Olivetti d-Color MF2501 User manual

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
Olivetti d-Color MF2001 / MF2501 and d-Copia 253MF / 303MFSales Guide v1.0
Product Marketing – May 2011
Olivetti
d-Color MF2001 / d-Color MF2501
and
d-Copia 253MF / d-Copia 303MF
Sales Guide
Models d-Color MF2001 d-Color MF2501
Type A3 Mono / Colour MFP A3 Mono / Colour MFP
Speed 20 ppm 25 ppm
Standard Functionality Print / Copy / Scan / ADF / Duplex /
Host USB / Job Separator
Print / Copy / Scan / ADF / Duplex /
Host USB / Job Separator
Optional Functionality Staple Finishing / Fax /
Authentication Card
Staple Finishing / Fax /
Authentication Card
Target Office Workgroup Office Workgroup
Models d-Copia 253MF d-Copia 303MF
Type A3 Mono MFP A3 Mono MFP
Speed 25 ppm 30 ppm
Standard Functionality Print / Copy / Scan / ADF / Duplex /
Host USB / Job Separator
Print / Copy / Scan / ADF / Duplex /
Host USB / Job Separator
Optional Functionality Staple Finishing / Fax /
Authentication Card
Staple Finishing / Fax /
Authentication Card
Target Office Workgroup Office Workgroup

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
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Table of Contents
1.
Product Introduction
1.1.Product Introduction 4
1.2.Product Concept 5
1.3.Product Positioning 6
1.4.Product Design 7
1.5.Product Series Comparison 8
1.6.Product Configuration 11
1.7.MarketTrends 13
2. Easy
4
2.1.Easy Selling 15
2.1.1. Key Sales Points 15
2.1.2. Value Proposition 16
2.1.3. TargetCustomers 17
2.2.Easy Installation 18
2.2.1. The Smallest Footprint in its class 18
2.2.2. Paper Drawer Installation 18
2.2.3. FinisherInstallation 19
2.2.4. EasySet-upWizard 20
2.3.Easy Maintenance 22
2.3.1. Simplified Maintenance 22
2.3.2. How to change the CRU 23
2.3.3. How to change Toner 24
2.3.4. Mono Print Function when Colour Toner is exhausted 24
2.3.5. Improved Paper Handling 25
2.4.Easy Operation 27
2.4.1. Colour Touch Panel 27
2.4.2. ColourAdjustment 28
2.4.3. JobSeperator 29
2.4.4. NetworkSecurity 29
2.4.5. Authentication with Card Reader 30

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2.4.6. Authentication with MFP 30
2.4.7. Smart Features for the Workplace 31
3. Competition
3.1.d-Copia 253MF vs Canon Image Runner 2525 34
3.2.d-Copia 253MF vs HP LaserJet M5025 MFP 35
3.3.d-Copia 253MF vs Ricoh Aficio MP 2500SPF 36
3.4.d-Copia 253MF vs Sharp MX-M 260 37
3.5.d-Copia 253MF vs Xerox WorkCentre 5225A 38
3.6.d-Copia 303MF vs Canon Image Runner 2530 39
3.7.d-Copia 303MF vs Konica Minolta bizhub 282 40
3.8.d-Copia 303MF vs Ricoh Aficio MP 2851 41
3.9.d-Copia 303MF vs Sharp MX-M283N 42
3.10. d-Copia 303MF vs Xerox WorkCentre 5230A 43
4. Appendix
4.1.What’s shipped with the d-Color MF2001 / MF2501? 44
4.2.What’s shipped with the d-Copia 253MF / 303MF? 45
4.3.Consumables for the d-Color MF2001 / MF2501? 46
4.4.Consumables for the d-Copia 253MF / 303MF? 47
4.5.Awards 48

