VMware CLOUD COMPUTING - User manual

VMware and
Cloud Computing
An Evolutionary Approach to
an IT Revolution

1
During the past 40 years, information technology has undergone many
revolutions in how applications and data have been delivered to users.
Mainframes provided a centralized computation facility where end users
consumed resources on a shared basis. Client-server architectures oered
flexibility and lowered computing costs while bringing more power to the
desktop. Mobile computing introduced the notion of anytime, anywhere
application access from a laptop or handheld device. Now cloud computing
oers a new approach that will enable you to deliver IT services on demand.
Yet the challenges with IT revolutions and the technology vendors leading
them are always the same. They require you to throw away working
infrastructure to pursue new initiatives—until now. Until VMware.
Why Cloud Computing? Why Now?
Business stakeholder demands on IT are increasing. Every business decision
impacts IT, and accelerating market forces reward first movers. Yet most
enterprise applications and services are built on top of tightly coupled
technology stacks that are challenging to change and costly to manage.
Provisioning a new email server or business intelligence engine, for example,
can require months of waiting just for hardware purchases and system
image configurations.
Caught between shrinking resources and growing business needs, organizations
are looking to cloud computing to provide a more ecient, flexible and
cost-eective model for computing—one that allows IT to operate much more
eciently and respond faster to business opportunities. The goal is to enable IT
as a Service, and cloud computing provides the technical architecture to deliver it.
Why VMware?
VMware is the global leader in virtualization and cloud infrastructure. Today,
more than 190,000 customers and 25,000 partners rely on VMware solutions
to achieve their business goals. VMware oers a unique, evolutionary path to
cloud computing that reduces IT complexity, significantly lowers costs and
enables more flexible, agile service delivery.
A New Era in IT

2
VMware enables you to energize
your business, while saving energy—
financial, human and the Earth’s.
Our customer-proven solutions
ensure the following:
Eciency Through Utilization
and Automation
VMware solutions help you achieve
lower total cost of ownership (TCO)
while minimizing unnecessary
IT infrastructure investments,
management and maintenance
resources, and system lock-in.
With VMware solutions, you adopt
a more cost-eective, self-managed,
dynamically optimized environment
for the most ecient delivery of
IT services.
You gain additional flexibility
by developing and deploying
applications that can run in your
datacenter or at a cloud service
provider. You move toward an
infrastructure that uses policy-driven
management and automation
to monitor itself, self-optimizing
for load and demand on the
applications, based on usage.
Agility with Control
VMware solutions provide easy,
self-service access to dramatically
simplify IT services provisioning
and deployment, so you can
respond more quickly to business
needs. At the same time, they allow
you to put policies in place that
implement business and governance
requirements, giving IT sta the
control it needs to minimize business
and regulatory risk. VMware
also leads the way in security for
virtualization, so your policies are
always applied to a secure virtual
container for your virtual machines,
wherever they run. This eliminates
having to constantly reconfigure
static security infrastructure for your
dynamic computing environment.
The VMware Approach
to the Cloud
Figure 1: VMware solutions energize business, while saving energy—financial, human and the Earth’s.
Energize and Save with VMware
VMware customer-proven
virtualization and cloud
infrastructure solutions ensure
eciency through utilization
and automation, agility with
control, and freedom of choice.
Proven

