InStyler STRAIGHT UP User manual

USER MANUAL
Ceramic Straightening Brush

2
STRAIGHT UP™
IMPORTANT SAFETY
INFORMATION
WARNING: TO REDUCE THE RISK OF
SERIOUS INJURY, READ ALL INSTRUCTIONS
AND WARNINGS COMPLETELY BEFORE
USING THIS PRODUCT.
The STRAIGHT UP has been carefully engineered for both
eectiveness and safety. However, basic safety precautions
should always be followed when using any device, especial-
ly when children are present.
• STRAIGHT UP IS NOT INTENDED FOR USE BY
CHILDREN.
• KEEP AWAY FROM WATER.
• DANGER: As with most electrical appliances, electric
parts are live even when the switch is o.
WARNING TO REDUCE THE RISK OF BURNS, FIRES,
ELECTRICAL SHOCK, DEATH, INJURY OR DAMAGE TO
PROPERTY:
1. ALWAYS UNPLUG UNIT IMMEDIATELY AFTER USE.
2. DO NOT use while bathing or showering.
3. DO NOT place or store STRAIGHT UP where it can
fall or be pulled into a tub, toilet or sink, or any other
water source.
4. DO NOT use STRAIGHT UP near water.
5. DO NOT place or drop into water or other liquid.
6. If STRAIGHT UP falls into water, DO NOT REACH INTO
THE WATER! Unplug device immediately.
7. Unplug this appliance before cleaning.
8. Counterfeit versions of STRAIGHT UP do exist. To

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ensure you have purchased a genuine product and to
reduce risk of burns, electrical shock and malfunctions,
purchase from authorized dealers only.
9. Use STRAIGHT UP for its intended purpose as de-
scribed in this manual. DO NOT use attachments not
recommended by the manufacturer.
10. NEVER operate STRAIGHT UP if it has a damaged
cord or plug, if it is not working properly, if it has been
dropped or damaged, or if it has been dropped in
water. If the power supply cord or plug is damaged,
STRAIGHT UP must be replaced by the manufactur-
er or an authorized service agent in order to avoid
hazard.
11. Keep this product and the cord away from water
and heated surfaces. DO NOT wrap the cord around
STRAIGHT UP.
12. STRAIGHT UP should never be left unattended when
plugged in.
13. NEVER use while sleeping.
14. NEVER drop or insert any object into any opening or
hole on STRAIGHT UP.
15. DO NOT use an extension cord with STRAIGHT UP.
16. DO NOT operate with a voltage converter.
17. This product is designed for hair styling. DO NOT use
for any other purpose.
18. This product is a personal care device and is NOT
intended for commercial use. This appliance is for
household use only.
19. DO NOT use outdoors or operate where aerosol
(spray) products are being used or where oxygen is
being administered.
20. Always store this appliance and cord in a moisture free
area.
21. DO NOT plug or unplug this appliance when your
hands are wet.
22. DO NOT use this product if any parts become dam-

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STRAIGHT UP™
aged. Inspect STRAIGHT UP prior to beginning hair
styling to ensure all parts are secure in their place.
23. DO NOT subject this product to excessive force or
shock that may result in malfunction, shorter lifespan
or distorted parts.
24. DO NOT tamper with this product’s components. Do-
ing so may cause unnecessary damage. This product
contains no user-serviceable parts.
25. DO NOT use liquid cleaners, aerosol cleaners or any
cleaner containing alcohol, detergent, abrasive or
corrosive materials.
26. DO NOT use STRAIGHT UP if you are 12 years old or
younger.
27. This appliance is not intended for use by persons
(including children) with reduced physical, senso-
ry or mental capabilities, or lack of experience and
knowledge, unless they have been given supervision
or instruction concerning use of the appliance by a
person responsible for their safety.
28. Children should be supervised to ensure that they do
not play with the appliance.
SAVE THESE INSTRUCTIONS.
KEEP THIS MANUAL IN A SAFE PLACE FOR
FUTURE REFERENCE AND MAKE SURE
ANYONE WHO USES THIS PRODUCT ALSO
READS THIS MANUAL.
READ ALL INSTRUCTIONS BEFORE USING
YOUR STRAIGHT UP. NO ASSEMBLY
REQUIRED. FOR HOUSEHOLD USE ONLY.

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WARNING:
Possible electric shock. Do not immerse in
water or use while bathing. Do not use this
appliance near water. Do not use this appli-
ance near bathtubs, showers, basins or other
vessels containing water.
CAUTION:
THIS PRODUCT CAN
BURN EYES
KEEP AWAY FROM
CHILDREN

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STRAIGHT UP™
For safety, turn the ON/OFF switch o and unplug after and
when not in use.
WARNING: Only use STRAIGHT UP on clean, dry hair!
STRAIGHT UP should NEVER be used with any type of
synthetic hair extension. STRAIGHT UP can be used on real
human hair extensions ONLY, with the following precautions:
If your real human hair extensions are sewn in, you can
use STRAIGHT UP up to the scalp. If your real human hair
extensions are glued in, make sure you start with STRAIGHT
UP below the glue.

