Cadillac 1994 DeVille User manual

1994 OWNER’SLITERATURE
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PENALTY OF
LEADERSHIP
(Cadllac Motor Car Co. Detroit. Mich.)
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THIS TEXT APPEAREDAS ANADVERTISEMENTIN THESATURDAYEVENING POST 7 JANUARY 2ND. IN THEYEAR 1915 COPYRIOWT, CADtLLAC MOTOR CARDIVISION

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‘he rich
Henry M. Leland,known as the Club of England awarded the pres-
tigious
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master of precision, initiated his pre-
cision manufacturing techniques at to Cadillac twice
the founding of Cadillac
k firstin 1908 for achieving
in1902.Hisexacting
standards prompted the
motto
by which Cadillac
has beenguided over the
years
- “Craftsmanship
A Creed -Accuracy A
perfect interchangeability
of parts and again in
1912
for introducing the elec-
tric self starter, electric
lightingandignition
system.
Cadillac is the only
LI
Law.”
4
The introduction of American manufacturer
the first four cylinder en- to winthis honor and the
gine in 1905 ledtheindustryand
enabled Cadillacs to travel at speeds
up to 50 mph.
only manufacturerin the world to win
it twice. As commonplaceasstan-
dardizedparts are today,in 1908 parts
For attention
to quality and in- werestill individuallyhandfitted
novation,the Royal Automobile both in production and service.

Standardization opened theeyes of
the industrialworld and was the
cor-
ner-stone of modern
production. From
t
evolved the reference to Cadillac as
“Standardof the World:’
In
1909 Cadillac was purchased
by the then new General Motors
Corporation.Convenience,clean-
liness and all-weather comfort were
greatly enhanced in
1910 when Cad-
illac became the first manufacturer
toofferclosed bodies as standard
equipment.
“The Penalty of Leadership”
first appeared in the January
2, 1915
issueof The Saturday EveningPost
as anexpression of the Cadillaccom-
mitment to leadership, quality, and
innovation.
It is widely regarded as
one of the finest documents ever
written and was published following
the introduction of the first produc-
tion
V8 engine. The V8 was stan-
dard in all
1915 model Cadillacs.
Many Cadillac “firsts”havefol-
lowed over the years, including the
synchro-mech clashless transmis-
sion, anation-widecomprehensive
45 O V-16 Engine
service policy, securityplate glass,
chrome plating and
the first car to
be designed by astylist (1927 La-
Salle/HarleyEarl).The
’30s wit-
nessed production of the smoothand
quiet
V12 and JV 16 engines., -\
The crisp, contemporary lines of the
1938 60 Special series ushered in a
new era in styling.
During World War 11, shortly
after Pearl Harbor, Cadillac discon-
tinued car production for the first
time since
1902 in order to construct
lighttanks,combatvehiclesand
internal parts for Allison
V1710 en-
gines. Two Cadillac V8 engines and
Hydra-Matictransmissionswere
used in each tank.

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For the 1948 model,Cadillac
introducedthe e
which set the trend in automotive
stylingfornearlytwo decades. This
was followed
by the 1949model with
the two door hardtop CoupeDeVille
andthemodernoverheadvalve,
high compression V8 engine.
Engineering innovations, con-
veniences and styling dominated the
'50s and '60s. Cruise control, auto-
maticclimatecontrol, tilt and
telescopingsteeringwheels,twilight
sentinel and four door hard tops all
debuted in these years.In1957 the
Eldorado Brougham featured
ad-
vances such as air suspension, mem-
ory seat,automaticelectricdoor
locks, transistor radio, a brushed
stainlesssteel roof and low profile
tires.
1953,was redesigned for 1967 as the
first front wheeldrive personal lux-
urycar. The
472 cu. in. V8 engine
used in all Cadillacsin 1968 and
1969 was enlarged to 500 cu. in. for
all 1970 Eldorados.
An Air Cushion RestraintSys-
tem (airbag) wasavailablefor
1974,
1975 and 1976Cadillacs.
Analog Electronic Fuel Injec-
tion was available, on 1975 Cadillacs
and was standard on the newinter-
national size1976 Seville. In 1978,
the Trip Computer option incor-
porated an on-board microprocessor.

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This rich traditioncontinues
into the '90s as Cadillac became the
first automobile manufacturer to be
awardedtheprestigiousMalcolm
Baldrige National Quality Award.
The 1992 Seville STS was the
firstcarevertowin all three major
automotive awards: Car of the Year,
Motor Trend; Ten Best List, Car
&
Driver; Car of the Year, Automobile
Magazine.
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A 1993 Cadillac Allantit in stock
technical configuration, was selected
as the pace car forthe 76th Indianap-
olis
500. The demandingpace car
performance and handling require-
ments were metbecause of such
advances as the Northstar system.
The system includes the 32 valve,
dual overhead camshaft, Northstar
4.6 liter V8 engine, 4T80 E electroni-
cally controlled automatic transaxle,
road sensing suspension,.speed sen-
sitive steering,antilockbrakes and
traction control.
For morethanninedecades
Cadillac has been
a leader in quality
and technical innovation. Now more
than ever, substance takes shape

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