3
In addition to serving as a
secure foundation, VMware core
virtualization solutions ensure
portability between internal
datacenters and external hosting and
service provider clouds from VMware
vCloud™ partners, enabling your
applications to run with little or no
modification internally or externally.
Beyond infrastructure, the VMware
cloud application platform allows
your developers to create portable
cloud applications that further
enhance your ability to respond to
change. You can extend this agility
to end users by leveraging VMware
solutions to dynamically provision
and manage cloud-ready IT services
securely across any device. The
benefit: on-demand access for an
on-demand workforce.
With VMware solutions, you maintain
full control over the availability,
reliability, scalability, security and
service level agreements (SLAs) for all
workloads, from enterprise to desktop
applications, from the most mission-
critical applications to the most basic.
Freedom of Choice
VMware solutions provide you with
the flexibility to retain your existing
operating system and application
stack, yet deploy it internally or
externally with any vCloud service
provider. Using VMware solutions,
you can continue to support
traditional systems, while removing
many of the headaches associated
with them—system porting, security
patches and more. You also gain
more predictable performance.
You have the freedom to select
how much you virtualize, and how
FICO
“With capabilities like
VMware virtualization and
cloud computing in our
toolbox, we’re improving
performance for both client
and sta and building a
stronger IT infrastructure
for the future.”
Tom Grahek, Sr. Director of
Technology Delivery, FICO
and when you move to a cloud
deployment model. VMware solutions
ensure application mobility and
portability between clouds within a
common management and security
model. They are based on open
standards, including the Open
Virtualization Format (OVF), which
has been adopted as an American
National Standards Institute (ANSI)
standard. They also extend to a
large ecosystem of more than 2,600
service providers.
VMware continues to invest in
a broad, global ecosystem of
hardware and software providers
to maintain compatibility with your
existing investments. This ensures
that thousands of x86 applications
and workloads, as well as dozens
of dierent operating systems, run
on VMware solutions. Moreover,
because of this investment, most if
not all of your existing applications
are cloud-ready today.
You can also deliver more freedom
to users without sacrificing yours.
VMware solutions enable end
users to consume IT services from
traditional applications, onsite cloud
applications and vCloud oerings
from external service providers,
and provide rapid access to their
data anytime, anywhere. Meanwhile,
there is freedom for you to manage
by service level and policies across
platforms and devices.
With cloud computing’s promise
of making IT services available on
demand, you may no longer wonder
why you should move to the cloud but
rather how you can achieve its benefits.
With VMware, the way is clear.

4
M&T Bank
“First, we focused on
substantial cost and
eciency gains through
server consolidation. Now
we’re focusing on business
enablement through the
private cloud.”
Wm. Bryan Clements,
Administrative Vice President,
M&T Bank
Evolving to the
Cloud with VMware
Virtualization is the essential
catalyst for enabling the transition
to cloud computing. VMware, the
fastest growing enterprise software
company and virtualization industry
leader, builds on virtualization
to deliver cloud infrastructure
and management solutions that
significantly reduce IT complexity. As
of August 2009, approximately 85
percent of installed virtual machines
in enterprises were VMware based.1
In the most recent Gartner, Inc.
Magic Quadrant for x86 Server
Virtualization Infrastructure, VMware
was placed in the leaders quadrant.2
As the pioneer in x86 virtualization,
VMware continues to redefine the
scope of virtualization for the new
era of cloud computing.
As an architectural approach, cloud
computing leverages the abstraction
provided by virtualization of the
 BittmanThomasJ“ServerVirtualizationFromEmergingtoMainstreamatLightSpeed”GartnerPresentationDecember
 BittmanThomasJDawsonPhilipandWeissGeorgeJ“MagicQuadrantforxServerVirtualizationInfrastructure”
GartnerMay
Gartner, Inc.’s x86 Server Virtualization Infrastructure Magic Quadrant
This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The
Gartner report is available upon request from VMware.
The Magic Quadrant is copyrighted May 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace
at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner.
Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors
placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims
all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Figure 2: VMware placed in the leaders quadrant of Gartner, Inc.’s x86 Server Virtualization
Infrastructure Magic Quadrant.

5
application or service layer from
the underlying infrastructure or
resource layer to provide a much
more scalable, ecient and elastic
model for delivering IT services. You
can dramatically reduce costs in the
infrastructure or resource layer by
aggregating the resource needs of
the entire organization and using
the shared infrastructure to drive
capacity utilization higher than ever.
At the application or service layer,
cloud computing oers a new service
consumption approach that applies
standardization and automation to
enable rapid service provisioning.
Instead of waiting for manual IT
procurement and provisioning
processes, lines of business are
able to consume services exactly
when they need them. Meanwhile,
IT retains control over policies and
billing that govern service usage.
Only VMware oers a pragmatic path
that lets you encapsulate legacy
applications and move them to a
modern cloud computing environment
with ensured security, manageability,
quality of service and compliance.
Using VMware solutions, you can
evolve to an on-demand, highly
available and highly secure cloud
computing model—with automated
service levels and standardized
access—to immediately deliver cost
eciency and business agility.
During the process, you do not
need to “rip and replace” existing
infrastructure. With VMware, you
can leverage current investments to
transform an internal datacenter into
a private cloud environment. You can
build and deploy a private cloud today
that yields improved IT eciency and
agility while enhancing security and
choice. At the same time, deploying a
private cloud on the VMware platform
provides a practical path to the highly
scalable, high-performance public
clouds being built by recognized
service providers leveraging the
VMware platform.
By adopting the leading platform
chosen by the largest number of
enterprises and service providers,
you have the choice to place any
of your workloads in the optimal
location (a private or public cloud)
while fully retaining the ability
to move workloads between or
across private and public cloud
infrastructure—leveraging a hybrid
private-public cloud environment.
Aprimo Incorporated
“VMware makes it incredibly
easy to implement a cloud
environment and gives us a
competitive advantage.”
Tim Sublette, Vice President,
Software Engineering,
Aprimo Incorporated

