
Place your thumb on the ball joint of the foot (as
shown in the photo to the right). Slide the pointer (A
on diagram) forward so the inside curve of the
pointer fits the ball joint of the foot and the two high
ribs come in contact with your thumb. When the
pointer is properly located, the lower middle rib will
be against the ball joint on the side of the foot (B on
diagram). This yields the arch measurement. The arch length represented in
the diagram is 8 1/2.
4. FIND THE CORRECT SHOE SIZE
Compare the arch length to the heel-to-toe length. Generally you'll use the larger of the two
measurements as the correct shoe size. If the arch length and heel-to-toe length are the same,
this will be the shoe size. If the heel-to-toe length is larger than the arch length, then fit to the
heel-to-toe size. If arch length is larger than heel-to-toe, then fit to arch length.
EXAMPLE:
Heel-to-Toe
Measurement Arch Measurement Shoe Size
8 8 8
8 8 1/2 8 1/2
8 1/2 8 8 1/2
It is important that both measurements be taken and compared to find the proper shoe size.
Simply using the heel-to-toe length may result in an improper fit.
Information provided by The Brannock Device Company
© 2016 The Brannock Device Company
For more informtion on fitting shoes using the Brannock device please vist www.brannock.com
3. MEASURE LENGTHS
Heel-To-Toe Length
Press the toes flat against the base of the device and look straight down over
the longest toe (not necessarily the first toe) to read toe length. Make sure the
customer's socks are snug against the toes (without drawing the toes back) to
yield an accurate measurement.
Arch Length (Heel-to-Ball)