Polaroid 690 SLR Dimensional drawing

Product Information Manual
Polaroid 690 SLR Instant Camera
October 1996
Polaroid Corporation
Customer Care Center
Technical Services
201 Burlington Road
Bedford MA 01730
690

Product Information
Polaroid
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Table of contents
Product Name...........................................................................................................3
Product Description...................................................................................................3
Pricing/PID Numbers - Camera and Accessories........................................................3
Marketing strategy....................................................................................................4
Forecast for Fourth Quarter 1996..............................................................................4
Camera Components.................................................................................................5
Features....................................................................................................................6
Benefits.....................................................................................................................7
Specifications............................................................................................................8
Applications..............................................................................................................9
Recommended Films..................................................................................................9
Operating Tips...........................................................................................................9
Potential Operator Errors.........................................................................................12
Warranty..................................................................................................................14
Service.....................................................................................................................14
Questions and Answers.............................................................................................15

Product Information
Polaroid
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Product Name
Polaroid 690 SLR Instant Camera
Product Description
The Polaroid 690 Camera is the high-end Polaroid single-lens
reflex camera, offering commercial, professional and consumer
photo hobbyists the ultimate in 600 instant photography.
This model is an updated version of the Model 680.
Major differences include the strobe circuit, strobe circuit wiring
connection, housing and specific parts for the light measuring
sensor module.
The Model 690 offers through-the-lens viewing, AutoFocus with
ultrasound, a precise, 4-element coated glass lens, close-up
capability (without accessory closeup lens) to 10.4 inches (26cm)
and an automatic electronic flash.
Pricing/PID Numbers - Camera and Accessories
Description Suggested PID #
List Price
(U.S. Pricing only)
Camera:$399.00 621878
Accessories:
Carrying case: $24.95 622165
Close-up lens:* $49.95 622166
*Focuses at a distance of 13.76cm to produce life-size (1:1) images

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Marketing strategy
Marketing strategy is to position the 690 as the world’s finest
single-lens reflex instant camera; the camera of choice for high-
volume users of Polaroid film. The camera will be available
through high-end photographic retailers.
Media plan:
• Advertise in photographic trade and hobby magazines.
• Direct mail to Polaroid customers and other professional and
amateur names in the industry.
• Direct mail to photographic dealers explaining how the 690
represents a unique opportunity for increased sales and
profits by:
1. Offering a high-end instant product to the customer.
2. Attracting a high-profile customer to the store.
3. Creating repeat customers for film sales.
4. Meeting the needs of more advanced instant
photographers.
Forecast for Fourth Quarter 1996
Product U.S
No. Units Europe No. Units
690 camera 5000 2280
Camera bag 200 850
Close-up lens 200 590

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Camera Components
a. Built-in electronic flash
b. Transducer
c. Manual focus switch
d. Manual focus wheel
e. Shutter button
f. Automatic variable
speed/aperture shutter system
g. Four element glass lens
h. Distance scale
i. Film exit slot
j. Film door
k. Photocell
l. Lighten/darken control
m. Viewfinder cap
n. Viewfinder eyepiece
o. Neckstrap connectors
p. Picture counter
q. Tripod socket
r. Yellow bar (opens film door)
s. Thumb rest
t. Flash switch
u. Red light (indicates when flash
is charging)

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Features
AutoFocus • Split second 127-zone sonar AutoFocus from as
close as 10.4 inches to infinity.
• Automatic variable speed/aperture shutter system
(speeds range from 1/180 of a second to 5
seconds or more; apertures from f/8 to f/90
• Four (4) element, f/8, 116mm coated glass lens
Manual Focus Optional manual focusing system, with focusing
wheel
SLR Single Lens Reflex - “What you see is what you get”
Picture Preview Two-stage shutter button lets the user preview the
picture before taking it
Flash Built-in electronic flash; automatically positions flash
for proper distance and correct flash exposure.
1/3000 of a second, range 10.4 inches to 14 feet,
articulating, on/off switch

