Nielsen PPM 360 METER Technical Document

CONFIDENTIAL AND PROPRIETARY INFORMATION Copyright © 2015 The Nielsen Company. All rights reserved.
EQUIPMENT MANUAL:
MODELS DA118 and DA120
PPM 360 METER
Date: January 2015
Document #: 1050-XXXX
Revision: B
Distribution of this document outside of Nielsen is subject to Non-Disclosure Agreement.
NIELSEN CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved. This equipment manual is intended for
use only by authorized Nielsen customers. Should you receive a copy of this equipment manual in
error, contact Nielsen as indicated on page 5. This equipment manual may not be reproduced or
referenced, in whole or part, without the express written consent of Nielsen. Posting to any website or
FTP site requires the express written consent of Nielsen. This equipment manual and the information
contained within is intended for Nielsen customers or authorized recipients only; any reference or its
use, in whole or part, for any other purpose without express written permission from Nielsen is
expressly prohibited. Nielsen Audio PPM is covered by one or more U.S. Patent Numbers and their
corresponding international patents, and other patents may be pending. This equipment manual
includes proprietary and technical information which is the intellectual property of Nielsen. Nielsen
and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C.
Patents: http://www.arbitron.com/home/patents.htm
Any brand names, product names, or titles used or referenced herein are trademarks, trade names
and/or copyrights of their respective holders. All images are used for purposes of demonstration only,
and the entities associated with the products shown in those images are not affiliated with Nielsen in
any way, nor have they provided endorsements of any kind. No permission is given to make use of
any of the above, and such use may constitute an infringement of the holder’s rights.

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
2
Table of Contents
Nielsen Audio Trademarks Included 3
Contacts 5
Disclaimer and Limitation of Liability 6
Product Overview 7
DA118 and DA120 Main Functions 10
DA114 Main Functions 11
FCC Compliance Statement 12
Radio Frequency Exposure Information (SAR) 12
IC (Canadian Industry) Notice 12
Consolidated Technical Specifications 13

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
3
Nielsen Audio Trademarks Included
Arbitron®and third-party trademarks that may appear in this document are included by reference and
can be found at the following website: http://www.arbitron.com/legal/trademark.htm#arb
The following Arbitron®Trademarks are further included in this document by this list:
Mark
Type
ARB-TV™
TM
Arbitron iBoard™
TM
Arbitron Internet Board™
TM
Arbitron® Logo
®
ArbitrendsSM
SM
Arbitron®
®
Arbitron Data ExpressSM (ADE)
SM
Arbitron eBookSM
SM
Arbitron Mobile™
TM
Arbitron Mobile Index™
TM
Arbitron Mobile Trends Panels™
TM
Arbitron On Demand™
TM
Arbitron PPM®
®
Custom CoverageSM
SM
Corporate Roll-UpSM
SM
Get-a-GRiP®
®
LocalMotion®
®
Management Reporter™
TM
Maximi$er®
®
Maximi$er® Plus
®
MaxQualitativeSM
SM
MEDIAMASTERSM
SM
Media Professional® Logo
®
Media ProfessionalSM
SM
Media Professional PlusSM
SM
MusicTesterSM
SM
Next Generation Electronic RatingsSM
SM
PD Advantage®
®

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
4
Mark
Type
PD Advantage® Web
®
Portable People Meter™
TM
PPM®
®
PPM Analysis ToolSM
SM
PPM 360™
TM
PPM WeekliesSM
SM
PrintPlus®
®
PRINTSCANSM
SM
PROSPECTORSM
SM
QUALITAPSM
SM
QualiZip®
®
RADAR®
®
RADAR® Logo
®
Radio County Coverage™
TM
Report DesignerSM
SM
Represent™
TM
Represent. Be Heard. Be Rewarded.™
TM
Represent your community™
TM
REQUESTOR™
TM
RetailDirect®
®
Retail Profiling SystemSM
SM
RETAIL SPENDING POWERSM (RSP)
SM
Schedule-ItSM
SM
SmartPlus®
®
SmartReportsSM
SM
SmartPlus Web™
TM
SuperPanelSM
SM
TapMedia®
®
TrafficLink®
®
You Can’t Spell Radio Without R.O.I.SM
SM
You Count in the Ratings™
TM

