Planar DS15 User guide

Flexible Applications, Powerful Results
The DS15 Integrated Marketing Solution delivers a compelling interactive experience in a wide variety of application
environments. Install it virtually anywhere there is an electrical outlet, turn it on, add content via the CD/DVD drive or
network connection and create an interactive retail experience. Customers can locate products, check a price, compare
and contrast features, experience a demonstration, configure or customize options, join a loyalty program, generate
leads, or even make a purchase simply with the touch of a finger.
Standalone Simplicity, Compelling Interactivity
Requiring only a standard three-prong electrical outlet and using its CD-based content loading feature, the DS15
can be easily deployed to support multiple marketing applications in a range of offline environments:
POINT-OF-PURCHASE:
DS15s can be embedded in a number of physical settings – wall, shelf,
floor stand, or end cap mounts – throughout the store and loaded with
individual point-of-purchase messages to support different products.
Pre-scheduled content delivers compelling rich media to consistently
explain or demonstrate a product’s unique features and benefits to targeted
consumer demographics.
POINT-OF-SALE:
Capable of closing the sale even when a product is out of stock, is not on
the floor, or requires customization, the DS15 enables consumers to complete
the sales process without a direct connection to the retailer’s POS system.
Customers simply select the merchandise, press the “buy now” button, print
out a bar code receipt and then present it to the store’s cashier for payment.
A clerk can then retrieve the item or out of stock and custom orders can
be shipped.
DS15 Integrated Marketing Solution
Applications

TRADESHOWS/EVENTS:
Perfect for delivering product demonstrations, corporate profiles, capturing registration
information, or dispensing invitations to tradeshow-related events, the DS15 reduces man-
power requirements while delivering consistent messaging throughout a show. It’s also
ideal for promotional events where staff and facilities are limited.
CROSS-CHANNEL PROMOTIONS:
Standard marketing vehicles, such as print ads, direct mail, television commercials, or radio
spots, can drive foot traffic, but the DS15 can close the loop by allowing a related interactive
experience to be linked to the POP/POS. Now the same message can be coordinated and
delivered right to the customer where they are making the purchase decision. Use the
standard data capture feature to track penetration rates and measure ROI on promotions
in days rather than weeks.
Seamlessly Integrate Into a Networked Environment
In environments where an Ethernet connection is available, the DS15 can provide a host of interactive applications
that require a dynamic connection to a central database or real-time delivery of content updates.
For more information, please call 866-752-6271 or visit us on the web at www.planar.com/DS15
©2004. Planar Systems, Inc. Planar is a trademark of Planar Systems, Inc. Technical information in this document is subject to change without notice.
SALES SUPPORT:
Driven by content that can be created and delivered
remotely, the DS15 can function as an interactive “sales-
person” equipped with the latest product information
and a host of up-sell opportunities. Tap on a link and
see related items, customized choices, or non-invento-
ried items and close additional sales.
TEST PROMOTIONS:
Multiple DS15s can be used to spot-test different mes-
sages, promotions, or pricing strategies across multiple
audiences and regions. Collect and upload the response
data and use it to fine tune tactics and strategies as
market conditions change.
LOYALTY PROGRAMS:
The DS15 thrives in high traffic environments where
capturing opt-in registrations is difficult and/or service
options are updated frequently. It can qualify and register
users, generate leads, track preferences, update profiles,
or deliver promotional coupons.
EMPLOYEE TRAINING:
With the turnover of retail personnel at an all-time high,
the DS15 can deliver updated training programs right at
the point-of-purchase. It’s ideal for supporting new product
roll-outs or model upgrades and keeping frontline staff
informed and aware of the latest innovations.
Display Innovation You Depend On