6
Are You Ready for
Cloud Computing?
The IT organizations that will be
most successful in transitioning to
the cloud will be those that approach
it strategically and methodically. As
you think about moving one or more
workloads to an internal or external
cloud infrastructure, have you
Analyzed your portfolio and
prioritized the applications that
would benefit most from a cloud
computing approach?
Achieved 100 percent
virtualization of the workloads you
are targeting for cloud, including
virtualizing infrastructure (servers,
storage, network)?
Considered or defined the
standard services you want
to oer, with the associated
service levels?
Outlined, and in some cases
redefined, security protocols and
compliance requirements?
Optimized your architecture,
infrastructure and organizational
procedures and policies, including
governance, to support a service
consumption model?
Considered how to change your
approach to capacity planning,
given you will be using a shared
pool of managed resources and
that end users will have direct
access to system resources?
Discussed how you will perform
chargeback or showback to users
and the business?
Considered the change
management in IT, lines of
business, procurement and more
that will be required to support
the move to cloud computing,
including changes in roles,
education, training and
certification procedures?
Whether you have considered none,
accomplished some or completed all
of the items on this list, VMware has
the solutions and experts to assist
you in developing and implementing
a strategy that is right for you and
your organization.
Australian Bureau
of Statistics
“We stopped talking in
the old way about servers
and started talking about
allocation of resources
to their work; for the
same price as what we’re
paying today, you can have
unlimited access. Clients
don’t even worry about the
IT side anymore. It’s done
for them.”
Tony Marion,
Director, Infrastructure,
Australian Bureau of Statistics

7
Assessing Applications
for the Cloud
The VMware approach to cloud
computing is not about a single
technology purchase or an abrupt
disruption to the business. It is a
path that you can follow based on
your environment today. Before
you achieve the full evolution to
cloud computing, there are
tangible, immediate steps that
you can take to start the process,
including identifying the dierent
types of workloads currently in
your datacenter.
Since virtualization is the foundation
for cloud computing and IT as
a Service, the first task for any
organization transitioning to the
cloud is to virtualize the majority of
its environment, including business-
critical applications. This will allow
you to guarantee service levels more
easily and economically.
The second step is to turn your IT
department into an agile and user-
friendly internal service provider.
This requires exposing IT services
to internal users through Web-
based portals as a fully automated,
catalog-based service. Whenever
internal users need IT services, they
should be able to get them as easily
as finding and downloading an
application from Apple’s App Store.
Yet where should you begin enabling
fully automated self-service? What
are the best initial application
candidates for this approach? The
answer is relatively simple: the best
candidates are those applications
most frequently requested by users,
which tend to be the following:
1. Transient apps – Applications
that will have a rapid rate of
provisioning, cloning, reallocation
and so on, for example, a staging
or preproduction development and
test environment.
2. Elastic apps – Applications where
the demand for resources will vary
greatly over time, so users will
request adjustments to the
application resources, for example,
scientific computation or anything
with seasonal transactions.
3. “Long tail” apps – Applications
that never get prioritized by
IT organizations, for example,
a customized Web farm for
an extranet.
VMware customers have prioritized
these types of applications for self-
service due to the high rate of change
they experience with them. Often,
the bulk of requests that consume
IT sta time are generated by ad
hoc workloads rather than business-
critical production applications. Plus
ad hoc workloads cause the biggest
cost and administrative headaches
for IT. Applications such as these
will benefit considerably from being
served out of a cloud environment
and can drive immediate value to
the business.
“Strategically, server
virtualization is an IT
modernization catalyst
that will change how IT
is acquired, consumed,
managed, sourced and paid
for. Virtualization will even
change how businesses
innovate and grow,”
writes Thomas Bittman,
VP Distinguished Analyst
at Gartner. “Done well,
server virtualization makes
fundamental changes that
can lead an organization
down the path of private
and public cloud computing.”
Gartner, Inc “Server Virtualization: One Path That Leads to
Cloud Computing,” Thomas Bittman, October 29, 2009.

