2 Alcat l-Luc nt 5130 GMSP — Location-bas d social n tworking application for mobil d vic s
These “pull-based” services
require users to anually initiate
a query. When retailers offer
products or services by “pushing”
advertise ents or offers to end
users, this infor ation is often
out of context with a user’s
location. So that re inder to
try the cheesecake at the local
bistro, pick up ilk on the way
ho e, or join a friend for a
coffee ay appear on the end
user’s obile device at the
wrong ti e and wrong place.
At the sa e ti e, these essages
produce an extra load on a
obile network and extra drain
on the battery in the end user’s
obile device.
The Alcatel-Lucent Social
Networking Application changes
the way obile end users receive
infor ation by delivering
essages when and where they
atter. It akes each essage
ore i ediate and relevant by
associating it to the end user’s
location.
Powered by
Geographic Messaging
Services Platform
(GMSP)
The Al atel-Lu ent So ial Network-
ing Appli ation is a novel, lo ation-
based so ial networking servi e for
mobile devi es that delivers ontent
and buddy alerts based on the user’s
lo ation. It is part of the Al atel-
Lu ent Appli ation Suite offered
with the Al atel-Lu ent 5130
Geographi Messaging Servi es
Platform (GMSP).
With this appli ation, lo ation-based
messages are only “pushed” to end
users when they enter a geographi
messaging zone or “geographi fen e”
(Figure 1), su h as the blo k where
a offee shop is lo ated or an airport.
For example, users walking through
downtown New York an hoose to
re eive messages about the nearest
Wi-Fi®hot spot or mobile sti ky
notes left by friends about a great
restaurant in the area. The same
users ould hoose to re eive a
different set of messages when they
enter a different geographi fen e,
su h as a New York burrough.
This unique messaging apability
enhan es the end-user experien e by
ensuring end users get the messages
they want when they want them. By
allowing users to opt-in to the mar-
keting messages and so ial networks
of their hoosing, spam messages are
minimized and the load on the net-
work is redu ed. Both servi e providers
and end-users benefit with the
redu tion of unne essary message
traffi resulting in improving quality
of servi e and optimal useage of
available network resour es. And it
redu es the drain on the battery in
end-user devi es. Most importantly,
it enables a variety of mobile mar-
keting, so ial networking, hild
tra king and lo ation based servi es
(LBS) geo- hannels that an deliver
more revenue to servi e providers.
Built on Geofencing
technology
The Al atel-Lu ent So ial Network-
ing Appli ation and 5130 GMSP,
invented by Bell Labs, is powered by
the Al atel-Lu ent patent-pending
Geofen ing engine. Geofen ing*
uses predi tive movement algorithms
and intelligent load balan ing to
dynami ally shift message pro essing
from a entral server to a distributed
HOW IT WORKS
To activat th Alcat l-Luc nt Social N tworking Application, mobil s rvic
provid rs must contract for s rvic on th host d Alcat l-Luc nt 5130 GMSP.
This host d platform allows nd us rs to opt in for th s rvic and download
th g ographic m ssaging s rvic (GMS) cli nt to th ir c ll phon . With th
application, nd us rs can:
• Manag multipl m ssaging chann ls from a singl account
• Us th ir xisting contact databas s ( .g., from popular social n tworking
or mail applications) to build a G op pp r n twork
• Cr at and manag GMS m ssag s wh r and wh n th y want th m
* A geofence is a virtual geographic region defined by the service provider, advertiser or end user
(e.g., 1000 eters around a all or arena)
