www.hasselblad.com
DIGITAL CAMERAS
Phocussoftwarefortheprofessional
Phocus provides an advanced software toolbox that has been
especially designed to achieve optimum workow and absolute image
perfection from Hasselblad raw image les.
With the H3DII-31 camera system Phocus provides:
• UncompromisingImageQuality
• Special extended camera controls with which to operate your
H3DII-31 camera. These features, such as live video for easier
shot set-up and workow, or the ability to control the lens drive
for focusing when the camera is in a remote position or when the
digital capture unit is mounted on a view camera, bring an entirely
new level of exibility to the way you shoot.
• MoiréRemovalTechnologyautomaticallyapplieddirectlyontheraw
data, leaving image quality intact and eliminating the need to carry
out special masking selections or other manual procedures, saving
hours of tedious post-production work.
• Flexible Workow. The Phocus GUI features easy-to-use options
that allow you to customize your set-up to suit a range of different
workow situations, such as choice of import source, browsing/
comparison functions, le management, image export in a number
of le formats, pre-setting of options for upcoming shoots, and
much, much more.
• NewMetadata(GPS,HTS1.5etc).Theextendedmetadataincluded
inallPhocusimagesprovidesforaccurateanddetailedcataloging
andindexing,easyimagemanagement,andincludesaddedGPS
datafunctionalityinordertoallowarangeofnewfunctions.Phocus
links GPS data directly to Google Earth, for example, making
geographic reference a snap and image storage and retrieval much
easier. With the HTS 1.5, all settings are stored as metadata in the
image le for full function with DAC lens corrections.
• Perfect Viewing Quality. The Phocus Viewer delivers image view-
ing quality that matches every detail of what you will see later in
Photoshop.Inaddition,thePhocusViewerallowsyoutocustomize
layout and composition to suit your current or desired work ow,
providing a wide range of options including full view, compare,
browse, horizontal, or vertical view, and so on. You can have multiple
folders open simultaneously for side-by-side viewing, comparison,
and selection.
Ultra-FocusandDigitalAutoCorrectionforimageperfection
The H3DII-31 camera allows information from the lens and exact cap-
ture conditions to be fed to the camera processor for ultra-netuning of
the auto-focus mechanism, taking into account the design specications
of the lens and the optical specications of the sensor. In this way the
full HC/HCD lens program is even further enhanced, even when using
the HTS 1.5 Tilt/Shift Adapter, bringing a new level of sharpness and
resolution. Digital correction for color aberration and distortion is also
added.“DigitalAutoCorrection”(DAC),isanAPO-chromaticcorrectionof
the images based on a combination of the various parameters concern-
ing each specic lens for each specic shot, ensuring that each image
represents the best that your equipment can produce.
Based upon these techniques, Hasselblad has been able to expand
our lens program with a 28mm lens that has been especially developed
for the H3DII product family. The result is clear: DAC increases image
resolution and delivers perfect pixels, thereby providing an ideal basis for
optimal image rendering.
Hasselblad’s unique natural colors
Hasselblad’s Natural Color Solution (HNCS) enables you to produce
outstanding and reliable out-of-the-box colors, with skin tones, specic
product colors and other difcult tones reproduced easily and effec-
tively. In order to incorporate our new unique HNCS and DAC-features
we have developed a custom Hasselblad raw le format called 3F RAW
(3FR). This le format includes lossless image compression, which
reduces the required storage space by 33%. The 3FR les can be con-
vertedintoAdobe’srawimageformatDNG(‘DigitalNegative’),bringing
this new technology standard to the professional photographer for the
rst time. In order to utilize DAC and optimize the colors of the DNG le
format,conversionfrom3FRmusttakeplacethroughPhocus.
Pixels Sensor format ISO range Capture speed HC lens factor HCD28
Equivalent focal length
H3DII-31 31 million 33.1x44.2mm ISO 100 - 1600 1.2 sec/capture 1.3 31mm
H3DII-39 39 million 36.8x49.1mm ISO 50 - 800 1.4 sec/capture 1.1 28mm(full-frame)
H3DII-50 50 million 36.8x49.1mm ISO 50 - 800 1.1 sec/capture 1.1 28mm(full-frame)
Model comparision