Cooper Lighting ADH080747 Guide

Automotive
Dealership Design Guide

AUTOMOTIVE DESIGN GUIDE
TABLE OF CONTENTS
Outdoor Site Lighting that heightens consumer awareness ...................3
- Feature Display Lighting...................................................................7
- High Competition Displays ...............................................................8
- Medium Competition Displays ........................................................11
- Low Competition Displays ..............................................................13
Showroom Lighting that enhances merchandise appeal.......................15
Office Lighting that creates a comfortable environment ......................16
Service Department Lighting that increases productivity .....................17

SITE |SHOWROOM |SERVICE
LEADING THE LIGHTING INDUSTRY
Cooper Lighting is a recognized industry leader offering first-class lighting solutions for even the most challenging applications. Addressing every area
of an automotive dealership, Cooper Lighting manufactures high performance products that create inviting areas of uniform illumination, endure the
most rigorous operating environments and offer exceptional energy savings opportunities.
Purchasing a vehicle is an emotional decision for consumers. Lighting displays can help showcase the outward appeal of an automobile, but more
importantly, lighting can evoke the feeling of comfort for customers craving luxury, the rush of wind for an individual longing for the freedom of a
sporty convertible or portray ironclad safety for the family desiring protection for their loved ones. Regardless of the emotions you would like to stir,
Cooper Lighting’s team of application experts have over 50 years of experience turning customer vision into reality. Whether the project calls for
straight-forward illuminance calculations or state-of-the-art three dimensional renderings, Cooper Lighting can provide the supporting documentation
necessary to complete your next automotive dealership project.

3
4OUTDOOR SITE LIGHTING
CONSIDER YOUR LOCATION
When selecting the proper light levels for your next dealership project, first determine how much visual competition is created by adjoining properties.
The human eye is drawn to the brightest area in its field of view. In order to capture consumer attention, site lighting illuminance levels should be at
least comparable with that of neighboring establishments without being over-illuminated. If neighboring property is yet to be developed, review what
type of future growth is currently in the zoning documentation. Note IESNA competition levels associated with these common development types.
Neighboring Development IESNA Competition Level
Auto Mall/Auto City High-Enhanced
Service Stations/Convenience Store Medium-High
Large National Retailers Medium
Small Retail Centers Low
The Illuminating Engineering Society of North America [IESNA] characterizes surrounding ambient
environments as high, medium or low competition areas. Based on this competition level, an
average maintained illuminance target and a maximum allowable uniformity level are
recommended for each section of an automotive dealership.
Exterior lighting requirements continue to grow more stringent. Many states and municipalities have adopted legislation that impacts lighting design
applications. For areas requiring dark sky friendly solutions, full cutoff flat glass optical assemblies provide focused illumination with zero uplight and
minimal high angle light while retaining superior uniformity. When strict spill light control is mandated, house-side shields and application-specific
optical assemblies keep light on task. Whether the goal of your site lighting design is safety, general ambiance or highlighting feature displays, Cooper
Lighting offers application-specific optical solutions that provide the highest level of photometric performance and control.
Horizontal
High Competition Medium Competition Low Competition Uniformity
Area to Illuminate Maintained Level [fc] Maintained Level [fc] Maintained Level [fc] [Max.Min.]
Parking and Circulation [Non-Merchandising Area] 10 7 5 10:1
General Merchandise [Main Automotive Display Lot] 50 30 20 5:1
Featured Displays [Front Row and Display Stands] 75 50 35 3:1
Exterior site lighting provides the first impression of an automotive dealership and is an outward expression of image. During daytime hours, the form
of the exterior site light should compliment dealership architecture and tie to dealership branding. For evening operation, properly designed site
lighting entices customers, attracting business to the dealership. When developing site lighting configurations careful consideration should be given
to surrounding establishments, the image you would like to portray to customers and the impact the lighting system will have on operating costs.

