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-I
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Speakers Components
P.A.
Products Radios
, 11Iitt ~,,:.~ ,
Recorders Phonographs
REALISTIC AUDIO PRODUCTS are the proud result of Radio
Shack engineering, research, development, and over 50 years of
experience in electronics. Laboratories and mejor testing facilities are
maintained in Fort Worth, Los Angeles, Boston, Columbus Ohio,
Burlington Iowa, Toronto and Tokyo. In every sense a national
brand, the Realistic label is worn with equal distinction by our highly
original Communications and Citizens Band (two way radio)
products, and numerous other items, includinq: tape, headphones,
antennas, intercoms and tubes.
)
THE BRAND WITH OVER 1,000,000 CUSTOMERS
In choosing this fine Realistic product you have demonstrated a
rather acute awareness of getting the most for your money:", With
Realistic this is not an idle boast
The line was born in Boston, long famous for Yankee
inqenuitv=
and thrift Its original intent was to bridge a gap between $100
equipment and
$25
equipment where, at the time, there was a real
void in hi-ti merchandise.
Early products were a
$39.95
FM tuner, a
$29.95
preamp/amplifier,
a
$19.95
speaker, Soon we found ourselves a unique niche as
manufacturing retailers.
C1Cacity and ability grew simultaneously. Our Realistic Electrostet-
3
R
electrostatic tweeter was called a best buy by .the country's
leading product-review magazine. Our 10TRF radio out-performed
practically anything then available. And dealers from all over the
world began requesting a Reaslistic franchise ..
Recent firsts include: the first medium-cost DC/AC communica-
tions receiver totally engineered in solid state-the Realistic DX-
150A; the first properly designed microprocessor-controlled UHF/
VHF Scanner-Radio; the Realistic Mach One loudspeaker, making
theater-type sound affordable; the first lifetime-guaranteed vac-
uum tube; and the Realistic STA-2000 stereo receiver, which com-
bines massive power, modern styling and a host of new ideas-at a
cost fully $100-$200 below its value under traditional marketing
practices.
But of course/-Realistic marketing practices are NOT traditional.
First: the line is restricted in distribution. Second: we do not have
sales representatives and other normal trade costs, nor do we waste
money and tools on frequent model changes to attract new dealers-a
new model is a NEW model, a current model is one that gets a steady
stream of improvements at no cost to you and without a lot of wild
(and expensive) claims of novelty. ,,(..
2