Cadillac 1994 Fleetwood User manual

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1994 OWNER'SLITERATURE
CADILLAC OWNER
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PENALTY OF
LEADERSHIP
(CadLc &tor Car Co. Detroit, Mich.)
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THIS TEXT APPEARED AS AN ADVERTISEMENT IN THE SATURDAY EVENING POST JANUARY 2ND.INTHE YEAR 1915 COPYRIGHT.CADILLAC MOTOR CAR DIVISION

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Few automobiles are fortunate enough to have the rich
kage that is Cadillac. The name Cadillac is appropriately
tr : of Antcine de La Mothe Cadillac, the French military
commander who founded the city of Detroit . 1701. What
better name for the oldest autsmobile manufacturer in Detroit.
Henry M. Leland, knownas the
master of precision, initiated his pre-
cision manufacturing techniques at
Club of England awarded the pres-
b Dewar Trophy 1
tigious
to Cadillac twice
. ..
the founding of Cadillac
in
1902. Hisexacting
standards prompted the
motto
by which Cadillac
has been guided over the
years
- “Craftsmanship
A Creed - Accuracy A
Law:’
The introduction
of
first in 1908 for achieving
the first four cylinder en-
perfect interchangeability
of parts and again in
1912
i for introducingthe elec-
j tric self starter,electric
I lightingandignition
system.
Cadillac is the only
American manufacturer
to win this honor and the
ginein
1905 ledtheindustryand only manufacturer in the worldtowin
enabled Cadillacs to travel at speeds
up to
50 mph.
For attention to quality and in-
novation,the Royal Automobile
it twice. Ascommonplace asstan-
dardized parts are today, in
1908 parts
werestill individuallyhandfitted
both in production and service.

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Standardization o-pened theeyes of
the industrial world and was the cor-
ner-stone of modern
1: assembly lir
production. From thisachievemc---
evolved the reference to Cadillac as
“Standard
of the World:
In
1909 Cadillac was purchased
by thethen newGeneral Motors
Corporation.Convenience,clean-
liness and all-weather comfort were
greatly enhanced in
1910 when Cad-
illac becamethefirstmanufacturer
to offerclosed bodies as standard
equipment.
“The Penalty of Leadership”
first appeared in the January
2, 1915
issue of The Saturday EveningPost
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as an expression of the Cadillac com-
mitment to leadership, quality, and
innovation.
It is widely regarded as
one of thefinestdocumentsever
written and was published following
the introduction of the first produc-
tion
V8 engine. The V8 was stan-
dard in
all 1915 model Cadillacs.
Many Cadillac “firsts”havefol-
lowed over the years, including the
synchro-mech clashless transmis-
sion,anation-widecomprehensive
45 O V-16 Engine
service policy, securityplate glass,
chrome plating and the first car to
bedesigned
by astylist (1927 La-
Salle/HarleyEarl).The
’30s wit-
quiet
V12 and \
The crisp, contemporary lmes ot the
1938 60 Special series usheredina
new era in styling.
During World War
11, shortly
after Pearl Harbor, Cadillac discon-
tinued car production for the first
time since
1902 in order to construct
light tanks,combatvehiclesand
internalparts for Allison
V1710 en-
gines. Two Cadillac
V8 engines and
Hydra-Matictransmissionswere
used in each tank.

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Thisrichtraditi.oncontinues
into the
'90s as Cadillac became the
first automobilemanufacturer to be
awardedtheprestigiousMalcolm
Baldrige National Quality Award.
The
1992 Seville STS was the
first car evertowin
all three major
automotive awards: Car of the Year,
Motor Trend; TenBest List, Car
&
Driver; Car of the'Year, Automobile
Magazine.
A
A 1993 CadillacAllant6 in stock
technical configuration, was selected
as the pace car for the 76th Indianap-
olis
500. Thedemanding pace car
performance and handling require-
ments weremetbecause of such
advances as theNorthstar system.
The system includesthe
32 valve,
dualoverhead camshaft,Northstar
4.6 liter V8 engine, 4T80 E electroni-
cally controlled automatictransaxle,
road sensing suspension,speedsen-
sitive steering,antilockbrakesand
traction control.
For morethanninedecades
Cadillac has been
a leader in quality
and technical innovation. Now more
than ever, substance takes shape
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