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GETTING STARTED
Prior to use, run a comb or brush through clean,
dry hair to make hair smooth and tangle free.
Plug into an electrical outlet and HOLD DOWN the
Power Button until the Digital Temperature Display
is illuminated. STRAIGHT UP will always turn on at
230°F. Use the +/- Buttons to select the desired
temperature. The Digital Temperature Display will
flash until the selected temperature is achieved.
230°C
High For thick, curly, or coarse hair220°C
210°C
198°C
Medium For medium textured hair188°C
176°C
165°C Low For fine, thin, or color treated hair

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STRAIGHT UP™
Automatic
Shut O
45 minutes after
discontinued use
65 Ceramic
Heated Plates
Straighten and
smooth as they
glide through hair
Cool Tip
Ionic Bristles
Style hair close to
roots without burning
Professional
Swivel Cord
Digital
Temperature
Display
Power Button
+/- Buttons
7 Heat Settings from
165°C to 230°C
FEATURES

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DIRECTIONS FOR USE
• Separate a section of hair to be straightened.
• Place your STRAIGHT UP close to the roots
of the section of hair with the bristles facing
away from the face.
• Hold the hair firmly and brush from root to
ends making sure the section of hair is secured
in the bristles.
• Repeat steps 1-3 for each section of hair until
all hair is straightened.
• When desired look is achieved, press and
HOLD DOWN the Power Button to turn o
your STRAIGHT UP. Wait until it is completely
cooled down before handling or storing.

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STRAIGHT UP™
MAINTENANCE
The STRAIGHT UP requires minimal maintenance.
If cleaning is necessary, unplug the unit from
the power source and wait for the unit to cool
completely. Wipe the exterior of the unit with
a cloth. Do not attempt repairs. If a repair is
required, unplug the unit, allow it to cool, and
return it for repair to an authorized service
representative.
STORAGE
To store your STRAIGHT UP, unplug and wait for
it to cool completely. Store out of the reach of
children and in a safe and dry location. Do not
pull on cord at electrical source or wrap cord
around the unit.

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If your product becomes defective due to faulty material or workmanship within a
period of 1 year from the date of purchase, we warrant to do the following:
• For New Zealand Consumers: We will replace the product with a new product,
free of charge, or repair the product at our cost, at our discretion.
• For Australian Consumers: Our goods come with guarantees that cannot be
excluded under the Australian Consumer Law. You are entitled to a replacement
or refund for a major failure and for compensation for any other reasonably
foreseeable loss or damage. You are also entitled to have the goods repaired or
replaced if the goods fail to be of acceptable quality and the failure does not amount
to a major failure.
Your warranty is subject to the following conditions:
• DO NOT operate the appliance with a damaged plug or cord, or if the unit has been
dropped, damaged or dropped in water. To avoid the risk of electric shock, do not
disassemble or attempt to repair the appliance on your own. If the supply cord is
damaged, it must be replaced by a qualied electrician in order to avoid a
hazard. Incorrect re-assembly or repair can cause a risk of electric shock or injury
to persons when the appliance is used.
• The item has not been misused, abused, neglected, altered, modied or repaired
by anyone.
• The item has been subjected to fair wear and tear
• The item has not been used for trade, professional or hire purposes.
• The item has not sustained damage through foreign objects, substances or
accident.
Your warranty does not cover;
• Components that are subject to natural wear and tear caused by normal use in
accordance with operating instructions.
• Unauthorised/improper maintenance/handling or overload is excluded from this
warranty.
• For guarantee claims, you will need to submit a proof of purchase in the form of a
valid receipt that displays date and place of purchase.
This warranty does not replace but is in addition to your statutory rights.
This warranty does not apply to accessories supplied with the item.
This warranty applies only to the original purchaser and may not be transferred.
Replacement items will be covered by the limited warranty for the balance of the warranty
period from the date of the original purchase.
Please note:
Only the defective product or parts returned to place of purchase will be replaced
under this warranty.
ONE (1) YEAR
LIMITED REPLACEMENT WARRANTY STATEMENT
Brand Developers Limited
Unit H, 686 Rosebank Road,
Avondale 1026, Auckland, New Zealand
Private Bag 93204, Parnell, Auckland 1151
FAX: [phone]
NZ Customer Care: 0800 002 999
Brand Developers Aust Pty Ltd
Unit 3, 2 Roussos Place,
Truganina, VIC 3029, AUSTRALIA
FAX: [phone]
AUST Customer Care: 1800 890 840
Australia Contact New Zealand Contact

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InStyler® is a registered trademark of Trade Box, LLC.
®
Ceramic Straightening Brush
STRAIGHT UP™