Olympus E10 - CAMEDIA E 10 Digital Camera SLR Installation guide

An Executive Overview on the Olympus
CAMEDIA E-10 4x Zoom S R

Olympus America, Inc.
Two Corporate Drive
Melville, N.Y. 11747 3157
Copyright 2000 Olympus America Inc. are registered trade marks of Olympus Inc.

1
ForewordForeword
ForewordForeword
Foreword
Its not often that a digital camera is introduced to the market that is distinctive
enough that it can be considered a bellwether product, a product apart from all the
rest. very year Olympus users set the expectation bar higher and higher and
consumers have grown to expect progressive technology and feature enhance-
ments from Olympus with each new product introduction. Olympus’ goal is to meet
and exceed this challenge.
In our development of the Olympus CAM DIA -10 SLR and 4X D glass zoom,
we set out to provide a trend setting product in form and function. The CAM DIA -
10 SLR is a camera that provides many of the best professional features available,
from the exclusive D glass Zoom to the all-in-one zoom design. The ease of use
and control of the -10 offers a feature rich solution at a price that is affordable for
serious amateurs and pros alike. The price, quality, and functionality are in large
part due to the unique design and rethinking of traditional camera design. In-fact at
the publication of this overview, the Olympus CAM DIA -10 SLR provides the
highest sensor resolution (4.0 million pixels) of any digital camera selling for less
than $7,000 and the best 4X zoom lens on a digital camera today.
But the resolution-to-price advantage of the CAM DIA -10 4x Zoom SLR only
represents a portion of the total professional-quality features provided by this cam-
era. The precision of the lens and all-in-one design, providing a dust free environ-
ment for the CCD and optical precision, the -10 is truly a new step in quality digital
photography. When all it’s features are taken into account, there is no doubt that
this camera is a breakthrough product in the digital camera industry.
This executive overview is provided to give you a better understanding of the tech-
nology, features and ultimate benefits that are associated with the CAM DIA -10
4x Zoom SLR. We conducted interviews with three well known professional pho-
tographers who used the CAM DIA -10 4x Zoom SLR for a two-week period. This
overview provides their comments and illustrates the benefits to entry-level pros
and existing professionals who might use the CAM DIA -10 4x Zoom SLR in
professional or semi-professional circumstances.
We encourage you to read further to see why we believe the CAM DIA -10 all-in-
one SLR design sets the new standard for digital camera features and performance.
John Knaur
Olympus America, Inc.
For More Information about the CAM DIA -10 SLR Pro go to:
http://e-10.olympus.com or http://www.olympus.com

Digital Camera Market OverviewDigital Camera Market Overview
Digital Camera Market OverviewDigital Camera Market Overview
Digital Camera Market Overview
2
Recently, digital camera vendors and industry watchers have noticed that consumer adoption of digital cameras, as a replace-
ment for film cameras is progressing at a much faster pace than many suspected just one year ago. In past years, the Japan
market has led consumer adoption trends and the U.S. has been approximately one year behind. In many cases, this has
allowed the Japan market to become a model of adoption to other regional markets. The primary difference between the U.S.
and Japan markets is the extent of Internet adoption and we know that the Internet has been a primary driver of digital camera
adoption in the U.S. For the first time since consumer digital cameras were introduced, the U.S. market in 1999 outsold all
other regional markets.
This past summer, an online survey conducted in Japan among digital camera users, indicated that in most cases, the use of
digital cameras leads to a corresponding reduced use of conventional cameras and film. According to this independent survey,
sixty percent of respondents stated that they were using film cameras less since acquiring a digital camera.
Adoption of digital cameras over the past four years has been astounding and dwarfs the adoption growth rate of other
ubiquitous devices such as inkjet printers and scanners. By 2002, consumer digital cameras will surpass flatbed scanners in
yearly worldwide adoption and this will have taken just seven years in comparison to twelve years for flatbed scanners to reach
this equivalent adoption rate. The Imerge Consulting Group worldwide forecast now puts consumer digital camera shipments
at over 50 million units by 2005. It took PC’s over fourteen years to reach this level of penetration. By comparison, digital
cameras will reach this same penetration in nine years.
In 1999 alone, worldwide consumer digital camera shipments, excluding toy cameras exceeded 5.8 million units and repre-
sented over $2.9 billion in street valued revenue. In the U.S., unit shipments exceeded 2.5 million representing over $1.3 billion
in street valued revenue with a projected five-year compound average growth rate, (CAGR) out to 2005 of 39.8%. (All sources:
Imerge Consulting Group - 2000)
Plateaus of Adoption
Unit shipments and revenue only tell part of the dynamic story
of digital cameras. The adoption of digital cameras has oc-
curred in stages or plateaus, driven entirely upon technical
advances. The first plateau occurred with the introduction of a
viewable color LCD, providing instant gratification to consum-
ers in 1995.
With the second plateau of adoption in 1996, Olympus set out
to move digital cameras away from being just novelty products
for viewing images, to products people could actually benefit
from, by providing the industry’s most regarded “optical path”.
The optical path is a combination of lens quality, internal opto-
electronics, image processing (algorithms), and color science,

