DIGITAL CAMERAS
www.hasselblad.com
View-camera work
The H4D-50MS has been designed to allow the digital capture unit
to be detached and used on a view camera by way of an H system
adapter. In this conguration the digital capture device can work with
electronic shutters from e.g. Rollei and Schneider, either stand-alone
using the ash sync signal from the shutter or tethered to a com-
puter with full control of the electronic shutter from the computer.
Medium format digital capture
In digital photography, the advantages of larger format cameras
have become even more obvious. The 6×4.5 cm window allows the
Hasselblad H4D-50MS to use one of the largest image sensors
currently available in digital photography – up to more than twice
the size of a 35mm camera sensor. Consequently the sensor holds
more and larger pixels, which deliver the highest possible image
quality in terms of moiré-free color rendering without gradation
break-ups in even the nest lit surfaces.
A choice of bright viewnders
One of the important traditional advantages of the medium format
is the extra-large and bright viewnder image, enabling extremely
precise compositions and easy operation in dim lighting. An inter-
changeable waist-level viewnder, the HVM, is available for the
entire range of H system cameras.
Unique Hasselblad Colors
The new Hasselblad Natural Color Solution (HNCS) enables you to
produce outstanding and reliable out-of-the-box colors, with skin
tones, specic product colors and other difcult tones reproduced
easily and effectively.
GPS recording accessory
Hasselblad’s Global Image Locator (GIL) is an accessory for any
H-based Hasselblad digital capture product. Using the GIL device all
images captured outdoors are tagged with GPS coordinates, time and
altitude. This data is key to a number of future applications involving
image archiving and retrieval. One example is the direct mapping of
images within the coming Phocus software to Google Earth.
Modes of operation and storage
The Hasselblad H4D-50MS offers a choice of storage devices: CF
cards or a computer hard drive. With these two operating and stor-
age options, you are able to select a mode to suit the nature of the
work in hand, whether in the studio or on location.
Phocus for professional level workow
Phocus provides an advanced software toolbox that has been
especially designed to achieve optimum workow and absolute
image perfection from Hasselblad raw image les.
With the H4D-50MS camera system Phocus provides:
• Uncompromising Image Quality
• Special extended camera controls with which to operate your
H4D-50MS camera. These features, such as live video for easier
shot set-up and workow, or the ability to control the lens drive
for focusing when the camera is in a remote position or when the
digital capture unit is mounted on a view camera, bring an entirely
new level of exibility to the way you shoot.
• Moiré Removal Technology automatically applied directly on the
raw data, leaving image quality intact and eliminating the need to
carry out special masking selections or other manual procedures,
saving hours of tedious post-production work.
• Flexible Workow. The Phocus GUI features easy-to-use options
that allow you to customize your set-up to suit a range of dif-
ferent workow situations, such as choice of import source,
browsing/comparison functions, le management, image export
in a number of le formats, pre-setting of options for upcoming
shoots, and much, much more.
• New Metadata (GPS, HTS 1.5 etc). The extended metadata
included in all Phocus images provides for accurate and detailed
cataloging and indexing, easy image management, and includes
added GPS data functionality in order to allow a range of new
functions. Phocus links GPS data directly to Google Earth, for
example, making geographic reference a snap and image stor-
age and retrieval much easier. With the HTS 1.5, all settings are
stored as metadata in the image le for full function with DAC
lens corrections.
• Perfect Viewing Quality. The Phocus Viewer delivers image view-
ing quality that matches every detail of what you will see later
in Photoshop. In addition, the Phocus Viewer allows you to
customize layout and composition to suit your current or desired
work ow, providing a wide range of options including full view,
compare, browse, horizontal, or vertical view, and so on. You
can have multiple folders open simultaneously for side-by-side
viewing, comparison, and selection.