GE profile artica User manual

GE Profile Arctica®and
GE®Refrigerators
Sales Training

The Ultimate in Refrigeration.
™
Rethought, Reinvented, Revolutionized.
Just look inside—it speaks for itself!

About this Training Guide
This guide is your personal reference manual for all GE refrigeration products.
It’s designed to:
❚Help new sales employees learn about their product.
❚Help answer questions on all categories of GE refrigerators.
❚Help experienced sales people develop product presentations that communicate
the exceptional value and quality of GE refrigerators.
3
GE Refrigeration 2004 Sales Training
Built-In Side-by-Sides CustomStyle™Side-by-Sides
Bottom-Freezers CustomStyle Top-Freezers Top-Freezers
Traditional Side-by-Sides
Appearance
❚Refrigerator style and design
must reflect changes in kitchen
architecture and décor.
❚Refrigerators are the most visible
appliance in the kitchen so their
appearance is critical.
❚Appearance begins with size, shape,
design of the handle and dispenser,
color and finish but extends to the
brand’s perceived quality.
Food preservation
❚Consumers want different ways
of preserving different foods.
❚They want their refrigerator to
make foods stay fresher, longer.
❚They want food preservation to
save them time and money.
Convenience
❚Consumers want features that not
only save time, but actually make
life easier.
❚Refrigerators must have
built-in flexibility.
❚Consumers expect multiple
convenience options in
every refrigerator.
Features in this training guide focus on these three consumer cues:

4
GE Refrigeration 2004 Sales Training
Feature Page
Meat pan (adjustable temp) .............................................................51
Multiflow air system .........................................................8, 21, 39, 51
Multi-level Slide ’n Store™system .....................................................40
NeverClean™coils ..........................................................22, 41, 59, 65
Nomenclature ...................................................................................70
Quick Ice™setting.......................................................................10, 25
QuickSpace™shelf ...............................................................26, 34, 41
Quiet operation..................................................................................62
Radius door and Low profile hinge................................32, 50, 56, 65
Refreshment center....................................................................27, 35
Rounded doors with stainless steel tubular handles ........................44
Secure-close door system.................................................................11
Self-raising hinge...............................................................................11
ShelfSaver™beverage rack .........................................................40, 53
Slide-out freezer storage bin .............................................................35
Slide-out spillproof shelves.............................................27, 34, 41, 53
SmartWater™filtration........................................10, 25, 33, 39, 52, 57
Snack pan ..............................................................................9, 24, 58
Soft-touch dispenser.........................................................................10
Spillproof freezer floor.................................................................53, 58
Spillproof shelves........................................................................11, 57
Sweet spot freezer shelf ....................................................................35
Tall LightTouch! dispenser ..........................................................26, 34
Temperature management systems .................................................67
Tilt-out freezer door bins .............................................................28, 53
TurboCool™setting ............................................................................22
Upfront controls ...................................................................32, 44, 57
Warranty............................................................................................71
Alphabetical list of features
Feature Page
Adjustable humidity crispers...............................9, 24, 38, 44, 52, 56
Automatic moisture control...............................................................64
Brita®filtered water door module......................................................45
ClearLook™interior storage................................11, 20, 27, 38, 50, 53
ClimateKeeper™system ................................................................8, 21
ClimateKeeper2™system ............................................................16-19
Contoured door...........................................................................20, 38
Cross-bracing door support........................................................59, 62
CustomCool™technology ..................................................................23
Deli drawer and Deli fresh..........................................................24, 38
Digital electronic upfront controls..............................8, 21, 29, 32, 39
Door gasket.................................................................................59, 62
Electronic sensors......................................................8, 21, 32, 39, 51
Electronic temperature management systems .................................66
Foamed-in structural door support...................................................63
Freezer baskets ............................................................................9, 28
Freezer door bins..............................................................................58
Freezer light................................................................................50, 56
Freshness Center™............................................................................24
FrostGuard™technology ............................................9, 22, 33, 39, 52
Gallon door bins .........................................35, 38, 40, 45, 50, 53, 57
Icemaker .................................................................10, 33, 41, 52, 58
CustomStyle™appearance...............................................14-15, 48-49
Integrated Ice™system......................................................................25
Integrated shelves.............................................................................26
Internal water dispenser.......................................................40, 52, 57
In-the-door beverage rack ................................................................28
Lighting .......................................................20, 32, 38, 44, 50, 56, 65
As lifestyles change, the focus on the kitchen continues to grow, making it the #1 center of activity in the home.
Kitchen appliances are taking center stage, featuring the newest technologies, timesaving devices and lifestyle-
enhancing products, especially in refrigeration. This is an exciting time to be selling refrigeration products.
Consumer hot buttons
Consumers tell us they want refrigeration products with kitchen-enhancing appearance, exceptional performance
and added convenience. These three areas—appearance, food preservation and convenience —are where we
focus when we create our product design and selling strategies.