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
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1.1 Product Introduction
Olivetti introduces a range of entry-level A3 MFPs
The Olivetti d-Color MF2001,d-Color MF2501, d-Copia 253MF and d-Copia 303MF
is a brand new range of A3 MFPs designed to capture new markets and replace
competitive devices, by offering exceptional ease of operation and simple maintenance.
The Olivetti d-Color MF2001 and d-Color MF2501 are the perfect A3 MFP solutions,
for small and medium size workgroups, who require mono and colour printing and
copying as they offer 20ppm and 25ppm A4 speeds, and 10ppm and 13ppm A3 print
speeds, respectively, providing professional quality for users looking for simple
installation, maintenance, and ease of use. These 2 new models are brand new to the
Olivetti colour range. The d-Color MF2001 and d-Color MF2501 are delivered with
standard duplex, automatic document feeder and job separator. Their embedded colour
touch panel can be personalised for direct access to frequently used applications and
their long-life drums, offering volumes of up to 200,000 prints, ensure high productivity
and efficiency.
They feature options such as a 500 sheet staple-finisher, which can staple up to 50
sheets, additional paper trays for additional productivity, user authentication facilities to
improve data security and confidentiality, if required, and a fax option to make the
models truly multi-functional.
The Olivetti d-Copia 253MF and d-Copia 303MF are also available for those customers
who wish to enjoy all of the above benefits, but only wish to print or copy in mono.
They cruise at 25 and 30 ppm respectively, and offer an amazing long-life drum of
300,000 prints.
OEM Equivalents
d-Color MF2001 = Kyocera Mita FS-C8020MFP
d-Color MF2501 = Kyocera Mita FS-C8025MFP
d-Copia 253MF = Kyocera Mita FS-6025MFP
d-Copia 303MF = Kyocera Mita FS-6030MFP
Supplies are not cross compatible between Kyocera Mita and Olivetti
SG version: 1.0
Date: May 2011
Updates Reason for change

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1.2 Product Concept
Compact and user friendly
Suitable for small-office and the small-to-medium sized business with low-to-
medium printing volumes
Competitive prices to attract customers with a limited budget for the initial
purchase of the main unit and options
Simplified hardware design to enhance installation and maintenance – Plug-in
and use
Affordable but efficient and reliable MFP also an alternative to A4 MFP models
The right models to target the replacement market of the old A3 models
Long run between maintenance calls makes these models suitable to be
distributed via dealers with limited customer support capabilities, as well as via
Distributors
-Easy Selling
-Easy Installation
-Easy Maintenance
-Easy Operation
Easy4

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1.3 Product Positioning
The new series does not replace any existing product in the current portfolio; they are
additional products with a new innovative product concept to win incremental A3 MFP
customers in small to medium sized business opportunities:
Internal Positioning – d-Color MF2001 / d-Color MF2501
Internal / External Positioning – d-Copia 253MF / d-Copia 303MF

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1.4 Product Design
In Harmony with the Environment
The compact and stylish design of the brand new d-Color MF2001,d-Color MF2501,
d-Copia 253MF and d-Copia 303MF will fit into any office environment:
With a full-colour touch display for intuitive ease of operation as standard (see Section
2.4.1 for more detail).
The paper output tray is delivered in a dark contrasting colour to
facilitate easy identification of printed output for retrieval.
The paper drawer utilises a free grip handle so it can be accessed
overhand or underhand and can be opened with the minimum of
force.
The Network Interface area of the MFP also employs a cable cover
to deliver a neat and tidy office impression.

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
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1.5 Product Series Comparison

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
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Product Series Comparison cont…

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
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Product Series Comparison cont…

d-Color MF2001/MF2501 and d-Copia 253MF/303MF Sales Guide
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1.6 Product Configuration

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Additional Configuration Information for d-Copia 253MF / d-Copia 303MF
Basic units Code Notes
d-Copia 253MF, A3 Mono MFP 25 cpm
(ADF / Auto Duplex / Job Separator)
d-Copia 303MF, A3 Mono MFP 30 cpm
(ADF / Auto Duplex / Job Separator)
B8552
B8553
Standard reverse
document processor with
50 pages capacity
+ free starter toner
cartridge for 3,000 copies
Options Code Notes
PF-470
 1 drawers x 500 sheets capacity (80 g/m²),
 Original weight: 52-163 g/m²;
 Original size: A3-A5R
 Alternative to PF-471
B8554 d-Copia 253MF/303MF
d-Color MF2001/MF2501
PF-471
 2 drawers x 500 sheets capacity (80 g/m²),
 Original weight: 52-163 g/m²;
 Original size: A3-A5R
 Alternative to PF-470
B8555 d-Copia 253MF/303MF
d-Color MF2001/MF2501
DF-470 Finisher
 500 sheets capacity
 50 sheets staple
B8556 Requires AK-470 as a
prerequisite for installation
Copy Stand High
 In place of PF-470 and PF-471
B8696 d-Copia 253MF/303MF
d-Color MF2001/MF2501
Castor Stand Low
 In addition to PF-470 and PF-471
B8697 To increase the height of
the MFP by 100mm for
correct operating height
AK-470
 Attachment bridge for finisher DF-470
B8565 Mandatory for installing
the Finisher DF-470
Fax System (U)
 G.3 fax kit
 Modem speed 33.6 Kbps
B8557 d-Copia 253MF/303MF
d-Color MF2001/MF2501
1024 MB MDDR2 - 144 DIMM
 Copier memory expansion 1024 MB
B5313 d-Copia 253MF/303MF
d-Color MF2001/MF2501
Consumables Code Compatibility
Toner Cartridge d-Copia 253MF/303MF
 Yield 15,000 pages (ISO/IEC 19798) B0979 d-Copia 253MF
d-Copia 303MF
MK-475
 Maintenance kit Yield 300,000 pages B0980 d-Copia 253MF
d-Copia 303MF
MK-470
 ADF Maintenance kit Yield 300,000 pages B0981 d-Copia 253MF/303MF
d-Color MF2001/MF2501
SH-10 Staples
 Staples 3 x 5,000 staples B0608 DF-470

