Motorola TEAM Badge (EWB100) User manual

+
Motorola Enterprise Partner Brief
TEAM Badge (EWB100)
Miniature push-to-talk over WLAN communicator
EWB100 Partner Brief Page 1 of 20

EWB100 Partner Brief Page 2 of 20
Table of Contents
Background ...................................................................................................................................................3
Top three key messages for the TEAM Badge (EWB100).........................................................................6
6
10
12
13
14
15
16
18
Value proposition and selling points..........................................................................................................
Technical solution overview........................................................................................................................
Key differentiators ........................................................................................................................................
EWB100 configurations and accessories...................................................................................................
Vertical, geographical and horizontal markets..........................................................................................
Qualifying sales questions...........................................................................................................................
Enterprise Mobility Services........................................................................................................................
FAQs (Frequently Asked Questions) ..........................................................................................................
NOTE: Clicking on the page numbers on the right will automatically take you to that page

Background
The TEAM badge (EWB100) brings a new level of affordability and portability to mobile voice, providing
basic Push-to-Talk (PTT) communications that enables enterprises to extend the benefits of on-the-spot
voice to new workers and workgroups inside the four walls. This miniature device gives store associates,
task workers and other employees the capability to instantly respond to customer or management
requests, receive and confirm tasks and to reach out for assistance on the spot. With a voice connection
clipped to their lapel, workers have instant access and are instantly accessible, eliminating wasted time
and improving business efficiency.
The TEAM badge uses the Motorola TEAM Express voice client, providing one-to-many PTT over WLAN
broadcast communications with private one-to-one callback. The TEAM badge easily integrates with your
customer's existing 802.11b/g WLAN architecture — no servers or PBX integration required
(communications are limited to a single WLAN subnet). The intuitive 5-button user interface practically
eliminates the need for user training, further simplifying deployment. In addition, the TEAM badge can
interoperate with:
•Other Motorola voice-enabled devices via the TEAM Express client, including Motorola mobile
computers (purchase/download required)
•TEAM VoWLAN devices (TEAM Express is included with EWP1000/2000 R1.5 or later)
•Two-way radios via the TEAM Radio Link Solution (RLS)
This rich interoperability provides enterprises the freedom to select the right device with the right features
and services for their different users — while still enabling push button voice communications between
users on different networks.
The TEAM badge is purpose built to offer convenient and
affordable push-to-talk (PTT) communications — providing the
right form factor, acoustic performance and price point for the
job. Weighing in at 1.6 oz. (45.37g) and just 2.5 in. x 1.5 in. (6.35
cm x 3.81 cm), the TEAM badge is unobtrusive and easy to carry
in any environment. The compact and lightweight device can be
clipped to a shirt, tucked in a pocket or worn on a neck or wrist
lanyard. The TEAM badge also features Motorola's superior
voice technology, with high-quality specifications for loudness,
echo/noise suppression and more. Durable construction ensures
the TEAM badge stands up to everyday use including the ability
to withstand dust, liquid spills, wipe downs and inevitable drops.
The 590mAh battery provides ample power for a full 10-hour
shift.
With the cost-effective TEAM badge, you can help your
customers extend their existing mobility solution to new workers
and workgroups, enabling real-time collaboration between more workers. As with other mobile
communications solutions, your customers can expect multiple benefits and an outstanding return on
investment (ROI), including:
•Improved service and sales: Sales associates can reach backroom staff to check inventory, check
pricing, bring an item to the sales floor for a customer and more, eliminating the need to leave the
customer’s side — and the opportunity for lost sales.
•Improved staff utilization: Supervisors can reach task workers — for example, to reassign retail
associates to other departments to address periods of heavy customer traffic — improving the
efficiency of task management and enabling the same number of task workers to complete more
tasks per day.
EWB100 Partner Brief Page 3 of 20

