www.hasselblad.com
DIGITAL CAMERAS
• FlexibleWorkow. ThePhocus GUIfeatures easy-to-useoptions
that allow you to customize your set-up to suit a range of dif-
ferent workow situations, such as choice of import source,
browsing/comparisonfunctions,lemanagement,imageexport
in a number of le formats, pre-setting of options for upcoming
shoots, and much, much more.
• New Metadata (GPS, etc). The extended metadata included in
allPhocus images provides foraccurate and detailed catalogu-
ingandindexing,easyimagemanagement,andincludesadded
GPSdatafunctionalityinordertoallowarangeofnewfunctions.
Phocus links GPS data directly to Google Earth, for example,
making geographic reference a snap and image storage and
retrieval much easier.
• PerfectViewingQuality.ThePhocusViewerdeliversimageviewing
qualitythatmatcheseverydetailofwhatyouwillseelaterinPho-
toshop.Inaddition,thePhocusViewerallowsyoutocustomize
layoutandcompositiontosuityourcurrentordesiredworkow,
providing a wide range of options including full view, compare,
browse,horizontal,orverticalview,andsoon.Youcanhavemul-
tiple folders open simultaneously for side-by-side viewing, com-
parison, and selection.
Hasselblad’s unique natural colors
Hasselblad’s Natural Color Solution (HNCS) enables you to pro-
duceoutstandingandreliableout-of-the-boxcolors,withskintones,
specicproductcolors andotherdifcult tones reproducedeasily
andeffectively.InordertoincorporateouruniqueHNCSandDAC-
features we have developed a custom Hasselblad raw le format
called 3F RAW (3FR). This le format includes lossless image
H4D with GIL Global Image
Locator accessory.
Digital Lens Correction and Ultra-Focus for image perfection
The H4D-60 camera allows information from the lens and exact
capture conditions to be fed to the camera processor for ultra-
ne-tuning of the auto-focus mechanism, taking into account the
design specications of the lens and the optical specications of
the sensor. In this way the full HC lens program is even further
enhanced, bringing a new level of sharpness and resolution. Digital
correction for color aberration and distortion is also added. Digital
LensCorrection(DAC),isanAPO-chromaticcorrectionoftheimages
based on a combination of the various parameters concerning each
specic lens for each specic shot, ensuring that each image repre-
sentsthebestthatyourequipmentcanproduce.
Phocus software driving down the learning curve
Phocusprovidesanadvancedsoftwaretoolboxthathasbeenespe-
cially designed to easily achieve optimum workow and absolute
image perfection from Hasselblad raw image les.
WiththeH4D-60camerasystemPhocusprovides:
• Uncompromisingimagequality
• Special extended camera controls with which to operate your
H4D-60 camera. These features, such as live video for easier
shotset-upandworkow,ortheabilitytocontrolthelensdrive
for focusing when the camera is in a remote position or when the
digitalcaptureunitismountedonaviewcamera,bringanentirely
newlevelofexibilitytothewayyoushoot.
• MoiréRemovalTechnology automatically applieddirectlyon the
rawdata,leavingimagequalityintactandeliminatingtheneedto
carryoutspecialmaskingselectionsorothermanualprocedures,
savinghoursoftediouspost-productionwork.