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
5
Contacts
If you need assistance or have any questions, please contact or call:
United States
For any questions regarding this equipment manual, please contact Nielsen as indicated below:
For Radio:
Email: [e-mail]
Call: 410.312.8123
For Other Media:
Email: [e-mail]
Call: 410.312.8199
For any URGENT Encoding Equipment Issues, please contact our 24/7 Encoding Issues
Hotline: [phone]
Nielsen
9705 Patuxent Woods Drive
Columbia MD 21046-1572
Outside the United States
For any questions regarding this equipment manual, please contact Nielsen as indicated below:
Email: [e-mail]
Nielsen
9705 Patuxent Woods Drive
Columbia MD 21046-1572

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
6
Disclaimer and Limitation of Liability
BY YOUR USE, RECEIPT, AND/OR INSTALLATION OF THE NIELSEN AUDIO PPM, YOU
EXPRESSLY ACKNOWLEDGE AND AGREE TO THE FOREGOING:
Disclaimer of Warranties. YOU EXPRESSLY ACKNOWLEDGE AND AGREE THAT USE OF THE
NIELSEN AUDIO PPM AND THIS EQUIPMENT MANUAL IS AT YOUR SOLE RISK AND THAT THE
ENTIRE RISK AS TO SATISFACTORY QUALITY, PERFORMANCE, ACCURACY AND EFFORT IS
WITH YOU. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THE NIELSEN
AUDIO PPM AND THIS EQUIPMENT MANUAL ARE PROVIDED ON AN “AS IS” AND “WHERE IS”
BASIS, WITH ALL FAULTS AND WITHOUT ANY WARRANTIES, PROMISES, OR
REPRESENTATIONS OF ANY KIND, AND NIELSEN HEREBY DISCLAIMS ALL PROMISES,
REPRESENTATIONS, WARRANTIES AND CONDITIONS, EITHER EXPRESS, IMPLIED, OR
STATUTORY, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES AND/OR
CONDITIONS OF MERCHANTABILITY, OF SATISFACTORY QUALITY, OF FITNESS FOR A
PARTICULAR PURPOSE, OF ACCURACY, OF QUIET ENJOYMENT, TITLE, AND NON-
INFRINGEMENT. NIELSEN ALSO DISCLAIMS AND MAKES NO REPRESENTATIONS,
WARRANTIES, OR PROMISES, EXPRESS OR IMPLIED, TO YOU AS TO THE SUCCESS OF
YOUR EFFORTS PURSUANT TO THIS EQUIPMENT MANUAL, OR THE EXERCISE AND USE OF
THE NIELSEN AUDIO PPM.
Limitation of Liability. TO THE EXTENT NOT PROHIBITED BY LAW, IN NO EVENT SHALL
NIELSEN BE LIABLE FOR PERSONAL INJURY, OR ANY INCIDENTAL, SPECIAL, INDIRECT, OR
CONSEQUENTIAL DAMAGES WHATSOEVER, INCLUDING, WITHOUT LIMITATION, DAMAGES
FOR LOSS OF PROFITS, LOSS OF DATA, BUSINESS INTERRUPTION OR ANY OTHER
COMMERCIAL DAMAGES OR LOSSES, ARISING OUT OF OR RELATED TO YOUR USE OR
INABILITY TO USE THE NIELSEN AUDIO PPM AND/OR THIS EQUIPMENT MANUAL, HOWEVER
CAUSED, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT OR OTHERWISE)
AND EVEN IF NIELSEN HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. IN NO
EVENT SHALL NIELSEN'S TOTAL LIABILITY TO YOU FOR ALL DAMAGES (OTHER THAN AS
MAY BE REQUIRED BY APPLICABLE LAW IN CASES INVOLVING PERSONAL INJURY) EXCEED
THE AMOUNT OF ONE HUNDRED DOLLARS ($100.00) IN THE AGGREGATE. IN ADDITION,
NIELSEN SHALL NOT BE SUBJECT TO INJUNCTIVE RELIEF WITH RESPECT TO THIS
EQUIPMENT MANUAL OR NIELSEN AUDIO PPM.
YOU EXPRESSLY AGREE THAT THE LIMITATIONS OF LIABILITY SET FORTH HEREIN WILL
APPLY EVEN IF ANY LIMITED REMEDY SPECIFIED IN THIS EQUIPMENT MANUAL IS FOUND
TO HAVE FAILED OF ITS ESSENTIAL PURPOSE.

