Omron HBP-1300 User manual

Exclusive Partnership
HBP-1300
Professional Blood
Professional
Blood
Pressure Monitor
Product Launch Plan
1Omron Confidential B

BP Monitor Market TopBP Monitor Market Top--line Factsline Facts
yMajority of clinicians take BP readings in the office setting using
lthdhth ldb iDiitlThl
manua
l
me
th
o
d
s w
h
en
th
ey cou
ld
b
e us
i
ng
Di
g
it
a
l
T
ec
h
no
l
ogy
yThe Omron HBP-1300 is an Entry Level professional BPM that will
join the Professional BPM family, along with the HEM-907XL
yThe Omron HBP-1300 is an affordable professional digital blood
pressure unit that is clinically proven accurate and provides fast,
reliable results and is easy to use, designed for the Office setting
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What We Know
75%
of U.S. adults are
72%
of
p
rimar
y
care in favor of having
physicians adopt
new technology1
py
clinics and 69% of
cardiologist offices
use manual
monitors
The primary
barriers to
Majority of nurses
using technology
agreed it improves
adopting the
device are
concerns about
accuracy and cost.
agreed
it
improves
efficiency & contributes
to improving the quality
of patient care2
3
1Harris Interactive in 2005
22007, the Maryland Nursing Workforce Commission Technology Committee

There is a $39M Sales Opportunity for PSS in conversion
of Physicians from manual BP taking to digital
$
$39M
Digital Units
$
5M
Manual
Units
O
pp
ortunit
y
pp y
BPM Physician Office Segment
Incremental growth opportunity –> 90% using digital
$44M Sales annually
$12M
Manual Units
$5M
Digital Units
Present
4
$17M Sales annually
Source: GHX Q2 2008 – Non-Acute
0

Exclusive Partnership
The Omron HBP-1300 is the only professional blood pressure monitor currently in the
$150 - $600 range, which makes up to 70% of the current professional market
HBP-1300 can address up to
HEM-907XL
HBP
-
1300
70% of the market
opportunity
Manual
HBP
-
1300
End User Price
End User
Price
> $1,000
EdU Pi
End User Price
= $150 - $600
= $600 - $1,000
5
E
n
d
U
ser
P
r
i
ce
< $150
Omron Confidential B
With its exclusivity, PSS is the only option for any
professional to buy into this price point with an HBP-1300!

Exclusive Partnership
The Omron HBP-1300
Professional Blood Pressure
Mi
M
on
i
to
r
Features & Benefits
Features
&
Benefits
6Omron Confidential B

Market Background
Target audience:
◦Primary: Primary Care Physicians that currently use manual
th d f BPM th th fi l
dii k
me
th
o
d
s
f
or
BPM
,
th
ey are
th
e
fi
na
l
d
ec
i
s
i
on ma
k
er.
◦Secondary: Targeted end user within the physician office:
Physician Assistant, Registered Nurse, Nurse Practitioner, they are
the
influencer
(responsible for taking BP measurement)
the
influencer
(responsible
for
taking
BP
measurement)
Target audience unmet needs:
◦Digital technologies designed for professional use are too
expensive
expensive
◦HBPM are not durable enough for office setting
◦Manual BP can lead to inconsistent and inaccurate readings
Wh h ld th h th HBP
1300?
Wh
y s
h
ou
ld
th
ey purc
h
ase
th
e
HBP
-
1300?
◦It is accurate (clinically validated), easy to use, affordable and is
designed for physician office durability and patient arm size
diversity
diversity
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Features and Benefits
yAccurate - Meets AAMI standard requirements
y
Consistent
Proven to be within
±
3mmHg or 2% (Pulse rate;
y
Consistent
–
Proven
to
be
within
±
3mmHg
or
2%
(Pulse
rate;
within ± 5% of reading )
y
Affordable
Provides the benefits of digital technology at an
y
Affordable
-
Provides
the
benefits
of
digital
technology
at
an
affordable price.
y
Safe
–
No mercury
y
Safe
No
mercury
yEasy to Use - One-button operation for fast, accurate readings in
about 30 sec
’
s
about
30
sec s
.
yDurable - Built for professional use
yDesigned for Professionals –Fits 5 Cuffs, ranging from 12-50
cm (5” to 20”) 8
Omron Confidential B

