Hasselblad H3D - User manual

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Ultra-Focus and Digital APO Correction
renews lens program
Information about the lens and exact capture conditions is fed
to the camera processor for ultra-ne-tuning of the auto-focus
mechanism, taking into account the design specications of the
lens and the optical specications of the sensor. In this way the
full HC lens program is enhanced to perform at a new level of
sharpness and resolution.
Digital correction for color aberration and distortion is also
added. “Digital APO Correction” (DAC), is an APO-chromatic cor-
rection of the images based on a combination of the various
paramaters concerning each specic lens for each specic shot,
ensuring that each image represents the best that your equip-
ment can produce. We are condent that the image quality you
achieve as a result of the DAC functionality will make you – and
your customers – look twice.
Based upon these techniques we are now expanding our lens
program with a specially designed 28mm lens that has been
With the H3D, Hasselblad launches the world’s rst 48mm
full-frame, DSLR camera system. The H3D has been developed
around a brand new digital camera engine producing increased
lens performance and a new level of image sharpness. By
focusing solely on digital camera architecture, Hasselblad is
able to offer photographers the full benets of professional
medium-format digital cameras as well as the ease of use of
the best 35mm DSLRs.
The H3D design has also made possible the launch of a com-
pletely new 28mm lens, designed and optimized solely for dig-
ital image capture. Image quality is lifted to a level, yet unseen
in digital photography, including digital correction for color
developed for the H3D. The design has been optimized for the
actual 36x48mm area of the sensor to make it more compact
and work in conjunction with DAC as an integral part to per-
fect the images from this extraordinary lens. The achievement
is clear; DAC increases the resolution of the image, and with
a perfect pixel denition, the basis for the image rendering is
optimized.
The advantages of the central lens shutters of HC/HCD lenses
adds exibility by allowing ash to be employed at shutter
speeds up to 1/800s. Thanks to the large format, the depth of
eld range is considerably shallower making it much easier to
create a perfect interplay between sharpness and blur.
H System cameras and lenses are designed and built for dura-
bility and high quality performance, both for rough location work
and for the demands of a studio photographer, something you
notice the moment you hold the camera.
aberration and distortion. The H3D delivers outstanding digital
performance, taking full advantage of the virtues of medium
format photography. The result is exibility for the professional
photographer, including the freedom to choose between eye-
level and waist-level viewnders, digitally APO corrected lenses,
and on-the-y classication of images. H3D offers the photog-
rapher the freedom to work with lm to allow shooting under
extreme conditions, and Hasselblad’s Natural Color Solution
delivers out-of-the-box image quality only achievable in a true
digital camera system. The H3D camera is currently available
with two different sensor models, offering image capture with a
resolution of either 22 or 39 Mpixel.