3
all working in tandem to provide users sharper, more accurate
images. Olympus has now taken this a step further by provid-
ing digital camera-specific lens assemblies, which direct light
in a straight line across the CCD sensor and improves the
over-all image quality.
Olympus also led the third plateau of adoption with the intro-
duction of 1.3 mega-pixel resolution in a consumer digital cam-
era. This resolution ceiling would later become the industry
benchmark for representing “photo-quality”. Photo-quality im-
ages are simply the equivalent in image quality to a consumer film camera when output to a 4” x 6” print on photo-grade paper.
But resolution alone cannot provide photo-quality images. It is the resolution provided by the CCD sensor in tandem to the
camera’s internal opto-electronics and entire optical path.
The upper ceiling of digital camera resolution has increased incrementally over the past three years from 1.3 MP to 2.1 MP, from
2.1 MP to 2.5 MP and has shown an average of 45% growth over the past five years. Olympus has pushed this resolution ceiling
for the second year in a row from 2.5 MP as seen in the C-2500L to 4.0 MP as seen in the CAM DIA -10 Zoom SLR.
New Era of Purchasing
We are entering into a new era of adoption where many consumers are now purchasing entry level digital cameras instead of
film cameras while other more sophisticated users are considering the purchase of their second or third digital camera.
Resolution and other advanced features are enhancing digital cameras well beyond film camera capabilities and digital
cameras are getting much easier to use. As a result, digital camera vendors are expected to provide an entire spectrum of
products to meet the needs of users, from entry-level novices to professionals. Currently, Olympus is one of the few digital
camera vendors that provide a full line of digital cameras for every type of user.
The Cost to Benefit Decision
Pro-sumers, entry-level pros and professionals shooting weddings, events and portraits in the past have had a difficult cost-
to-benefit decision to make regarding their purchase of a SLR digital camera instead of a film camera SLR. Often the features
of a particular digital camera met their needs but the cost of a pro-quality digital camera presented a barrier to their purchase.
Olympus has finally solved this problem by providing a camera with the greatest features/lowest cost of any pro-level SLR
digital camera currently on the market. From this point forward, there is absolutely no barrier to adoption for entry-level pros and
professional digital photographers. Many of these photographers that have been augmenting their equipment arsenal with a
digital camera as a novelty item can now provide an all-digital service for weddings, portraits and events and provide quality that
is in many cases superior to film.
Light from Digital¤
Camera Lens
CCD
Light from Film¤
Camera Lens
CCD

