Polaroid a544 User manual

a544
Digital
Camera
U S E R ' S M A N U A L

FCC STATEMENT
Note
This equipment has been tested and found to comply with the limits for Class B digital devices,
pursuant to Part 15 of the FCC rules. These limits are designed to provide reasonable protection
against harmful interference in a residential installation. This equipment generates uses and can
radiate radio frequency energy and, if not installed and used in accordance with the instructions,
may cause harmful interference to radio communications. However, there is no guarantee that
interference will not occur in a particular installation. If this equipment does cause harmful
interference to radio or television reception, which can be determined by turning the equipment off
and on, the user is encouraged to try to correct the interference by one or more of the following
measures:
■ Reorient or relocate the receiving antenna.
■ Increase the separation between the equipment and receiver.
■ Connect the equipment into an outlet on a circuit different from that to which the receiver is connected.
■ Consult the dealer or an experienced radio/TV technician for help.
Use of shielded cable is required to comply with Class B limits in Subpart B of Part
15 of the FCC rules.
Do not make any changes or modifications to the equipment unless otherwise specified
in the manual. If such changes or modifications should be made, you could be
required to stop operation of the equipment.
Notice
If static electricity or electromagnetism causes data transfer to discontinue midway (fail), restart
the application or disconnect and connect the communication cable (USB, etc.) Again.
This device complies with Part 15 of the FCC Rules. Operation is subject to the following two
conditions:
(1) This device may not cause harmful interference.
(2) This device must accept any interference received, including interference that may cause
undesired operation.
EN-1
Polaroid a544 Digital Camera User Guide
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Notice
If static electricity or electromagnetism causes data transfer to discontinue midway (fail), restart
the application or disconnect and connect the communication cable (USB, etc.) Again.
This product contains electrical or electronic materials. The presence of
these materials may, if not disposed of properly, have potential adverse
effects on the environment and human health.
Presence of this label on the product means it should not be disposed of as
unsorted waste and must be collected separately. As a consumer, you are
responsible for ensuring that this product is disposed of properly. To find out
how to properly dispose of this product, please go to www.polaroid.com and
click on "Company" or call the customer service number for your country
listed in the instruction manual.
EN-2 Polaroid a544 Digital Camera User Guide
www.polaroid.com

EN-3
READ THIS FIRST
Trademark Information
® ®
Microsoft and Windows are U.S. registered trademarks of Microsoft Corporation.
®
Pentium is a registered trademark of Intel Corporation.
Macintosh is a trademark of Apple Inc.
SD™ is a trademark.
Other names and products may be trademarks or registered trademarks of their respective
owners.
Product Information
Product design and specifications are subject to change without notice. This includes primary
product specifications, software, software drivers, and user's manual. This User Manual is a
general reference guide for the product.
The product and accessories that come with your camera may be different from those described
in this manual. This is due to the fact that different retailers often specify slightly different
inclusions and accessories to suit their market requirements, customer demographics, product
and geographical preferences.
Products very often vary between retailers especially with accessories such as batteries,
chargers,
memory cards, cables, pouches, and language support. Occasionally a retailer will
unique product color, appearance, and internal memory capacity. Contact your dealer specify a
product definition and included accessories. for precise
The illustrations in this manual are for the purpose of explanation and may differ from the actual
design of your camera.
The manufacturer assumes no liability for any errors or discrepancies in this user manual.
Polaroid a544 Digital Camera User Guide
www.polaroid.com