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Benefits
Flash and camera are powered by the high-energy batterythat is
built into every pack of Polaroid 600 film. Eliminates the concern of
unexpected battery drain.
Automatic flash positioningensures proper illumination
throughout the flash range; eliminates complicated exposure
adjustments. The strobe system is linked to the sonar gear train.
As the sonar system focuses, the strobe pivots to the proper angle
for that distance.
The camera’s automatic electronic flashis designed to correct
common lighting problems in daylight; softening facial shadows in
direct sunlight and providing even lighting in the shade.
With the camera’s close-up capability, pictures can be taken as
close as 10.4 inches (26cm) without the need for an accessory
diopter lens attachment.
The camera’s AutoFocus systemprovides split-second automatic
focusing from 10.4 inches to infinity. Ideal for candid shots.
With through-the lens viewing, what you see in the viewfinder is
exactly what the final picture will look like.
By sliding the flash switch OFF, time exposurescan be made for
up to 13 seconds; exposure duration depends on available light.
Press the shutter button for at least a second, then release it. The
camera will do the rest.

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Specifications
DATA SHEET
Film Type 600 color film
Size
Folded
Open
Weight
cm 25.2 (L) x 10.7 (W) x 4.1 (H)
inches 9.94 (L) x 4.20 (W) x 1.63 (H)
cm 17.8 (L) x 10.7 (W) x 15.0 (H)
inches 7.00 (L) x 4.20 (W) x 5.13 (H)
0.79 kg (1.75lb)
Focusing
Range
Zones
Sonar AutoFocus, selectable manual focus mode
26.4cm (10.4 inches) to infinity
124 (AutoFocus)
Exposure Control Automatic ambient exposure
Follow focus strobe exposure
Light/Dark trim adjust ¾ stop
Viewing SLR (Single Lens Reflex), Fresnel focus screen
Lens System
f number
Equiv. Focal Length
System Resolution
4-element glass lens
8.16
115.9mm (4.563 inches)
8 lp/mm (on axis), 6 lp/mm (at corners)
Strobe System
Output
Recharge Time
Range
Special Features
Follow focus control (non-quenching)
400 BCPS (15 Watt seconds)
4.5 seconds
4.5m (14 feet)
SPAR (strobe preferred automatic recharge)
Articulating strobe, ready LED, strobe disable switch
Other Features Automatic trim and manual focus reset (when camera is folded)
Film counter
Neck strap
Tripod socket

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Applications
The Model 690 camera is designed for professional photographers
and photo hobbyists. It’s ideal for business imaging activities such
as documentation and verification.
Possible applications include: Medical, law enforcement,
manufacturing, quality control, real estate, and insurance.
Recommended Films
The Model 690 camera uses 600 HighDefinition film only. Other
integral film types will not fit into this camera.
Operating Tips
Red-eye reduction
To help reduce the appearance of red eyes in pictures of people or
pets:
1. Have your subjects look toward a bright light just before
taking the picture.
2. Turn on additional lights in the room.
Focus distance for close-ups
Subjects should be no closer than 10.4 inches (26cm) from the lens
for proper focus.
Operating tips continue on next page

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Operating Tips(continued)
Previewing the subject
To preview, lightly press the shutter button and hold it there. The
lens will spin and bring the subject into sharp focus. If you press
the shutter button too hard you will accidentally take a picture.
Holding the camera
When holding the camera during picture-taking, be sure to keep
your fingers away from the front of the camera. Blocking the exit
slot will prevent the film from ejecting.
Flash tips
For best indoor results, the subject should be from 10.4 inches
(26cm) to 14 feet (4.25m) away and near a light-colored
background.
Always use the flash for outdoor pictures. This will soften harsh
facial shadows caused by bright sunlight. In the shade, it will
provide additional light.
Photographing a daylight scene through the window
To avoid a flash reflection, slide the flash switch to the OFF
position.
To avoid focusing on the window, press the manual focus switch,
then focus manually by turning the focus wheel until the scene is in
sharp focus.
Operating tips continue on next page

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Operating Tips(continued)
Close-ups
To take a picture at the closest possible distance, move in closer to
the subject than 10.4 inches (26cm). Look through the viewfinder
and lightly press the shutter to set the lens. Move the camera back
until the subject is in sharp focus, then take the picture.
Time exposures
When making time exposures always turn the flash switch OFF.
Be sure to hold the camera steady to avoid camera movement. If
possible, use a tripod.

