Runco CinemaWall CW-43MC Operation manual

OWNER’S OPERATING MANUAL
CW-43MC
CW-50MC
Flat Panel Display Monitor
with

Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Features and Benefits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
High Altitude Operation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Warnings and Safety Precautions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Warning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Safety Tips . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Limited Warranty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Operation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
General Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Quick Setup Instructions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Inputs and Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Connecting the Plasma Display . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Front Panel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Remote Control Description . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Menus for Video NTSC, PAL or Digital 480p and HDTV . . . . . . . . . . . . . . . . . . . . . 13
OSD Menus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Menus for PC/HDTV-I D-Sub Input . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
OSD Menus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
INSTALLER Menus for Video NTSC, PAL or Digital 480p and HDTV . . . . . . . . . . . 15
INSTALLER ADJUST Menus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
INSTALLER Menus for Video NTSC, PAL or ATSC . . . . . . . . . . . . . . . . . . . . . . . . . 16
INSTALLER ADJUST Menus . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
Aspect Ratios . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17
RS-232C Adjustment Mode . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Interface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
RS-232C Commands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
GET Commands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Dimensions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
CW-43MC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
CW-50MC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
Specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
CW-43MC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
CW-50MC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
CONTENTS
1

Congratulations on your purchase of the CW-43MC/CW-50MC Plasma display! Your CW-43MC/CW-
50MC will provide you with many years of enjoyment no other plasma can match. It is compatible with
today’s current NTSC and PAL systems, as well as tomorrow’s DTV standards. And since the display is
the 16:9 aspect ratio, DVD widescreen movies and Digital Television will look the way they were meant
to look- in the widescreen format. Plasma technology is proving to be the most flexible and reliable type
of display device currently available. The CW-43MC/CW-50MC is considered a fixed-pixel device, like an
LCD or DLP™ projector. LCD and DLP™ projectors require a light bulb to create the light, and the light is
then reflected off of the tiny DMD mirrors in a DLP™, or passed through LCD panels in LCD projectors.
The plasma, however, uses micro gas-filled cells to create the pixel images, which generate their own
light. This is very advantageous, as this allows the plasma display to be used in any type of situation,
from dark theaters to light-filled rooms. And it also makes the plasma the most maintenance-free type of
display device - no bulbs or CRTs to change, ever!
This manual will explain how to use your CW-43MC/CW-50MC plasma display, as well as its features,
benefits and other important information. Please ensure you read this manual carefully before using your
CW-43MC/CW-50MC, especially the safety precautions!
• 1024 x 768 (CW-43MC) and 1280 x 768 (CW-50MC) HDTV resolution with 16:9 aspect ratio
• Designed for custom automation control with RS-232C and IR interfaces
• Accepts all DTV formats
• Multiple aspect ratio control
• Less than 4 1/2 inches thin
• Digital 480P input via DVI w/HDCP
• Advanced Vivix™ modular controller with orthogonal processing
2
INTRODUCTION
Features and Benefits
Due to the design of all plasma glass panels made by every manufacturer, and the interaction between
ambient air pressure and the plasma gases contained inside of the panel, reliable operation of your
plasma display cannot be assured during operation at certain high altitude locations.
We have found our plasma monitors to be reliable at altitudes of up to 5000 MSL (mean sea level). At
elevations higher than this, each panel may react differently, depending upon the altitude, air pressure,
humidity and other meteorological factors.
For this reason, Runco International makes no warrants or claims as to the reliable operation of our
plasma display monitor products at altitudes greater than 5000 feet above sea level.
If you are planning to operate a plasma monitor at a location above 5000 feet, please contact Runco
technical support for further information.
High Altitude Operation

