KeyWest Technology MXB-AV User manual

MediaXtreme MediaZone
Keywest Technology
14563 W. 96
th
Terrace
Lene a, Kansas 66215
800.331.2019
www.keywesttechnology.com
1
23 Mar 2009
Change 06
Table of Contents
Keywest Technology MediaXtreme MediaZone System ............................................................... 2
Models & Connections ................................................................................................................... 3
MX Player Setup............................................................................................................................. 7
Player Network Setup ..................................................................................................................... 7
Setup Player Properties (INI Files) ............................................................................................... 12
Set the MX to PLAY..................................................................................................................... 12
MediaZone Scheduler Software Installation................................................................................. 13
Minimum Editor System Recommendations ................................................................................ 13
Install Software ............................................................................................................................. 13
Software Registration & Seat Licenses......................................................................................... 14
MediaZone Scheduler Graphical User Interface (GUI)................................................................ 14
Browser......................................................................................................................................... 19
Menu Bar ...................................................................................................................................... 19
Quick Controls.............................................................................................................................. 20
Zones Layers................................................................................................................................. 20
Tutorial.......................................................................................................................................... 21
Zone Attributes ............................................................................................................................. 21
Create a New Set........................................................................................................................... 23
Background Zone.......................................................................................................................... 25
Add BMPs, JPGs, PNGs and Other Media to Zones.................................................................... 32
Add Crawls ................................................................................................................................... 37
Add Logos..................................................................................................................................... 40
Animated Logos............................................................................................................................ 42
Add Rolls ...................................................................................................................................... 42
Save Set......................................................................................................................................... 45
Edit Content Within a Set ............................................................................................................. 45
Blanks ........................................................................................................................................... 45
Rearrange Elements Within a Layer ............................................................................................. 46
Schedule and Communicate.......................................................................................................... 46
Advanced Communications .......................................................................................................... 57
Instant Commands ........................................................................................................................ 81
Appendi A—Player Setting INI Files....................................................................................... 121
Appendi B—Editor Setting INI Files ................................................................................... 12115
Appendi C—Local Internet Weather Setup............................................................................ 1210
Appendi D—Multi-Head Audio ........................................................................................... 12125
Appendi E—Data Acquistion ................................................................................................. 1216
Appendi F—Xwarp ................................................................................................................. 121
Appendi G—RSS Feeds ....................................................................................................... 12146
Appendi H—Warranty ............................................................................................................. 121

MediaXtreme MediaZone
Keywest Technology
14563 W. 96
th
Terrace
Lene a, Kansas 66215
800.331.2019
www.keywesttechnology.com
2
23 Mar 2009
Change 06
**************************** WARNING *****************************
Lethal operating voltages present at system power supply unit—internal and e ternal units. Completely
disconnect main power cord prior to opening cover or removing any panels. Only trained and authorized
personnel should attempt any internal modifications, repairs, or service.
Keywest Technology MediaXtreme MediaZone System
MediaXtreme (MX) MediaZone is Keywest Technology’s Digital Signage and Information
Channel product series. The series software and hardware is designed for easy content creation
and display with minimal graphics or video e pertise. The device is capable of multi-zone and
layer compositing at the High-Definition output--the power to combine motion backgrounds,
multiple graphics pages, crawls, rolls, High-Definition MPEG1, 2, 4, WMV, AVI picture-in-
picture effects, stereo, 5.1, WAV and MP3 audio, transitions effects, logos, fades, and more.
Check www.media treme.tv for all the latest product specifications and features.
***CAUTION***
Unit operates on 100 – 220 VAC 50 – 60 Hz Main Power. Inadequate power grounding can result in equipment
damage or destruction and could void warranty. Ensure you utilize provided power supply unit only. Use of
improper power supply can damage or destroy the unit and will void the warranty.
***CAUTION***
If the player is to be rack-mounted, do so using four heavy duty rack screws—rear support is recommended. Do not
use the MX as a shelf to support any weight other than its own. In any mounting configuration, ensure the unit is in
a clean, environmentally controlled location and ensure filters are cleaned regularly

