Samsung D300 (Electra) User manual

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Projector : D300 (Electra)
•Sales Guide
2008.Apr
Visual Display Division
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Contents
Contents
1. Product Concept
2. Target Customer & Key Needs
3. Product positioning
4. Market Outlook
5. Comparison
6. Sales Points
7. Q&A
8. Summarized General Spec.

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1. Product Concept
1. Product Concept
Designed to aim at the practical user
•D300 is the best solution for those who are looking for the Business projector
to do presentation and business purpose.
※Mainly focused on brightness & lowest noise among Business Projector
D300 is a business projector which fits for
business presentation and also for office
environment
z1024 x 768 (XGA)
z3,000 ANSI of monitor mode for ambient light
will fit any business presentation purpose
zWindows Vista Certified
zNoise: Monitor mode 32[dB], Movie mode 28[dB]
zVarious Video Input
D300 is a business projector which fits for
business presentation and also for office
environment
z1024 x 768 (XGA)
z3,000 ANSI of monitor mode for ambient light
will fit any business presentation purpose
zWindows Vista Certified
zNoise: Monitor mode 32[dB], Movie mode 28[dB]
zVarious Video Input

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2. Target Customer & Key Needs
2. Target Customer & Key Needs
Target Customer
Target
Target
Customer
Customer
Unique Design with new dolphin concept
Powerful functions for presentation mode
Key Needs (Key
Key Needs (Key
Buying Factor)
Buying Factor)
•XGA & 3000 ANSI model will be a more popular concept in business market.
•Leadership in business solution choices & unmatched total cost of ownership
•Design gains more importance with picture quality in projector market.
• Small & Middle Business owner
• Value for money
• Office Solution company
• Presentation Purpose in ambient light Monitor mode
(3,000 ANSI)

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3
3- -1. Product Positioning 1. Product Positioning
zD300 is a business projector which can work with any purposes
- Best performance in Contrast among same grade projector
- Best of best in Audible Noise and Contrast Ratio
B2BXGA, 3000ANSI, 400:1, 35dB, 4.0kg
Hitachi
CP-X417
B2BXGA, 3000ANSI, 400:1, 36dB, 2.8 kg
Toshiba
TLP-X3000AU
B2BXGA, 3000ANSI, 2000:1, 34dB, 3.7kg
BenQ
MP771
B2BXGA, 3000ANSI, 3000:1, 28dB,3.7kg
Samsung
D300B
MarketSpecificationModel Name
BenQ
MP771
High Contrast
Audible
Noise
(Under 30dB)
High
(over 40dB)
Low Contrast
Competitors’ Comparison
Competitors’ Comparison
Product Positioning (XGA)
Samsung
SP-D300B
Toshiba
TLP-X3000AU Hitachi CP-X417

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Put SP-D300B (Electra) on a competitive position with top brand projector of the market
to optimize sales and increase market share.
Price
Premium
+20%
0
-20%
+40%
Price Positioning
3
3- -2. Price Positioning 2. Price Positioning
SP-D300
-40%
BenQ
MP771
Toshiba
TLP-X3000AU
Hitachi
CP-X417

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4. Market Outlook
4. Market Outlook
Resolution/Brightness
Resolution/Brightness
Channel
Channel
Region-wise
Region-wise
Forecasts
Forecasts
Source: PMA W/W forecast 4Q.2007
[Unit: %]
ProAV
ProAV
Dist
Dist’ ’y y
Direct
Direct
Retail
Retail
(AV) (AV+Data)(Data)
Europe
North America
‘07 ‘07
3%
65%
17%
15%
100%
3.1%
13%
20%
64%
100%
12%
27%
34%
27%
100%
3.7M
1.7M
0.8M
0.5M
8.0M
6.8M
5.8M
5.0M
2007 2008 2009 2010
Professional
Consumer
[ Units
(U$)
]
5.5M
($7.1B)
6.6M
($7.4B)
8.5M
($8.1B)
11.6M
($9.8B)
2007
U.S
39.4%
EMEA
35.1%
ROW
25.4%
8
1121.5KCanada 1,696.6KUS
5
2
217.1KJapan
542.1KChina
7
6
4
3
137.5KRussia 206.3KFrance 278.4KUK 284.8KGermany
1%
2%
28%
62%
5%
1%
2%
2007
1080p
Wide XGA
720p
XGA
SVGA
480p
기타
3.7%
5.6%
14.3%
48.7%
15.6%
2.5%
0.0%
8.6%
2.5%
2007
5000~
4000-4999
3500-3999
3000-3499
2500-2999
2000-2499
1500-1999
1000-1499
~1000

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5. Comparison
5. Comparison – –XGA XGA
D300 will be No.1 product in the market with its Contrast and
Noise control
$1,399
3000 hours
D-sub, S-video,
Component
M/M
3.6kg
26 dB
3,000 : 1
3,000
1024x768
DLP
SP-D300
Samsung
DLPLCD 0.63”DLPLCD 0.63”LCDType
2000 hours2000 hours3000 hours2000 hours2000 hoursLamp Life
$1,795$1,099$1,299$1,095$1,799Price
D-sub, S-video,
Component
M/M
1.6 kg
40 dB
2,000 : 1
2,700
1024 x 768
EMP-1710
Epson
39 dB35 dB31 dB40 dBNoise
M/MM/MM/MM/MZoom/Focus
1024 x 7681024 x 7681024 x 7681024 x 768Resolution
2.8 kg3.1 kg3.0 kg3.1 kgWeight
D-sub, S-video,
Component
DVI, S-video,
Component
DVI, S-video
Component
D-Sub, S-videoInput
500 : 1
3,000
VT700J
NEC
Design
3,0003,2003,000Brightness
Contrast
Model
Maker
2000 : 1
LVP-XD470
Mitsubishi
2000 : 1450:1
MP770PLC-XU78
BenQSANYO

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6. Sales Points Summary
6. Sales Points Summary
Perfect fit for Business purpose
Perfect fit for Business purpose
Sales Point Summary
D300 is a data projector which can accommodates
any business purposes with 3,000ANSI of brightness
Brightness of 3,000 ANSI
Brightness of 3,000 ANSI
-3,000 ANSI of monitor mode for ambient light
will fit any business presentation purpose
Windows Vista Certified
Windows Vista Certified
-Window Vista Certified with XGA native resolution
-Contrast Ratio (3000:1) / Lowest Noise (28dB)
-These are projectors for everyday use.
-HDMI, PC-input, Composite, Component inputs
Versatile Multimedia
Versatile Multimedia
A800
D300
’
’08.Jun 08.Jun

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Business Projector
Business Projector
Perfect Solution for Business purpose
▶Brightness 3,000 ANSI
Effective presentation in ambient light
• XGA resolution & Monitor Mode (3,000 ANSI)
•Lowest Noise in business Projector (28dB)
•Window Vista Certified
6
6- -1. Sales Points 1. Sales Points – –Business Projector Business Projector