WARNINGS AND SAFETY PRECAUTIONS
CAUTION:
To turn off main power, be sure to remove the plugs from power outlets. The power outlet
socket should be installed as near to the equipment as possible, and should be easily
accessible.
REMARQUE:
Pour mettre l’appareil hors circut, s’assurer de retirer la fiche de la prise d’alimentation.
La prise d’alimentation doit être installé aussi proche que possible de l’appareil et doit être facile
d’ accès.
TO PREVENT FIRE OR SHOCK HAZARDS, DO NOT EXPOSE THIS UNIT TO RAIN OR MOISTURE. ALSO
DO NOT USE THIS UNIT’S POLARIZED PLUG WITH AN EXTENSION CORD RECEPTACLE OR OTHER
OUTLETS, UNLESS THE PRONGS CAN BE FULLY INSERTED. REFRAIN FROM OPENING THE CABINET
AS THERE ARE HIGH-VOLTAGE COMPONENTS INSIDE. REFER SERVICING TO QUALIFIED SERVICE
PERSONNEL.
POUR EVITER UN FEU OU UN RISQUE D’ELECTROCUTION NE PAS EXPOSER CET ENSEMBLE A LA PLUIE
OU A L’HUMIDITE; DE MEME, NE PAS BRANCHER LA PRISE POLAIRE AVEC UNE RALLONGE A MOINS QUE
LES DENTS DE LA PREMIERE NE S’Y INSERENT PLEINEMENT.
EVITER D’OUVRIR LE COFFRET CAR IL Y A, A L’INTERIEUR, DES COMPOSANTS SOUMIS A UNE HAUTE-
TENSION; POUR LES REPARATIONS, S’ADRESSER A UN PERSONNEL QUALIFIE.
3
AVERTISSEMENT
WARNING

This equipment has been tested and found to comply with the limits for a Class ‘B’ digital device, pursuant to Part
15 of the FCC Rules. These limits are designed to provide reasonable protection against harmful interference
when the equipment is operated in a commercial environment. This equipment generates, uses, and can radiate
radio frequency energy and, if not installed and used in accordance with the Installation Manual, may cause
harmful interference to radio communications. Operation of this equipment in a residential area may cause harmful
interference, in which case, the user will be required to correct the interference at his own expense.
DOC compliance Notice
This Class B digital apparatus meets all requirements of the Canadian Interference-Causing Equipment
Regulations.
DOC avis de conformation
Cet appareil numérique de la classe B respecte toutes les exigences du Réglement sur le Matériel D’interférence du
Canada.
4
WARNING
SAFETY TIPS
Please read and follow the safety precautions listed below to ensure the equipment is free from
damage, and to ensure that no injury will occur as a result of improper use.
· Do not insert any object, especially metal or liquids, into the Plasma display.
· Do not place any objects containing water or any other liquid on top of the Plasma display.
· Do not place the units in direct sunlight, near heaters or in extremely dusty or humid locations.
· Do not install this system outdoors or otherwise exposed to the elements.
· Do not place heavy objects on top of the Plasma display.
· If the power cord is damaged or frayed in any way, electrical shock and/or fire may result. Please do
not place objects on the power cord, and keep the cord away from heat-emitting devices. Should the
power cord become damaged in any way, please contact your Runco Dealer for a replacement cord.
· Do not remove the cover of the Plasma display for any reason. If any problems arise with the unit,
please contact a Runco Dealer or Runco International for service. Removing the covers will void the
warranty.