MediaXtreme MediaZone
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Terrace
Lene a, Kansas 66215
800.331.2019
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23 Mar 2009
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Composite Out
Models & Connections
MXB-AV Rear Panel I/O
MXB-A Rear Panel I/O
MXB-AV Notes
MX Out and PiP In are BNC connections for NTSC or PAL composite video input.
Power supply configuration may vary.
MXB-A Notes
Scan Converter Loop Cable is required to Activate Composite Video Output.
Power supply configuration may vary.
Scan-Converter Loop Cable

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23 Mar 2009
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MXS-MZ (G7) Rear Panel I/O
MXS-MZ (G8) Rear Panel I/O
MXS-MZV Rear Panel I/O
MXS-MZR Rear Panel I/O
MXS-MZRV Rear Panel I/O

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23 Mar 2009
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MXS-SDI Rear Panel I/O
MXS-HD Rear Panel I/O

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23 Mar 2009
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Standard Connection Definitions (‘*’ = required connection for normal operation; ‘+’ = required
for initial setup only and may be removed after setup; all other connections not marked with ‘*’
or ‘+’ are optional)
+ MOUSE: Standard PS/2 style mouse
+ KEYBOARD: Standard PS/2 style keyboard
USB 1 & 2: Universal Serial Bus (any number of add-in peripherals such as printer, mouse,
keyboard)
PARALLEL PORT: Standard printer port
IOIO: Standard RS-232 serial port
AUDIO LINE OUT: Connect with 3/8” Stereo plug to audio amplifier or switcher for audio
broadcast over cable or broadcast television system. Required if you desire audio on-air
capability.
AUDIO LINE IN: Use 3/8” stereo plug to connect radio receiver, CD player, tape player, etc…
to line-in to loop through e ternal audio source over the video presentation.
AUDIO MIC IN: Can serve as microphone input or secondary audio source input.
*+ VIDEO Out: Depending on your model hardware one or multiple video connections can be
made simultaneously—Composite Video Out (BNC connector outputting standard baseband (un-
modulated) video) NTSC or PAL; DVI Out (typical for PC, HD or Flat Panel displays); RGBHV
Out (typical for PC, HD or Flat Panel displays).
NETWORK: RJ45 WAN/LAN port used to connect your MX to a network for remote control of
the device. Factory default setting for an MX player is Dynamic Host Configuration Protocol
(DHCP) used to force the player to automatically acquire an IP address.
*Main Power: Standard 100 to 220 VAC, 50 to 60 Hz input. Utilize the A/C power supply cord
and DC Transformer (if applicable) shipped with your unit. Connect this only when you are
ready to run the unit. As soon as you plug in the AC Main Power, the device will power-up,
Power-On-Self-Test (POST), and begin to run the current schedule.
CAUTION
If you must set or change the IP address in your MX and are unfamiliar with networks or do
not understand the steps in this manual, contact IT trained personnel prior to changing any
settings

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MX Player Setup
Once you have made the minimum appropriate connections (be sure to connect an output video
and power!) the unit will start, initialize, and begin to play the currently loaded schedule. The
first playback will be a factory test schedule.
Should an MX device be shut down through its operating system, it will be necessary to use the
power switch on the unit to restart. Power switch locations will vary depending on the hardware
model but will always be on the front or rear of the player. Certain models will require opening
of a door or panel to access the main power button. All Keywest Technology provided hardware
devices are set to auto-start with the application of AC power and will return to ON state after
AC power loss automatically as long as no other method of shut-down has been used.
Remote communication with an MX player is accomplished by Ethernet, Serial, or optional
telephone modem. The selected path is the method used to send content (pages, crawls, videos,
logos, pictures) from a computer running editor software to the Player. Because of the inherent
superiority of network communications (Ethernet; Wide-Area Network (WAN); Local Area
Network (LAN), Wireless LAN (Wi-Fi), Broadband Air Cards, or any other term or method) this
manual will assume it is the method used.
Player Network Setup
A network by definition means there are at least two machines or computers tied together
through some communications link and can share resources over that network.
To configure a network connection connect a PC monitor (use the proper RGBHV connector and
DVI to VGA adapter as required—Do Not Use Any Connector Labeled “DO NOT USE”), a
keyboard, a mouse, a network cable, and power.
***NOTE***
MX Players may take up to 60 seconds to completely POST, load sets, and begin playing its
schedule. Please be patient during this process.
***CAUTION***
Units operate on 100 – 220 VAC 50 – 60 Hz Main Power. Inadequate power grounding can result in equipment
damage or destruction and could void warranty. Ensure you utilize provided power supply unit only. Use of
improper power supply can damage or destroy the unit and will void the warranty. Only use power cords and
transformers supplied by Keywest Technology to maintain warranty.