5
Contents
GE Profile Arctica®42" Built-In Side-by-Side Refrigerators
Feature Guide ......................................................................................................................................6-11
Selling Message .................................................................................................................................12-13
GE Profile Arctica Side-by-Side Refrigerators
Feature Guide ....................................................................................................................................14-29
Selling Message .................................................................................................................................30-31
GE®Side-by-Side Refrigerators
Feature Guide ....................................................................................................................................32-35
Selling Message .................................................................................................................................36-37
GE Profile Arctica Bottom-Freezer Refrigerators
Feature Guide ....................................................................................................................................38-41
Selling Message .................................................................................................................................42-43
GE Bottom-Freezer Refrigerators
Feature Guide ....................................................................................................................................44-45
Selling Message .................................................................................................................................46-47
GE Profile Arctica Top-Freezer Refrigerators
Feature Guide ....................................................................................................................................48-53
Selling Message .................................................................................................................................54-55
GE Top-Freezer Refrigerators
Feature Guide ....................................................................................................................................56-59
Selling Message .................................................................................................................................60-61
The Inside Story 62-65
Temperature Management Systems 66-67
Refrigeration Basics 68-69
Reading Refrigerator Model Numbers 70
Refrigerator Warranty 71

6
GE Profile Arctica®Built-In Side-by-Side
Appearance features
Appearance enhances the kitchen and expresses the consumer’s personal style. It is especially important to the
buyer of a built-in refrigerator. The Profile Arctica 42" built-in comes with many appearance options that give
homeowners a high-end customized look. Built-in refrigerators require more attention to installation. Complete
installation information is in the back section of this manual.
These seven options are created from three base models: PSB42LSRBV, stainless;
PSB42LGRBV, black dispenser and PSB42LGRWV, white dispenser.
PSB42LSRBV
Stainless steel with full-length
visor handles, panels not needed
PSB42LGRBV
Black dispenser model shown
with optional black acrylic panels
PSB42LGRWV
White dispenser model shown
with optional white acrylic panels
PSB42LGRWV
White dispenser model shown
with optional 1/4" custom
wood panels
PSB42LGRBV
Black dispenser model shown
with optional 1/4" custom
wood panels
PSB42LGRWV
White dispenser model shown
with optional 3/4" custom
wood panels
PSB42LGRBV
Black dispenser model shown
with optional 3/4" custom
wood panels

7
Built-In Side-by-Side
Features
Overhead evaporator
❚By eliminating air shared between the fresh food compartment and freezer, foods are protected from odor/flavor
transference and the air in the fresh food compartment retains more necessary moisture.
❚By eliminating warmer refrigerator air from exiting the freezer, the freezer operates more efficiently. Fewer defrost
cycles are needed and frozen foods retain their quality longer.
❚The overhead evaporator frees up additional freezer space.
Food preservation features
Consumers want features that protect food quality and allow foods to last longer.
The most unique feature of built-in refrigerators is the evaporator positioned in an overhead compartment rather
than the lower area like conventional refrigerators. Refrigerators with overhead evaporator systems function
differently than conventional refrigerators. The evaporator in a conventional refrigerator cools the freezer, then vents
the freezer air into the fresh food compartment. Cold fresh food air comes directly from the freezer.
With an overhead evaporator system, the cold air is generated by the evaporator located above the freezer and
fresh food compartments. This allows air to be vented into the freezer and fresh food compartments separately.
This eliminates 0°F freezer air from entering the fresh food compartment. The result is better food preservation.