IMPORTANT: RUNCO IS NOT RESPONSIBLE FOR IMAGE BURNS ON ANY DISPLAY.
PLEASE EXERCISE CAUTION WHEN USING A 4:3 IMAGE ON A 16:9 SCREEN.
5
Congratulations on your purchase of a Runco video product and welcome to the Runco family! We
believe Runco produces “The World’s Finest Home Theater Products”. With proper installation, setup
and care, you should enjoy many years of unparalleled video performance. Please read this consumer
protection plan carefully and retain it with your other important documents.
This is a LIMITED WARRANTY as defined by the U.S. Consumer Product Warranty and Federal Trade
Commission Improvement Act.
WHAT IS COVERED UNDER THE TERMS OF THIS WARRANTY:
SERVICE LABOR: Runco will pay for service labor by an approved Runco service center when needed
as a result of manufacturing defect for a period of one (1) year from the effective date of delivery to the
end user.
PARTS: Runco will provide new or rebuilt replacement parts for the parts that fail due to defects in
materials or workmanship for a period of one (1) year from the effective date of delivery to the end user.
Such replacement parts are then subsequently warranted for the remaining portion (if any) of the original
warranty period.
WHAT IS NOT COVERED UNDER THE TERMS OF THIS WARRANTY:
Image burn-in on CRT projectors and plasma display panels is specifically excluded from coverage
under this warranty. Image burn-in is the result of misuse of the product and therefore cannot be
repaired under the terms of this warranty.
TO AVOID IMAGE BURN-IN:
Please ensure that still images are left on your CRT projector or plasma display panel for no more
than a few minutes. Also ensure that images displayed in the 4:3 aspect ratio mode (black or gray
stripes, but no picture information is present on the left and right edges of the screen) are used as
infrequently as possible. This will prevent permanent image burns on your CRT projector or plasma
display panel, which can be seen permanently under certain conditions once burn-in has occurred.
The types of images to avoid include video games, still images and computer screens with stationary
tool bars and icons. (This is why computers are equipped with screen savers – to prevent still images
from burning into the monitor’s phosphors after being displayed continuously for an extended period of
time).
Normal viewing material such as television/satellite broadcasts, videotape or DVD’s (not put into pause
for extended periods of time) will not cause damage to your display under normal conditions. Many
DVD players are also equipped with screen savers for this reason.
This warranty only covers failure due to defects in materials and workmanship that occur during normal
use and does not cover normal maintenance. This warranty does not cover cabinets or any appearance
item; any damage to laser discs; failure resulting from accident, misuse, abuse, neglect, mishandling,
misapplication, faulty or improper installation or setup adjustments; improper maintenance, alteration,
improper use of any input signal; damage due to lightning or power line surges, spikes and brownouts;
damage that occurs during shipping or transit; or damage that is attributed to acts of God. In the case of
remote control units, damage resulting from leaking, old, damaged or improper batteries is also excluded
from coverage under this warranty.
LIMITED WARRANTY

6
CAUTION: DAMAGE RESULTING DIRECTLY OR INDIRECTLY FROM IMPROPER INSTALLATION
OR SETUP IS SPECIFICALLY EXCLUDED FROM COVERAGE UNDER THIS WARRANTY. IT IS
IMPERATIVE THAT INSTALLATION AND SETUP WORK BE PERFORMED ONLY BY AN AUTHORIZED
RUNCO DEALER TO PROTECT YOUR RIGHTS UNDER THIS WARRANTY. THIS WILL ALSO
ENSURE THAT YOU ENJOY THE FINE PERFORMANCE YOUR RUNCO PRODUCT IS CAPABLE OF
PROVIDING WHEN INSTALLED AND CALIBRATED BY RUNCO AUTHORIZED PERSONNEL.
RIGHTS, LIMITS AND EXCLUSIONS:
Runco limits its obligations under any implied warranties under state laws to a period not to exceed
the warranty period. There are no express warranties. Runco also excludes any obligation on its part
for incidental or consequential damages related to the failure of this product to function properly. Some
states do not allow limitations on how long an implied warranty lasts, and some states do not allow the
exclusion or limitation of incidental or consequential damages. So the above limitations or exclusions
may not apply to you. This warranty gives you specific legal rights, and you may also have other rights
that vary from state to state.
EFFECTIVE WARRANTY DATE:
This warranty begins on the effective date of delivery to the end user. For your convenience, keep the
original bill of sale as evidence of the purchase date.
IMPORTANT: WARRANTY REGISTRATION:
Please fill out and mail your warranty registration card. It is imperative that Runco knows how to reach
you promptly if we should discover a safety problem or product update for which you must be notified.
TO OBTAIN SERVICE, CONTACT YOUR RUNCO DEALER:
Repairs made under the terms of the Limited Warranty covering your Runco International video
product will be performed at the location of the product, during usual working hours, providing location
of product is within normal operating distance from a Runco Authorized Service Center. If, solely in
Runco’s judgement, location of product to be repaired is beyond normal operating distance of the closest
Runco Authorized Service Center, it is the owner’s responsibility to arrange for shipment of the product
for repair. These arrangements must be made through the selling Runco dealer. If this is not possible,
contact Runco directly for a return authorization number and shipping instructions. Runco will return
product transportation prepaid in the United States, unless no product defect is discovered. In that
instance, shipping costs will be the responsibility of the owner.
ADDITIONAL INFORMATION:
To locate the name and address of the nearest Runco Authorized Service location, or for additional
information about this warranty, please call, write or visit our website:
CUSTOMER SERVICE DEPARTMENT
RUNCO INTERNATIONAL
2900 Faber Street
Union City, CA 94587
Ph: [phone] / Fax: [phone]
www.runco.com

