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Quickguide • Wii U Trailers and video footage
Nintendo of Europe • European Publisher Business
Explanation & Good to know
1. The Wii U Intro is mandatory if a Wii U game is advertised or if Wii U gameplay is shown. It must be used unaltered without change
to length or sound. The transition from the Wii U Intro to trailer can be achieved through a cut or a dissolve to the trailer. In case your
trailer is a multi-platform trailer no intro is needed. If your video is a gameplay video only and does not show any Nintendo brands
(sound, text or visual) or additional information no Intro and approval is needed.
2/3. If the title will be available for purchase in the Nintendo eShop, the Nintendo eShop logo need to be shown either after the
Wii U Intro and/or on the end slate. Additionally the Nintendo eShop disclaimer “Broadband Internet access required for online
features. For more info, go to support.nintendo.com.” is required on the end slate (for localized versions, please refer to chapter
“Nintendo eShop” in the NOE European Marketing Guidelines).
3. At the end of the trailer (or before the outro starts) an end slate needs to be shown. The Publisher logo, Wii U logo, packshot or game
title and corresponding legal line “Wii U is a trademark of Nintendo. © 2012 Nintendo.” is required on the end slate of a trailer.
4. Usage of the Wii U Outro is mandatory for TV commercials only. For all other videos the usage is optional. Please use it unaltered
without change to length and just amend the packshot and screens accordingly. The transition from the trailer to the Wii U Outro can
be achieved through a dissolve to the Outro.
• If livestyle footage gameplay is shown, please show it in a natural way. Show the gamers with some distance between each player and
the surrounding. Showing damage or misuse of the hardware and/or controllers is not acceptable.
• When showing the Wii Remote (with or without the Nunchuk) the wrist strap must be worn by the gamer (even if the gamer is a comic
gure), and the Wii Remote Jacket (either in transparent/white or black) must be installed on the Wii Remote.
• If the trailer is intended for the Nintendo eShop, please make sure that the technical congurations match with the video specication
mentioned on the Wii U Asset Overview (e. g. resolution 1280x720px, 30fps, .mp4 format, etc.).
QuickGuide_WiiU Trailer.indd 2 23.09.14 11:16