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
7
Product Overview
The following equipment is discussed in this equipment manual;
Model DA118 Nielsen Audio PPM 360 Meter
Also referred to as the PPM G2 (Personal People Meter Generation 2)
Model DA120 Nielsen Audio PPM 360 Meter
Also referred to as the PPM G2 (Personal People Meter Generation 2)
Meter Accessory item: Model DA114 Nielsen Audio PPM 360 In-Home Beacon
Also referred to as the In Home Transmitter
Meter Accessory item: Model DA116 Nielsen Audio PPM 360 Recharger Cradle
Also referred to as the Cradle
Meter Accessory item: Class 2 Power Supply Unit
This power supply can be directly connected to the Meter, or connected to the Cradle.
When the power supply is connected to the Cradle, the meter is placed into the Cradle in order to
recharge the Meter.
Meter Accessory item: Headphone Adapter
Alternate equipment item: Model HP110 Nielsen Audio PPM 360 Collector

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
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The Models DA118 and DA120 PPM 360 Meter is a device that is worn or carried on a person,
usually by means of a belt clip. The PPM 360 Meter collects audio that is watermarked (also known
as “encoding”) with data information using Nielsen Audio’s patented Critical Band Encoding
Technology, and using cellular technology, forwards this information back to Nielsen Audio data
collection servers. The DA118 and DA120 also determines if the person wearing the PPM 360 Meter,
known as a “panelist”, is in his/her home or out of the home using an In-Home Beacon. The Models
DA118 and DA120 use a Headphone adapter accessory when the panelist is wearing headphones to
collect this data from MP3 or other audio devices that use headphones.
Charging of the Nielsen Audio Models DA118 and DA120 PPM 360 Meter is performed by a Class 2
power unit with USB type connector, or alternatively by use of a cradle system which interconnects
between this same power unit and the meter. The cradle system uses the same Class 2 power unit
with USB type connector; however, the cradle is a nest where the power from the class 2 power unit
USB type connector is transferred to a set of spring pins which contact with two charge contacts on
the side of the Models DA118 and DA120 meter when the meter is placed in the cradle nest, thereby
charging the meter. The cradle charging system is also an accessory of the Models DA118 and
DA120.
Figure 1 below illustrates the interactions of the Models DA118 and DA120 device with the outside
world as well as with other components of the system overall.

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
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Figure 1: Interaction of PPM 360 Meter System
(PPM 360 Collector is not shown)

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
10
DA118 and DA120 Main Functions
1. Audio data Acquisition Functions: Data collection through the DSP, and then transmitted to
specified Server through the meter’s Machine-to-Machine Data Transfer
2. Machine-to-Machine Data Transfer Function: Use only on a mobile phone SIM card,
Machine-to-Machine Data Transfer function will collect the data set to the specified server. It does not
utilize a SIM card for various number of services, such as ADN, SDN, FDN.
3. Bluetooth function with In-Home Beacon: The In-Home Beacon function has only a
search feature. It can only search for the In-Home Beacon Device ID and Bluetooth address. The
In-Home Beacon function does not support Bluetooth connectivity, data transmission or other
functions. In addition, meter Bluetooth cannot be searched.
4. The purpose of the alternate equipment PPM 360 Collector is to replace the meter Machine-
to-Machine Data Transfer cellular technology with an alternate data transfer method, in areas where
cellular technology is not available. The PPM 360 Collector is not normally provided to a panelist. As
of the time when this User Manual is written, the only country where the PPM 360 Collector is
provided is Canada. However, if the PPM 360 Collector is provided to a panelist, the specific PPM
360 Meter provided to the panelist is specially configured by software to enable communication with
the specific PPM 360 Collector provided to the panelist. In this case, Bluetooth connectivity,
Bluetooth data transmission and other Bluetooth functions are enabled between the PPM 360 Meter
and the specific PPM 360 Collector, and only between these two devices.

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
11
DA114 Main Functions
DA114 In-Home Beacon (In Home Transmitter) is an accessory of Models DA118 and
DA120. The purpose of the In-Home Beacon is to allow Nielsen Audio to determine when the
panelist wearing the PPM 360 Meter is within transmission range of the In-Home Beacon, and so
determine the panelist is within the home. Conversely if the panelist wearing the PPM 360 Meter is
beyond transmission range of the In-Home Beacon, it is determined that the panelist is not within the
home.
The DA114 In-Home Beacon is comprised of a simple DC power supply and Bluetooth integrated
circuit device.
The working process of the DA114 In-Home Beacon is:
Power-on reset directly by DC power supply, and then the Bluetooth module sends a specific
Device ID and Bluetooth address automatically. The work cycle is 60 minutes. After one cycle is
complete, it automatically goes into next same cycle. DA114 will not allow any Bluetooth device to
match, so it will not have any data transmission, it is only specifically identifiable through the
Bluetooth wireless device.