Exclusive Partnership
Product Launch
Strategy
Strategy
9Omron Confidential B

Product Positioning
O A b ilt f th Offi
O
mron
A
ccuracy
b
u
ilt
f
or
th
e
Offi
ce
THE HPB
1300 IS
THE
HPB
-
1300
IS
:
Accurate
• Validated to consistently measure pressure within ±3mmHg (or 2%)
•
ValidatedAccording to internationally accepted protocols Association
•
Validated
According
to
internationally
accepted
protocols
Association
for the Advancement of Medical Instrumentation (AAMI SP10)
Consistent
• Pulse rate within ±5% of reading
Affordable
• Priced around $300 - over 75% less than the comparable hospital
models
1
0
Safe
• No mercury

Product Positioning
Omron Accuracy built for the Office
THE HPB-1300 IS:
Fast and efficient
Omron
Accuracy
built
for
the
Office
Fast
and
efficient
yOne-button, “ears-free” operation allows for easy multi-tasking
◦More time with patients and accurate readings in about 30 sec’s.
◦
Can be used on a table or mounted on the wall with optional Omron wall
Can
be
used
on
a
table
or
mounted
on
the
wall
with
optional
Omron
wall
mounting kit.
Durable
B ilt f f i l d t t d t h ld 100 000 l (100 000 di )
y
B
u
ilt
f
or pro
f
ess
i
ona
l
use an
d
t
es
t
e
d
t
o
h
o
ld
up
100
,
000
cyc
l
es
(100
,
000
rea
di
ngs
)
◦3 times more durable than most home monitors
Desi
g
ned for
p
rofessionals
gp
y5 Cuffs, ranging from 12-50 cm (5” to 20”)
◦Enables consistent and accurate readings on virtually all patients
◦Clinically validated for children ages 3 years and older
◦3 times more durable than most home monitors with cuff circumferences ranging
from 12-50 cm (5” to 20”)
◦Latex-free 11
Omron Confidential B

Sales Positioning
HBP
-
1300
vs. Manual aneroid units
yMore consistency between measurements
◦Helps mitigate operator variability since there is no need to be trained in
the manual technique
HBP
1300
vs.
Manual
aneroid
units
the
manual
technique
◦Can increase the accuracy by reducing observer errors such as digit bias,
zero preference and incorrect deflation rates
yChoosing an electronic/digital over an aneroid
◦Can help reduce costs as the HBP-1300 needs no calibration.
x
According to manufacturers aneroid units should be calibrated every 6 months
According
to
manufacturers
aneroid
units
should
be
calibrated
every
6
months
◦Removes the requirement of having a maintenance protocol
xCalibration check for accuracy, needle check for smooth rotation
◦
Same technology as higher end vital signs monitors but for 1/3 the cost
Same
technology
as
higher
end
vital
signs
monitors
,
but
for
1/3
the
cost
xThe 1300 provides the same professional grade technology used in the HEM-
907XL
Jt t id it
y
J
us
t
as accura
t
e as anero
id
un
it
s
◦Validated to the AMII standard (SP10) which is based off of mercury unit
12
Omron Confidential B