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Large format digital capture
In digital photography, the advantages of large format cameras
become particularly obvious. The 6 x 4.5 cm window allows the
Hasselblad H3D to use the largest image sensors currently
available in digital photography – more than twice the size of
a 35mm camera sensor. The sensor therefore holds more and
larger pixels, which secure a high-end image quality in terms of
moiré free color rendering without gradation break-ups in even
the nest lit surfaces.
A choice of bright viewnders
One of the important traditional advantages is the extra large
and bright viewnder image, enabling extremely precise composi-
tions and easy operation in dim lighting. The H3D comes with a
new HVD 90x viewnder designed for full performance over the
large 36x48mm sensor. Hasselblad has added an interchange-
able waist-level viewnder, the HVM, for the range of H system
cameras. The bright and large viewnder image is ideal for crea-
tive composing. The photographer can maintain eye contact with
the model, and impact from shooting from a point lower than
eye-level is achieved.
Unique Hasselblad Natural Color Solution
In the past, color management solutions have imposed limita-
tions on professional digital photographers, because of the need
to choose a specic color prole to suit a specic job in order
to capture various skin tones, metals, fabrics, owers, etc. Has-
selblad has helped solve this dilemma, with the development
of a single powerful color prole to be used with its FlexColor
imaging software. Working with the new Hasselblad Natural Color
Solution (HNCS) enables you to produce outstanding and reliable
out-of-the-box colors, with skin tones, specic product colors and
other difcult tones reproduced easily and effectively.
In order to incorporate our new unique HNCS and DAC features
we have developed a custom Hasselblad raw le format called
3F RAW (3FR). The new 3FR le format is designed to ensure
that images captured on Hasselblad digital products are quickly,
effectively and safely stored on the available media. This le
format includes lossless image compression, which reduces the
required storage space by 33%. The 3FR le denes the colors
in the Hasselblad RBG color space with its out-of-the-box quality,
and used in conjunction with FlexColor it removes both the need
for experimenting with different color proles to obtain optimal
colors and the need for selective color corrections.
DNG workow
The 3FR les can be converted into Adobe’s raw image format
DNG (‘Digital NeGative’), bringing this new technology standard
to the professional photographer for the rst time. In order to
utilize DAC and optimize the colors of the DNG le format, con-
version from 3FR must take place through FlexColor. The DNG
le format enables raw, compressed image les to be opened
directly in Adobe PhotoShop. Hasselblad image les carry a full
set of metadata, including capture conditions, keywords and cop-
yright, facilitating work with image asset management solutions.
Instant Approval Architecture
Limitless digital image capture loses some of its potential if the
photographer cannot quickly review and select the best images
to present to the client. Building on the success of its Audio
Exposure Feedback technology, Hasselblad has created Instant
Approval Architecture (IAA), an enhanced set of feedback tools,
designed to liberate the photographer to focus on the shoot
rather than the selection process. IAA triggers audible and
visual signals for each image captured, notifying the photogra-
pher immediately of its classication status. The information is
recorded both in the le and in the le name, providing a quick
and easy way to classify and select images, in the eld or in
the lab. The Hasselblad H3D is fully integrated with the Has-
selblad Instant Approval Architecture, bringing automated image
classication into your digital workow from the split second of
capture. IAA is a Hasselblad trademark and Hasselblad has a
patent pending on the invention. Large enhanced OLED displays
on the new Hasselblad products provide a realistic, high quality
and perfect contrast image view, even in bright sunlight, to allow
instant on-site image approval.
Three modes of operation and storage
Optimum portability and image storage are critical for the pro-
fessional photographer. The Hasselblad H3D offers a choice of
storage devices: portable CF cards, the exible Imagebank or
a computer hard drive. With these three operating and storage
options, you are able to select a mode to suit the nature of the
work in hand, whether in the studio or on location.

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Technical specication
SPECIFICATIONS DIGITAL FEATURES
H3D-22 H3D-39
Sensor size 22 Mpixels (4080 x 5440 pixels) 39 Mpixels (5412 • 7212 pixels)
Sensor dimensions 36.7 x 49.0 mm
Image size RAW 3FR capture 30 MB on average.
TIFF 8 bit: 66 MB
RAW 3FR capture 50 MB on average.
TIFF 8 bit: 117 MB
File format Lossless compressed Hasselblad RAW 3FR
Shooting mode Single shot
Color denition 16 bit
ISO speed range ISO 50, 100, 200 and 400
Image storage CF card type II (write speed >20 MB/sec), New Image Bank 100 GB or tethered to Mac or PC
Color management Hasselblad Natural Color Solution
Storage capacity 2 GB CF card holds 66 images on average 2 GB CF card holds 40 images on average
Capture rate 2 seconds per capture
Color display Yes, 2.2 inch OLED type, 24 bit color
Histogram feedback Yes
IR lter Mounted on CCD sensor
Acoustic feedback Yes
Software FlexColor (included for Mac and PC)
Platform support Macintosh: OSX. PC: NT, 2000, XP
Host connection type FireWire 800 (IEEE1394b)
“Instant” user interface
The Hasselblad H3D is operated via an easy-to-use user inter-
face, utilizing a series of “instant” one-button-click operations
including instant capture, instant browse, instant approval,
instant zoom, and instant image info.
FlexColor workow for the professional photographer
FlexColor offers an image processing workow with the high-
est degree of control for the studio photographer. In tethered
operation, tools like overlay masking help bring productivity to
advanced set composition. The latest FlexColor version allows
the photographer to manipulate color temperature and compare
image details across multiple images for precise image selec-
tion. FlexColor processes the raw 3FR les generated by the
Hasselblad H3D. FlexColor runs natively on both Macintosh and
Windows computers and is licensed to allow you to provide free
copies for all your co-workers and production partners.
Modular design for exiblity
The H3D offers the choice of working with lm using a Hassel-
blad H System lm magazine. This option permits photography
in extreme temperature environments or when extreme exposure
times are demanded.
For increased usefulness, the digital capture unit of the H3D
can also be detached and used on a view camera by way of an
adapter. In this case the unit is controlled by the ash sync
signal from the view camera shutter.
A clean and dust-free sensor is essential and the modular design
of the camera allows for easy access for cleaning, saving you
hours of retouching work later.

