ACRONIS ACRONIS CHANNEL PARTNER PROGRAM User manual

Qualified Partners, Satisfied Customers, Healthy Sales
The goal of the Acronis Channel Partner Program is to establish a strong network of Acronis experts able to
support our customers. We view the education, training, and resource enablement of our partners to
successfully promote the Acronis solutions as an investment that will materially
impact our global presence and industry position for years to come.
There are three membership levels in the Acronis Channel Partner Program:
Acronis Software Partner•
Acronis Certified Partner•
Acronis Enterprise Solutions Partner•
Acronis®
Channel Partner Program

Acronis Partners know more
General Advantages
Acronis channel partners benefit from comprehensive technical, sales and marketing support to promote the
Acronis solutions.
Partners have access to the Regional Channel Team that will advise them and transfer sales competencies to
them. This spokesperson will develop a joint Go-To-Market Business Plan, designed to achieve annual revenue
benchmarks. The sales tools provided to the partners include Sales Guides and the Acronis License Calculator
to quickly and reliably calculate a customer proposal.
At the technical level, partners benefit from pre-sales support, technical assistance and priority support to
follow up the entire implementation of the Acronis solutions throughout the entire sales cycle.
Another key benefit of the Partner Program is the Certification. Partners can acquire a broad understanding
and expertise of the Acronis solutions, and develop best practices in the fields of backup, disaster recovery as
well as systems deployment and migration. High competencies of well-trained partners lead to higher
customer satisfaction and loyalty, and foster long-term business relationships.
The Acronis Marketing Packs are turnkey packaged marketing activities designed by marketing professionals
and recommended by the Acronis marketing team to drive demand and sales. Partners are entitled to
customize and co-brand the marketing deliverables. All these materials as well as valuable market
information and competitive analyses are made available in the Acronis Partner Portal.
Acronis Partner Levels in detail
Acronis Software Partner
Your Profile: You are a reseller of software solutions for small and medium-sized enterprises.
Our Value Proposition:
Acronis Software Partners receive extensive sales support and marketing materials to support all selling
efforts. Upon request, Acronis provide free evaluation and trial versions for your prospects. We also clear up
your queries through our online support.
Acronis®Channel Partner Program

Key Program Benefits:
Access to the regional channel team, sales information, marketing materials, current promotions, faqs,•
and more
Discount on software licenses and maintenance•
Free acronis partner starter kit including sales guides for your employees•
Free evaluation and trial versions of Acronis products for your prospects•
Partner listing on the acronis website (partner locator zone)•
Partner newsletter and webinars with current information about acronis products and market initiatives•
Acronis channel partner program reseller activities and incentives•
Acronis Software Partners are entitled to sales, technical and marketing assistance and receive regular infor-
mation updates from Acronis.
Acronis Certified Partner
Your Profile: You are a solution provider with strong expertise and presence in your local market, providing
consultancy to your customers.
Our Value Proposition:
Acronis Certified Partners get additional benefits including comprehensive sales training and technical certi-
fication from Acronis. Purchase conditions are contractually defined and you have access to Marketing Devel-
opment Funds (MDF) for joint marketing initiatives.
Acronis Certified Partners holds specific benefits in addition to Acronis Software Partners’ ones.
Key Program Benefits:
Access to the regional channel manager•
Joint go-to-market business plan•
Assigned pre-sales support contact•
Access to priority technical support•
Complementary sales and technical training and certification programs•
Not for resale (nfr) licenses of the acronis software•
Mdf budget to fund joint marketing activities such as lead generation, direct marketing, event and public•
relations
Distribution of customer leads to the partner•
Access to market studies and competitive analyses•
Acronis Certified Partners achieve this level when passing specific sales and technical training. They gain the
expertise to lead large license customer projects and they benefit from a personal access to the Acronis Support
Team ensuring a careful and timely technical assistance.
Acronis®Channel Partner Program

Acronis Enterprise Solutions Partner
Your Profile: You are a solution provider or a system integrator with dedicated knowledge in the field of stor-
age management, extensive IT expertise, dealing with reference customers using high end storage solu-
tions.You provide consultancy for the implementation of enterprise wide projects.
Our Value Proposition:
The highest Acronis Partner level obviously holds all benefits granted to the Acronis Software Partner and the
Acronis Certified Partner. In addition, Acronis offers assistance for the Pilot implementation at the customer site
of the Acronis Enterprise Solutions Partner. Acronis can assist the Partner with the management of the project,
including on-site Proof of Concept and training. The close collaboration between Acronis employees and the
Partner’s engineers and consultants enables know-out transfer and guarantees the successful roll-out of
enterprise projects.
Key Program benefits:
Joint Pilot implementation of large projects (free of charge)•
Assistance with Project management, Proof of Concept, and Training at the customer site•
Distribution of customer leads to the Partner•
Know-out transfer to the Partner•
Whichever program level you choose, Acronis will work with you to develop both revenue opportunities and
secure new business. When you are successful, we are successful and everyone benefits, including our
collective customers.
How to become an Acronis Partner?
If you wish to explore the possibility of a mutually beneficial partnership, please visit us on the web
at http://www.acronis.eu/enterprise/partners or email us at [e-mail]
The online application form can be found at http://www.acronis.eu/enterprise/partners/request. As soon as
your application is reviewed for the Acronis Partner Program, you will receive an email from our channel sales
team to inform you of next steps.
If you are an existing Partner and want to become a Certified Partner, please email certification_eu@acronis.
com or register directly at http://certification.acronis.eu/.
Acronis®Channel Partner Program

Acronis®Channel Partner Program
Acronis
Software
Partner
Acronis
Certified
Partner
Acronis
Enterprise
Solutions
Partner
Recommended Sales Price Lists (MSRP)
Discount on Software Licenses and Maintenance
Access to Acronis Channel Team
Joint Go-To-Market Business Plan
Current promotions
Evaluation versions
Trial versions
NFR Licenses
Lead generation (distribution of qualified
leads)
Partner Starter Kit
Sales Training
Competitive Information
Product Documentation (Data Sheets...)
Partner Newsletter
Partner Webcasts
Partner Listing on Acronis website
MDF Budget (Marketing Development Funds)
Marketing Packs (set of customizable
promotional materials)
Events
Public Relations
Case Studies
Partner Portal Access
Online Support
Priority Technical Support and Assigned
Support Contact
Technical Training and Certification programs
Assistance with Proof of Concept
Assistance with enterprise project manage-
ment
Training at customers’ sites
Inclusion in Beta Programs / product launches
Marketing
Sales
Support
For additional information,
Visit: http://www.acronis.eu/enterprise/partners
Email: [e-mail]
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