6
More than 130 years ago, in 1889,
budding Swiss watchmaking
Fabrique des montres DOXA” company
in Le Locle. The future is promising in
the cradle of Swiss watchmaking.
Success breeds success, word gets
around, and in 1906, an anti-magnetic
DOXA pocket watch wins the gold
medal at the Milan fair in Italy. Already
known for its timepieces of “top quality
at a reasonable price,” DOXA also gains
a solid reputation as an innovator.
The “8-DAY DOXA Caliber” patented in
1907 and designed for the dashboard
becomes standard equipment on the
By 1915, the company employs several
hundred watchmakers and engineers.
While concentrating on timepieces for
travel and sporting applications, DOXA
continues to develop watches for every
type of customer. Innovations include
a day-date complication with a separate
hand to indicate the day of the month
and a jumping seconds hand. In 1957,
the brand unveils an instant classic:
Coinciding with the company’s
75
th
anniversary, DOXA is awarded
the 1
st
Prize at the Swiss National
Exhibition in Lausanne in 1964.
At that time, the space race is on.
Yet, as the world looks up at the stars
above, another universe beckons below:
the deep blue sea. Diving watches have
been around for quite a while, but for all
intents and purposes, they are mostly
worn by military and professional divers.
And they’re expensive.
In 1967, DOXA launches the SUB
-
signed, professional-grade diver’s watch
available to the general public. With
watch to feature a unidirectional
rotating bezel to monitor dive time and
ensure a safe no-decompression ascent
HISTORY
GeorgesDucommun founded DOXA
in 1889.
