PRESS
I
NFORMATION
TWR Volvo 850 Racing
Leafield Technical Centre
Leaf
eld
Witney
Oxon 0X8 5PF
England
Telephone 44 (0)1993 871000
Facsimile 44 (0)1993 871100
ERICSSON
SPONSOR TWR/VOLVO 850 RACING
Ericsson
Mobile Phones will be a partner sponsor for the TWR/Volvo
850 Team
i
n the 1996 Auto Trader RAC British Touring Car Championship.
Together with Volvo in Sweden
Ericsson
Mobile Phones sponsored the Swedish
driver Rickard Rydell during
1
995.
The sponsorship also included billboards for the
Swedish Television programme "Race 1" which covered the British Touring Car
Championship in
`
95.
Due to Volvo's success in the Championship, the interest in
motorsport
has
dramatically increased in Sweden and
Ericsson
will use the sponsorship to further
i
ncrease the brand awareness of
Ericsson
Mobile Phones in Sweden the UK, and
Europe as a whole.
Volvo's retail dealers are among
Ericsson
Mobile Phone's largest customers in
Sweden and the partnership with Volvo/TWR will reinforce the co-operation with
Volvo both in Sweden and internationally.
Ericsson's
80,000 employees are active in more than 100 countries. Their combined
expertise in switching, radio and networking makes
Ericsson
a world leader in
telecommunications.
Andy King, TWR Racing's Marketing and Communications Manager, "We are
obviously delighted to welcome another highly acclaimed brand such asEricsson
to
our sponsor base. I believe this partnership fully endorses the international qualities
of the programme competing in what is undoubtedly the world's most widely
communicated Super Touring Championship."