hanshow HS-AT2311 User manual

Hanshow Shelf Edge Digital Signage HS-AT2311
Product Manual
V1.0.0
HS-SIGNAGE-AT2311001
For more information, visit our website at: http://www.hanshow.com

Hanshow Shelf Edge Digital Signage HS-AT2311 Product Manual
IHanshow Copyright Reserved ©
Zhejiang Hanshow Technology Co., Ltd.
STATEMENT
This document and all its contents contained remain the proprietary material of Zhejiang
Hanshow Technology Co., Ltd. (Hanshow) and are protected by Chinese laws and
applicable international conventions on copyrights. Any reproduction, transmission,
disclosure, revision, modification or use otherwise of this document or the whole or part
of its contents, in whatever form and by whatever means, is not permitted without prior
express written authorization from Hanshow. Offenders will be liable for any and all
damages caused by their offence hereof and will be subject to all remedies that
Hanshow is entitled to seek under applicable laws.
Changes or modifications not expressly approved by the party responsible for
compliance could void the user's authority to operate the equipment.
This equipment has been tested and found to comply with the limits for a Class B digital
device, pursuant to Part 15 of the FCC Rules. These limits are designed to provide
reasonable protection against harmful interference in a residential installation. This
equipment generates uses and can radiate radio frequency energy and, if not installed
and used in accordance with the instructions, may cause harmful interference to radio
communications. However, there is no guarantee that interference will not occur in a
particular installation. If this equipment does cause harmful interference to radio or
television reception, which can be determined by turning the equipment off and on, the
user is encouraged to try to correct the interference by one or more of the following
measures:
Reorient or relocate the receiving antenna.
Increase the separation between the equipment and receiver.
Connect the equipment into an outlet on a circuit different from that to which the
receiver is connected.
Consult the dealer or an experienced radio/TV technician for help.
This product is designed to be used indoors. The distance between user and device
should be no less than 20cm.

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ABOUT THE DOCUMENT
The manual mainly introduces functions, structure, hardware parameters, performance,
installation, and precautions for shelf edge digital signage HS-AT2311.
Thank you very much for shelf edge digital signage HS-AT2311.
Please read the product manual carefully before using this product, retain the document
for subsequent use or for the next owner. If the instructions contained in this manual are
insufficient to resolve issues that occur during device operation or maintenance, please
contact Hanshow Technical Customer Service Center (400-0365-305) directly, we will
provide you with multi-channel technical services.
TARGET USERS
This document provides engineers with necessary data and related guidelines. Users
must master the basic knowledge on communication, DSP, and ARM. This document
is applicable to:
Testing engineers
Technical support engineers
Service engineers
SYMBOL DESCRIPTION
Icon
Description
Information indicated with this icon should be paid special attention to by the reader
Information indicated with this icon is the explanation on the formal text for the
readers to comprehend the text better
[X-X]
It means special noun definition is provided here

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EXPLANATION OF TERMS
Term
Expanded form
Description
LAN
Local Area Network
Local Area Network
LCD
Liquid Crystal Display
Liquid Crystal Display
RF
Radio Frequency
Radio Frequency
RS232
EIA-RS-232
EIA-RS-232
USB
Universal Serial Bus
Universal Serial Bus
Wi-Fi
Wireless Fidelity
Wireless Fidelity

Table of Contents
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Table of Contents
STATEMENT................................................................................................................................I
ABOUT THE DOCUMENT..........................................................................................................II
TARGET USERS.........................................................................................................................II
SYMBOL DESCRIPTION............................................................................................................II
EXPLANATION OF TERMS.......................................................................................................III
Table of Contents...................................................................................................................... IV
1 Overview...................................................................................................................................1
1.1 System structure............................................................................................................1
1.2 Performance..................................................................................................................2
1.3 Functions.......................................................................................................................3
2 Hardware features....................................................................................................................4
2.1 Specifications.................................................................................................................4
2.2 Physical interfaces.........................................................................................................6
2.3 Nameplate .....................................................................................................................7
2.4 Appearance parameters................................................................................................8
3 Installation.................................................................................................................................9
3.1 Description.....................................................................................................................9
3.2 Installation accessories ...............................................................................................10
4 Operations..............................................................................................................................11
4.1 Network settings..........................................................................................................11
4.1.1 Wi-Fi settings......................................................................................................11
4.1.2 Ethernet settings.................................................................................................13
4.2 System upgrade...........................................................................................................14
5 Activation................................................................................................................................15
6 Packing list..............................................................................................................................16
6.1 Packing diagram..........................................................................................................16
6.2 Package contents........................................................................................................16