The Runco CW-43MC and CW-50MC are standalone flat panel plasma displays with built-in Vivix™
video processing. With 1024 x 768 native resolution for the CW-43MC and 1280 x 768 native resolution
for the CW-50MC, both are capable of imaging HDTV native. The CW-43MC and CW-50MC includes a
new digital 480p input as well as standard analog inputs.
1. Install the Plasma display. This could be either table mount or wall mount configurations.
2. Connect the video interconnections between the output of any media source (such as DVD players
or satellite receivers, or a DTV or computer source) and the input of the plasma display.
3. Plug in AC power to the Plasma display, and turn the plasma on.
4. Select the desired source on the remote control and the source should now be displayed on the
plasma. If it is not, please check the wiring.
7
OPERATION
General Overview
Quick Setup Instructions

8
1 SPEAKER (R) terminal
For connection of an external right speaker. Connect a speaker whose impedance is 8 -16 Ω.
2 CONTROL IN/OUT (monaural mini jacks)
For connection of RUNCO components that bear the SR mark. Making CONTROL connection enables control
of the main unit as a component in a system.
3 COMBINATION IN/OUT
Used when a number of sets are controlled collectively. Use a mini DIN 6 pin cable (straight, fully connected),
available on the market as the connecting cable.
4 RS-232C
This is used for serial integration with automation systems.
5 INPUT1 (mini D-sub 15 pin)
For connection of components that have RGB or component output jacks such as a personal computer,
DVD player, or external RGB decoder.
6 OUTPUT (INPUT1) (mini D-sub 15 pin)
Use the OUTPUT (INPUT1) connector to output the video signal to an external monitor or other component.
NOTE: The video signal will not be output from the OUTPUT (INPUT1) connector when the main power of this
display is off or in standby mode.
INPUTS AND CONTROLS



    
 

     


 


 
      
 

  
 





    
 
 
   
  

9
7 INPUT2 (BNC jacks)
For connection of components that have RGB or component output jacks such as a personal computer, DVD
player, or external RGB decoder.
8 Synchronizing signal impedance selector switch
Depending on the connections made at INPUT2, it may be necessary to set this switch to match the output
impedance of the connected component’s synchronization signal. When the output impedance of the
component’s synchronization signal is below 75 Ω, set this switch to the 75 Ω position (normal).
9 AUDIO INPUT (Stereo mini jack)
Used to obtain sound when INPUT1, INPUT2 is selected. Connect this jack to the audio output connector of
the device connected to the plasma display’s INPUT1 or INPUT2.
10 AUDIO OUTPUT (Stereo mini jack)
Used to output the audio of the selected source component connected to the main unit to an AV amplifier or
similar component output can be set to variable or fixed.
11 MAIN POWER switch
Used to switch the main power or the main unit on and off.
12 AC INLET
A power cable is furnished with the main unit. Connect one end of the power cable to this connector and the
other end to a standard AC power source.
13 SPEAKER (L) terminal
For connection of an external left speaker. Connect a speaker that has an impedance of 8 -16 Ω.
14 INPUT5 (DVI-I jack)
Use to input a digital 480 progressive signal (D480p) or a VESA compatible computer signal.
15 AUDIO IN 3, 4 and 5
1/8” Mini stereo jack used for external audio input. Used for Audio Inputs when desired with a video source
connected to video input 3, 4 or 5.
16 INPUT 4
Interlaced component (480i) input.
17 INPUT 3 (S-Video / Composite Video Input)
Selectable with center push button. See page 10 for details.