8
VMware Solutions
for Cloud Computing
VMware delivers cloud infrastructure
and management, cloud application
platform, and end-user computing
solutions that can accelerate your
organization’s transformation to
cloud computing and enable your
team to rapidly realize value from
this new approach.
The Foundation for the Cloud
VMware has saved enterprises billions
of dollars by aggregating datacenter
resources into large, shared, elastic
pools of computing power and
driving up infrastructure utilization.
For more than a decade, VMware
vSphere™ has set the standard as the
most robust, reliable and complete
virtualization platform. Deployed in
the most demanding datacenters
around the world, VMware vSphere
now forms the foundation for
building cloud infrastructures for
customers across all industries.
With VMware vSphere, you can:
• Virtualizebusiness-critical
applications to achieve
unprecedented flexibility and
reliability with the highest levels of
Figure 3: VMware delivers customer-proven cloud infrastructure and management, cloud
application platform, and end-user computing solutions.
VMware Solutions for Cloud Computing
The industry’s most complete
virtualization platform,
VMware vSphere now forms
the foundation for building
cloud infrastructures for
customers across all industries.
Trusted

9
availability and responsiveness for
all applications and services.
• Createresourcepools,sothatyou
can deliver the highest levels of
application SLAs with the lowest
total cost per application.
• Beassuredyoucanmaintain
security, control and compliance
over your applications and data in
the cloud.
Security for the Cloud
Just as virtualization is indispensable
for transitioning legacy applications
to new cloud infrastructures, it is
also a critical security enabler in
a cloud environment.
VMware vSphere works in
conjunction with the VMware vShield
family of products—the foundation
for the next generation of cloud
security—to address the challenges
related to securing applications and
data in the cloud. Together these
solutions provide assurance that
your applications and data can be
properly segmented into trust zones
for compliance and that these can be
maintained to meet requirements to
keep data in specific jurisdictions.
Specifically, the VMware vSphere
platform has unique introspection
capabilities that help to identify
hard-to-detect problems and
enable comprehensive security
controls. These capabilities result
in better performance, reduced
complexity and more comprehensive
security protection.
With VMware security solutions,
you can:
• Dramaticallysimplifysecurityand
be assured security policies can be
rapidly implemented and monitored
for IT compliance while maintaining
the relevant levels of control and
visibility into ownership domains.
• Makesecurityagile,soITcan
leverage dynamic capabilities such
as live migration, while being
assured that the security policies
follow the IT service seamlessly.
Figure 4: More than 190,000 customers rely on VMware vSphere, the foundation for cloud computing.
VMware vSphere
VMware vSphere and the
VMware vShield family of
products work together to
secure applications and data
in the cloud.
Secure

10
• Deliverasingle,cost-eective
framework for comprehensive
protection of your cloud deployments.
VMware vShield provides a
programmable framework for
third-party solutions to integrate
and extend into monitoring and
management services.
For organizations of all sizes, VMware
vShield helps unlock cloud benefits
by delivering agile, dynamic and cost-
eective security to ensure a smooth
transition for your cloud deployments.
Service Catalog and Self-Service
for the Cloud
VMware is developing new solutions
to further enable cloud computing.
VMware vCloud Director builds upon
the VMware vSphere foundation
and exposes virtualized shared
infrastructure as multi-tenant virtual
datacenters that are completely
decoupled from the underlying
hardware and isolated from one
another. VMware vCloud Director also
allows IT to expose virtual datacenters
to users through a Web-based portal
and to define and expose a catalog
of IT services that can be deployed
within the virtual datacenter.
Using VMware technology, you can
now deliver standardized IT services
on shared infrastructure through a
Web-based catalog. By standardizing
service oerings, you can simplify
many IT management tasks—from
troubleshooting and patching
to change management—and
eliminate much of the administrative
maintenance that burdens your IT
team today. You can also automate
provisioning through policy-based
workflows that empower validated
users to deploy preconfigured
VMware vShield and VMware vCloud Director
Figure 5: VMware vShield provides unparalleled security, while VMware vCloud Director enables
a Web-based catalog for the cloud.
VMware vCloud Director
builds on the VMware vSphere
foundation, allowing IT to
expose virtual datacenters to
users through a Web-based
portal and to define and
expose a catalog of IT services
that can be deployed within
the virtual datacenter.
Virtual