List of Figures
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List of Figures
Figure 1-1 Shelf edge digital signage system structure.........................................1
Figure 2-1 HS-AT2311 physical interfaces............................................................6
Figure 2-2 HS-AT2311 nameplate.........................................................................7
Figure 3-1 HS-AT2311 installation.........................................................................9
Figure 3-2 HS-AT2311 standard installation accessories....................................10
Figure 3-3 HS-AT2311 assembly diagram ..........................................................10
Figure 4-1 Network settings selection page.........................................................11
Figure 4-2 Turn on wireless network connection.................................................11
Figure 4-3 Enter wireless network password.......................................................12
Figure 4-4 Tap Advanced options to set static IP................................................12
Figure 4-5 Wireless network connected successfully..........................................13
Figure 4-6 Ethernet settings ................................................................................13
Figure 6-1 HS-AT2311 packing diagram.............................................................16

List of Tables
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List of Tables
Table 1-1 HS-AT2311 basic configuration.............................................................2
Table 2-1 HS-AT2311 specifications.....................................................................4
Table 2-2 HS-AT2311 interface functions..............................................................6
Table 2-3 HS-AT2311 nameplate information .......................................................8
Table 2-4 HS-AT2311 appearance parameters.....................................................8
Table 4-1 Wireless network static IP configuration options .................................12
Table 4-2 Ethernet static IP configuration options...............................................14

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1 Overview
HS-AT2311 is the first-generation shelf edge digital signage independently developed
by Hanshow. With its high integration, HS-AT2311 meets the requirements for higher
performance, nice appearance, shelf match, appropriate space, and low power
consumption of shelf edge digital signage; thus providing users with better marketing
business experience.
HS-AT2311 can access the Internet by Wi-Fi connection in 2.4G/5G wireless frequency
band, or access 100M Ethernet by cable connection from a Type-C to RJ45 port,
performing data transmission and information interaction with the backend cloud server.
Equipped with a high-performance quad-core 64-bit ARM Cortex-A53 processor, and
integrated with multi-functional modules such as Wi-Fi, 100M-PHY, and Video Codec,
HS-AT2311 is Hanshow’s multi-service product developed for digital shelf and
marketing services.
1.1 System structure
The shelf edge digital signage system consists of shelf edge digital signage, Wi-Fi, and
cloud data center (server). Shelf edge digital signage displays the data transmitted from
the data center server, such as advertising videos and ESL information. The system
structure is shown in Figure 1-1.
Figure 1-1 Shelf edge digital signage system structure

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1.2 Performance
HS-AT2311 is an important component of Hanshow digital shelf and marketing system.
As a terminal display device, it is responsible for displaying the data transmitted from
the data center server. Connected with the digital marketing system through wireless
network interface (Wi-Fi), HS-AT2311 establishes two-way 2.4G/5GHz wireless
communication with Wi-Fi.
Downlink: HS-AT2311 receives Wi-Fi downlink packets and displays the data
transmitted from the data center server, such as advertising videos and ESL
information.
Uplink: HS-AT2311 reports the collected sensor data to the cloud server.
Table 1-1 shows the basic configuration information of HS-AT2311.
Table 1-1 HS-AT2311 basic configuration
Name
Description
Operating
system
Android 7.0, responsible for data interaction with Wi-Fi, including registration
of shelf edge digital signage, sensor data collection and processing, and data
transmission. Supports online upgrade.
RF system
Supports Wi-Fi 2.4G/5GHz communication to ensure high data transmission
rate and improve channel utilization.
Memory
1GB DDR4 + 8GMB eMMC
Wi-Fi
2.4G/5G dual frequency, in accordance with IEEE 802.11ac/a/b/g/n
standards, time-sharing
Bluetooth
(optional)
Bluetooth V4.1 (1/2/3Mbps)
Audio port
Dual channel 3W speaker
Power supply
DC12V-2A power adapter
Management
configuration
Web configuration mode
LCD
23.1-inch shelf edge digital signage with 1920*158 resolution
Serial port
In accordance with RS232 protocol. The serial port extended from Type-C port
can support debugging.
External USB
USB1 (Extend from Type C for U disk upgrade)
USB2 (Compatible with existing structure, mouse extension, U disk upgrade)
Ethernet port
Standard 100M Ethernet RJ45 port extended from Type-C port

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Name
Description
Media playback
Video format:
MPEG-1, MPEG-2, MPEG-4, H.263, H.264, VC1, RV, and other video formats
Up to 1080p
Image format:
JPG, BMP, PNG, GIF and other image formats
Rotate/slide show
Up to 4096*4096
1.3 Functions
HS-AT2311 supports the following functions:
Price display
Promotion management
Advertising management
Advertising content management
Precision marketing
Split screen display
Multi-screen splicing
Scheduled distribution
Multiple content formats
12V safe voltage
Bracket customization