4
High Resolution All In One SLR at 4.0
Mega Pixels
The Olympus CAM DIA -10 Zoom SLR provides a maximum
resolution of 2240 x 1680 pixels with its 2/3” Interlaced CCD
and creates 11.7 Mb uncompressed TIFF images. For the pro-
sumer, entry-level pro and professionals photographers, this is a
quantum leap for a digital camera to provide this level of resolu-
tion. Now photographers can work as large as they want, or as
small as they want. The benefit of providing this high of resolu-
tion is manifest for those who need to output to photo-reproduc-
tion quality at 11” x 14”, or a double page spread in a magazine.
The -10 also has a 32 Mb SD-RAM buffer, which allows a 3fps burst mode for four photos, for sequential shooting.
Joel Meyerowitz a professional location photographer based in New York comments on the resolution and image quality of the
CAM DIA -10 SLR: “From what I‘ve seen of the -10, it’s brilliant and its images are sharp. Its images are also very balanced.
It makes overall exposures, in some ways, better than film exposures. There is plenty information or details in the shadow areas
and there’s tone in the highlights. Not all film performs this well. I made prints of these images up to 11” x 14” (the format of the
camera file), on 13” x 19” photo-grade paper. The output has real photographic quality and looks like film. I can’t see any
difference between film and digital at this level.”
Traditional Film Camera SLR Ergonomics
Olympus designed the CAM DIA -10 SLR with the goal of rep-
licating the look and feel of a professional film camera SLR. It
has a distinctive all black body that pros enjoy because it’s less
intrusive. All buttons and dials are an easy motion away from the
base holding position and are easily obtainable on-the-fly. The
CAM DIA -10 Zoom SLR even provides a realistic sounding
shutter click from its speaker so you know exactly when the im-
age is captured.
Another New York based professional photographer, Douglas Dubler explains, “the -10 reminds me somewhat of the
Olympus IS-3 film camera that goes back about 10 years ago. It was a transitional camera, and the -10 has that same great
of feel to it. The -10 has great ergonomics, the buttons are situated in the right place for quick access. The -10 is very tight
and precise and feels really good in your hand.”
Photographer Joel Meyerowitz adds, “the -10 is absolutely in harmony with my hand. What’s nice is that this camera has hest.
Hest is when you pick something up, you feel the weight of it in your hand and it feels very solid. The -10 has a good solid
CAMEDIA E-10 4x Zoom S R’sCAMEDIA E-10 4x Zoom S R’s
CAMEDIA E-10 4x Zoom S R’sCAMEDIA E-10 4x Zoom S R’s
CAMEDIA E-10 4x Zoom S R’s
Value PropositionValue Proposition
Value PropositionValue Proposition
Value Proposition
Walter Urie - ©2000

5
feeling in your hand. All the dials are accessible with your thumb and index finger. It balances beautifully. It doesn’t have the
feeling that if you carried it around all day, it would turn into a brick. For example, I’m running around in the street through traffic,
photographing stuff that I see, running up sidewalks, catching things that happen, that look interesting to me. It was amazing
that the camera was right there for me. To me it felt like I’ve worked with it forever. There was no sense that I had an unfamiliar
object in my hand.”
Meyerowitz adds, “they [Olympus] haven’t stuck a conventional film camera lens on a digital body. Something in the lens design
allows them to make a lighter barrel and it doesn’t have the forward weight on it that makes your wrist ache.”
Extraordinary Dispersion Glass, 4x Zoom, 9 36mm f2.0~2.4 Lens
The CAM DIA -10 Zoom SLR lens design is one of the most impressive attributes of this camera. It features include all glass,
all multicoated elements with extraordinary dispersion (4 elements in 11 groups, with 2 aspherical elements), a seven bladed
aperture and is a 4x zoom of 9-36mm (35-140mm equivalent). With inferior lenses there is a noticeable difference in the
brightness of the image at the center compared to the outer edges of the frame. The primary benefit of this lens design is that
it allows for a “faster” lens, capable of providing greater detail in shadow areas or in low light with less “fall off” of light from the
center of the lens to its outer edges.
The CAM DIA -10 SLR’s 4x zoom lens also features a non-rotating 62mm filter thread for attaching conversion lenses. Focus
can be manually controlled or automatically controlled, with a range from 1.97 feet (0.6m) to infinity in normal mode, and from 8.0
to 30.0 inches (0.2 to 0.8m) in macro mode. The zoom can be manually controlled and has a textured-rubber ring around the
outside of the lens for better gripping and to absorb shock. A second adjustment ring at the end of the lens controls the manual
focus.
High Index Low Dispersion Lens ED (Extra Dispersion Lens)
Aspherical Glass Lens
Gauss Type Lens Groups
Exclusively developed 14 element, 11 group 4 X zoom for the E-10,
designed as a very high precision and highly accurate optical system.
Beam Splitter
CCD Imager

