
edition serial number is engraved at the case
back to show the exclusivity.

Specification
Model no . : 386
Case : Stainless Steel & IP Rose Gold-Plated,
See Through Case Back
Dimension
of case
: Gents (3-9H)40mm
Strap : Brown Genuine Leather
Crown : IP Rose Gold-Plated
Buckle : Deployment Buckle (IP Rose Gold-Plated)
Dial : Silvery White Guilloche Pattern with
11 Genuine Diamonds (JK Color, SI1,
Full Cut, Weighing 0.055 Carat in Total)
Crystal : Sapphire
Water
Resistance
: 50M
Movement : Swiss Made Automatic
P. 18 P. 19
International
Warranty

P. 20
INTERNATIONAL SULTANA WARRANTY
Your Sultana watch is warranted by our Swiss
factory for a period of twenty-four (24)months
from the date of purchase under the terms and
conditions of this warranty. The International
Sultana Warranty covers material and manufacturing
faults. The warranty comes into force only if
the warranty certificate is fully and correctly
completed by an authorized Sultana dealer.
The Manufacturer's warranty does not cover:
1. Battery, leather strap, crystal breakage and / or
2. Damage resulting from improper handling,
lack of care, accidents or normal wear and / or
3. Possible consequential damage resulting from
defects use, inaccuracy or non-functioning of
the watch.
P. 21
In case of defects covered by the warranty, your
Sultana watch will be repaired by either our
authorized Sultana dealers or service centres
free of charge. Any further claims against our
factory e.g. for compensation for damage,
withdrawal from the purchase contract, refund
of the purchase price or replacement of the
watch are excluded.
Your dealer carries sole responsibility for any
other guarantees promised.
The warranty becomes void in the event of servicing
or repair of the watch by any person not duly
authorized by Sultana or its representatives.
Should you require work under guarantee,
please contact your Sultana dealer or one of our

P. 23
PRODUCT INFORMATION
Behind the name Sultana stands a philosophy:
the continuous endeavour to create products
outstandingly different in design, materials and
quality-serving the aims of functionality, wearer
comfort and timeless beauty. For this reason,
Sultana is mainly using stainless steel, sapphire
crystal etc.
It is thanks to these especially resistant materials
that, with normal wear, your Sultana will keep
its beauty and brilliance for many years. However,
in extreme cases, Sultana's exceptional materials
may be damaged by equally hard or harder
materials such as diamond corundum, metallic
oxides or quartz crystals. Grindstone, sandpaper,
nail files, granite surfaces, concrete walls etc.
authorized service centres as set forth in the
enclosed list. The watch must be presented
along with the duly completed warranty certificate.
If work is done under guarantee, the Sultana
dealer or service centre may charge for postage
and insurance.
After expiry of the warranty period our dealers
and service centres remain, of course, at your
entire disposal for repair and maintenance of
your watch against an appropriate charge.
The above manufacturer's warranty does not
affect the purchaser's rights against the seller
nor any other statutory rights the purchaser may
have.
P. 22

P. 24
may contain particles of such materials and thus
cause scratching. Therefore, a certain amount
of care should be taken. Damages caused by
such materials are not covered by the international
guarantee.
NB: Hard-metals and sapphire crystal are
scratchproof but they are not indestructible-
hard, knocks or dropping the watch onto a hard
surface should absolutely be avoided.
Swiss Precision
The name Sultana guarantees a Swiss quality
watch movement of the greatest precision.
Theoretical deviation in timekeeping:
Automatic watches: -5 to +20 seconds per day
lower tolerances for chronometer
movements.
P. 25
Water-resistant
Sultana watches have the word (WATER
RESISTANT)
engraved on the case back. These
watches can withstand water pressure up to a
depth of 50m (165 feet). To ensure permanent
water-resistance, the watch must be checked by
an authorized Sultana dealer or Sultana service
centre once a year or after every battery change.
Sapphire Crystal
Sultana sapphire crystal is distinguished by its
scratchproofness and brilliance. Most Sultana
watches are now fitted with a scratchproof
sapphire crystal (you may check the engraving
on the case-back of your watch).
Automatic Watches
You are the source of free energy yourself, just

INSTRUCTIONS FOR USE
If the watch stops (i.e. if it has not been worn
for
more than 36 hours) it must be wound
again with the crown in position 0. (Fig.1)
Crown positions
0 =normal position (crown pushed completely in)
1 =correction of time display
Fig.1
P. 27P. 26
by moving your arm when wearing the watch.
A fully wound Sultana automatic watch has a
power reserve of at least 36 hours.

P. 28
Setting the time (Fig.1)
For correction of hours, minutes and seconds,
pull the crown out to position 1. Set the correct
time by turning the crown forwards or backwards.
The second hand remains still in crown position 1.
The seconds can be synchronized with the
official time signal by pushing the crown back
to position 0.

SULTANA WATCH SWISS FACTORY
Avenue Lépold-Robert 94-96,
CH-2301 La Chaux-de-Fonds, Switzerland.
Tel: [phone] Fax: [phone]
E-mail: [email protected] www.sultana.ch