Motorola MC35 - Enterprise Digital Assistant User manual

APPLICATION BRIEF
Merchandising
With the pressure to generate demand for consumer
products in today’s highly competitive market, in-store
promotional programs have come to represent a large
percentage of marketing budgets for manufacturers and
retailers alike. However, poor in-store execution can
significantly reduce the effectiveness of this investment.
Retailers struggle to find ways to gain tighter control over
their in-store merchandising. Manufacturers need increased
visibility into merchandising at a shelf level — Is merchandise
displayed at the correct price? Does the display conform to
planogram? Are competitor’s activities impacting promotion
success? While in-store visual merchandising audits are
conducted, labor costs are high and delays in getting data
from the field to the office eliminate the possibility of a
timely response and correction.
Mobility tools for in-store merchandising: the MC35
Through a combination of mobile voice and data communications, a high-
resolution digital camera, bar code reading capabilities and personal productivity
tools, the MC35 improves the efficiency and accuracy of merchandising audits
— whether audits are conducted by a merchandising service organization, a
manufacturer sales representative, a part-time field employee, or an in-store
retail associate. Automatic capture of product and promotion bar codes,
electronic checklists and WWAN connectivity ensure that in-store data reaches
key decision makers fast, without the time delays and labor inefficiencies
associated with paper forms. The MC35’s built-in durability delivers reliable
performance, even with all day every day use in the retail store. And with its
ease of use, the MC35 keeps productivity high — even with high turnover rates
and inexperienced part-time auditors.
Accelerate access to data with electronic data collection
With a real-time connection in the store and an electronic form, the MC35
streamlines in-store audits from start to finish — so data is collected faster and
transferred into business systems immediately. The MC35 walks the auditor
Key Benefits:
Improves effectiveness and
consistency of promotional
activities
Increases efficiency and
productivity of merchandising
auditors
Ensures shelf and display
compliance
Delivers accurate, timely
information for faster response
Improves competitive
intelligence
Increase productivity and
effectiveness of merchandising
audits with the MC35

through the review process with step-by-step
instructions and simple question-answer formats.
The enterprise achieves consistent reporting
regardless of worker experience, and eliminates
the data errors and delays associated with the
completion of paper forms that are subsequently
often entered into the computer at a later date. And
since auditors can submit reports right from the
store, enterprises enjoy the instant visibility needed
to maintain and improve the competitive edge by
enabling a rapid response to display errors, out-of-
stock conditions, competing promotions and more.
Effectively manage field auditors with
streamlined task management
Field employees receive their daily work orders
and schedules through the MC35. With the device’s
voice and text messaging capabilities, managers
can instantly broadcast last-minute information and
schedule changes to employees, wherever they
are. And automatic time capture gives managers
real-time visibility into work status — along with an
accurate and automated record of the time spent at
each job.
Enhance documentation with high resolution
digital camera
An integrated two megapixel camera allows auditors
to effectively capture electronic pictures in-store to
document display problems or compliance, as well
as provide an instant look at the competitor displays
at the press of a button. Productivity increases
as a single image replaces detailed and lengthy
descriptions — in this case, a picture truly is worth
a thousand words. The elimination of the need to
write so many words enables the same number of
auditors to cover more stores and more products
in the same amount of time. And the addition of
digital photos enhances report effectiveness, giving
managers comprehensive, accurate visibility into
store shelf conditions in seconds.
All-in-one enterprise functionality for
added productivity
For sales representatives and other full-time
employees, the MC35 packs complete enterprise
functionality to increase productivity while onsite.
Mobile email enables on-the-fly monitoring and
response to emails, increasing their response
time to customers and colleagues. Access to
personal productivity tools, such as calendars
and address books, help professionals remain
organized and productive. And the MC35 gives
sales representatives seamless access to critical
data from company sales force, CRM, and other
enterprise systems — enabling access to inventory,
forecasts, order status and more right from the MC35.
Outstanding value with a lower total cost of
ownership (TCO)
The MC35 extends the benefits of mobility to
merchandising, delivering significant advantages
with increased employee productivity, reduced data
errors, and improved visibility into the retail shelf.
In addition, the MC35 offers enterprise durability
and ease of management to ensure a low cost of
ownership. Designed to withstand all day use, the
MC35 offers a product life that well exceeds that
of traditional consumer PDAs or smartphones.
And Motorola’s Mobility Services Platform (MSP)
significantly reduces the time and costs associated
with mobile device management, enabling IT staff
to easily and remotely provision, track, and support
all MC35 devices, wherever they might be.
For more information on how the MC35 can
improve the efficiency and effectiveness of
your merchandising audits, please visit us on
the Web at motorola.com/mc35 or contact us at
+1.800.722.6234 or +1.631.738.2400.
motorola.com
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without notice.
APPLICATION BRIEF: Merchandising