EN-4
SAFETY INSTRUCTIONS
Read and understand all Warnings and Cautions before using this product. Warnings
If foreign objects or water have entered the camera, turn the power off and
remove the batteries.
Continued use may cause an injury. Please call our friendly customer service for
assistance.
If the camera has been dropped or its case has been damaged, turn the power
off and remove the batteries.
Continued use may cause an injury. Please call our friendly customer service
for assistance.
There is no user serviceable parts; DO NOT DISSASSEMBLE!
For repair, please call our friendly customer service for assistance.
Do not use the camera in areas near water.
Take special care during rain, snow, on the beach, or near the shore.
Exposing the camera to these conditions may cause damage to it.
Do not place the camera on unstable surfaces.
This may cause the camera to fall or tilt over, causing damage.
Keep the batteries out of the reach of children.
Batteries should only be replaced by an adult. Children must be supervised by
an adult when they are replacing the batteries.
Do not use the camera while you are walking, driving or riding a motorcycle.
This may cause personal injury or result in traffic accident.
Polaroid a544 Digital Camera User Guide
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EN-5
Cautions
Load the batteries paying careful attention to the polarity (+ or -) of the terminals.
Loading the batteries with their polarities inverted may cause personal injury, or damage
to the surrounding areas due to the battery rupturing or leaking.
Do not fire the flash close to anyones’ eyes.
This may cause damage to the person's eyesight.
Do not subject the LCD display to impact.
This may damage the glass on the screen or cause the internal fluid to leak. If the
internal fluid contacts your eyes, rinse with fresh water.
If the fluid contacts you clothing rinse with water and seek medical attention immediately.
A camera is a precision instrument. Do not drop, strike, or use excessive force
when handling the camera.
This may cause damage to the camera.
Do not use the camera in humid, steamy, smoky, or dusty places.
This may cause fire or electric shock.
Do not remove the batteries immediately after a long period of continuous use.
The batteries may become warm and possibly cause an injury.
Do not wrap the camera or place it in cloth or blankets.
This may cause heat to build up and deform the case. Use the camera in a
well-ventilated place.
Do not leave the camera in places where the temperature may rise significantly,
such as inside a car.
This may adversely affect the case or the parts inside.
Before you move the camera, disconnect cords and cables.
Failure to do this may damage cords and cables.
Polaroid a544 Digital Camera User Guide
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EN-6
Using Your Batteries
Our laboratory testing has shown that our digital camera models comply with industry standard
battery consumption levels (Camera & Imaging Products Association commonly known as CIPA).
All digital cameras are high drain products. For the best performance and prolonged battery life,
we recommend the use of high capacity batteries designed for such applications.
Here are some helpful hints to extend battery life considerably by limiting the following activities:
Reviewing the pictures on the LCD Screen
Using the optical viewfinder (if your camera has one) to frame the subject when taking pictures
Excessive use of the flash
Remove batteries from your camera when not in use.
WARNING!
Batteries should be replaced by an adult.
Use recommended or equivalent type of batteries only.
Insert the batteries in the correct orientation.
Remove exhausted batteries from the camera immediately.
Do not short the supply terminals.
Please dispose of the batteries properly.
Questions?
Call our toll-free customer service number. Look for the insert with this icon:
Or visit www.polaroid.com.
These instructions should be retained for future reference.
Polaroid a544 Digital Camera User Guide
www.polaroid.com

EN-7
CONTENTS
23 PLAYBACK MODE
23 Playing Back Still Images
24 Thumbnail Display
24 Slideshow Display
25 Protecting Images
26 Erasing Images
27 MENU OPTIONS
27 Capture Menu
29 Video Menu
30 Playback Menu
31 Setup Menu
33 TRANSFERRING FILES TO
YOUR COMPUTER
33 Downloading Your Files
34 EDITING SOFTWARE
INSTALLATION
35 DEFAULT SETTING
36 SPECIFICATIONS
37 APPENDIX
37 Possible Number of Shots
38 Troubleshooting
39 Connecting to a PictBridge
Compliant Printer
INTRODUCTION
8 Overview
8 Package Contents
9 GETTING TO KNOW YOUR CAMERA
9 Front View
10 Rear View
11 LCD Monitor Display
13 GETTING STARTED
13 Preparation
14 Turning the Power On/Off
14 LED Indicators
15 Choosing the Language
15 Formatting the Memory Card or
Internal Memory
16 CAPTURE MODE
16 Capturing Images
16 Using the Flash
17 Using the Zoom Function
18 Setting Focus
19 Setting the Scene Mode
20 Adjusting the Exposure (EV
Compensation)
21 VIDEO MODE
21 Recording Video Clips
22 Playing Back Video Clips
8
Polaroid a544 Digital Camera User Guide
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EN-8
INTRODUCTION
Overview
Congratulations on your purchase of your new Polaroid digital camera.
Capturing high-quality digital images is fast and easy with this state-of-the-art smart camera.
Equipped with a 5.0-megapixel sensor, this camera is capable of capturing images with a resolution
of up to 2560 x 1920 pixels.
Package Contents
Common (Optional) Accessories:
Carefully unpack your camera and ensure that you have the following items:
Digital Camera
Software CD-ROM
USB cable
2 x AAA size batteries
SD/SDHC memory card (We recommend the use of a Polaroid memory card up to 2 GB and up to
8GB for SDHC.)
Accessories and components may vary by retailer.
Polaroid a544 Digital Camera User Guide
www.polaroid.com