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1.7 Market Trends
Western European Flatbed Digital MFP Market – A4 vs A3 (units & ASP)
Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)
Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)
WESTERN EUROPE Digital Colour MFP (Unit Shipments, Average Selling Price)
455 570 769 927 1.103 1.307 1.598
422 413
475 507
539
573
609
0
300
600
900
1.200
1.500
1.800
2.100
2.400
2008 2009 2010 2011 2012 2013 2014
units (K)
0
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
ASP (€)
Colour laser A4 Colour laser A3 C.laser A4 ASP (€) C.laser A3 ASP (€)
WESTERN EUROPE Digital Monochrome MFP (Unit Shipments, Average Selling Price)
1.283 1.204 1.369 1.413 1.456 1.505 1.678
541 375
416 415 410 402 367
0
300
600
900
1.200
1.500
1.800
2.100
2.400
2008 2009 2010 2011 2012 2013 2014
units (K)
0
500
1.000
1.500
2.000
2.500
3.000
3.500
4.000
ASP (€)
Mono laser A4 Mono laser A3 M.laser A4 ASP (€) M.laser A3 ASP (€)

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2008 2009 2010 2011 2012 2013 2014
Colour laser A
4
454,986 570,399 769,253 926,603 1,103,015 1,307,259 1,598,474
C.laser A4 ASP (€) 532 565 547 522 496 471 447
Colour laser A3 421,861 413,259 475,280 506,761 539,164 572,537 608,942
C.laser A3 ASP (€) 7,111 6,806 6,590 6,291 5,976 5,677 5,393
Mono laser A4 1,282,698 1,203,794 1,368,540 1,412,947 1,455,789 1,504,680 1,677,658
M.laser A4 ASP (€) 495 423 410 391 371 353 335
Mono laser A3 540,595 374,581 416,183 414,737 410,036 401,953 366,528
M.laser A3 ASP (€) 3,693 3,545 3,433 3,276 3,112 2,955 2,805
Source: Gartner, 2010 (for 2008-09, final data – for 2010-2014, forecast data)
In Western Europe, the Digital Colour MFP market will increase steadily in the next 4
years, in both A4 MFP (+108% in 2010-2014) and A3 MFP (+28% in 2010-2014).
The overall Digital Monochrome MFPs will also grow, but only in the A4 MFP part of it
(+23% in 2010-2014), while the A3 MFP devices will start to decline (-12% in 2010-
2014).
The new d-Color MF2001 and d-Color MF2501 offer the perfect mix of speed and
functionality as 64% of the total Colour A3 MFP placements are within the 11-30 ppm
segments:
Digital MFP Market Trends Summary
A continuing shift from monochrome to colour continues
Customers are replacing office monochrome MFPs with colour MFPs –
creating important opportunities for the placement of both the d-Color MF2001
and d-Color MF2501
A4 MFPs and A3 MFPs are jointly operated and managed; and the
differentiation between the printer and MFP markets is getting smaller. Both
markets are merging
An important customer motivation when replacing existing equipment is the
increased focus on environmental issues: “Green IT” is fast emerging
The focus on Managed Print Services and complete fleet management
continues to increase. In this context, integrated workflows are fast gaining
importance
Color Seg Middle 2010 YR
Page 1-10 ppm 2.814 0,6%
Page 11-20 ppm 79.275 16,3%
Page 21-30 ppm 232.454 47,8% 64,1%
Page 31-40 ppm 91.691 18,8%
Page 41-69 ppm 77.685 16,0%
Page 70-90 ppm 2.694 0,6%
Total 486.613