Olympus extends the focal range of the CAM DIA -10 Zoom SLR by providing
a several optional high-quality front-element conversion lenses. These matched,
add-on lenses deliver the flexibility digital photographers need to maximize creativity.
When used in conjunction with the CAM DIA -10 Zoom SLR’s built-in 4x
zoom, they provide impressive focal lengths equivalent to 28mm f2.0 - 420mm f2.8 in a
35mm film camera.
Photographer Douglas Dubler comments on his experiences, “the quality is certainly
better than other camera manufacturers in terms of the of the lens design. This is to me,
and probably to all other photographers, is the most important part of the camera.
That’s what gives you the quality and the resolution once you’ve got a great CCD. The
quality in the -10 lens design speaks for itself. It’s something Olympus has always
been proud of. I have come to appreciate and expect superior optical performance from
any product that Olympus puts out. And I think they sort of one-upped themselves in this
product in that regard.”
Los Angeles photographer Walter Urie adds, “I was very pleased with the quality of the lens. It’s a very high quality lens and if
you could have purchased it by itself, it would probably cost more than two-thirds as much as the entire -10. As a matter of fact,
I produced some images in very low light level situation and I was very impressed with the camera and lens’ ability to capture very
good highlight and shadow detail. It did a very good job, particular in areas of shadow detail.”
Manual Focusing Ring
In keeping with the goal to provide an SLR that is similar or better than a professional film SLR camera, the manual focusing
ring on the CAM DIA -10 Zoom SLR feels like a pro quality lens focusing mechanism. It racks quickly and precisely. There will
be occasions when manual capability becomes necessary such as shooting through a wire fence or opaque objects. In those
times, the CAM DIA -10 SLR provides a smooth and accurate rack and helps you to
capture quickly with less error.
Joel Meyerowitz explains, “recently there have been times when I couldn’t use the
autofocus, so I used the manual focusing ring. For example I wanted to shoot a storm
through a window so I used manual focus. It doesn’t feel like it is gear driven and it is
very quick to focus, and smooth. You can rack it near to far instantly and accurately
without the feeling of having slop or play.”
Douglas Dubler adds, “my experiences with most other cameras that have both auto
focus and manual capability have shown that in most cases, the manual focusing ring
is very loose and sloppy, and doesn’t have a nice feel to it. This manual focusing
mechanism on the -10 has a very smooth and controlled feel to it.”
6
Douglas Dubler - ©2000
Joel Meyerowitz - ©2000

Light - Photons
CCD¤
Sensor
Lens lements
Traditional Lens Designs
New Optical System Developed for E-10
Light - Photons
Film¤
mulsion
Layers
Lens lements
7
Even Light Dispersion to the Camera’s CCD
Another stellar attribute that sets CAM DIA -10 SLR’s lens apart
from nearly all others is the lens’ ability to send light (photons)
via concave elements frontally to the CCD sensor rather than at
an oblique angle as with most lens and CCD designs. This al-
lows the individual sensor pixels to receive light straight on from
the lens and the benefit is greater detail in shadow and highlight
areas of the image. Cameras without this special lens-to-CCD
alignment are subject to a loss in resolution and a greater likeli-
hood of blooming, (where the sensor cannot show detail in spec-
tral highlights, over-saturates and creates artifacts in the high-
light areas of the image).

Dual Autofocus System
The CAM DIA -10 SLR has newly developed dual autofocus systems that work in tandem with each other. For moving quickly
from near subjects to far or vice versa, Olympus provides a patented IR (infrared) active focus system and for fine-tuning of the
subject, the TTL (through the lens) passive focus system is provided. This gives the user state-of-the-art focusing capabilities in
almost any condition.
Walter Urie explains, “I found the auto focus on that camera to be more than accurate, and worked great. With some cameras
the autofocus works hard to get affirmation, moving back and forth. With the -10, I didn’t feel the lens going back and forth and
I didn’t have to wait for the focus to occur. It was quick.” New xposure Controls and Dials
The CAM DIA -10 SLR offers professional 35mm SLR-like one-touch buttons and dials, which can be used as an alternative
means to change program modes rather than navigate through layers of LCD menu commands. The -10’s dedicated buttons
control shooting modes such as flash, white balance and media card settings. Aperture and shutter controls are also set by using
these ergonomic dials, enabling on-the-fly adjustments for a wide range of commonly used features and settings.
CCD Signal Out
Active Triangulation AF provides initial focus.
Contrast Detection AF provides precise focus.
Active Triangulation
Reflective AF
Focus Measuring
Circuit
Contrast Detection AF
8