Sales Tools
Omron HBP
1300 is an affordable accurate Professional
Omron
HBP
-
1300
is
an
affordable
,
accurate
Professional
digital BPM
yLiterature
◦Provides overview of features & benefits
Add th i b i t d ti d i
ildi
◦
Add
resses
th
e pr
i
mary
b
arr
i
ers
t
o a
d
op
ti
ng a new
d
ev
i
ce
–
i
nc
l
u
di
ng
concerns about accuracy and cost
yDemo Unit – Provide for product demonstration focusing on
addressing ease of use and accuracy
addressing
ease
of
use
and
accuracy
yWhite Paper (in progress) - Establish an overall need for a
digital monitor for clinician’s by showcasing the 1300 as a more
td
t
ti f t ff h ill b t ki
accura
t
e an
d
easy-
t
o-use op
ti
on
f
or s
t
a
ff
w
h
o w
ill
b
e
t
a
ki
ng a
patient’s BP
ySales Exclusivity - With its exclusivity, PSS is the only option for
f i l t b i t th $150
$600 i
it ith
any pro
f
ess
i
ona
l
t
o
b
uy
i
n
t
o
th
e
$150
-
$600
pr
i
ce-po
i
n
t
w
ith
an
HBP-1300
13
Omron Confidential B

Pd Bi
P
ro
d
uct
B
as
i
cs
14
Omron Confidential B

Product Basics
The Omron HBP-1300 is an affordable Professional digital blood pressure unit that is
li i ll t t d id f t li bl lt
c
li
n
i
ca
ll
y proven accura
t
e, easy
t
o use, an
d
prov
id
es
f
as
t
, re
li
a
bl
e resu
lt
s.
yKey features, benefits, look
◦
Passes AAMI SP10 accuracy standard
Passes AAMI SP10 accuracy standard
◦Validated for children – ages 3 and above
◦5 cuff sizes available for versatility
◦
Latex
free cuffs
◦
Latex
-
free cuffs
◦Last Read Function
◦Large, easy-to-read backlight display
N
◦
N
o
mercur
y
◦Functions made for professionals
- Motion stop function
Illd
-
I
rregu
l
ar
pu
l
se
in
d
icato
r
- Inflation Pressure Setting
- Auto-Off
◦
2
year warranty
◦
2
-
year warranty
◦Optional wall mount kit for
product security 15
Omron Confidential B
Optional wall mount

Product Basics
The Omron HBP-1300 is desi
g
ned to
p
erform in the most demandin
g
gp g
professional environments.
• Durable housing for shock & drop
resistant
•
Can be disinfected with alcohol
3-1/2 in.
•
Can
be
disinfected
with
alcohol
• Custom rechargeable battery
• Less intrusive - fits flush against
the wall
• Large backlight display
16
Omron Confidential B

Product Basics
The Omron HBP-1300 offers
q
uick-touch controls for ease of use.
q
Alarm Lamp:
Lights up or flashes when
an alarm occurs
an
alarm
occurs
Mode Button:
Ptt"MMd"d
Cuff Connector:
P
ress
t
o en
t
er
"M
enu
M
o
d
e
"
an
d
configure various settings. (If
held down at least 3 sec when a
measurement result is displayed,
data is cleared without being
stored in memory)
Cuff
Connector:
Medical grade, luer lock
type medical grade
Start/Stop Button:
Turn on the power and start blood pressure
measurement. During inflation or
measurement, press to stop.
stored
in
memory)
Cursor Button:
Displays the system settings and
the last reading When using
17Omron Confidential B
the
last
reading
.
When
using
"Auscultation Mode", inflates and
deflates the cuff.

Product Basics
The Omron HBP-1300 monitor dis
p
la
y
s critical BP measurin
g
information
py g
in intuitive, easy to read symbols and icons.
Sys:
Displays Systolic blood pressure
Irregular pulse wave icon:
Pulse synchronization Icon:
Flashes in synchronization with the
pulse during measurement
Dia:
Displays Diastolic blood pressure
Memory Icon:
Displays while the previous data
Irregular
pulse
wave
icon:
Displays if the pulse wave interval
was irregular during measurement
Pulse:
Displays the pulse rate
Battery charge level:
Dis
p
la
y
s how much char
g
e the
Charge Icon:
Flashes during charging. Solid
when charging complete
Displays
while
the
previous
data
are being displayed
py g
battery has
Inflation Setting:
when
charging
complete
Auscultation Icon:
Lights when "Auscultation Mode"
is ON
18
Omron Confidential B
Allows user to configure the
Initial Inflation Pressure Value