
NewsRelease
VodacomSouthAfricaCustomerServiceGoesSocial
withGenesys
Forthefirsttime,Vodacomcustomerserviceagentswillbeabletoseamlesslyswitchfromsocialmedia
interactionstoanothermodeofcontactwithoutlosingcontextordata
DALYCITY,Calif.–March13,2012
NewsFacts:
•Vodacom,thelargestmobilecommunicationsproviderinSouthAfrica,willbedeploying
GenesysSocialEngagementtoautomateandintegratesocialmediainteractionswithcustomers
throughouttheircontactcenterandcustomerserviceoperations.Vodacomisoneofthefirst
companiestodeploytheGenesysSocialEngagementsolution.
•VodacomhasbeenusingtheGenesysCustomerInteractionManagement(CIM)platformto
handleitsmorethan16millioncallspermonth.Blendede‐servicesagentswithinthecontact
centershandlenon‐voiceinteractionssuchaschat,SMS,webcall‐backandemail.After
experiencingmajorsuccesswithitssocialmediapresence–Vodacomhasthelargestsocial
mediafollowingamongSouthAfricancompanies—itdetermineditneededtomoreeffectively
handlethegrowingnumberofpostingsthatrequiredresponsesfromtheVodacomcustomer
supportteam.Todate,ithadbeenusingamanualapproachtohandlingsocialmediaqueries.
•GenesysSocialEngagementletsVodacomagentsuseexistingrouting,reportingandagent
desktoptechnologiestohandlesocialmediaaspartofacross‐channelcustomerservice
strategybuiltarounddrivingcustomerconversations.GenesysSocialEngagementsupports
TwitterandFacebook,whichareVodacom'sprimarysocialmediachannels.
•TheautomatedcapabilitiesoftheGenesysSocialEngagementPlatformmakeiteasierfor
Vodacomtoscalewhencustomerinteractionsareheavy.Italsoallowscustomersandagentsto
seamlesslyswitchfromonemodeofcontacttoanother;ifaninteractionbeginsonasocial
mediachannel,agentscanofferwebcall‐backoremailtodealdirectlywiththecustomer,
withoutlosingcontextordata.
•Vodacomcontactcenteragentsusethesameinterfaceforsocialmediainteractionsastheydo
foremail,chat,andothersupportfunctions.
•Vodacomworkedwithitspartner,DimensionData,inSouthAfricatodefineproject
requirementsandimplementGenesysSocialEngagementwithintheGroup.