5
V Chip
Introduction
“Pursuant to the Commission’s rules, half of all new television models 13
inches or larger manufactured after July 1, 1999, and all sets 13 inches or
larger manufactured after January 1, 2000 must have V-Chip technology.
Set top boxes that allow consumers to use V-Chip technology on their
existing sets are now available.” This quote from the FCC web page
defines the guidelines that manufacturers of television receivers must fol-
low. No matter what your personal feelings on the ratings issue, you will
be forced to deal with it as a technician. Here you will be given informa-
tion on what V chip technology is, how it is implemented in Sony televi-
sions and what to do if the customer forgets their password.
Broadcasters are not required at this time to transmit ratings for their pro-
gramming. At this time, however, the major networks are broadcasting
ratings but all of their affiliates are not. In addition, many of the popular
cable stations are broadcasting V Chip ratings.
What is V Chip Technology?
The V Chip system allows broadcasters to send data that contains rat-
ings. The television receiver processes this data and acts according to
the programming wishes of the user. The user’s television has menu
options for determining which programs should be blocked. These op-
tions are compared to the data received and programs are blocked ac-
cordingly.
Parental Guideline Rating System
The ratings can be separated into three categories. They are TV Ratings,
Movie Ratings and Unrated. The following table shows the ratings for the
three categories.
The TV Ratings are both age and content based. The level of the content
rating is also based on age. For example, a program with a TV-PG V
(Violence) rating may contain moderate violence, while a TV-14 V rating
may contain more intense violence.
The consumer may choose to block Unrated programs. If they do this,
they need to be aware that emergency broadcasts, political programs,
sports, news, public service announcements, religious programs and
weather programs may be blocked.