8
GE Profile Arctica®Built-In Side-by-Side
Food preservation features (continued)
ClimateKeeper™system
Combines electronic digital temperature display, electronic sensors and the multiflow air system.
Electronic digital temperature display
Positioned on the exterior of built-in models, the temperature
controls are easy to set. The temperature readout that shows
the actual internal temperatures remains unlit until the pad
is pressed.
Electronic sensors
Five electronic sensors constantly measure air temperature.
Two are on the fresh food wall, two are on the freezer wall
and a fifth is on the display area to measure ambient
room temperature.
Multiflow air system
The air tower runs down the back wall delivering air evenly
throughout the fresh food and freezer compartments.

9
Built-In Side-by-Side
Features
Convenience features
Adjustable humidity crispers
These drawers are sealed to hold in moisture, allowing fruits
and vegetables to be stored in an ideal environment.
Snack drawer
The snack drawer is designed to hold less moisture than the
crispers and is ideal for cheeses and other snacks.
Unlike most Profile models, the snack drawer is placed in
the lowest position, making it easier for younger children to
access and allowing the crispers to be positioned higher for
adult access.
FrostGuard™technology
This adaptive defrost system defrosts only when needed,
using sensors to calculate when defrosting is necessary
based on door openings and internal temperatures.
Prior to a defrost cycle, the freezer temperature is lowered
in a pre-chill cycle which prevents foods from warming up
during defrost.
Extra-deep freezer baskets
Because the evaporator is not located behind the freezer
baskets, the traditional “hump” in the back of the freezer wall
has been eliminated. This allows the freezer baskets to be
extra deep, providing even more storage. The two bottom
baskets slide out for convenient access.

10
GE Profile Arctica®Built-In Side-by-Side
Convenience features (continued)
Soft-touch dispenser
Water and ice (crushed and cubed) is dispensed when the
SoftTouch pad is gently pressed. The pad is designed for
gentle treatment of the finest, most delicate crystal stemware.
Controls on the dispenser include:
–Water –Water filter indicator
–Cubed ice –Quick Ice™
–Crushed ice
Soft-touch dispenser controls
The SoftTouch dispenser has external temperature controls
that can be adjusted without opening the door. Other
convenience features include:
–Display temp (turns off after 10 seconds)
–Child lock (hold down 3 seconds to lock/unlock
–Light (dispenser light On/Off)
–Door alarm (signals if the door is blocked)
SmartWater™Plus filtration
The SmartWater Plus filtration filter is rated for one year of
filtration of ice and water under normal use. Providing bottled
water quality without the bottled water price, this feature gains
in popularity each season. The filter is conveniently located in
the overhead compartment and is removed with a simple twist.
Icemaker with Quick Ice™system
Quick Ice is designed to produce ice 50% faster than the
normal ice setting. It is ideal when entertaining or during hot
seasons for outdoor activities.
The Icemaker has a European design and a stainless steel
auger to provide years of performance.

11
Built-In Side-by-Side
Features
Self-rising hinge
Two air-assisted, self-rising hinges make raising the overhead
compartment easy. After it is raised a couple of inches, the
hinges take over and automatically lift it the rest of the way.
It provides convenient access to the water filter and master
power switch. Most competitive models require the panel
be removed and set aside, which is both inconvenient and
increases damage risks.
Secure-close door system
Door hinges are engineered to automatically pull the door
closed by itself once it is at a 90° angle. This eliminates the
possibility of a door accidentally being left open.
The advanced hinge design also prevents the door from being
slammed shut, eliminating the possibility of jarring door items
or hurting small fingers.
Spillproof glass shelves
These tempered glass, cantilevered shelves are sealed on all
edges to prevent leakage of any spilled fluids onto shelves below.
ClearLook™door bins
Bins hold beverages and condiments conveniently and
securely. Like all Profile Arctica models, the curved wave of
the top edge provides additional security for tall items, as well
as exceptional design appeal.

