Omron HBP-1300 User manual

Exclusive Partnership
HBP-1300
Professional Blood
Professional
Blood
Pressure Monitor
Product Launch Plan
1Omron Confidential B

BP Monitor Market TopBP Monitor Market Top--line Factsline Facts
yMajority of clinicians take BP readings in the office setting using
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e us
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Di
g
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a
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T
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ogy
yThe Omron HBP-1300 is an Entry Level professional BPM that will
join the Professional BPM family, along with the HEM-907XL
yThe Omron HBP-1300 is an affordable professional digital blood
pressure unit that is clinically proven accurate and provides fast,
reliable results and is easy to use, designed for the Office setting
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What We Know
75%
of U.S. adults are
72%
of
p
rimar
y
care in favor of having
physicians adopt
new technology1
py
clinics and 69% of
cardiologist offices
use manual
monitors
The primary
barriers to
Majority of nurses
using technology
agreed it improves
adopting the
device are
concerns about
accuracy and cost.
agreed
it
improves
efficiency & contributes
to improving the quality
of patient care2
3
1Harris Interactive in 2005
22007, the Maryland Nursing Workforce Commission Technology Committee

There is a $39M Sales Opportunity for PSS in conversion
of Physicians from manual BP taking to digital
$
$39M
Digital Units
$
5M
Manual
Units
O
pp
ortunit
y
pp y
BPM Physician Office Segment
Incremental growth opportunity –> 90% using digital
$44M Sales annually
$12M
Manual Units
$5M
Digital Units
Present
4
$17M Sales annually
Source: GHX Q2 2008 – Non-Acute
0

Exclusive Partnership
The Omron HBP-1300 is the only professional blood pressure monitor currently in the
$150 - $600 range, which makes up to 70% of the current professional market
HBP-1300 can address up to
HEM-907XL
HBP
-
1300
70% of the market
opportunity
Manual
HBP
-
1300
End User Price
End User
Price
> $1,000
EdU Pi
End User Price
= $150 - $600
= $600 - $1,000
5
E
n
d
U
ser
P
r
i
ce
< $150
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With its exclusivity, PSS is the only option for any
professional to buy into this price point with an HBP-1300!

Exclusive Partnership
The Omron HBP-1300
Professional Blood Pressure
Mi
M
on
i
to
r
Features & Benefits
Features
&
Benefits
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Market Background
Target audience:
◦Primary: Primary Care Physicians that currently use manual
th d f BPM th th fi l
dii k
me
th
o
d
s
f
or
BPM
,
th
ey are
th
e
fi
na
l
d
ec
i
s
i
on ma
k
er.
◦Secondary: Targeted end user within the physician office:
Physician Assistant, Registered Nurse, Nurse Practitioner, they are
the
influencer
(responsible for taking BP measurement)
the
influencer
(responsible
for
taking
BP
measurement)
Target audience unmet needs:
◦Digital technologies designed for professional use are too
expensive
expensive
◦HBPM are not durable enough for office setting
◦Manual BP can lead to inconsistent and inaccurate readings
Wh h ld th h th HBP
1300?
Wh
y s
h
ou
ld
th
ey purc
h
ase
th
e
HBP
-
1300?
◦It is accurate (clinically validated), easy to use, affordable and is
designed for physician office durability and patient arm size
diversity
diversity
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Features and Benefits
yAccurate - Meets AAMI standard requirements
y
Consistent
Proven to be within
±
3mmHg or 2% (Pulse rate;
y
Consistent
–
Proven
to
be
within
±
3mmHg
or
2%
(Pulse
rate;
within ± 5% of reading )
y
Affordable
Provides the benefits of digital technology at an
y
Affordable
-
Provides
the
benefits
of
digital
technology
at
an
affordable price.
y
Safe
–
No mercury
y
Safe
No
mercury
yEasy to Use - One-button operation for fast, accurate readings in
about 30 sec
’
s
about
30
sec s
.
yDurable - Built for professional use
yDesigned for Professionals –Fits 5 Cuffs, ranging from 12-50
cm (5” to 20”) 8
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Exclusive Partnership
Product Launch
Strategy
Strategy
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Product Positioning
O A b ilt f th Offi
O
mron
A
ccuracy
b
u
ilt
f
or
th
e
Offi
ce
THE HPB
1300 IS
THE
HPB
-
1300
IS
:
Accurate
• Validated to consistently measure pressure within ±3mmHg (or 2%)
•
ValidatedAccording to internationally accepted protocols Association
•
Validated
According
to
internationally
accepted
protocols
Association
for the Advancement of Medical Instrumentation (AAMI SP10)
Consistent
• Pulse rate within ±5% of reading
Affordable
• Priced around $300 - over 75% less than the comparable hospital
models
1
0
Safe
• No mercury