Sony ICS-FW40D User manual

Messages t at Move.
With Sony digital signage solutions, you can create messages that move – and that
move your audience. Digital signage is the simple yet powerful way to captivate and
motivate customers, and Sony provides all the tools you need to put your product or
service in the spotlight with a range of HD displays (from 26”to 52”*),input cards,
and media players to fit virtually any application.
Designed for ultimate value and flexibility, Sony’s digital signage offering includes a
scalable, three tiered digital signage solution of simple,basic or advanced systems;
world class VEGAS®content creation software coupled with professional content
creation services; and an unparalled design and technical support group.
*Viewable area, measured diagonally.
Sony Digital Signage
Solutions.

Simple Signage
So called because after initial setup, content
can be loaded simply by inserting a compact
flash card.The simple signage solution does
not support layering or grouping, but can be
used in very sophisticated network streaming
deployments offering a simple upgrade path
for users who start with small deployments.
Applications: small deployments. For instance
lobbies, retail floors, exercise facilities, Houses of
Worship, etc.
• No network required
• Simple flash card playback
• Plays back still images and video
• Loop playback, scheduling and network
streaming
Advanced Signage
Advanced signage adds not only grouping
capability compared to Simple Signage, but
also layering capability.This means that the
screen can be“sliced”up in to sections and one
section can be playing video while another
section is playing a graphic.Advanced signage
offers advanced capability,
not advanced complexity
because the software is
perhaps the easiest of them
all to operate.
Applications: from small to
large scale deployments
especially those needing WAN access and
layering.For instance, sports club chains, retail
chains,large corporate or educational
campuses, government,etc.
• Advanced, multi-layer playback (five layers)
• Simultaneously mixes video, graphics, flash,
URL, audio and streaming content
• Sophisticated PinP control allows mixing live
video with digital signage content
• Easy-to-use control software
Basic Signage
The biggest change from Simple Signage is the
ability to group.This means that content can
be made for a group of signs and sent to all
the signs in that group in one step.For instance,
content made for signs in portrait mode can
be sent to portrait mode displays via one
command – a key time saver.This solution also
provides the ability for HD playback.The basic
signage solution requires a dedicated server
be installed to support the network.
Applications: medium to large scale
deployments. For instance corporate or
educational campuses, multiple screen retail
environments, etc.
• Sophisticated, server-based network
streaming capability
• 60GB hard disk for store and forward
operation
• Grouping capability
• Allows creation of playlists and scheduling
BKM-FW50
Networking Device
ICS-FW40D
HD Streaming Receiver Adapter
VSP-NS7
Network Media Player
Sony’s Three Tiered Solution.

VEGAS®Content Creation Software
For those of you with a talent for graphic design, Sony’s VEGAS content
creation software provides you with the tools to create your own original,
customized, creative digital signage content on demand.Among its
many performance features are unlimited video and audio tracks and
the ability to simultaneously mix multiple file formats on one time line.
Sony’s Content Creation Services
For those not graphic-design inclined, Sony offers an affordable, creative content service.
Simply upload logos,images and text and receive beautifully designed,finished digital
signage content in return. For more information, contact [e-mail].
Tec nical Service and Support
Sony’s legendary technical service and support team are at your service,from system design
to installation to operational assistance.And for after-sale support,our exceptional network of
highly trained telephone consultants, service engineers and service centers are ready to
respond when needed.

Simple Signage Basic Signage Advanced Signage
BM-FW50 ICS-FW40 VSP-NS7
Layers 216
Layer Descriptions Still Image or Video,
Background Music
Still Image or Video Background, 2 Graphic, 1 Video (with
Audio), 1 Text, 1 Background Music
Video Formats:
mpeg2 Yes Yes Yes
mpeg4 No Yes No
H.264 No Yes No
wm9 (HD) No Yes Yes
Graphic Formats:
jpeg Yes Yes Yes
gif No No No
png No No No
bmp Yes Yes No
Flash Formats:
swf No No Yes
Text Formats:
txt No No Yes
Audio Formats:
mp3 Yes Yes Yes
wav No Yes Yes
wma No No Yes
Miscellaneous:
Streaming Capability Yes Yes Yes
PC Presentation Mode (with music) Yes No No
Acceptable Audio Formats
(Background Music)
mp3 N/A mp3, wav, wma
Compatible Video Resolutions 640 x 480 1366x768 1360x768, 1280x768, 1024x768
Compatible Video Systems NTSC (480i) NTSC (480p) PAL (576p) NTSC NTSC, PAL
Max. Graphic Resolution 1360x768 1366x768 1920x1080
Separate Audio Layer In Addition
to Video
No No Yes
HTML via URL Mapping No No Yes
Flash Playback No No Yes
Serial Output for External Display
Control
No No Yes
Capability to Control Multiple Displays No No Yes
Scheduled Control Output No No Yes
External Audio Output No Yes Yes
Content Rotation for Portrait Mode No No Yes
Recommended System Size 1 - 50 1 - 100 Up to 200
Local Data Input Without a Network Yes No No
Network Required at all times No No No
Card Slot Form Factor Yes Yes No
Server Required for Content Distribution No Yes No
Server Compatible Yes Yes Yes
SMTP Email Notification on Error Yes No Yes
SNMP Compatible Yes Yes Yes
Acceptable Network Speed 10BASE-T/100BASE-TX 10BASE-T/100BASE-TX 10BASE-T/100BASE-TX/1Gig Base TX
Sony Electronics Inc., 1 Sony Drive, Park Ridge, NJ 07656
©2008 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Features and specifications
subject to change without notice.Sony and VEGAS are trademarks of Sony.
Specifications
DI-0142A
Discover how Sony can make your messages move. For more information on products and promotions,
click: sony.com/digitalsignage