EN-9
GETTING TO KNOW YOUR CAMERA
Front View
1. Shutter button
2. Power button
3. Self-timer indicator
4. Flash
5. Taking lens
6. Focus switch
Normal mode
Macro mode
7. USB interface
8. TV out
1 2 3 4 5
6
7
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Polaroid a544 Digital Camera User Guide
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EN-10
Rear View
9. LCD display
10. LED indicator
11. Hand strap retainer
12. Tripod socket
13. SD card slot
14. Battery door
15. Menu button
16. Mode button
17. Up & zoom in button
18. Left & Display button
19. Down & zoom out button
20. Delete
21. OK button
22. Right / flash light button
23. Playback button
9 10 11
12 13 14
15
16
17
18
19
20
21
22
23
MENU
MODE
OK
Polaroid a544 Digital Camera User Guide
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EN-11
10. Burst mode
[Blank] Off
[ ] On
11. Flash mode
[ ] Auto Flash
[ ] Always On
[ ] Off
12. Self-timer icon
[ 10s] 10 sec.
[ 2s] 2 sec.
13. Main focus area
14. Zoom indicator
15. Image quality
[ ] Fine
[ ] Standard
[ ] Economy
16. Photo / Video counter
1. Battery Power Level
[ ] Full power
[ ] Medium power
[ ] Low power
[ ] No power
2. Brightness Alert
3. Date stamp
4. Mode indicator
[ ] Auto
[ ] Sport
[ ] Night Screen
[ ] Portrait
[ ] Landscape
[ ] Backlight
5. Focus setting
[ ] Normal
[ ] Macro
6. White Balance
[Blank] Auto
[ ] Daylight
[ ] Cloudy
[ ] Tungsten
[ ] Fluorescent
7. Image size resolution
[ 5m ] 2560 x 1920
] 2048 x 1536[ 3m
[1.3m] 1280 x 960
[ VGA ] 640 x 480
8. Storage media
[ ] Internal memory (no card)
[ ] SD/SDHC memory card
9.
[ ] Exposure compensation
LCD Display Icons
SD
+
-
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2
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EN-12
Video mode [ ]
1. Battery level
2. Main focus area
3. Video indicator icon
4. Focus setting
5. White Balance
6. Video resolution
7. Zoom indicator
8. Available recording time
9. Storage media
Playback mode [ ] --
Still image playback
1. Battery level
2. Playback indicator
3. Counting indicator
4. SIZE
5. EV
6. Storage media
7. Photo / Video counter
Playback mode [ ] --
Video playback
1. Battery level
2. Total recorded time
3. Playback indicator
4. Video playback indicator
5. Video resolution
6. Storage media
7. Playback indicator
8. Recorded time
9. Photo / Video counter
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Polaroid a544 Digital Camera User Guide
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EN-13
Write protect tab Write protect state
GETTING STARTED
Preparation
1. Open the battery door as shown in the illustration..
2. Load the batteries in the correct orientation as shown.
3. Close the battery door and make sure it is locked
securely.
■ To prevent valuable data from being accidentally erased from an SD/SDHC memory card, you can slide the
write protect tab (on the side of the SD/ SDHC memory card) to “LOCK”.
■ To save, edit, or erase data on an SD/SDHC memory card, you must unlock the card.
■ To prevent damaging of an SD/SDHC memory card, be sure to turn off the
power when inserting or removing the SD/SDHC memory card.If inserting
or removing the SD/SDHC memory card with the power on, the camera will
automatically turn off.
■ Be careful not to drop the batteries when opening or closing the battery door.
Insert an SD/SDHC memory card (Optional).
■ The camera has 16MB internal memory, but you
can use an SD/SDHC memory card (you may use
up to an 8 GB SDHC or 2 GB SD card. ) to expand the
camera's memory capacity(We recommend the
use of a Polaroid SD - not included)..
■ Be sure to format the memory card with this camera
before its initial usage.
Polaroid a544 Digital Camera User Guide
www.polaroid.com