MediaXtreme MediaZone
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th
Terrace
Lene a, Kansas 66215
800.331.2019
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23 Mar 2009
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Power the unit and watch the monitor for the POST sequence. Once the device finishes start-up
it will begin playing the current schedule.
With the player displaying content press the “ESC” key on the keyboard. The unit will cease
playback and the operating system (OS) desktop will appear. If “ESC” doesn’t respond use
“CTL-ALT-DEL” and end the appropriate MX5Player task. Note: If a PS/2 keyboard was
installed after the unit was started, the player will require a reboot to recognize the keyboard.
Setup the Network Adapter just like any Windows XP© based computer.
Use the mouse and right click on the My Network Places Icon.
Then single left-click PROPERTIES
Ne t right-click on the appropriate Network Connection Icon, and left-
click PROPERTIES again
Highlight INTERNET PROTOCOL TCP/IP and left-click PROPERTIES one more time…

MediaXtreme MediaZone
Keywest Technology
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th
Terrace
Lene a, Kansas 66215
800.331.2019
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23 Mar 2009
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If there is any question on what settings are valid contact an IT professional before proceeding!
There are two ways to obtain a network address. One is DHCP. This method allows an e ternal
device, such as a router, to assign an address automatically . This is the most popular method of
addressing because it allows for ma imum fle ibility within a network and it is also the safest
and most secure because the assigned IP address changes over time.
The limitation of DHCP it is the same as its strength--the IP number can change over time.
Since IP address is used to connect to the player, it’s rather important to know this IP number at
all times (when the IP changes via DHCP you won’t necessarily even know it happened).
This makes the second method addressing, called STATIC IPs, the most desirable for this
application. STATIC IPs must be protected by network firewalls and routers. While DHCP is
safer on its own, STATIC IPs are easily guarded.
If DHCP is to be used then simply click OK on the window pictured above.
If there is a DHCP router on the network the player will automatically receive an IP address and
be ready to communicate.
If, on the other hand, a STATIC IP is to be used set it with the IP Properties window (shown
below). This IP address must be something that is compatible with the attached network and is
provided by the IT department or network administrator.
To set the STATIC IP, left-click the USE THE FOLLOWING IP ADDRESS radio button.

MediaXtreme MediaZone
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Terrace
Lene a, Kansas 66215
800.331.2019
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23 Mar 2009
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Enter data in the IP ADDRESS block and the SUBNET MASK block as a minimum. If
available, enter the DEFAULT GATEWAY, PREFERRED DNS SERVER, and ALTERNATE
DNS SERVER numbers also. The IT department or network administrator should provide those
numbers or make these settings.
If the player is going to need internet access, for instance to connect from a different network (as
in connecting from a home internet connection) or to utilize dynamic e ternal data like weather
forecasts or headline news services, then gateway and DNS numbers are mandatory.

MediaXtreme MediaZone
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Terrace
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800.331.2019
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23 Mar 2009
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There are a myriad of IT methods that can be applied, such as virtual private networks, host files,
aliasing, to truly complicate connections. It is best to work cooperatively with the IT department
to ensure smooth operations.
One may also use STATIC IP and a direct connection via a cross-over cable, simply set the IP
number and Subnet Mask to compatible ranges on the creator computer and the MX…but ensure
the IP numbers on both are not the same in the final octave—for e ample, using a cross-over
cable, if the MX receives an IP number of 10.0.0.5, the creator computer should get an IP
something like 10.0.0.10 (anything from 0 to 255, but not 5 in that last set)! Subnets SHOULD
be identical (255.255.255.0 on both would be typical).
Verify that your IP address you set has “taken” in the MX or confirm the IP address a DHCP
device assigned to the MX by taking the following steps:
1. While still at the MX’s desktop, right click on the MY NETWORK PLACES icon
2. Then single-left-click PROPERTIES
3. Right-click on the network connection’s icon
4. Single-left click on STATUS