11
services with the click of a button,
translating into new opportunities
for end users to procure IT resources
exactly when they need them.
By standardizing processes,
increasing automation and
delivering IT as a Service, you will
drive additional savings beyond
virtualization, while significantly
reducing the amount of maintenance
required per IT administrator.
A private cloud built on VMware
technology will enable your IT
department to transform itself into
an ecient, agile and user-friendly
internal service provider. You can
then deliver on the promise of IT as
a Service, providing fully automated,
catalog-based services to internal
users through a Web-based portal.
Enterprise-Class Management for
the Cloud
Virtualization for industry-standard
x86 environments has accelerated
the delivery of IT services and is a
foundation for cloud infrastructure.
Yet delivering self-service and
managing these dynamic environments
requires a new level of automation
to minimize cost and ensure control
and compliance.
VMware is uniquely positioned
to build on this foundation with a
new breed of solutions designed
specifically for dynamic virtualized
and cloud environments. These
new solutions replace inecient,
manual processes with policy-
driven automation and deliver
IT management as an intrinsic
part of the system and not as an
afterthought. With this more modern
approach, your organization can
achieve the eciency, control and
compliance needed to move from
cost center to service provider.
VMware virtualization and cloud
management solutions are purpose-
built for dynamic environments
to fundamentally change how
organizations manage IT and deliver
services. These solutions, which
include the VMware vCenter™ family
of products, work with VMware
vSphere to help you do the following:
• Createazero-touchinfrastructure—
optimizing operational eciency
with built-in automation to make
smarter and better use of virtual
and cloud infrastructure.
• Dynamicallyassurecomplianceand
performance in the face of growing
Figure 6: VMware virtualization and cloud management solutions fundamentally change how
organizations manage IT and deliver services.
VMware Virtualization and Cloud Management Solutions
VMware virtualization and
cloud management solutions,
which include the VMware
vCenter family of products,
deliver IT management as an
intrinsic part of the system and
not as an afterthought.
Intrinsic

12
service level expectations and
accelerating change—delivering
self-service with control.
• Ensurechoicethrough
management interoperability with
ecosystem partners and cloud
interoperability across service
providers using an open,
standards-based approach.
Cloud Interoperability
The extensible VMware vSphere
platform also serves as a secure
foundation for hosting and service
providers to deliver enterprise cloud
infrastructures. vCloud powered
services are built on VMware vSphere,
VMware vCloud Director and VMware
vShield. In addition, VMware is
working closely with leading cloud
providers Bluelock, Colt, SingTel,
Terremark and Verizon to deliver
VMware vCloud Datacenter Service
oerings. vCloud Datacenter Service is
a new breed of enterprise-class hybrid
cloud services, oering agility coupled
with the security, interoperability
and control that enterprises demand.
vCloud Datacenter Service oerings
are built on a VMware-developed
architecture and certified by VMware
to be compatible and secure, in
contrast to commodity public cloud
services. Enterprises have to make
little or no changes to move existing
virtualized workloads to vCloud
Datacenter Service clouds. The
infrastructure and applications are not
just secure, they can also be audited to
demonstrate compliance with industry
regulations and security standards.
For example, Verizon designed its
enterprise-ready cloud computing
solution, Computing as a Service
(CaaS)—with vSphere as one of the
underlying technologies—to help
customers gain flexibility and improve
eciencies while controlling costs.
Verizon’s CaaS delivers highly resilient
infrastructure on demand that enables
customers to employ computing
resources in the quantities and duration
dictated by their businesses. Built
on Verizon’s Security Management
Program-certified, PCI-certified and
Statement on Auditing Standards
(SAS) No. 70 audited platform, CaaS
provides a reliable and secure solution.
Teaming with VMware, Verizon
enhances its CaaS oering, enabling
the enterprise to create a truly hybrid
environment. Customers can extend
their internal datacenters, leveraging
current investments in infrastructure,
and easily port existing virtualized
workloads into the Verizon cloud for
increased flexibility, scalability and
eciencies. Verizon and VMware
provide a secured architecture for
improved performance and secure
transition to public cloud adoption,
while allowing customers to maintain
control of their cloud environments.
Similarly, additional leading partners
are providing secure, interoperable
vCloud services that enterprises can
access on demand.
By leveraging the services of vCloud
partners, you can:
• Extendthelogicalboundariesof
your datacenter and leverage third-
party cloud computing services,
based on secure and proven
VMware technologies.
• Createaninteroperableservice
delivery model and approach that
achieves the full flexibility and
benefits of cloud computing while
preserving control.
More than 2,600 VMware vCloud
hosting and service provider
partners deliver compatible
enterprise cloud infrastructures
based on the extensible
VMware vSphere platform.
Compatible