Less Than 100 Millisecond Shutter Release
An inherent problem with most previous digital cameras has been the lag time when the shutter button is pushed to when the
image is actually captured. A true photographic instrument should give a photographer instantaneous, mechanical like
results. Olympus knows this and has gone to great lengths to hurdle this problem. The CAM DIA -10 Zoom SLR now
provides a shutter release lag time of less than 100 milliseconds. This means no more having to anticipate the shot and
guesswork. Now when the precise moment is there to be captured, the -10 allows you to get the shot within 100 milliseconds.
New Ground Glass Viewfinder
The construction of the CAM DIA -10 Zoom SLR’s viewfinder is a fine-grained
ground glass design that permits direct focus evaluation, finer than a 35mm
SLR. The new viewfinder utilizes a beam-splitter to simultaneously deliver the
image from the lens to the optical viewfinder and the CCD simultaneously. The
benefit to the user is real-time viewing with a centered 95 percent accuracy of
what the CCD captures, which is extremely important when composing to the
outer edges of the frame. The new viewfinder is also more color accurate. You
can also see through the viewfinder whether the camera is turned off or on.
When turned on, the viewfinder becomes brighter.
Three Position Articulating LCD
The CAM DIA -10 SLR is one of just a few digital cameras to offer a movable LCD
display. The -10’s is an articulating high-resolution TFT LCD display that represents a
quantum leap in providing professionals an easy means to compose and capture in
difficult positions such as having to shoot hail-marys or ground level shots. The 1.8” LCD
provides viewing angles of 20°, 0° and 90° and provides a 100% viewing accuracy to what
the CCD captures. The high resolution LCD also allows easy index viewing of 1, 4, or 9
images; as well as a 2x to 4x magnification inspection mode.
Walter Urie comments on using the articulating LCD, “let’s say for example you’re a
news photographer. You’re in a crowd of people and there’s someone in the middle of
that crowd of people you want to photograph. Normally you would have to try and go in
shooting with a wide-angle lens and end up cropping quite a bit out. With this camera you
can raise it over your head and zoom tighter in on whomever you wanted in the frame. You
can actually see what you’re doing. And the same thing applies to shooting at ground
level. Unless you have a special viewfinder on a 35mm film camera, whenever you try to
shoot at this angle, your face will be on the ground. And as most professional photogra-
phers will tell you, point of view has everything to do with how interesting your picture will
become. The new LCD is a great tool for getting the job done in these types of circum-
stances.”
9

Simulation of TruePic Technology Algorithm
©2000 - Imerge Consulting Group
10
New Exposure Controls and Dials
The CAM DIA -10 Zoom SLR offers professional 35mm SLR-
like one-touch buttons and dials, which can be used as an
alternative means to change program modes rather than navi-
gate through layers of LCD menu commands. The -10’s dedi-
cated buttons control shooting modes such as flash, white bal-
ance and media card settings. Aperture and shutter controls
are also set by using these ergonomic dials, enabling on-the-
fly adjustments for a wide range of commonly used features
and settings.
The exposure control on the CAM DIA -10 Zoom SLR is very
extensive and provides an abundance of modes and options
such as Program, Aperture Priority, Shutter Priority, and Manual exposure modes. Apertures can be manually or automatically
controlled in 1/3 steps from f/2.0 to f/11.0, depending on the zoom setting. In Manual mode, shutter speed ranges range from
eight to 1/640 seconds, with a Bulb setting for even longer exposures (up to 30 seconds maximum). The shutter speed range
changes slightly in Automatic exposure modes, varying from two to 1/640 seconds. The 1/640 second shutter speed is adequate
for stopping action in all but the most critical of speed circumstances. In-fact most professional NFL and NBA pro photographers,
in most circumstances shoot at 1/500 of a second for stopping action.
The CAM DIA -10 Zoom SLR also has an exposure compensation adjustment that offers a wide range of adjustments from
-3 to +3 V in 1/3 V increments. The CAM DIA -10 SLR’s metering system can be set to Digital SP (a matrix-multi-patterned
metering system), 1.6 degree Spot, or Center-weighted, depending on the type of subject and the desired exposure effect. The
ISO setting is also manually adjustable, with options of Auto, 80, 160, or 320 sensitivity equivalents. An A Lock button on the
back panel allows users to lock the exposure reading for a specific part of the subject independently of the shutter release,
providing flexibility with the exposure.
The Advantages of TruePic™ Technology Now
and in the Future
The CAM DIA -10 SLR like its predecessor, the C-2500L uti-
lizes a unique feature called TruePic™ Technology which is an
advanced algorithm that is embedded in the CAM DIA -10
Zoom SLR’s ASICS (Application-Specific Integrated Circuit) chip.
It provides two very distinct functions in post image processing
using all the pixel information.