12
GE Profile Arctica®Built-In Side-by-Side
Built-In features at a glance
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3
1
6
5
8
7
9
9
10
11
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14
15
Model PSB42LSRBV
As an ENERGY STAR®
Partner, GE has
determined that these
products meet the
ENERGY STAR®
guidelines for
energy efficiency.
Key selling messages: • Appearance • Food preservation • Convenience
2

13
Built-In Side-by-Side
Features
Overhead evaporator system
Eliminates shared air, reduces defrosting and provides additional freezer space.
Electronic digital temperature display
Located on the dispenser to provide easy access and electronic accuracy in controlling temperatures in the
fresh food and freezer compartments.
Electronic sensors
Five electronic sensors consistently measure air temperature.
Multiflow air system
Evenly delivers air throughout the fresh food and freezer compartments..
Adjustable humidity crispers
Customizes the storage environment to keep fruits and vegetables fresh.
Snack drawer
Ideal for cheeses and other snacks.
Sell food preservation
Sell convenience
Extra-deep freezer baskets
A deeper design offers more storage flexibility and easy access to frozen foods.
Soft-touch dispenser
Dispenses water and ice with gentle pressure, complete with safety features such as a child lock and door alarm,
filter replacement indicator light and Quick Ice™system.
SmartWater™Plus filtration
Ensures access to clean, better-tasting water and ice with filter change indicator light and simple-to-install
Twist and Lock design.
Icemaker with Quick Ice™system
Assures that there is plenty of ice for entertaining, with the Quick Ice system that creates ice 50% faster.
Secure-close door system
Engineered with an advanced hinge system that automatically pulls the door shut when angled at 90° or less.
Spillproof glass shelves
Contains spills to keep cleanup to a minimum.
ClearLook™door bins
Holds beverages and condiments securely and stylishly.
True built-in design
Enjoy a refrigerator with the flexibility of a fresh design that blends into the décor.
Custom design options
Creating a customized look is virtually effortless, requiring only the addition of custom panels.
Sell appearance
1
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4
7
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5
6GE Exclusive!

14
GE Profile and GE CustomStyle™Side-by-Side
CustomStyle appearance
Qualifying CustomStyle buyers:
When qualifying your customers, ask them about their kitchens!
❚Are you interested in a refrigerator that will extend just slightly past your cabinets?
❚Are you interested in customizing the look of your refrigerator?
❚Do you like the built-in look and integration with our kitchen cabinets?
If the answer is YES to any of these questions, you have the opportunity to sell them a CustomStyle refrigerator.
Trimless side-by-side models
Installation made easy: simply slide in.
Trimless CustomStyle units install by simply
sliding into—way into—the space between
cabinets. They align with counters, instantly look
built-in, with nothing to attach or build. (Available
in stainless steel, white, bisque and black.)
An impressive design statement, without standing out.
For a built-in look, without the built-in expense, here’s a fitting
solution. A GE Profile CustomStyle refrigerator makes the most of
your kitchen space by blending in almost seamlessly with
surrounding cabinetry. It gives you the style you want and features
you need, without the cost and inconvenience of remodeling. For
a sleek, modern appearance, choose stainless or acrylic panels.
Or, achieve a custom look with cabinet-matching wood panels.
Whatever style you prefer, you’ll find a CustomStyle refrigerator that
works beautifully with your decor and budget.
Optional collar trim: adding the final touch.
Available in stainless steel, white, bisque and black, this trim frames
the refrigerator facade, adding to the finished look of a built-in,
custom kitchen.
Optional Panels
Choose stainless steel panels or acrylic
panels in white, bisque or black.
Custom Wood Panels
Make and install your own custom
wood panels to accent cabinetry.
Installed-trim side-by-side models
Designed for today’s discriminating consumers.
CustomStyle refrigerators with installed trim accept stainless steel
or acrylic panels in white, black or bisque, all of which can be
ordered from GE. To achieve a custom look, you can order wood
panels from your cabinetmaker. You’ll discover all kinds of ways
to enhance your kitchen.
GE Profile
CustomStyle
extends 26-3/4"
from wall
26-3/4"
Saves
over 6"
Others extend
up to 33"
from wall
33"