MediaXtreme MediaZone
Keywest Technology
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th
Terrace
Lene a, Kansas 66215
800.331.2019
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23 Mar 2009
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5. Click the SUPPORT Tab to verify IP settings
If the IP Address, Subnet Mask, and Default Gateway all appear proper, it is time to move on—if
something is wrong, repeat the network setup or contact an IT professional.
Setup Player Properties (INI Files
The player can be configured for several modes of operation. Those property settings are made
in the SETTINGS.INI initialization file. See Appendi A.
Set the MX to PLAY
Locate the GREEN 5X (a nod to the legacy of the product line) icon on the Player
desktop and double-left-click it to restart the application (all mouse references in this
manual assume right-handed mouse).
The VGA monitor, keyboard, and mouse can be disconnected at this time (they aren’t required
though they don’t detract from any operation if left connected). The bare necessities are the
video connection(s), the communications connection (Ethernet), and Power. If there’s audio
involved, ensure it remains connected as well.
The configured MX should playing content now (the test reel if this is the first time the machine
is ran or if a new schedule has not yet been sent). If something in the previous steps did not
work, contact the IT department, the product dealer, or Keywest Technology for further
assistance.

MediaXtreme MediaZone
Keywest Technology
14563 W. 96
th
Terrace
Lene a, Kansas 66215
800.331.2019
www.keywesttechnology.com
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23 Mar 2009
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MediaZone Scheduler Software Installation
Minimum Editor System Recommendations
To enjoy the full features and functions of the scheduler software, including rendered full motion
previews, the following minimum requirements should be met:
--P4 at 2GHz (or better—Centrino© adequate for Laptops)
--400MHz Front Side Buss Motherboard
--256MB 2100 DDR RAM
--7200 RPM IDE HDD with at least 150MB open space
--CD-ROM or DVD-ROM drive
--High-Speed Internet Connection
--Video Card or Chipset equivalent to or better than ATI 9000 Rage© with 64MB Video
Memory
--Windows 2000 Pro© or Windows XP© Operating System
MediaXtreme systems are not compatible with Macintosh© Operating Systems but are run on
Mac computers using Windows emulator programs.
The scheduler software will run on older or less powerful machines, but fully rendered preview
will not be available. We will cover both preview versions later in this manual.
Install Software
Insert the CD that came with the system. If auto run is on a splash screen will appear—if the CD
doesn’t auto-run, browse to the CD drive, and click autorun.e e.
Click the INSTALL MX SCHEDULER button. The Install Wizard should start.
Click NEXT then follow the on-screen prompts and instructions to install the software.
Install all the components listed. Failure to install one of those components might render a
feature or function unavailable.
*****VISTA NOTE*****
For users with Windows Vista, when installing, right click on the SETUP.EXE package and
select RUN AS ADMINISTRATOR. Also, when running the software for the first time after
installation, right click on the start icon and again select RUN AS ADMINISTRATOR.
Failure to follow these steps will render some functions unusable on a VISTA loaded PC. In
addition, if the user does not have full administrator rights, regardless of operating system
installed, certain functions may not work or the entire application may fail to operate. Contact
the IT department or Keywest Technology with questions.

MediaXtreme MediaZone
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th
Terrace
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23 Mar 2009
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Once the software is completely installed locate the MX icon on the desktop
If there isn’t a desktop icon, click the Windows START button, locate the MX item, and click
MX.e e as pictured below.
Software Registration & Seat Licenses
MediaZone Scheduler software has no seat-license limits. As many copies as desired may be
installed and will be fully operational. Registration is necessary however to access warranty
support.
To register, proceed to www.media treme.tv and follow instructions located there.
MediaZone Scheduler Graphical User Interface (GUI
Open the software either by the desktop icon or the start menu. The full graphical user interface
(GUI) will open. Editor settings can be made as with the player. See Appendi B.