13
A New Partnership
with Development
VMware provides an opportunity for
further dialog between application
development and IT infrastructure
teams. To accelerate the delivery
of both on-premise and cloud
applications, VMware oers a
next-generation platform—VMware
Cloud Application Platform—that is
ideally suited to the needs of modern
applications. These applications
are increasingly data intensive and
dynamic, plus they require rapid
provisioning to cloud environments.
Today more than 2 million Java
developers use the Spring
development framework, a core
element of the VMware Cloud
Application Platform, to more rapidly
build modern applications. Spring
enables application portability,
allowing teams to deploy and run
applications on-premise or through
partnerships with leading public
platforms in external environments
such as VMforce, a joint service
between VMware and SalesForce,
or Google AppEngine.
Our platform allows your developers
to leverage existing skills and
investments to reduce the time
it takes to build and deploy
applications in a secure private cloud
environment. Your team also gains
the ability to move applications
between private and public clouds,
depending on your needs, allowing
you to maintain freedom of choice.
The VMware Cloud Application
Platform features the following:
• Alightweightapplicationruntime
optimized for Spring applications
and VMware vSphere.
• Elasticdatamanagement
technologies that scale seamlessly
as application demand increases.
• Performancemonitoringand
application management to allow
for visibility across physical and
virtual environments.
• AdvancedMessageQueuing
Protocol (AMQP)–based
messaging, perfect for
cloud deployments.
Figure 7: The VMware Cloud Application Platform is optimized to build, run and manage your
modern cloud applications.
VMware Cloud Application Platform
As a complement to its
trusted virtualization and
cloud infrastructure platform,
VMware delivers the proven
VMware Cloud Application
Platform to build, run and
manage applications for cloud
deployment using technologies
that are already familiar to
development teams.
Modern

14
Securing End-User
Computing in the Cloud
A pragmatic approach to the cloud
not only transforms the datacenter
and development but also end-user
computing.
End-user computing has traditionally
followed a rigid and complex device-
centric model. With the increasing
consumerization of IT, end-users are
becoming more demanding. Their
requirements for anytime, anywhere
access and dierent types of
applications and devices are often in
direct conflict with the security and
compliance requirements of IT. Add
to that the exploding heterogeneity
of devices and form factors and
you have an increasingly complex
infrastructure to control and manage.
While users want a richer technology
experience, you strive to maintain
already delicate IT stacks without
impacting SLAs, without introducing
new compliance and security risks
and without increasing help desk
calls—which ultimately drive up costs.
This “desktop dilemma” is driving
many enterprises to leverage disruptive
events, such as an operating system
migration (e.g., Windows 7) or PC
refresh, to rethink their end-user
computing model.
Figure 8: VMware oers a pragmatic approach to the cloud that transforms the datacenter,
application development and end-user computing.
VMware Delivers Comprehensive Solutions
VMware end-user computing
solutions allow IT to modernize
the traditional Windows
desktop, move toward user-
centric management and
embrace cloud-ready services.
Control