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SPECIFICATIONS CAMERA FEATURES
Camera type Large sensor full format DSLR
Lenses Hasselblad HC lens line and HCD 28 with integral central lens shutter.
Shutter speed range 32 seconds to 1/800 second (18 hours to 1/800 second using lm)
Flash sync speed Flash can be used at all shutter speeds.
Viewnder options •HVD 90x: 90° reex viewnder w. diopter adjustment (-5 to +3.5D). Image magnication 3.1 times. Inte-
gral ll-ash (G.No. 12 @ ISO100). Hot shoe for SCA3002-system ashes from Metz™.
•HV 90x: For use with lm capture
•HVM: Waist level viewnder
Focusing Autofocus metering with passive central cross-type sensor. Ultra focus digital feedback. Instant manual
focus override. Metering range EV 1 to 19 at ISO 100.
Flash control Automatic TTL centre weighted system. Uses built-in ash or ashes compatible with SCA3002 (Metz™).
Output can be adjusted from -3 to +3EV. For manual ashes a built-in metering system is available.
Exposure metering Metering options: Spot, Centre Weighted and CentreSpot. Metering range Spot: EV2 to 21, Centre
Weighted: EV1 to 21, CentreSpot: EV1 to 21
Power supply Rechargeable Li-ion battery (7.2 VDC / 1850 mAh). Optional cassette for 3 CR-123 Lithium batteries
included.
Film compatibility yes
SPECIFICATIONS DIGITAL FEATURES
H3D-22 H3D-39
View camera compatibility Yes, controlled via ash sync.
Operating temperature 0 - 45 ˚C / 32 - 113 ˚F
Dimensions
Complete camera w. 2,8/80 mm lens: 153 x 131 x 200mm [W x H x D]
Weight 2175 g (Complete camera with Li-Ion battery and CF card)
Technical specication, continued

DIGITAL CAMERAS
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Connectivity diagram
H3D Camera body
Any shutter
with X sync
Rollei electronic
shutter with lens
control
View camera
adapter for
Hasselblad
H cameras
(not available
from Hasselblad)
Any view camera with
Hasselblad H adapter
Flash sync
input cable
H3D
sensor unit
(included)
All HC lenses, including
HCD 28, extension tubes
and converter
HVM viewnder
HV 90x
viewnder
HVD 90x viewnder
(included)
Instant lm
back HMi100
Film back
HM 16•32
Horseman ISS
electronic shutter
with lens control

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H3D lens range
HCD 4/28 mm HC 3.5/35 mm HC 2.2/100 mm
HC 4/210 mm HC 3.5/50 mm HC Macro 4/120 mm
HC 4.5/300 mm HC 2.8/80 mm HC 3.2/150 mm
HC 3.5-4.5/50-110 mm HC 1.7X converter