•Improved customer and employee safety: The ability to reach maintenance staff in seconds allows
supervisors to dynamically re-prioritize tasks throughout the day, ensuring for instance, prompt
attention to a recent spill that could impact employee and customer safety.
•Increased Return on Investment (ROI) for existing technology investments: The ability to
leverage your existing wireless LAN and Motorola mobile devices increases the utilization and
lifecycle of your existing mobility investments, improving both ROI and Total Cost of Ownership
(TCO).
Product positioning within Motorola’s voice-centric portfolio
Understanding how the TEAM badge is positioned within Motorola’s voice centric device portfolio will help
you better recognize TEAM badge sales opportunities. Following is a high level overview of the devices in
this category, the capabilities of each, what is involved in deployment and the target industries and users.
•TEAM Badge (EWB100):
−Capabilities: The TEAM badge offers basic PTT communications (one-many with private
response). Designed to provide crucial voice connectivity inside the four walls, the TEAM badge
improves worker productivity and task management by improving voice communications between
task workers and their supervisors. Offers speakerphone and headset modes. The TEAM badge
is interoperable with TEAM Express equipped mobile computers (see TEAM Express Sales
Guide) and TEAM VoWLAN devices (EWP1000/2000). It can also interoperate with two-way
radios using the TEAM Radio Link Solution (RLS) (see RLS Addendum in TEAM VoWLAN Sales
Guide).
−Deployment requirements: The TEAM Badge is easy to deploy over an 802.11b/g wireless LAN
(WLAN) — no servers or PBX integration is required. IT can quickly and easily load and launch
the easy-to-use included application on any PC, enter the network name and security settings. Up
to 32 different talk groups can then be created and assigned to the various EWB100 devices.
−Target users: Task workers that require only basic voice communications in retail, healthcare,
warehouse and hospitality. (Communications limited to a single WLAN subnet)
•CLS Series Two-Way Business Radios:
−Capabilities: Two-way radios provide Enterprise customers with simple one button push-to-talk
operation extending communications outside of buildings. Designed specifically for the retail
market, CLP and CLS on-site two-way radios are ideal for customers not using a WLAN system.
Motorola Business two-way radios can interoperate with TEAM badge using the TEAM Radio
Link Solution (RLS). Designed with business productivity in mind, CLS and CLP two-way radios
and accessories provide durable communication solutions with dependable coverage, long lasting
battery life and ease of use.
−Deployment requirements: Delivering extended range, Motorola two-way radios operate on 99
UHF business exclusive frequencies. Affordable and easy to deploy, on-site two-way radios are
off-the-shelf ready and there are no monthly fees, no monthly costs and no per minute charges...
Customize your radio settings with customer programming software to keep your team connected
while providing responsive customer service.
−Target users: Retail, restaurant, education and hospitality workers requiring multiple channels,
extended range and durability.
EWB100 Partner Brief Page 4 of 20

•TEAM VoWLAN Solution:
−Capabilities: The TEAM VoWLAN provides a complete mobile office in a voice centric device. The
comprehensive solution provides integrated voice and data services delivered over the enterprise
WLAN, creating mobile access to key voice and data services within the enterprise or campus:
PBX telephony; enterprise-grade and TEAM Express push-to-talk; corporate email, calendar,
contacts and other personal information management (PIM) tools; text messaging, and access to
the Internet/Intranet as well as line of business applications. The portfolio consists of two handset
models (professional and semi-rugged), both offering headset and speakerphone modes.
−Deployment requirements: The TEAM VoWLAN solution components include the Wireless
Services Manager (WSM) appliance, Network Services Manager (NSM) software, and VoWLAN
Windows Mobile® devices (EWP1000/EWP2000). The WSM resides between the PBX and the
VoWLAN device, enabling interoperability with a range of PBXs and provides support for
numerous features that enhance performance and security. The NSM software provides
provisioning and management of the TEAM solution
−Target users: Workers in virtually any vertical industry who require mobility within the enterprise
and need comprehensive mobile voice functionality (telephony) as well as access to productivity
(email, calendar, contacts) and line of business applications.
Motorola’s new devices delivering real-time communications access to all
associates – the TEAM badge (EWB100) and CLP
Motorola’s CLP two-way radio and TEAM badge bring new levels of portability and affordability to mobile
voice, enabling organizations to extend the benefits of wireless communications throughout the enterprise
– ultimately redefining the customer experience and helping organizations gain competitive advantage.
The EWB100 and CLP devices provide similar capabilities to our customers, but allow them to choose the
right device for their environment and application. There are some clear cut decision points such as
whether or not the customer has voice capable WLAN coverage – if not, the appropriate device is the
CLP; or does the customer wish to enable interoperability with mobile computers (without deploying RLS)
– if so, the EWB100 is the appropriate device. The majority of the scenarios may not be quite as
apparent initially, but as you review the customer environment and needs, the right device or combination
of devices will be clear. The following table highlights key differentiators. There is also a feature/spec
comparison table in the FAQ section of this document.:
Product Differentiators
CLP Two-Way Radio TEAM Badge (EWB100)
•Operates on UHF business exclusive
frequencies
•No infrastructure needed
•Indoor and outdoor use – 160,000 sq ft.
(12 floors)
•Out of the box ready - turn on and go
•Repeater Capable – extends range up to
420,000 sq ft.
•List price - $199
•PTT over WLAN
•Easy integration with existing enterprise
WLAN (single subnet)
•Interoperability with mobile computers,
TEAM VoWLAN (TEAM Express)
•IP addressable enabling application
integration
•List price - $249 (Partner Select 1A)
EWB100 Partner Brief Page 5 of 20