LG KS360 User manual

LG KS360
The Messaging
The Messaging
Phone

KS360 Colorful & funky design QWERTY slide for young message heavy users
-Full Qwerty Keypad Slide Phone
-Threaded SMS (Messenger-li e SMS)
-Touch Screen Dialling
-Coolest Designed Keypad / Vivid Colors
-Support SMS, MMS, IM, Email
Full Qwerty Keypad Messaging Phone
USPUSP
STPSTP
SUtilitarian Design & Utilitarian Feature
See ers of Messaging optimized phone
STPSTP
Comm.Comm.
T
P
See ers of Messaging optimized phone
in unique design and colors
Aged 18~mid 20s
Qwerty messaging phone with distinctive design
Tagline
Print (Print Ad, Poster, Leaflet)
PR Release, PR Guideline, Reviewers Guide
POP (5 items)
Concept
Material
s
Maximize fun of chatting with your friends
Half Pac age
Value Convenient messaging / Fun & easy SMS

2 MP camera
2.4” Large Display Screen
Charger Port
Memory card
Slot
Key Features
LG KS360
2 MP camera
MP3 Player/ FM radio
Po erful Picture Editor
Add text, Frame effect, Photo Art
1000 Phonebook and 500 SMS
2.4” Large Display Screen
Touch screen for calling
Q erty Keypad for easy and fast
Messaging
Threaded SMS (Ki i)
Bluetooth Messaging
EDGE
For Internet 2MP Camera

-Network : GSM Tri band (900 / 1800 / 1900)
- Dimension : 101.5 51 16.8 mm(TBD)
- Weight : TBD
- Display : 2.4” TFT 262K Color 240 320 pixel
- Camera: 2 MP With Video Recording
-1000 phone book memory
-500 SMS memory
- Messaging : SMS, EMS, MMS, E-Mail, Bluetooth Messaging
- Bluetooth (V2.0) with A2DP
- Java
-
GPRS
Other Features
-
GPRS
- Supported languages : English & Hindi with predictive word input T9
- 32 Polyphonic tones
- Memory
Internal memory – 14 MB
External memory – Supports up to 4GB Micro SD memory card(TBD)
- Document Viewer: doc, xls, ppt, gif, jpg
- Audio Format: MP3, AAC, AAC+
- Video Format: MPEG4/ H.263, H.264
- Battery Back up
Battery Capacity – 800 mAh Li-Ion
Talk time – Up to 3.5 hrs
Standby time – Up to 400 hrs

Colors
Green
Launching Colors
Aqua Blue
India Color
Black
BlackBlack
Black Red
RedRed
Red Pin

Target Profile
Main Target: Young Message Heavy Users
Utilitarian Feature & Utilitarian Design
Main Target: Young Message Heavy Users
Utilitarian Feature & Utilitarian Design
Aged 18-25 yrs
Students (High/College) or Entry level businessmen
KBF: Design > Price = Features > Brand
Aged 18-25 yrs
Students (High/College) or Entry level businessmen
KBF: Design > Price = Features > Brand
Target ProfileTarget Profile
Prefer goods expressing personality
Enjoy networ sites such as Faceboo , MySpace, etc.
Prefer unique design and vivid colors
Have many friends & social communities
Type of transportation: bus / subway
Sensitive to fashion and trend but spend wisely
Enjoy web surfing & chatting rather than watching TV
Prefer goods expressing personality
Enjoy networ sites such as Faceboo , MySpace, etc.
Prefer unique design and vivid colors
Have many friends & social communities
Type of transportation: bus / subway
Sensitive to fashion and trend but spend wisely
Enjoy web surfing & chatting rather than watching TV
Characteristics of TargetCharacteristics of Target

2.4” TFT Display
Key Features
LG KS360
Hot Key –
Touch screen for
calling

Key Features
Threaded SMS
No you can read your SMS Messages ith your replies
as “trail SMS messages”
And ith a feature like
Bluetooth Messaging
, SMS
LG KS360
And ith a feature like
Bluetooth Messaging
, SMS
messages are freely transferable from KS360 to any other
Bluetooth device*
* De ices supporting Bluetooth messaging only

Key Features
Same Message being typed
LG KS360
LG KS360 (QWERTY Keypad) LG Non- QWERTY Keypad
Time Ta en: 14
Seconds
Time Ta en: 8
Seconds

Sample Creative Visual
Tagline:
Ultimate Chatter Box
Details:
•Symbolizes non-stop texting with T-SMS
(Messenger-li e SMS)
•Full slide out view of Qwerty Phone for
accentuation
•Targeting young heavy message user
•Bright and colorful tone and mood to target
youthful mar et
Poster
PosterPoster
Poster