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2 Hardware features
This chapter describes specifications, physical interfaces, nameplate information, and
appearance parameters of HS-AT2311.
2.1 Specifications
Table 2-1 describes HS-AT2311 specifications.
Table 2-1 HS-AT2311 specifications
Power module
Input voltage
DC 12V
Maximum current
2A
Rated current
0.92A
Rated power
11W
Other
Overload/overvoltage/overheat protection
Main configuration
CPU frequency
2.0GHz quad-core 64-bit high-performance Cortex-A53 processor
Memory
1GB DDR4 + 8GB eMMC
Operating system
Android 7.0
Wi-Fi RF module (2.4G/5G module)
Working frequency
2400MHz ~ 2483.5MHz, 5150MHz ~ 5850MHz
Channel bandwidth
20/40/80MHz
Modulation mode
DBPSK/DQPSK/CCK(DSSS)/BPSK/QPSK/16QAM/64QAM(OFDM)/256-
QAM
Maximum
transmission rate
433Mbps
Transmit power
10dBm, 11dBm, 12dBm, 13dBm, 14dBm, 15dBm, 16dBm
Antenna gain
2.5 ± 0.5dbi (optional)
Antenna
performance
1-way omnidirectional board antenna

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Ultra-high sensitivity
＜-70dBm
Ethernet module
Connection rate
10/100M (adaptive)
Auto-negotiation
Supported
Polarity adaptation
Supported
DHCP
Supported
Bluetooth module
Working frequency
2402MHz ~ 2480MHz
Channel bandwidth
＜20M
Modulation mode
FHSS/GFSK/DPSK/DQPSK
Transmission rate
1M/2M/3M
Transmit power
8dBm adjustable
Antenna gain
2.5 ± 0.5dBi (optional)
Antenna
performance
1-way omnidirectional board antenna
Ultra-high sensitivity
-85dBm
USB
Voltage and current
5V voltage, 500mA current
Transmission rate
480Mbps (USB2.0)
Power consumption
Idle power
consumption
12V voltage, 1A current
Maximum power
consumption
12V voltage, 2A current
Temperature
Working temperature
-10℃ ~ 50℃
Storage temperature
-40℃ ~ 70℃

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Display
LCD
23.1-inch HD shelf edge digital signage
Resolution
1920*158
Viewable area
585.6mm (H) * 48.19mm (V)
Viewing angle
89/89/89/89
Display mode
Normally black IPS
Contrast
3000:1
Brightness
400nit
2.2 Physical interfaces
HS-AT2311 physical interfaces are as shown in Figure 2-1.
Figure 2-1 HS-AT2311 physical interfaces
Table 2-2 describes the function of each physical interface.
Table 2-2 HS-AT2311 interface functions
No.
Interface name
Description
1
USB port
USB 2.0 port extended from Type-C port. Used to connect salve
devices such as U disk.
Power port
Extended from Type-C port to connect DC power adapter. Hanshow
provides standard 12V-2A adapter. The port can also provide 12V
output power.
WAN port
100M/10M adaptive Ethernet port extended from Type-C port

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No.
Interface name
Description
2
RS232 port 1
Device debug port for professional technicians, extended from Type-
C port, to connect with device supporting RS232 port
RS232 port 2
Device debug port for professional technicians, extended from Type-
C port, to connect with device supporting RS232 port
Power port
Extended from Type-C port to connect DC power adapter. Hanshow
provides standard 12V-2A adapter. The port can also provide 12V
output power.
USB port
USB 2.0 port extended from Type-C port. Used to connect salve
devices such as U disk.
Note: Be sure to use the cables provided by Hanshow. For more information, see
Hanshow Cable User Manual.
2.3 Nameplate
HS-AT2311 nameplate is as shown in Figure 2-2.
Figure 2-2 HS-AT2311 nameplate

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Table 2-3 describes the information on HS-AT2311 nameplate.
Table 2-3 HS-AT2311 nameplate information
No.
Area
Description
1
Upper-left gray box
area
NAME: Product category
MODEL: Unique model name in Hanshow
RATING: Rated voltage and current
2
Upper red box area
Shows passed certification marks such as CCC, CE, FCC, and
ROHS.
3
Upper-right white
box area
Indicates the product lifetime is 10 years. The product cannot be
discarded casually. It must be disposed of by a special recycling
agency.
4
Middle yellow box
area
Shows the precautions for use, transportation, storage, and other
conditions.
5
Lower-right blue box
area
Shows device manufacturer information.
6
Lower-left green box
area
Shows the unique serial number (SN) of product production.
2.4 Appearance parameters
Table 2-4 describes HS-AT2311 appearance parameters.
Table 2-4 HS-AT2311 appearance parameters
Name
Description
Structural
materials
Frame
Cold rolled iron sheet
Rear case
Aluminum alloy
Length * Width * Height (mm*mm*mm)
600*61*16
Net weight (g)
713
Color
Black