11
Brightness
Image Processing¤
Algorithm
Pixels
Two Dimensional Section of a Digital Image¤
Using TruePic Image Processing
c 2000 - Imerge Consulting Group
Brightness
Image Processing¤
Algorithm
Pixels
Two Dimensional Section of a Digital Image¤
Using Conventional Image Processing
c 2000 - Imerge Consulting Group
As camera resolutions move higher, users want the flexibility not
to shoot at the camera’s maximum resolution for sending, (for
example), images via email or for posting images on a web site.
A typical digital camera records incrementally smaller sizes, com-
monly referred to as SQ modes, which include medium resolu-
tion, low resolution and lowest resolution. What is seldom men-
tioned is the fact that choosing these lower resolution options
with a camera other than the Olympus CAM DIA -10 Zoom
SLR or the Olympus C-2500L, at resolutions other than “highest”
necessitates throwing away important pixel data in the image.
The pixels are actually thrown out to accommodate a smaller
image size. Therefore images captured in these lower SQ modes
have degraded image quality for the simple reason that there are
less pixels in the smaller image.
For example, a high resolution file at 2240 x 1680 pixels must
be reduced in order to fit into a smaller resolution image space
of 640 x 480. A typical method to achieve this is to “step down”
the resolution by identifying surrounding pixels by using an al-
gorithm to identify them and throw them away, deeming them
less necessary to the final image.
TruePic™ Technology Advanced Solution
The CAM DIA -10 Zoom SLR with TruePic™ Technology dra-
matically improves image quality at lower resolution SQ modes
by using a far greater sampling area and an advanced algo-
rithm and does not “throw away” pixels when using SQ modes.
Rather, the algorithm learns the pattern of the image and repli-
cates it at lower resolutions.
Fringe less Images with TruePic™
TruePic™ Technology also performs another function within
the camera’s ASICS. It eliminates blue and green artifacts by
70% to 80% (commonly called fringing) and creates smoother
edges in color transition areas of the image. The result is supe-
rior image quality.

12
Dual Slot Media with Media Transfer Capability
The CAM DIA -10 Zoom SLR comes with 32 Mb of
SmartMedia but the -10 also provides media capabilities
like no other camera on the market for under $4,000. It has
the capability to accept SmartMedia and CompactFlash Type
II cards simultaneously. But Olympus has even gone a step
further. Now the user can transfer images from one type of
media to the other, in-camera. Let’s say for example you have
both SmartMedia and CompactFlash but you only have one
type of card reader for the PC. You can transfer your images to
the PC from the type of media without the card to the type of
media with the card and keep on shooting.
RAW 30 Bits of Color
For those professionals with discriminating requirements in
image quality, Adobe Photoshop 5.0 L comes bundled with
the CAM DIA -10 Zoom SLR, which allows you to import
RAW 30 bit color images produced by the -10 directly into
Photoshop so there is no loss of bit depth. This allows users
to output to the highest possible quality level with the maxi-
mum amount of data.
Joel Meyerowitz - ©2000
Seven Step White Balance from 3,000 Kelvin
to 7,500 Kelvin
There are two modes for setting the white balance on the
CAM DIA -10 Zoom SLR, an Auto White Balance and a One
Touch manual White Balance and seven preset White Balance
settings, which range from 3000 Kelvin to 7500 Kelvin. When
using the Auto White Balance you can be assured that your
images will be accurately color corrected for prevalent ambi-
ent light conditions. For those that crave greater control there
is the Seven Preset White Balance settings, which allow for
more creative process. For example, if you’re in a situation
where you want to enhance a sunset, simply dial in a lower
Kelvin setting than 5500 Kelvin. Or if you want to warm skin
tones, dial in a lower number. Or you can change the setting
and use cross filtering on the camera’s strobe for even more
dramatic effects.
Walter Urie adds, “I tend to use the white balance not to bring
the color back to normal, but to push the colors, to enhance
one or the other. And it works great for that. It’s much better to
do this process through the camera than to use filters. Just
warming skin tones for example or warming up skies. There
was one shot where I wanted to have an overly cool shadow,
like a moody blue kind of look. I dialed in a cooler color temp
and it work perfectly.”