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23 Mar 2009
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Template Configuration
The Template Configuration Editor provides the means to create zoned playback screen layouts.
This is not to be confused with content templates. The screen template is only the screen layout
for each of the five zones.
Each zone correlates to a layer in the editor. The background zone is always full screen; zones
one, two, three and four can be used page media, crawls, rolls and logos.

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The first step is to select the target screen aspect ration or resolution. The most common sizes
are available in the Screen Size drip down bo . If in doubt of true resolution, simply select a
generic aspect ratio.
Any content dragged into any zone will automatically be resized to fill the zone. This eliminates
the need to manually adjust media to fit the screen. Individual zones should then be setup with
the optimum and desired screen look in mind and content should be developed to maintain
appear when used within a particular zone dimension.
The user may adjust each zone by using cursor handles. The handles allow for movement as
well as resizing. Zone size and position data is reflected in the upper left data tab in each zone.
Zone parameters may be manually entered into a dialogue bo accessed by clicking on the zone
information tab.

MediaXtreme MediaZone
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Terrace
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Adjustments are implemented when SAVE is clicked, making for very simple resolution and
layout configuration. Using the proper settings ensures the proper alignment once the data
reaches the player (and should match the settings in the player).
Once the zones are configured, saving the template layout using the save button is
required.
The final step is to transmit this zone template information to the player in question. To
transmit the template, select the Transmit button, enter the destination IP and send.
Be sure to click SAVE CURRENT LAYOUT to set the local preview window to the current
template for ease of editing.
Content may be dragged directly in to zones from the file browser...when done this way, the
content will become the last entered item in a zone play list and the content will appear in the
zone window (PAG files and Video Files will not appear in the template window).

MediaXtreme MediaZone
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Terrace
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23 Mar 2009
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Use the file browser is similar to using Windows e plorer tools to access any connected folder.
From within the folder, select files for use in a set.
Drag content directly into a zone in the template configuration window or drag content to a zone
play list in the set editor. Double-left-clicking on content will also add content to the selected
layer.
When content has is added to a zone play list, an attributes window will open. Use the attributes
window to set playback parameters of the newly added content asset.

MediaXtreme MediaZone
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23 Mar 2009
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Browser
The browser is used to access any drives or folders attached to the scheduler computer, including
all physical drives, virtual drives, and all network drives and folders. The MX series software
allows the storage of content, sets, and schedules on any drive (remote or local). The trick to
using that feature is ensuring any remote drives are accessible when they are needed or portions
of sets may go missing and force lengthy unnecessary troubleshooting and down time.
Use the directory browser window on the left side of the main Browser window to select the
drive or folder that contains the media that to be scheduled.
Once the folder is selected, use the file browser on the right side of the main Browser window to
select the media asset to be scheduled. The file browser works in conjunction with the directory
browser. The content displayed in each file browser changes based on which directory selected.
This window also features sorting capability: click NAME, SIZE, or TYPE to sort.
At the bottom of the browser window is a thumbnail viewer for a small preview of the selected
media element.
Menu Bar

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Terrace
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Above the other portions of the GUI rests a Menu Bar. The menu bar is a secondary method to
access MediaZone controls.
Quick Controls
The right edge of the application features a vertical Quick Control pane. This
provides quick access to the Preview Window, the Time Specific Preview, Add
Media Files, Save, Send, Cut, Copy and Paste.
Zones Layers
The Zones Layers portion of the MediaZone editor is the heart of content scheduling. This is
where a collection of media becomes a SET. To define SET: A SET is a list of clips and/or
media that are grouped as a sub-section of an entire show. A show is a schedule, and can consist
of only one set, or you can have a show that consists of many sets.
As an analogy, a two-hour motion picture taken all together is one show (one schedule). Within
that two-hour show are many sets—outdoors scenes, indoor scenes, chase scenes…each of these
scenes are separate sets. Put the scenes together, you have a movie—put sets together, you have
a schedule. In the editing room, the sequence of sets can be changed--the MediaZone scheduler
gives you that ability to edit and create the show.
The bottom line is in order to have a schedule, there must be at least one set.