EN-14
Turning the Power On/Off
LED Indicators
Indicators State Description/Activity
LED indicator
LED indicator
Self-timer indicator
Blinking red Reading/Writing files.
Charging the flash.
The self-timer function is
activated.
Blinking red
Blinking red
Questions?
Call our toll-free customer service number. Look for the insert with this icon:
Or visit www.polaroid.com.
Pressing the POWER button once turns the camera on.
To turn the power off, press the POWER
button until the camera turns off.
To extend battery life, the power is turned off automatically when the camera has not been operated for a
fixed period of time. To resume , turn the power on again. Refer to section in this
manual titled “Auto Off” in the Setup Menu for further details.
Polaroid a544 Digital Camera User Guide
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EN-15
Choosing your Language
Specify which language the menus and messages are to be displayed on the LCD display.
1. Press the MENU button.
2. Select [Setup] menu with the button.
3. Select [Language] with the ▼ buttons, and press the OK
button.
■ The Language setting screen will be displayed.
4. Select the display language with the ▲ / ▼buttons, and press
the OK button.
■ The setting will be stored.
■ To exit from any menu selection, press the button.
Formatting the Memory Card or Internal Memory
This utility formats the internal memory (or memory card) and erases all stored images and data.
1. Press the MENU button.
2. Select [Setup] menu with the button.
3. Select [Format] , and press the
OK button.
4. Select [ Execute] with the ▼ button,
and press the OK button to confirm.
■ To cancel formatting, select [Cancel] and
press the OK button.
Capture Setup
Next Menu
English
Off
Next Menu
60Hz
Exit OK Set
Format
Language
Auto Off
Sys. Reset
Light Freq.
Capture Setup
Next Menu
English
Off
Next Menu
60Hz
Exit OK Set
Format
Language
Auto Off
Sys. Reset
Light Freq.
Capture Setup
Next Menu
English
Off
Next Menu
60Hz
Exit OK Set
Format
Language
Auto Off
Sys. Reset
Light Freq.
Cancel
Execute
Polaroid a544 Digital Camera User Guide
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EN-16
Flash mode Description
Flash Off
Auto
Always On
Use this mode in the environment where flash use is prohibited or
should the subject be too far away for the flash to have any effect.
The flash fires automatically according tothe surrounding brightness
of the photographic conditions.
The flash will always fire regardless of the surrounding brightness.
Select this mode for recording images with high contrast
(subject backlit) and heavy shadows.
CAPTURE MODE
Capturing Images
Your camera is equipped with a 2.4" full color LTPS-TFT LCD display to help you compose images,
playback recorded images/video clips or adjust menu settings.
1. Press the Power button to turn the power on.
2. Frame your image on the LCD display so that the main
subject is within the focus frame.
■ Pressing the ▲ button zooms in on the subject, and
enlarges the subject on the LCD display.
3. Press the SHUTTER button to capture your image.
Using the Flash
The flash is designed to function automatically when lighting conditions permit the use of flash.
The camera has 3 flash modes: Off, Auto , and Always On. You can take an image using
a desired flash mode to suit your circumstances. The flash's effective range is
35.4” ~ 59.1”(0.9m~1.5m) (in Normal mode).
The flash is disabled if the camera is set to Macro mode.
1. Press the button to turn the camera on.Power
2. Toggle until your desired flash mode appears on the LCD display.
3. Compose your scene and press the button SHUTTER
to capture your image.
The table below will help you to choose the appropriate flash mode:
MODE
OK
Polaroid a544 Digital Camera User Guide
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EN-17
Using the Zoom Function
This camera is equipped with 8x digital zoom. You can enlarge the subjects by pressing the ▲ / ▼
button.It is a useful feature, however, the more the image is magnified, the grainer the image may
become.
To capture a zoomed image, perform the following steps:
1. Press the Power button to turn the power on.
2. To activate the digital zoom, press the▲ / ▼ button.
■ The status of digital magnification is shown on the LCD display.
3. Compose your scene and press the SHUTTER button to capture
the image.
■ The digital magnification ranges from 1.0x to 8.0x.
■ Image noise (grain) may occur in the recorded image when using the digital zoom feature.
MODE
OK
Polaroid a544 Digital Camera User Guide
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EN-18
The table below will help you choose the appropriate focus mode:
Focus mode Description
This mode is suitable for scenery and portrait shooting.
Setting the Focus
Images can be captured by sliding the focus switch to set the focus modes: [ ] macro or [ ]
normal mode. The focus range of macro mode is 4.3”to 7.0”(11cm to 18cm); normal mode is
20” to Infinity (0.5m to Infinity).
1. Press the Power button to turn the camera on.
2. Slide the focus switch to your desired focus mode.
3. Compose your scene and press the SHUTTER button.
Warning! : Your image(s) will be unsharp if you are not within the
macro focus range.
Select macro to capture close-up images. When the lens is zoomed
to its widest position you may focus objects as close as 11cm(4.3”).
■ If the camera is set to Macro mode, the flash function is disabled.
Polaroid a544 Digital Camera User Guide
www.polaroid.com

Capture Setup
5M
Fine
Auto
+0.0
Fluorescent
Exit OK Set
Size
Quality
Scene Mode
EV
White Balance
Auto
Sport
Night
Capture Setup
5M
Fine
Auto
+0.0
Fluorescent
Exit OK Set
Size
Quality
Scene Mode
EV
White Balance
EN-19
Setting the Scene Mode
You can select the scene mode according to the image your wish to capture. There are 6 available
modes .
Auto: Select this mode for most picture taking situations.
Sports: Select this mode when you want to photograph fast-moving subjects.
Night: Select this mode when you want to capture dark scenes such as night views.
Portrait: Select this mode when you want to capture an image that makes the person
stand out against a defocused (blurred) background.
Landscape: Select this mode to capture an image with infinity focus, hard sharpness and
high saturation.
Backlight: Select this mode when you want to capture images as the light comes from
behind the object.
1. Press the MENU button.
2. Select [Scene Mode] with the ▼ button, then press the
OK button.
3.Select the desired scene mode with the▲ / ▼buttons,
then press the OK button.
4.To exit from the menu, press the button.
Polaroid a544 Digital Camera User Guide
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