13
All Aluminum body
The CAM DIA -10 SLR provides a balanced and nimble light
weight all aluminum cast body that has the added feature of a
“Mirror Box,” which acts with the body as a heat sink. This
disperses heat throughout the entire camera’s body away from
the sensor to cut down on heat related electronic noise and
has a direct correlation to the quality of images coming from
the -10.
Joel Meyerowitz talks about the balance and weight, “typically
I shoot about 10 hours a day and at the end of the day I usually
have problems with indentations in my fingers and my hands
are tired. This camera did not have the usual problems of
being heavy on the front end of the lens. It was balanced
properly and light enough yet solid as well. After shooting all
day with the -10, I didn’t have the typical problems I have
with other cameras.”
On board Histogram
Often when shooting on-location professional digital photog-
raphers use an in-camera tool called a histogram. A histo-
gram represents the all the image data and tonal range that
is captured and represents this data in a linear graphic form.
Often in critical situations it may be difficult for a professional
photographer to tell whether the image is a good image or
one that should be re-shot by just looking at the LCD. The
CAM DIA -10 Zoom SLR provides the ability to view the
histogram of an image on the camera’s LCD so you can be
assured from a visual standpoint and a graphical perspec-
tive that you’ve got a “keeper”.

14
SummationSummation
SummationSummation
Summation
By now we hope you have a good understanding that the
CAM DIA -10 SLR is clearly not a “me-too” digital SLR
camera but a trend-setting all-in-one product that will be-
come a industry bellwether, as was stated. The CAM DIA
-10 Zoom SLR’s entire system comprises four optional
lenses, a wide angle, two telephotos and a macro. The pro
system also features a dedicated external flash and a bat-
tery pack. The -10 also has a hot shoe and PC Sync
terminal for studio strobes. The entire system is an un-
beatable professional solution that provides modularity so
you can add to it when you need to.
We’ve touched on the majority of important aspects this
camera has to offer, but there are far too many differentiat-
ing features in the CAM DIA -10 Zoom SLR to mention in
this overview alone.
We suggest that you read the accompanying specification
sheet to see how this camera compares with others. One
thing you will notice right away is that to get the quality and
quantity of features presented in the CAM DIA -10 Zoom

15
SLR, you would have to make a jump up to $5,000 or more
in price.
The CAM DIA -10 Zoom SLR right now is the finest digital
photographic instrument for under $5,000 that money can
buy and is well suited for professionals seeking to become
full-time digital photographers or existing event, wedding and
portrait digital photographers. Or for that matter, its a great
camera for those who are amateurs but feel they need a
professional quality digital camera.
Ron Tussy
Principal Analyst
Imerge Consulting Group LLC
P-400 professional-quality
dye sublimation printer

Model name Olympus CAMEDIA E 10 Digital Camera
Product Type Digital SLR Camera with 4.5cm/1.8inch color TFT LCD monitor
Memory 3V (3.3V) SmartMedia (SSFDC) Card (2M,4M,8M,16M 32M and 64MB)
One 32MB card including Panorama function is supplied with camera
3V CompactFlash Type II (Flash Memory-Micro Drive not recommended)
Recording system Still image ; JP G (DCF: “Design rule for Camera File system”), TIFF (non-compress),
DPOF support RAW (16 bit per color) –Ships with Photoshop Plug-in for RAW
10 Bit A>D Converter
Number of storable 2: TIFF 2240 X 1680
pictures with 32MB 7: RAW 2240 X 1680 (Open in Camedia Master 2.5 or with RAW data plug-in)
SmartMedia card 11: SHQ 2240 X 1680 (2.7:1 JP G)
30: HQ 2048 X 1536 (8:1 JP G)
SQ 1600 X 1200 (2.7:1/4:1/8:1 DCF JP G)
SQ 1280 X 960 (2.7:1/4:1/8:1 DCF JP G)
SQ 1024 X 768 (2.7:1/4:1/8:1 DCF JP G)
SQ 640 X 480 (2.7:1/4:1/8:1 DCF JP G)
Total of 15 pixel/compression modes at 1:1, 2.7:1, 4:1 and 8:1 compressions, TruePic™
Technology at all resolutions to smooth images.
[640 X 480; 1024 X 768; 1280 X 960; 1600 X 1200; 2240 X 1680].
Image pickup element 2/3 inch CCD solid-state image pickup 4.0 Million Pixel
RGB Interlaced Scan
White balance i SP full-auto TTL
7 stage Preset Manual (3000; 3500; 4000; 4500; 5500; 6500; and 7500 K)
“One Touch” Manual
Lens Olympus lens 9 – 36 mm 2.0-2.4, D Glass Aspherical Zoom Lens
Full Multicoated (all elements)
( quivalent to 35 - 140 mm lens on 35 mm camera)
Optional 0.8X (28mm f2.0 equiv. Wide-angle) 1.45X (200mm f2.4 equiv. telephoto)
3X (420mm f2.8 telephotos)and Macro Lenses (f=35)
Filter Size 62mm
Photometric system Digital-“ SP” Multi-Pattern metering system, Center-weighted and 1.6º spot metering
xposure control Programmed auto exposure, Aperture priority, Shutter priority
+/- 2 v by 1/3 V steps exposure compensation
Auto Bracketing: selectable from 1/3 V, 2/3 V and 1 V; 3 or 5 images
Aperture priority: Wide ; F2.0 – 11, Tele ; F2.4 – 11, 1/3 V steps
Shutter priority: Still image: 2 - 1/640 sec. (used with mechanical shutter), 1/3 V steps
Manual exposure: shutter speed Bulb, 8 sec. –1/640 sec.
ISO Auto,or user selectable 80, 160, 320 equivalent ISO
Specifications of the E-10 S R
12