INPUT 5
DVI-I SOURCE INPUT (WITH HDCP DECRYPTION): (Digital 480 Progressive): Input for set top box or PC
with DVI digital output.
INPUT 4
COMPONENT INPUT: Component video is the best type of signal that can be used. The most common sources
that use component outputs are DVD players, and it is highly recommended that component be used when
possible. Component video goes one step beyond S-Video in picture quality; chroma (color) information is more
resolved and the overall picture appears more well-defined.
INPUT 3
S-VIDEO INPUT: S-Video is the second-best type of signal that can be used, but is MUCH better than Com-
posite video. Using such sources as Satellite receivers, high-quality VCRs and DVD players (with no component
output) will produce a MUCH cleaner and sharper signal.
S-VIDEO/COMPOSITE SELECTION PUSH BUTTON: This push button toggles between S-Video and
Composite Video when using Input 3. Both S-Video and Composite Video cannot be active simultaneously.
COMPOSITE VIDEO INPUT: Composite video is the most common type of signal used, but is also the lowest
in picture quality. Many sources have outputs that are limited to composite video, such as some VCR’s and cam-
corders; others such as Laser Disc players actually produce slightly better results when using composite video.
CONNECTING THE PLASMA DISPLAY
10
Modular Controller Card - Input Connections
Plasma Rear View
DVI S-Video CompositeComponent
Push Button

1. STANDBY/ON Indicator
This indicator is red during standby mode, and turns green when the unit is in the operation mode.
It flashes green when Power-Management function is operating. The flashing pattern is also used to
indicate error messages.
2. Display Stand
Optional accessory for tabletop mount.
3. Remote Control Sensor
Receives the IR (infra-red) commands from the remote control.
11
1 2 3
FRONT PANEL

REMOTE CONTROL DESCRIPTION
12
A. ASPECT RATIO
Press to change the aspect ratio or geometry of
the image. Different resolutions will allow for
different aspect ratios.
B. RGB SETUP
When entering a computer-type (VESA) signal,
press this to automatically center and resize the
image.
C. POWER
Press this to cycle the monitor between on and
standby.
D. PC/HDTV-1
Selects the 15-pin D-sub input for computer-type
(VESA) signals or HDTV signals.
E. HDTV-2
Selects the 5 BNC terminal input for HDTV signals.
F. INFO
While video is being displayed, this will bring up
timing information about the selected signal.
G. SDTV-1
Selects the first standard definition input, either
S-Video or Composite video based on the toggle
button, on Modular Controller card (see page 10).
H. SDTV-2
Selects the second standard definition input, for
interlaced component video input.
I. DIGITAL IN
Selects the digital video from the DVI input.
J. MENU
Activate or de-activate the menu.
K. MAGNIFY
Zooms in on the image, particularly useful for
computer-type (VESA) images.
L. UP
Scrolls the highlight bar in the menu up.
M. LEFT
Used for scrolling left, particularly during
adjustment menus.
N. RIGHT
Used for scrolling right, particularly during
adjustment menus.
O. DOWN
Scrolls the highlight bar in the menu down.
P. SET
Use for entering a sub-menu when selected by
high light.
Q. MUTE
Used to mute the sound system.
R. VOLUME -
Used to reduce the volume of the sound system.
S. VOLUME +
Used to reduce the volume of the sound system.
SDTV-1 SDTV-2 DIGITAL IN
HDTV-2
PC/HDTV-1
POWER
ASPECT
RATIO
RGB
SETUP
INFO
MENU MAGNIFY
SET
- +
MUTE VOLUME
A
D
G
J
C
F
B
I
K
R
S
Q
P
E
H
L, M, N, O