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
12
FCC Compliance Statement
This device complies with part 15 of the FCC Rules. Operation is subject to the following two
conditions: (1) This device may not cause harmful interference, and (2) this device must accept
any interference received, including interference that may cause undesired operation.
This equipment has been tested and found to comply with the limits for a Class B digital device,
pursuant to Part 15 of the FCC Rules. These limits are designed to provide reasonable protection
against harmful interference in a residential installation. This equipment generates, uses and can
radiate radio frequency energy and, if not installed and used in accordance with the instructions,
may cause harmful interference to radio communications. However, there is no guarantee that
interference will not occur in a particular installation.
If this equipment does cause harmful interference to radio or television reception, which can
be determined by turning the equipment off and on, the user is encouraged to try to correct the
interference by one or more of the following measures:
• Reorient or relocate the receiving antenna.
• Increase the separation between the equipment and receiver.
• Connect the equipment into an outlet on a circuit different from that to which the receiver is connected.
• Contact Nielsen Audio, Inc. for help.
Changes or modifications not expressly approved by Nielsen Audio, Inc. could void the user’s authority to
operate the equipment.
Radio Frequency Exposure Information (SAR)
This equipment meets the U.S. government’s requirements for exposure to radio waves. The
exposure standard for wireless devices employs a unit of measurement known as the specific
absorption rate, or SAR. The SAR limit set by the FCC is 1.6 watts per kilogram (W/kg). Tests for SAR
are conducted using standard operating positions accepted by the FCC with the device transmitting
at its highest certified power level in all tested frequency bands.
Although the SAR is determined at the highest certified power level, the actual SAR level of the
device while operating can be well below the maximum value. This is because the device is
designed to operate at multiple power levels so as to use only the power required to reach the
network. In general, the closer you are to a wireless base-station antenna, the lower the power
output.
The highest measured SAR value for this device when worn on the body as described in this user
guide is 1.54 W/kg. Additional SAR information for this device can be retrieved by accessing the
FCC Equipment Authorization search page at http://www.fcc.gov/oet/ea/fccid/ and entering the
Following; FCC ID: IGK-DA118A or FCC ID: IGK-DA120A depending on the specific device model.
The FCC ID for each device model is shown on the device equipment label.
For body worn operation, this device has been tested and meets the FCC RF exposure guidelines
when used with the belt-clip accessory provided by Nielsen Audio. Use of other accessories may not
ensure compliance with FCC RF exposure guidelines.
IC (Canadian Industry) Notice
This Class B digital apparatus complies with Canadian ICES-003.
Cet appareil numérique de la classe B est conforme à la norme NMB-003 du Canada.
Operation is subject to the following two conditions: (1) this device may not cause interference, and (2) this device must accept any
interference, including interference that may cause undesired operation of the device.
Le présent appareil est conforme aux CNR d'Industrie Canada applicables aux appareils radio exempts de licence. L'exploitation est
autorisée aux deux conditions suivantes : (1) l'appareil ne doit pas produire de brouillage, et (2) l'utilisateur de l'appareil doit accepter
tout brouillage radioélectrique subi, même si le brouillage est susceptible d'en compromettre le fonctionnement.

EQUIPMENT MANUAL:
MODELS DA118 and DA120 PPM 360 Meter
Document #: 1050-xxxx
Revision: B
CONFIDENTIAL AND PROPRIETARY INFORMATION
Copyright © 2015 The Nielsen Company. All rights reserved.
13
Consolidated Technical Specifications
Equipment Name: PPMTM 360 Meter
Models: DA118 and DA120
Dimensions: Approximately 8.0 cm L x 5.2 cm W x 2.5 cm H
Weight: Approximately 70 g
Maximum operating ambient temperature: 40 degree C
Normal Operation: Body Worn Device
Limited Charge Voltage: 4.2V
Rechargeable Battery: Li-Ion 4.2V, 960mAh
Class III device supplied by Certified Power Supply
Equipment Name: PPM 360 Recharger (Cradle) System
Model: DA119
Dimensions: Approximately 10.8 cm Dia. x 5.1 cm H
Weight: Approximately 65 g
Normal Operation: Alternate Recharging System for PPM 360 Meter Models DA118 and DA120
Class II device supplied by Certified Power Supply
Cradle Input/Output: 5.0V ~ 0.5A
Equipment Name: PPM 360 Beacon
Model: DA114
Dimensions: Approximately 6.7 cm L x 3.8 cm W x 2.3 cm H
Equipment mobility : direct plug-in
Class II (double insulated)
Rating: Input: 100-240V, 50/60Hz, 0.2A.