CONSIDER YOUR IMAGE
Site lighting provides a means of navigation through the exterior merchandising area and rounds out the overall aesthetic appeal of the automotive
dealership. Whether your style calls for the simple elegance of a square housing or the fluid appeal of a rounded architectural luminaire, Cooper
Lighting is a recognized site lighting leader offering a variety of fixture forms to compliment any architectural motif.
Customers are more likely to enter a dealership and remain on the premises when the lighting creates a
comfortable environment. Accel Optics, Cooper Lighting’s family of automotive reflector solutions,
specialize in focused front row product displays that engage the customer, general merchandise lighting
that creates an inviting dealership appearance emanating safety and security and perimeter lighting that
precisely frames the automotive dealership lot.
OUTDOOR SITE LIGHTING THAT HEIGHTENS CONSUMER AWARENESS.
STANDARD ARCHITECTURAL FINISHES
GM
Graphite Metallic
WH
White
DP
Dark Platinum
BZ
Bronze
BK
Black
AP
Grey
OPTIONAL STRIPED REVEAL COLORS [Galleria Only]
CSS
Silver
CSW
White
CSG
Green
CSD
Gold
CSY
Yellow
CSR
Red
CSB
Blue
MCGRAW-EDISON [Talon] MCGRAW-EDISON [Galleria Square] MCGRAW-EDISON [Galleria Round]
MCGRAW-EDISON [CLM] MCGRAW-EDISON [Landau] INVUE [Icon]
Site lighting luminaires can be further tied to dealership colors or branding through a full
line of architectural finish options and available custom color striping on select products.

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6
CONSIDER YOUR POCKETBOOK
When selecting site lighting products, three important cost factors should be evaluated—fixture construction, energy consumption and maintenance
cycle. Corrosive moisture, broad temperature variation and flocking insects make the outdoor environment particularly challenging for optimal
luminaire performance. Premium materials and precisely toleranced construction allow site lighting products to perform efficiently with minimal
maintenance. Cooper Lighting uses silicone gasketing, enhanced TGIC powder coat paint and premium reflector materials to ensure the highest
level of photometric performance and unwavering endurance over the fixture’s installed life.
In addition to luminaire construction, light source selection can dramatically impact the operating and maintenance costs of the lighting system.
Pulse Start Metal Halide technology is being embraced for its efficiency, extended life, high lumen maintenance and color consistency. The increased
color rendering index [CRI] of pulse start lamps improves visibility and heightens the overall safety and security of the site. Higher lumen maintenance
reduces the number of fixtures needed to achieve a consistent illuminance level over the fixture’s installed life. Initial savings are compounded by
decreased energy consumption and less frequent maintenance intervals. By supporting a full array of both horizontal and vertical lamp positions,
Cooper Lighting’s outdoor luminaire portfolio offers the broadest selection of energy saving pulse start solutions.
Lumen Output Over Time
Hours of Operation [4000 hours ~ 1 year]
0 2000 4000 6000 8000 10000
750W Pulse Start MH 1000W Probe Start MH
12000 14000 1800016000
120
100
80
60
40
20
0
Lumen Output [In Thousands]

