Motorola V3688 User manual

V.small V.light V.desirable ...
and now V.colours

Introducing the Motorola V.3688
in two new colours

Express Yourself
¥Now exists in three distinctive and
unique colours:
- Black
- Radar Blue
- Titanium
¥1999 Motorola Quantitative
Research showed the new colours
to be:
- Classy
- Smart
- Bright
- Eye-catching
- Modern

¥V. series launched in March 1999
in EMEA as the smallest and
lightest GSM Dual-band phone in
the world
¥Black colour well received by
consumers
¥Launched with heavyweight pan-
EMEA advertising
¥Supported by dedicated PR and
promotional material
¥Distributed in all mainstream
outlets
The Story So Far

The Brand Promise
¥Show your world that
youÕve made it

The Brand Character
ÐStylish
ÐOutgoing
ÐTrend-setting

¥Those who seek products that will help
them feel important within their group
¥Those who like to have fun by keeping in
touch with their friends
¥These consumers choose products with
badge value to convey an image of
success
¥Men and women between the ages of 18-34
¥Those who are more willing to pay for
products they value
¥They like to be noticed using a distinctive
communications device
Target Consumer

Key Benefits
¥Functional
ÐOne of the smallest and lightest
phones in the world
ÐEase of use, portability
ÐExternal badge
¥Emotional
ÐÒLook at MeÓ: Tells everyone
that I have style
ÐColour for colourful me
ÐIÕm modern, elegant, youthful
and fun
ÐSelf fulfilment and self expression

Product Features
¥Amazingly small and colourful
¥SMS (Short Message Service)
capable
¥VibraCallª alert
¥Optimaxª full graphics
¥Hands-free headset accessory
¥New mini Rae charger
¥Increased talktime and standby
time due to new 600 mAh LiIon
battery as standard

Quick Reference Guide
Basic Operation Quick Access Interface
Store to Phone book