Advertising Services Version 1.3
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Table of Contents
1!Advertising Services Overview ..........................................................................................6!
1.1!About this manual .......................................................................................................7!
1.1.1!Document conventions .........................................................................................7!
1.1.2!Document overview ..............................................................................................8!
1.2!Other resources ..........................................................................................................8!
2!Example Deployment of Advertising Services .................................................................10!
3!Advertising Deployment Workflow ...................................................................................12!
3.1!Configure guest access.............................................................................................13!
3.2!Guest demographics .................................................................................................13!
3.2.1!Creating a gender field (radio buttons) ...............................................................14!
3.2.2!Creating an age group field (dropdown) .............................................................18!
3.2.3!Creating a personal interests field (checklist).....................................................22!
3.2.4!Adding the custom fields to your registration form .............................................27!
3.2.5!Double check your intelligent delivery labels......................................................28!
3.2.6!Capturing other guest information using custom fields.......................................28!
3.3!General advertising configuration .............................................................................29!
3.3.1!Decide on Labels for Your Advertisements ........................................................29!
3.3.2!Create the Gold Package Promotion..................................................................30!
3.3.3!Create the Platinum Package Promotion ...........................................................32!
3.3.4!Create the Top-Level Promotion ........................................................................34!
3.3.5!Create the Default Campaign .............................................................................38!
3.3.6!Enable the Built-in Spaces .................................................................................40!
3.4!Uploading and defining advertisements ....................................................................41!
3.4.1!Create an image advertisement .........................................................................42!
3.4.2!Create a web text advertisement........................................................................44!
3.4.3!Create a YouTube video advertisement .............................................................47!
3.4.4!Create a SMS text advertisement.......................................................................51!
3.4.5!Verify delivery of your advertisements................................................................54!
3.5!Fine-tuning delivery...................................................................................................55!
3.5.1!Separating image & Flash advertisements from text advertisements ................55!
3.5.2!Showing interstitial videos before login only.......................................................56!
4!Advertising Services Reference.......................................................................................59!
4.1!Pages ........................................................................................................................59!
4.1.1!Page List.............................................................................................................60!
4.1.2!Page Editor.........................................................................................................61!
4.2!Spaces ......................................................................................................................70!
4.2.1!Space List...........................................................................................................71!
4.2.2!Space Editor .......................................................................................................73!
4.2.3!The nwa_adspace Smarty Template tag............................................................81!
4.3!Campaigns ................................................................................................................83!
4.3.1!Campaigns List...................................................................................................83!
4.3.2!Campaign Editor.................................................................................................86!