15
VMware end-user computing
solutions allow you to modernize the
traditional Windows desktop, move
toward user-centric management
and embrace cloud-ready services
to deliver the right content, in the
right context, in a secure, policy-
driven manner.
For example, you can modernize
the desktop with VMware View™
and VMware ThinApp™. Both
oerings allow you to better
manage traditional desktop layers
(operating system, applications and
persona) and increase the security
and compliance around these
components while providing the
freedom and flexibility of access
across a variety of end-user devices.
This is possible because desktops,
applications and data are secure in
the datacenter and delivered as a
managed service.
With VMware View, you can:
• Gainalloftheexibility,cost
eciency, scalability, manageability
and control of cloud computing
with the richness and end-user
productivity appropriate for each
user’s needs.
• LowerTCO,enablingyoutoreduce
management and administrative
costs by as much as 50 percent.
• Increasesecurityandcompliance
and improve service quality.
While VMware View modernizes the
traditional desktop, true user-centric
computing means changing the
way you think about your desktop
IT practices. User-centric practices
mean all applications, data and
persona converge through policy in
the cloud. From there, end users can
securely access their applications
and collaborate with customers,
partners and colleagues wherever
they are, using whatever device.
An example of this new category
of user-centric applications is the
VMware Zimbra Collaboration Suite.
More than just another email client,
Zimbra focuses on users, taking
the best of traditional and online
email clients to provide a richer,
personalized experience through an
interface that easily integrates with
other relevant content.
VMware end-user computing
solutions bridge legacy and cloud-
ready desktop and application
paradigms, empowering you to
better manage and control users,
applications and data. You can
extend corporate policy and security
beyond your traditional walls to
manage software-as-a-service
applications and data in the cloud.
With VMware solutions, you gain
flexibility for the entire enterprise.
IT sta gains flexibility in service
delivery, responsiveness and
availability while end users gain
flexible access and service levels.
VMware Delivers Comprehensive Solutions
Graydon, Head and
Ritchey LLP
“By using VMware View,
we can not only save
management time but also
have much better control
over the user experience.
We’ll be able to support
old legacy apps such as
WordPerfect and older
versions of Windows that
are needed for specialized
applications. In addition, we
can provide better security
for the entire environment.”
Robert Gunyon,
IT Manager,
Graydon, Head and Ritchey LLP

16
Team with VMware to
Journey to the Cloud
IT revolutions have been costly and
painful—until now. Until VMware.
The VMware transformation journey
can help your organization transition
to cloud computing in three phases—
moving from IT production to business
production before advancing to the
final stage, IT as a Service.
In the IT production phase, VMware
helps you focus on cost eciency by
moving from underutilized physical
infrastructure to ecient, shared
pools of virtualized infrastructure,
critical for cloud computing.
During the next phase—business
production—we help you improve
quality of service by increasing control
and ensuring policy-based levels of
security, compliance, fault tolerance
and availability in an automated way.
In the final phase—IT as a Service—
VMware helps you achieve the
benefits of cloud computing, including
greater business agility, while further
reducing capital and operating costs.
Virtualization is essential for
enabling the journey to cloud
computing. VMware provides cloud
infrastructure to both businesses
and service providers that enables
secure interoperability between
private and public clouds. With our
solutions, you can begin to reduce
IT complexity and enable IT as a
Service without throwing away
working infrastructure.
With VMware, you get an
evolutionary approach to the
cloud computing revolution.
The VMware Transformation Journey to Cloud Computing
Figure 9: VMware oers a practical, three-phase journey to IT as a Service for organizations
transitioning to a cloud computing approach.

Learn more. Contact VMware
today at 877-4-VMWARE
(outside of North America
dial 650-427-5000), or visit
vmware.com.

IV
VMware, Inc. 3401 Hillview Avenue Palo Alto CA 94304 USA Tel [phone] Fax [phone] www.vmware.com
Copyright © 2010 VMware, Inc. All rights reserved. This product is protected by U.S. and international copyright and intellectual property laws. VMware products are covered by one or more patents listed
at http://www.vmware.com/go/patents. VMware is a registered trademark or trademark of VMware, Inc. in the United States and/or other jurisdictions. All other marks and names mentioned herein may be
trademarks of their respective companies. Item No: VMW_10Q3_BRO_Cloud_R20