Focusing Dual AF-Active (IR and Passive TTL) system autofocus (contrast detection system)
with focusing range: 8”/0.2 m–× (infinity) stepless
Manual focus (manual focus setting by gauge) with focusing range: 8”/0.2 m–× (infinity): stepless
Working range Standard mode: 0.6m–× (infinity); Macro mode: 8”/0.2–30”/0.8 m
Viewfinder 95% V/H accurate Optical SLR viewfinder
(Full Information/Mode/ Aperture/Shutter Speed/Spot/Center Weighted/digital SP/+/-/AF/Flash)
Focusing Screen (Shows Focus)
LCD monitor 1.8inch/4.5cm wide angle color TFT LCD monitor with 114,000 pixels
(made from Low-temperature poly-silicon), brightness adjustment is possible
adjustable 20, 0, 90 Degrees (click stops) 100% accurate area-view of subject
Flash modes Built-in Flash : Auto-Flash (low-& back-light), Read- ye Reducing Flash, Off, Fill-in
xternal terminal: Off, Auto, Forced activation
Slow Synchronization (First-Curtain Synchronization effect, Second-Curtain Synchronization effect)
Flash system uses exclusive i SP scene detecting flash
Flash working range wide; approx. 2.6’– 18’/0.8 – 5.6m, telephoto; approximately .6’ – 12.5’/0.2 –3.8m ( ISO 100)
Battery charging time Less than 6 sec. (at normal temperature with new battery) for flash
Sequence mode 3 frames per sec. up to 4 frames
1.2 second shot to shot or faster at all times (unlimited quantity)
TruePic technology Avalable at all resolutions froms SHQ-SQ
Image Control Softness: Soft-Normal-Hard
Contrast: Low-Normal-High
Selftimer / remote 12 second delay / 2 sec. after optional remote controller operation: Intervelometer
controller
Setting memorization Possible
Outer Connector DC input terminal, Data input/output terminal USB interface (only)
Video Output terminal (NTSC), external PC socket for studio strobes, hotshoe, 3 pin Olympus
remote cable release connector
Operating environment Operation : 32º – 104º, 30 – 90% humidity
Storage : -4º – 140º F 10 – 90% humidity
Power Supply Main power source: , 2 x Lithium battery CR-V3; / Li-Po Battery with Optional Grip Kit;
4 x AA Ni-MH batteries / 4 x AA Lithium batteries/4 x AA Ni-Cd batteries /Optional
C-7AU AC adapter (Manganese batteries cannot be used.)
Date/Time/Calendar Simultaneous recording onto image data.
Adjustable Automatic Up to year 2030
calendar system
Dimensions 5 inch/128mm (W) x 4.1 inch/105mm (H) x 7 inch/178mm (D) excluding projections
Weight 37oz/1048 grams (without batteries and SmartMedia Card)
13
All products indicated by trademark symbols are trademarket and/or registered by their respective companies. Specifications and
equiptment are subject to change without any notice or obligation on the part of the manufacturer
© 2000 Olympus America, Inc.

e 10.olympus.com
www.olympusamerica.com