OPTION
SET UP
PICTURE
MAIN MENU INPUT 4
CONTRAST : 0
BRIGHT. : 0
COLOR : 0
TINT : 0
SHARP : 0
RESET
AUTO POWER OFF : OFF
COLOR TEMP : MIDDLE
DIGITAL NR : LOW
HIGH CONTRAST : OFF
OPTION
SET UP
PICTURE
INPUT LABEL : INPUT 4
MAIN MENU INPUT 4
AUTO FUNCTION : OFF
AUDIO OUT : VARIABLE
OPTION
SET UP
PICTURE
POWER CONTROL: STANDARD
MAIN MENU INPUT 4
MENUS for Video NTSC, PAL or Digital 480p & HDTV
OSD Menus for Video NTSC, PAL or Digital 480p & HDTV
13
1. PICTURE Tab
The PICTURE menu allows for adjustment of picture
that are unique per input and stored automatically.
• CONTRAST is used to set the white level.
• BRIGHT. is used to set the black level.
• COLOR is used to set color saturation levels.
• TINT allows for balance between red and green
levels.
• SHARP is used to enhance high frequency
response in the video signal.
Highlight RESET and press SET button for factory
default settings. For current input only.
2. SET UP Tab
The SET UP menu offers adjustments pertaining
to the operation of the plasma:
• INPUT LABEL can be changed to match the
name of the source.
• AUTO POWER OFF shuts-down the plasma when
no source is present.
• COLOR TEMP presets can be chosen - the
presets can be customized in the INSTALLER
ADJUST Menu.
• DIGITAL NR can be set up to enable noise
reduction in the image.
• HIGH CONTRAST mode can be set for a high
contrast image in low-ambient light environments.
Normally set to OFF.
3. OPTION Tab
The OPTION menu has adjustment for the initial
set up of the plasma:
• POWER CONTROL allows for different light out-
puts depending on the situation and environment.
Normally set to standard.
• AUTO FUNCTION automatically selects the high
est quality source.
• AUDIO OUT sets audio output volume to fixed or
variable output.
These menus will appear only when displayed for video.

BRIGHT. : 0
R. LEVEL : +60
G. LEVEL : +60
B. LEVEL : +60
H. ENHANCE: 0
V. ENHANCE: 0
RESET
OPTION
SET UP
PICTURE
CONTRAST : 0
MAIN MENU INPUT 5
SCREEN
RESET
OPTION
SET UP
PICTURE
POSITION : 0/ 0
MAIN MENU INPUT 5
SCREEN
AUTO FUNCTION : OFF
AUDIO OUT : VARIABLE
OPTION
POWER CONTROL: STANDARD
MAIN MENU INPUT 5
SET UP
PICTURE SCREEN
AUTO POWER OFF : OFF
SETTING : VGA
SET UP
PICTURE
INPUT LABEL : INPUT 5
MAIN MENU INPUT 5
OPTION
SCREEN
MENUS for PC/HDTV-I D-Sub Input
14
OSD Menus for PC/HDTV-I D-Sub Input
1. PICTURE Tab
The Picture menu lists adjustments for computer
input to the plasma:
• CONTRAST is used to set the white level.
• BRIGHT. is used to set the black level.
• R., G., B. LEVEL can be adjusted to set color balance.
• H. and V. ENHANCE option allows for adjustment
to improve the detail in the horizontal and vertical
direction independently.
2. SCREEN Tab
• POSITION option allows for position shift of the image.
• RESET defaults to the factory settings for the current
input Only.
3. SET UP Tab
• INPUT LABEL option allows any specific input to be
created.
• AUTO POWER OFF shuts-down the CW-43MC/
CW-50MC when there is no source present.
• SETTING specifies resolution output to the display.
4. OPTION Tab
• POWER CONTROL allows for different light outputs
depending on the situation and environment. Normally
set to Standard.
• AUTO FUNCTION allows for auto source selection to
switch between sources.
• AUDIO OUT is set to audio output to fixed or variable
output.
These menus will appear only when displayed for computer.