15
CustomStyle™Side-by-Side
Features
Trimless side-by-side models
Dispenser models
PSC23SHR
Stainless steel
with sculptured
stainless steel handles.
PSC23NHP
Available in white,
bisque or black.
PSI23SCR
Stainless steel with
full-length visor handles.
PSC23NGP/
PSC23MGP
Available in white,
bisque or black.
PSC23SGR
Stainless steel
with sculptured
stainless steel handles.
PSW23PSR
Stainless-wrapped
with sculptured
stainless steel handles.
PSH23PSR/PSI23SGR
Stainless steel with
full-length visor handles.
GSC23LSR
Stainless steel with
tubular handles. Available
in stainless or white and
black as GSC23LGQ.
GSC21KGR
Available in white
or black.
Model PSH23PGR is ENERGY STAR®-qualified.
Model PSW23PSR is
ENERGY STAR®-qualified.
Model PSH23PSR is
ENERGY STAR®-qualified.
Installed-trim side-by-side models
Dispenser models
PSH23PGR
Shown with optional
black acrylic panels.
Available in white,
bisque or black.
PSI23NGP
Shown with custom
wood panels.
Available in white,
bisque or black.
PSI23MGP
Shown with custom
wood panels.
Available in white,
bisque or black.
PSI23MGP
Shown with optional
white acrylic panels.
Available in white,
bisque or black.
PSI23NCP
Shown with custom
wood panels.
Available in white,
bisque or black.
PSI23NCP
Shown with optional
white acrylic panels.
Available in white,
bisque or black.
Non-dispenser models Non-dispenser model

16
GE Profile CustomStyle™Side-by-Side
❚ClimateKeeper2allows foods such as
fruits, vegetables, meats and cheeses
to retain the higher moisture levels
that keep them at their peak longer.
❚Foods quickly deteriorate as they lose
moisture, becoming dry
and unappealing.
❚Foods last longer at higher relative
humidity levels produced by
dual-evaporator systems.
ClimateKeeper2™system—What’s new in CustomStyle
ClimateKeeper2helps foods stay fresher longer by using one evaporator in the freezer and another in the fresh
food compartment. Conventional refrigeration uses only one evaporator that cools the freezer, venting cold, dry air
into the fresh food compartment. Two evaporators allow the freezer and fresh food compartments to be cooled
independently. The 0°F freezer air never enters the 37°F fresh food area. The 37°F fresh food air holds 2-3 times
the humidity, dramatically increasing the time refrigerated foods maintain their freshness and appearance.
The two examples shown are typical of the results consistently seen when comparing foods stored in a
conventional refrigerator to those in a ClimateKeeper2model.
Temperature and relative humidity
for optimum food storage.
The diamond shapes represent the
humidity preferences of common foods
such as produce, meats, cheeses,
casseroles, etc. Cheeses are the lowest, at
around 65% humidity. Most foods prefer
humidity levels higher than 80%.
The ovals show the range of humidity
levels in a conventional system and in the
ClimateKeeper2system. ClimateKeeper2
holds foods much closer to their optimal
levels than any other system available.
ClimateKeeper2system after five days. Conventional system after five days.
ClimateKeeper2system maintains more moisture
than a conventional system, preserving foods longer.

17
CustomStyle™Side-by-Side
Features
Conventional refrigeration
❚Air that cools the fresh food area comes directly from
the freezer, as the arrows illustrate.
❚Cold air circulates through the fresh food compartment
and vents back into the freezer, where it is condensed
before exiting the refrigerator.
❚As warmer fresh food air enters the freezer, the
warmer air rests on the evaporator requiring additional
defrost cycles to reduce moisture.
❚This continual warming and freezing causes freezer
burn to frozen foods.
ClimateKeeper2
❚Air that cools the fresh food compartment comes
from the second evaporator dedicated specifically
for the fresh food area.
❚Air from the fresh food compartment never enters
the freezer or vice versa.
❚37°F air in the fresh food area holds at least twice
the humidity of 0°F air.
❚Controlling humidity preserves foods.
❚Less humidity in the freezer reduces defrost by
20%, keeping frozen foods at their best.
The air inside a refrigerator makes a noticeable difference in foods freshness and flavor. When air is allowed
to flow between the fresh food and freezer compartments, it can affect humidity levels and food quality. By
keeping the air flow separate, the ClimateKeeper2system helps protect food and ice to keep
anything from being wasted.
To further illustrate how ClimateKeeper2works, it is helpful to compare the air movement inside
the refrigerator to that of conventional refrigeration.

