Cadillac 1993 DeVille User manual

DEVILLE
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OWNER'SLCTERATURE

PENALTY OF
LEADERSHIP
CCad;llac Motor Car Co. Detmit. Mich.)
THIS TEXT APPEARED AS AN ADVERTISEMENT IN THE SATURDAY EVENING POST 7 JANUARY ZND. IN THE YEAR 1915 1 COPYRIGHT. CADILLAC MOTOR CAR DIVISION

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Few automobiles are fortunate enough to have the rich
heritage that is Cadillace The name Cadiflac is appropriately
that of Antoine de La Mothe Cadillac, the French military
commander who founded the city of Detroit in 1701. What
better name for the oldest automobile manufacturer in Detroit.
Henry M. Leland, known as the
master of precision, initiated his pre-
cision manufacturing techniques at
the founding
of Cadillac
in1902.Hisexacting
standards prompted the
motto
by which Cadillac
has been guided over the
years
- “Craftsmanship
A Creed - Accuracy A
Law.”
The introduction of
Club
of England awarded the pres-
to Cadillac twice
. . .
first in 1908 for achieving
perfect interchangeability
of parts and again in
1912
for introducing the elec-
tric self starter,electric
lightingandignition
system.
Cadillac is the only
American manufacturer
the first four cylinder en- towin this honorand
the
gine in 1905 ledtheindustryand only manufacturer in the worldtowin
enabled Cadillacs to travel at speeds
up to
50 mph.
For attention to quality and in-
novation,the Royal Automobile
it twice. As commonplace as stan-
dardized parts are today,in
1908 parts
were still individuallyhandfitted
both in production and service.

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.
Jtandardization opened the eyes of
the industrial world and was the cor-
ner-sone
of modern
production. From thisachievement
evolved the reference to Cadillac as
d
“Standardof the World:’
In
1909 Cadillac was purchased
by the then new General Motors
Corporation.Convenience,clean-
liness and all-weather comfort were
greatly enhanced in
1910 when Cad-
illac became the first manufacturer
to offerclosed bodies as standard
equipment.
“The Penalty of Leadership”
first appeared in the January
2, 1915
issue of The Saturdav Evening.Post
as an expression of the Cadillac com-
mitment to leadership, quality, and
innovation.
It is widely regarded as
one
of thefinestdocumentsever
written and was published following
the introduction of the first produc-
tion
V8 engine. The V8 was stan-
dard in all
1915 model Cadillacs.
Many Cadillac “firsts”have fol-
lowed over the years, including the
synchro-mech clashless transmis-
sion,
a nation-widecomprehensive
45 O V-16 Engine
service policy, securityplate
chrome plating and the first
glass,
car to
bedesigned
by a stylist (1927 La-
Salle/HarleyEarl).The ’30s wit-
nessed production of the smooth and
quiet V12 and
The crisp, contemporary lines
or the
1938 60 Special series ushered in a
new era in styling.
During World War
11, shortly
after Pearl Harbor, Cadillac discon-
tinued car production for thefirst
time since
1902 in order to construct
lighttanks,combatvehiclesand
internal parts for Allison
V 1710 en-
gines. Two Cadillac
V8 engines and
Hydra-Matictransmissionswere
used in each tank.

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For the 1948model,Cadillac
introducedthe
7
which set the trend in automotive
styling for nearly two decades. This
was followed
by the 1949 model with
the two door hardtop CoupeDeVille
andthemodernoverheadvalve,
high compression
V8 engine
Engineering innovations, con-
veniences and styling dominated the
'50s and '60s. Cruise control, auto-
maticclimatecontrol,
tilt and
telescoping steering wheels, twilight
sentinel and four door hard tops all
debuted in these years. In
1957 the
Eldorado Brougham featured
ad-
vances such as air suspension, mem-
oryseat,automaticelectricdoor
locks,transistor radio, a brushed
1
stainlesssteel roof and low profile
tires.
The Eldorado,I introduced in
1953, was redesigned for 1967as the
first front wheel drive personal
lux-
ury car. The 472 cu. in. V8 engine
used in
all Cadillacs in 1968and
1969 was enlarged to 500 cu. in. for
all
1970 Eldorados.
An Air Cushion Restraint Sys-
tem (airbag) was available for
1974,
1975 and 1976 Cadillacs.
Analog Electronic Fuel Injec-
tion was available, on
1975 Cadillacs
and was standard on
the new inter-
national size1976 Seville.In1978,
the Trip Computer option incor-
porated an on-board microprocessor.
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This rich traditioncontinues
into the
'90s as Cadillac became the
first automobilemanufacturer to be
awardedtheprestigious Malcolm
Baldrige National
Quality Award.
The
1992 Seville STS is the first
car ever to win all three major auto-
motiveawards:Car of the Year,
Motor Trend; TenBest List,
Car &
Driver; Car of the Year, Automobile
Magazine.
A 1993 CadillacAllantC in stock
technical configuration, was selected
as the pace car for the 76th Indianap-
olis
500. Thedemanding pacecar
performance and handling require-
mentswere metbecause of such
advanced systems
as the 32 valve,
dual overhead camshaft, Northstar
4.6 liter V8 engine, 4t80 E electroni-
cally controlled automatic transaxle,
road sensing suspension,speedsen-
sitive steering, anrilock brakes and
traction control.
For morethanninedecades
Cadillac has been
a leader in quality
and technical innovation. Now more
than ever, substance takes shape

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1931 CADILLAC V-12