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3 Installation
This chapter introduces HS-AT2311 installation and required accessories.
3.1 Description
HS-AT2311 needs to be installed on the shelf end for better effects of visual playback
and marketing campaign, as shown in Figure 3-1.
Figure 3-1 HS-AT2311 installation
Note:
It’s recommended to leave at least 1 meter of free space in front of the display
screen, in order that customers can have better experience on watching screen
content.
It’s recommended to install the shelf edge digital signage in the middle or top of
the shelf. The length of the shelf edge digital signage should match shelf length.
The installation location should have good Wi-Fi coverage.
The surrounding metal interference should be as little as possible. In particular,
avoid cage interference effect.
Be sure to install firmly to avoid loosening and falling off.

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3.2 Installation accessories
Figure 3-2 HS-AT2311 installation accessories.
Figure 3-2 HS-AT2311 standard installation accessories
It’s recommended to use hanging installation method, as shown in Figure 3-3.
Figure 3-3 HS-AT2311 assembly diagram
Note: For information of detailed installation instructions and other installation
methods, see Hanshow Shelf Edge Digital Signage HS-AT2311 Installation Manual.

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4 Operations
This chapter describes network settings and system upgrade of HS-AT2311.
4.1 Network settings
HS-AT2311 currently only supports direct operation of the device for network settings.
HS-AT2311 support both Wi-Fi and Ethernet connections. You can configure network
environment according to actual use scenarios.
1. On the device’s system desktop, tap Settings to open the Settings page, as shown
in Figure 4-1.
Figure 4-1 Network settings selection page
2. Select Wi-Fi or Ethernet according to your network requirements.
4.1.1 Wi-Fi settings
Follow the steps below to configure Wi-Fi network connection:
1. Tap Wi-Fi to open the wireless network settings page.
2. On the upper-right corner of the page, tap the switch to turn on the Wi-Fi connection
function. The system automatically searches for available wireless networks, and
then lists available network access points, as shown in Figure 4-2.
Figure 4-2 Turn on wireless network connection
3. Tap the access point you want to connect. The setting page for the selected wireless
network opens.
4. If static IP setting is not required, enter the wireless network password directly, and
then tap the Complete button on the soft keyboard. The system automatically

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connects to the wireless network, as shown in Figure 4-3. If the entered password
is correct, the system connects to the wireless network successfully, and shows
message indicating successful network connection. This completes the DHCP
(dynamic IP assignment) configuration of the wireless network.
Figure 4-3 Enter wireless network password
If dynamic IP setting or other network setting is required, on the password input
page, swipe down the page, and then tap Advanced options, as shown in Figure
4-4.
Figure 4-4 Tap Advanced options to set static IP
The bottom of the page shows configuration options for the wireless network. Table
4-1 describes configuration details.
Table 4-1 Wireless network static IP configuration options
Configuration item
Description
Proxy
Network proxy, configuration item for network proxy server, can be
configured manually or automatically.
Proxy server host name
Proxy server IP address, can be set when the proxy is configured
manually.
Proxy server port
Proxy server port number, can be set when the proxy is configured
manually.
Do not use proxy for
Domain names that do not use proxy. The domain names configured
here will not make network interactions through the proxy server. This
configuration item can be set when the proxy is configured manually.
PAC URL
Automatic proxy configuration script, can be configured when the
proxy is configured automatically.
IP setting
If it’s set to static, device IP address needs to be manually configured.
If it’s set to DHCP, device IP address needs to be obtained from the
DHCP server.

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Configuration item
Description
IP address
IP address, can be configured when IP setting is set to static.
Gateway
Gateway address, can be configured when DHCP is selected for IP
settings.
Network prefix length
The bit length of the network prefix, usually 24, can be configured
when DHCP is selected for IP settings.
DNS
Domain name servers, including DNS1 and DNS2. DNS1 is the
primary DNS server. Only when DNS1 cannot find IP addresses
corresponding to domain names or when DNS1 is unavailable, can
DNS2 configuration take effect. This configuration item can be
configured when DHCP is selected for IP settings.
After the configuration is complete, tap the Save button. The system automatically
connects to the wireless network according to the configurations. If the connection is
successful, the screen displays “Connected”, as shown in Figure 4-5.
Figure 4-5 Wireless network connected successfully
4.1.2 Ethernet settings
Follow the steps below to configure Ethernet connection:
1. Tap Ethernet to open the Ethernet settings page.
2. On the upper-right corner of the page, tap the switch to turn on the Ethernet
connection function. Ethernet settings also support DHCP and static IP settings, as
shown in Figure 4-5.
Figure 4-6 Ethernet settings