18
GE Profile CustomStyle™Side-by-Side
Dual evaporator technology
Two evaporators chill the freezer and fresh food compartments independently. The fresh food evaporator generates
37°F air for fresh foods, while the freezer evaporator generates colder, dryer 0°F air for frozen foods. Air is never
mixed between the two compartments.
Benefits
❚Conventional refrigeration uses one
evaporator located in the freezer area
to provide air for both the freezer and
fresh food. Very cold, dry air from the
freezer is vented into the fresh food
area. This cold, dry air dehydrates
foods quickly.
❚Because dry freezer air never enters
the fresh food compartment in
ClimateKeeper2™
, the humidity levels
can be maintained 2-3 times higher
than in conventional refrigeration.
❚The freshness and desirability of food
is extended due to the higher
humidity levels.
❚Because warm moist air from the fresh
food compartment never enters the
freezer, defrost time is decreased,
extending the quality of frozen foods.
Freezer
Evaporator
Coils
Freezer
Evaporator
Fresh Food
Evaporator
Coils
Fresh Food
Evaporator
Compressor
REFRIGERATOR FRONT
Electronic Multiple Multiflow Overhead Dual Evaporator
Digital Controls Sensors Air System Evaporator Systems
ClimateKeeper • • •
ClimateKeeper
Built-In models • • • •
ClimateKeeper2••• •
ClimateKeeper systems
The exclusive ClimateKeeper system helps preserve foods better by providing consistent cooling throughout the
refrigerator. The Profile Arctica®ClimateKeeper, ClimateKeeper in built-in models and ClimateKeeper2in dual
evaporator models all have three major components in common: digital electronic controls, electronic temperature
sensors and multiflow air tower.

19
CustomStyle™Side-by-Side
Features
Parallel vs. Serial systems
There are two different types of dual evaporator
systems in the U.S. today, the serial system and
the ClimateKeeper2’s parallel system.
A parallel system can operate each evaporator
independently, or both at the same time if needed.
This flexibility allows very precise cooling.
A serial system must operate both evaporators
simultaneously or only the freezer evaporator. It
can not operate the fresh food evaporator alone.
Fresh Food
Evaporator
Fresh Food
Fan
Freezer
Evaporator
Traditional 8-hour defrost cycle
ClimateKeeper210-hour defrost cycle
Freezer Fan
Profile Arctica uses an Adaptive Defrost System which operates on an 8-hour minimal defrost cycle. This means
the defrost won’t run until there has been at least eight hours of compressor run time. The maximum time
between defrosts is 60 hours.
ClimateKeeper2operates on a 10-hour minimal defrost cycle resulting in even less defrosting than our
award-winning ClimateKeeper system. Because there are two evaporators, cycle run time is calculated only by
the freezer evaporator allowing even more time between defrost cycles. Less defrosting preserves the quality of
frozen foods longer.
Fewer defrost cycles
8 hours 8 hours 8 hours 8 hours 8 hours
10 hours 10 hours 10 hours 10 hours

20
GE Profile CustomStyle™and Free-Standing Side-by-Side
Appearance features
ClearLook™interior storage
Durable door bins with clear front windows accommodate
gallon containers for quick access to items used most.
The flowing curved lines of both the door bins and the
vegetable/snack pans all reflect the contoured appearance
of the exterior.
Selling Tip: Have customer
remove and replace a deep
door bin to demonstrate how
easily adjustments can be
made. Use gallon jug POP to
demonstrate the space savings
of putting gallon containers on
the door rather than on an
interior shelf.
Compare the look and feel with
other brands. The quality
difference is “clearly” visible.
BrightSpace™lighting
Seven lights make this refrigerator shine. Four fresh food lights
and two freezer lights make for an easy visual inventory of food
items. With over 320 watts (200 in fresh food, 120 in the
freezer), consumers will love the look and easy visibility.
Contoured door and handles
The subtly contoured exterior provides an elegant look.
Extending only 1" further into the kitchen than a standard
door model, the sleek radius contoured door doesn’t take up
too much extra floor space and eliminating the end caps
keeps the look clean. PSF26NGP adds a smooth, contoured
high-gloss finish to the Arctica line.