SanDisk SIM 5000 Installation and operating instructions

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APPLICATION NOTE
SIM 5000
MOBILE RESOURCE MANAGEMENT
FEBRUARY 2007

Document 80-36-00594 SIM 5000: Mobile Resource Management Application Note
© 2007 SanDisk Corporation 1 Rev. 1.0, 2/5/07
INTRODUCTION
Featuring abundant storage capacity, operator provisioning capabilities and independent processing
power, the SanDisk 1GB SIM 5000 card empowers mobile network operators (MNOs) to manage critical
network resources securely and efficiently.
MNOs are always looking to maintain more control over increasingly complex
resources. With the SIM 5000, MNOs can manage their mobile resources in a
cost-effective and secure manner. Enabling resource management and a range
of other mobile applications, the SIM 5000 provides the capacity and security
required by MNOs and their subscribers. Thanks to the card's resource
management capabilities, MNOs can significantly reduce customer support
expenses, enhance user experience and conserve network management
resources.
NETWORK SERVICE ASSURANCE
Current cellular network complexity makes it difficult for MNOs to collect, aggregate and correlate network
performance data measurements. This results in dropped or blocked calls, low voice quality and poor
service performance. With 3G, 3.5G and converged networks (e.g. 3/3.5G, Wi-Fi, fixed) increasing their
penetration, such problems are only expected to rise. Leveraging a non-intrusive, personal megaSIM-
based Java card applet developed by BroadSense, the SIM 5000 enables MNOs to gather unlimited
network service performance data—in both real-time or offline—from individual subscriber handsets. The
collection of offline data leads to efficient network resource usage and wide service deployment, since
such information is transmitted to the MNO only when required. In addition, each handset becomes a
potential test point, reflecting user experience in real time. With call-drop monitoring and non-intrusive real-
time capabilities, the application allows MNOs to view individual subscriber service degradation, and
proactively optimize network performance. This, in turn, leads to higher ARPU, lower operational and
capital expenditures, and greater customer satisfaction.
HANDSET PERSONALIZATION AND BRANDING
New handsets that subscribers bring to an MNO's network from a competing network or retail store are not
preloaded with the operator's preferred configuration, unique applications or branded messaging.
Subscribers can even inadvertently change operators' original configuration settings, menus and
messaging—causing potentially serious negative effects on support costs and subscriber satisfaction. With
original configuration and branding files preinstalled on the SIM 5000 via SNAPin SelfService Configure
software, MNOs can either enable new handsets to be configured automatically through "power on," or
allow subscribers to select the operator's default branding and configuration. Following initial configuration,
applications and settings can be kept up-to-date automatically by SelfService’s OTA capabilities. The
application also allows MNOs to promote new content and services via configuration profiles, such as pre-
installed favorites.

SIM 5000: Mobile Resource Management Application Note Document 80-36-00594
2/5/07, Rev. 1.0 2 © 2007 SanDisk Corporation
CUSTOMER CARE
Not all interactions between MNOs and customers require online human intervention. In fact, many
customer care requests typically encountered by operator agents and customer service representatives
(CSRs) can be effectively handled offline, thereby significantly lowering MNO operating expenditures. By
combining a self-service, customer care application developed by SNAPin with the SIM 5000, MNOs can
intelligently analyze customer activity and predict problems prior to help requests. Consequently, users are
empowered to easily address handset and service issues quickly and efficiently. For example, recognizing
that half of all customer service inquiries relate to account information, SNAPin’s SelfService Care
automatically intercepts calls to the MNO’s customer support number and accesses usage, billing and
balance information from existing interfaces; the account information is then presented to the subscriber
using the MNO’s branding and messaging. The application can deliver automated troubleshooting and
corrects problems as they occur—in many cases, problems are corrected even before a subscriber notices
that any problems have occurred. By significantly reducing the number of calls reaching CSRs, this
brandable and OTA-updateable self-service application lowers operating expenses while creating an
enhanced user experience.
WHY SIM 5000?
•New services, business models and revenue streams
•Always in, always available
•Agent distribution channel to all handsets
•Unlimited storage for collecting and retaining large amounts of data
•Network freed from constant SMS traffic
•Secured data storage and transmission
•Enabler of complex service assurance application development
SIM 5000.SIM CARDS MADE SMARTER
Combining state-of-the-art, 1GB flash-memory technology, independent processing power and advanced
cryptographic features, SIM 5000 cards provide secure storage for content and applications within the
familiar SIM card form factor.

SanDisk® Corporation general policy does not recommend the use of its products in life support applications where in a failure or
malfunction of the product may directly threaten life or injury. Per SanDisk Terms and Conditions of Sale, the user of SanDisk
products in life support applications assumes all risk of such use and indemnifies SanDisk against all damages. See "Disclaimer
of Liability."
This document is for information use only and is subject to change without prior notice. SanDisk Corporation assumes no respon-
sibility for any errors that may appear in this document, nor for incidental or consequential damages resulting from the furnishing,
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SanDisk and the SanDisk logo are registered trademarks of SanDisk Corporation.
TrustedFlash are trademarks of SanDisk Corporation. Wi-Fi is a registered trademark of the Wi-Fi Alliance. Product names men-
tioned herein are for identification purposes only and may be trademarks and/or registered trademarks of their respective compa-
nies.
© 2007 SanDisk Corporation. All rights reserved.
SanDisk products are covered or licensed under one or more of the following U.S. Patent Nos. 5,070,032; 5,095,344; 5,168,465;
5,172,338; 5,198,380; 5,200,959; 5,268,318; 5,268,870; 5,272,669; 5,418,752; 5,602,987. Other U.S. and foreign patents
awarded and pending.
Document 80-36-00594 Rev. 1.0 DC-000631
www.sandisk.com/OEM/products