BRIGHT. : 122
COLOR : 128
TINT : 128
H. SHARP : 8
V. SHARP : 8
DEFAULT
SCREEN
WHITEBAL.
PICTURE
CONTRAST : 134
INSTALLER ADJUST -- INPUT 4
SETUP OPTION
G. HIGH : 225
B. HIGH : 225
R. LOW : 128
G. LOW : 128
B. LOW : 128
DEFAULT
SCREEN
WHITEBAL.
PICTURE
R. HIGH : 225
INSTALLER ADJUST -- INPUT 4
SETUP OPTION
V. POSITION : 128
V. SIZE : 0
DEFAULT
SCREEN
WHITEBAL.
PICTURE
H. POSITION : 128
INSTALLER ADJUST -- INPUT 4
SETUP OPTION
INSTALLER MENUS for Video NTSC, PAL or Digital 480p & HDTV
INSTALLER ADJUST Menus for Video NTSC, PAL or Digital 480p & HDTV
15
1. PICTURE Tab
Make initial picture adjustments for each input indepen-
dently. Refer to the PICTURE description in the OSD for
Video NTSC, PAL Digital 480p and HDTV or PC/HDTV-I,
D-Sub Input Menus for guidance.
2. WHITEBAL. Tab
White balance is global for all presets and allows for
configuration of R, B, G levels High and Low. Choose
the middle color temp from the main menu and adjust in
this menu for proper 6500K color temperature. The other
presets in the user menu will be offset by approximately
1000K higher or lower depending if the preset is cooler or
warmer.
3. SCREEN Tab
Adjust positioning of image horizontal and vertical posi-
tion for each input if necessary. Default set back to the
factory settings for the current input only.
Gaining access to the INSTALLER ADJUST Menu is done by putting panel into standby mode (wait 5
seconds), then press the menu button momentarily, then press the power button. The plasma display will
power-up with the INSTALLER menu on screen. Press menu at any time to exit INSTALLER mode. The
adjustments are stored automatically.
These menus will appear only when displayed for video.

BRT. ENHANCE : OFF
SUB VOLUME : 60
SCREEN
WHITEBAL.
PICTURE
2x2 MODE : OFF/UL
INSTALLER ADJUST -- INPUT 4
SETUP OPTION
FAN CONTROL : AUTO
MONITOR NAME : CW-50MC
ID NO. SET : --
SLOT INPUT : COMPONENT 1
TEMPERATURE: C H
HOUR METER: 00001H
SCREEN
WHITEBAL.
PICTURE
MIRROR MODE : OFF
INSTALLER ADJUST -- INPUT 4
SETUP OPTION
BAUD RATE : 4800BPS
OFF TIMER : OFF/ 1/ 0.0 / W
FULL MASK : OFF
SIDE MASK : 80/ 80/ 80
MASK CONTROL : ON
ORBITER MODE : OFF
INVERSE MODE : OFF
COLOR MODE : MODE 1
SCREEN
WHITEBAL.
PICTURE
OSD : ON
INSTALLER ADJUST -- INPUT 4
SETUP OPTION
INSTALLER MENUS for Video NTSC, PAL or ATSC
INSTALLER ADJUST Menus for Video NTSC, PAL or ATSC
16
4. SETUP Tab
• 2x2 MODE is used for video wall applications. Up to
4 plasmas can be linked in a 2x2 configuration with no
external processing. Feed the exact signal to each
plasma and set 2x2 mode to ON. Next, choose a
quadrant of the image each panel needs to display.
• BRT. ENHANCE is used to enhance the black levels.
• SUB VOLUME is used to configure sub-woofer levels.
5. OPTION Tab
• OSD specifies if the On Screen Display is ON or OFF.
• BAUD RATE is the rate of connection for the RS-232
port.
• OFF TIMER allows for the display unit to turn itself off
after a predetermined time.
• FULL MASK is used for masking of source material
such as 16x9 or 4x3.
• SIDE MASK is used specifically for masking in 4x3 or
NTSC signals.
• MASK CONTROL is set to ON.
• ORBITER MODE prevents burn-in on static images by
continually shifting the image.
• INVERSE MODE can be used to reverse burn-in that
has already occurred.
• COLOR MODE is used to select appropriate color
matrix.
6. OPTION Tab (continued)
• MIRROR MODE allows for a reflected image to be
shown from the display.
• FAN CONTROL should be set to auto for lowest fan
noise.
• MONITOR NAME allows for naming of the display.
• ID. NO. SET is used for RS-232C daisy chaining of
the plasma.
• SLOT INPUT is the source input being recognized.
• TEMPERATURE is for adjusting the color temperature.
• HOUR METER displays the amount of time since
installation.
These menus will appear only when displayed for video.