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Potential Operator Errors
Symptom Cause Remedy
Foggy, misty
pictures, or flares in
pictures
Camera lens dirty
Lens surface light struck
Flash reflecting off window glass
Breathe on the lens and wipe gently
with a clean, soft tissue
Avoid aiming camera into sun
Turn flash OFF when photographing
outdoor scenes through glass
Subject partly cut off Improper framing of subject in
viewfinder Look through the viewfinder while holding the camera as close to the
eye as possible
Frame subject on all sides in
viewfinder
Blurry pictures Flash not used in dim light
Camera or subject motion when
making time exposures
Camera not focused accurately
Camera on AutoFocus when
photographing outdoor scene
through glass window.
Always use flash indoors and
outdoors in dim light
Keep camera/subject still when taking
pictures in dim light without flash; use
tripod
When focusing manually, make sure
the subject is in sharp focus before
taking the picture
Press AutoFocus Override Switch to
focus manually when taking pictures
through a window.
Picture too light Inaccurate focus. The camera is
focused behind the subject When focusing manually, make sure the subject is in sharp focus
Potential operator errors continue on next page

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Potential Operator Errors (continued)
Symptom Cause Remedy
Picture too dark Indoors without flash
Light level of scene too low
Make sure the flash is ON for indoor
pictures
Always use flash when taking pictures
on dark, cloudy days, or at night
Beyond flash range
Sonar detects object closer than
subject
Position subject within the 14 foot
(4.25m) flash range
Make sure there is no object (such as
door frame) in front of subject that
might “fool” the transducer into
setting the camera distance
inaccurately
Red reflection in
subject’s eyes
(red eye)
Flash reflected from subject’s
eyes Turn up room lights; have subject look away from camera
Poor color pictures Outdated film
Film stored in excessive heat
Underexposed/overexposed
Use fresh film
Keep film in a cool place
See above: “Too dark and Too light”

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Warranty If this camera proves defective within five years of the original
purchase date, Polaroid will repair it or, at its option, replace it free
of charge with a camera of the same equivalent model. Polaroid
will make no charge for labor, service or parts. To verify the
warranty period, the customer should keep the sales slip or other
proof of the purchase date. This warranty does not cover damage
caused by accident, misuse, or tampering with the camera.
Repairs to correct such damage will be made at a reasonable
charge.
Service Repairs and returns process
In most cases, a customer will return a defective camera to the
dealer. The dealer will either refund the customer’s payment or
replace the camera. Polaroid will replace defective cameras
returned by dealers to both Enschede and Atlanta with exchange
units or issue dealer credit. If a customer returns a defective
camera directly to Atlanta or Enschede, Polaroid will be
responsible for repairing (or replacing) and returning the camera to
the customer.
Early returns
To detect any unusual problems, an early returns program will be
administered through the Customer Care Center Operations group
and the Atlanta Service Center. The first 50 returns will be
analyzed and reports will be issued as results become available.
Repair manual
A comprehensive service manual will be provided to all service
centers. It will include schematics, exploded views, parts lists,
wiring diagrams, troubleshooting, parts replacement, and tools
required for repair.

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Questions and Answers
Q. What is the warranty policy for the camera?
A. Polaroid offers a warranty of five years from the original
purchase date. Proof of purchase is required.
Q. What is the focus distance of the camera lens?
A. 10.4 inches (26cm) to infinity.
Q. What is the flash range of the camera?
A. 10.4 inches (26cm) to 14 feet (4.25m)
Q. What film is used with the camera?
A. Polaroid 600 HighDefinition film.
Q. What is the focal length and lens aperture?
A. The focal length is 116mm and the lens aperture is f/8.
Q. What is the light output of the flash unit?
A. 400BCPS (15 Watt seconds). BCPS = beam Candles Per
Second.
Questions and Answers continue on the next page

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Questions and Answers(continued)
Q. How long does it take for the flash to recharge?
A. Approximately 4.5 seconds.
Q. What is the aperture and shutter speed range?
A. With the automatic variable speed/aperture shutter system
apertures range from f/8 to f/90 and shutter speeds range from
1/180 of a second to 5 seconds.
Q. Does the camera have fill flash capability?
A. Yes. The camera is designed to use flash both indoors and
outdoors.
Q. How can I photograph a daylight scene through the window
without focusing on the glass?
A. By disabling the transducer and focusing manually. Do this by
pressing the manual focus switch and turning the focus wheel
until the scene is in sharp focus. Always turn the flash switch
OFF to avoid reflections from the glass.