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2.1 Easy Selling
2.1.1 Key Sales Points
Network print, copy, colour scanner (also with d-Copia 253MF / d-Copia 303MF),
optional fax
Print / copy speed up to 25 ppm (d-Color MF2501 / d-Copia 253MF) and 30 ppm
(d-Copia 303MF)
Standard reverse ADF (Document Processor) with 50 pages capacity
One standard paper cassette with 500 sheets capacity + 100 sheets Multi-
Purpose Tray (MPT or Bypass)
Wide range of paper weight accepted from the MPT (up to 256 g/m²)
The d-Color MF2001 and d-Color MF2501 also support 256 g/m² via the Paper
Drawer and 220 g/m² via the Auto Duplex too!
Long life Amorphous-Silicon drum of 300,000 prints for the d-Copia 253MF and
d-Copia 303MF (Long life Organic drum of 200,000 prints for the
d-Color MF2001 and d-Color MF2501)
Easy and intuitive user interface with wizard procedures on a 4.3” colour touch
panel
Colour scanning to PC (SMB), to Email, to USB stick, to FTP folder
Power consumption lower than 1W in sleep mode!
Optional paper deck with drawer with 500 sheets, or optional deck with 2
drawers of 500 sheets each
Standard Job Separator and Auto Duplex
Optional Staple Finisher with 500 sheets storage capacity and the stapling of up
to 50 sheets
Optional Card Reader kit with activation procedure and reader holder
Fast 800 MHz CPU Processor
Fast Gigabit Ethernet
Direct USB Printing and Scanning

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2.1.2 Value Proposition
Value Proposition 1: Easy to Purchase
Instead of the TCS ( Total Cost of Service ) value concept for MFPs that has existed until
now, the new d-Color MF2001 and d-Color MF2501 change to a real TCO ( Total Cost
of Ownership ) value concept and offer a low hardware cost that is directed to the
customer - This is the “Easy to Purchase” value proposition.
Initial cost reduction
It is possible to decrease the initial investment costs
compared to traditional models as the new range offers
lower hardware price of the main unit and options and the
fact that the system is easier to install and setup
Running cost reduction*
If the customer is only printing mono / business colour
documents and prints less than 3,000 pages per month,
the Maintenance Kits may never need to be used!
*dependent on print volume needs
Operational cost reduction
It is possible to minimise costs with print management functions such as easy to use user
recognition and departmental management
Value Proposition 2: Offers functions to target customers needs
Easy Operation
With the embedded colour touch panel and improved User
Interface, anyone can easily set-up and use the machine
Minimise downtime
Not only is it is easy to replace exhausted consumables, the
machine utilises a paper path design that minimises misfeeds
too!
Harmony with the office environment
A Virtually noise free and compact design that blends in
perfectly with the customer’s office environment

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2.1.3 Target Customers
Primary Target
Small offices (as main communication MFP)
Businesses who mainly use the mono output function of MFP’s
Business who mainly use the printing function
Secondary Target
Medium sized offices installed as local MFP
The innovative product concept behind the new series allows these models to be offered
at a very competitive pricing level in comparison to the traditional A3 mono MFP, a
factor that will attract all those customers demanding for a low initial investment as a
primary condition.
This kind of customer most likely generates a low to medium number of prints (not
exceeding 2,500 – 3,000 pages per month in the product life) so that the running cost
does not represent a major issue.
The design life for the new series is a maximum 600,000 pages.

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2.2 Easy Installation
2.2.1 The Smallest Footprint in its class!
The new series has been designed to be compact, making it possible to use office space
more efficiently when replacing a conventional A3 MFP. For example, in the case of
replacing the Ricoh MP C220, with the new d-Color MF2001 / d-Color MF2501, the
new series has a footprint that is approximately 10% less than that of the Ricoh, making
it possible to free up more office space.
2.2.2 Paper Drawer Installation
The installation of the Paper Drawer is very straightforward as no tools are required.
The main unit automatically locks into place once installed above the PF-470 or PF-471.
Two slide levers, positioned at the back of the engine can be used to release the Paper
Feeder manually.
When installed in humid environments, the Paper Feeder has a de-humidifier heater
switch located at the back of the engine.
Manufacturer Model Width Depth Footprint
(
)
Olivetti d-Color MF2001/MF2501
590
590 348,100
Kyocera Mita TASKalfa 250ci 605
680 411,400
Canon iR C2525 565
650 367,250
Ricoh MP C2200 587
655 384,485
Olivetti d-Color MF220 643
842 541,406

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2.2.3 Finisher Installation
The procedure to install the finisher is also extremely simple; again, it does not require
any dedicated or specialist tool!

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2.2.4 Easy Set-up Wizard
After installing the device, the Setup Wizard starts after the power is turned on, making
the set-up process easy to understand. This display is simple so it is easy to complete
the set-up even if the user has little IT knowledge. Normally, set-up is completed in 13
steps, but can be done in only 9 steps when the Automatic DHCP is selected.