ASPECT RATIOS
17
An ‘aspect ratio’ is simply the ratio of the width vs. the height of the screen. For example, the NTSC aspect ratio
standard is 4:3 (or 1.33:1), where the image is 4 units wide and 3 units tall.
All of our ‘regular’ televisions are this aspect ratio. You have probably noticed that occasionally you’ll watch a movie
that does not fill the screen vertically. This is because the movie was filmed in WIDESCREEN (letterbox), and the
result is ‘black bars’ above and below the image:
Obviously, watching a movie like this does not lend itself to a truly cinematic experience! This is why Runco
invented the first-ever multiple aspect-ratio projection system back in 1991, so true movie-lovers can watch
actual widescreen (letterbox) movies on a WIDESCREEN!
A WIDESCREEN can be a number of aspect ratios; many movies are either 1.85:1 or 2.35:1, and HDTV is always
1.78:1 (16:9). The way we create a widescreen (or LETTERBOX) aspect ratio is to take a full 4:3 image, then
‘blank’ (or cut off) the top and bottom so the displayed image is in a widescreen format. For movies recorded in
‘letterbox’, there would be no information above and below the screen anyways, so we’re not losing any of the
picture. However, if you were to watch standard television broadcast this way, you would lose some information
(see next drawing).
4 units wide
3 units tall

18
As you can see, our screen in this example is a 1.85:1 ratio. The dashed lines show the area that we ‘blanked’.
If you recall, watching a letterbox movie on a 4:3 screen gave us black bars; therefore with letterbox movies,
we’re not losing any information!
The ‘other’ type of widescreen is called ‘ANAMORPHIC’. The image is still a widescreen format, but instead of
‘blanking’ the top and bottom, we simply reduce the overall height of the image:
As a result, all objects will be ‘short and fat’ (like the circle above), right? Well, not if you’re using software that is
anamorphic. Most (but not all) DVD movies have an anamorphic option. Anamorphic material will always produce a
better image when using a high quality scaler such as a Vivix™ Processor. The reason is that you will actually get
more lines of resolution (and ultimately more detail) when using anamorphic titles. Basically, a TV image is made
of 480 lines. When using LETTERBOX (the drawing at the top of this page), we’re ‘throwing away’ information by
blanking the top and bottom. The end result is that there will only be around 360 lines of information on the screen
and 480 with anamorphic.
A 16x9 aspect ratio screen is impressive when viewing movies and HDTV material. Very few sports, news, and
television programs have adopted this wide-screen format. Watching this type of material on a 16x9 aspect ratio
screen can be confusing or have incorrect geometry - like stretching the image or squashing the image. The Virtual
Wide aspect ratio is the perfect solution to this dilemma. By converting a standard TV (4x3 aspect ratio) image to
16x9 with precision scaling, no defects in the geometry are visible to the viewer. The Left and Right edges of the
image are gradually, yet progressively scaled to produce a smooth transformation to the 16x9 aspect ratio screen.
This makes Virtual Wide a perfect way to fill the 16x9 screen with standard TV aspect ratio material. Sporting
events, TV movies, and even the news can be viewed in the 16x9 wide-screen format.
Blanked (cut off)
areas
Active image area
(Actual screen area)