Lamp Type Lamp Orientation Maintained Lumens Life [hrs.] Input Watts Efficacy [lms/w]
1000W Probe Start MH Vertical 82,000 10,000 1080 102
Horizontal 71,500 9,000 1080 97
1000W Pulse Start MH Vertical 96,000 15,000 1100 109
Horizontal 86,000 9,000 1100 98
875W Pulse Start MH Vertical 80,000 20,000 940 106
Horizontal 76,000 12,000 940 101
750W Pulse Start MH Vertical 62,000 16,000 820 100
Horizontal 47,500 12,000 820 83
Beyond efficient light source selection, close-of-business site light dimming offers the next level of energy savings opportunities. On average, site
lighting installations operate for approximately 10 hours each evening. During this time, only 4-6 hours are during actual business hours. Through
close-of-business dimming protocol an average sized dealership could reduce operating expenses related to lighting system energy consumption in
excess of 38%. Cooper Lighting’s Hi-Low dimming option enables increased energy savings through an internally integrated dimming relay that
reduces power while closely maintaining site lighting uniformity levels that ensure safety and inventory protection throughout the site.
Alternating Fixture Switching
Hi-Low Dimming
Off Business Dimming
Average Input Number of Operating Days/ Total Annual Annual
Lamp Type Watts Fixtures 1Hours/Day Year $/KWH Operating Cost 2Savings 3% Savings
1000W Probe Start MH [Full Power] 1080 150 5 365 0.10 $29,565
1000W Probe Start MH [Hi-Low Dimming] 665 150 5 365 0.10 $18,204 $11,361 38%
875W Pulse Start MH [Full Power] 940 150 5 365 0.10 $25,733
875w Pulse Start MH [Hi-Low Dimming] 575 150 5 365 0.10 $15,741 $9,992 39%
750W Pulse Start MH [Full Power] 820 150 5 365 0.10 $22,448
750W Pulse Start MH [Hi-Low Dimming] 498 150 5 365 0.10 $13,633 $8,815 39%
Average Input Number of Operating Days/ Total Annual Annual
Lamp Type Watts Fixtures 1Hours/Day Year $/KWH Operating Cost 2Savings 3% Savings
1000W Probe Start MH 1080 150 10 365 0.10 $59,130
875W Pulse Start MH 940 150 10 365 0.10 $51,465 $7,665 13%
750W Pulse Start MH 820 150 10 365 0.10 $44,895 $14,235 24%
NOTES: 1 A medium sized automotive dealership typically has 150 fixtures on site. If your dealership varies from this size, savings can be calculated using the following multiplier: 0.67 [100 fixtures], 1.33 [200
fixtures], 1.67 [250 fixtures]. 2 Total annual cost is the cost of operating 150 fixtures 5 hours per day with a national average energy cost of $0.10 per KWH. Annual Cost = (Input watts)*(# of
fixtures)*(operating hours)*(days/year)*(KWH/1000). 3 Annual Savings is the money saved by operating 150 fixtures in dimmed operation for 5 hours per day. Annual Savings = (Total Annual [Full Power]
Cost) - (Total Annual [Hi-Low Dimming] Cost).
NOTES: 1 A medium sized automotive dealership typically has 150 fixtures on site. If your dealership varies from this size, savings can be calculated using the following multiplier: 0.67 [100 fixtures], 1.33 [200
fixtures], 1.67 [250 fixtures]. 2 Total annual cost is the cost of operating 150 fixtures 10 hours per day with a national average energy cost of $0.10 per KWH. Annual Cost = (Input watts)*(# of
fixtures)*(operating hours)*(days/year)*(KWH/1000). 3 Annual Savings is the money saved by operating 150 fixtures for 10 hours per day with the listed pulse start lamp over the standard 1000W probe
start lamp. Annual Savings = (Total Annual 1000W Probe Start MH cost) - (Total Annual Cost Pulse Start MH).

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8FEATURE DISPLAY LIGHTING
FLEXIBILITY AND VERSATILITY
The use of floodlighting products to highlight an automobile on an exterior display stand or platform is a powerful merchandising technique.
Directional sources play off the vehicle’s form to reveal its appeal, attracting attention and increasing the likelihood of connecting with the customer.
Display stands require floodlighting fixtures with flexibility and versatility to accommodate continuous change while maintaining eye-catching
illumination on the featured vehicle. Display stands are classified as feature displays with recommended 50-75 FC average illuminance.
Controlled optical systems limit wasted energy by focusing
illumination on the vehicle. For dark sky friendly locations, the
addition of supplemental shielding and other light control options
limit unwanted stray light and minimize direct lamp glare.
Maintained Uniformity
Area to Illuminate Levels [fc] [Max./Min.]
Featured Displays 75-100 3:1
INVUE [Phocus] INVUE [Vision Flood] LUMARK [Impact Flood] LUMARK [SF Falcon]
4-SIDED SHIELD
Controls lamp glare and spill light in all directions. Useful when
aiming direction or intended target lies in close proximity to
pedestrian traffic and motor vehicle activity.
TOP VISOR
Controls excess spill and glare on top portion of distribution.
Especially useful in uplighting vehicles to limit light travel
above the intended target.
With 4-Sided Shield
With Top Visor
Without Top Visor
Without 4-Sided Shield

HIGH COMPETITION SITE LIGHTING
High Horizontal
Maintained Uniformity
Area to Illuminate Levels [fc] [Max.Min.]
Parking and Circulation [Non-Merchandising Area] 10 10:1
General Merchandise [Main Automotive Display Lot] 50 5:1
Featured Displays [Front Row and Display Stands] 75 3:1
1000W MH FLAT GLASS
ENHANCED FRONT ROW DISPLAY
Areas with extremely high visual
competition could use enhanced
illumination levels between 75-100 FC.
Mounting Height [ft.] 25
Spacing [ft.] 40
Maintained Average FC 94.5
Uniformity 1.22
POLE FIXTURE COMBINATION ORDERING LOGIC
Distribution Fixture Configuration Product Family 180 MPH 90 MPH 100 MPH 2
Automotive Front Row [AF] 2 @ 180° Talon [TLL] TLL21KMFF25XX 3TLL21KMFF25XX 3TLL21KMFF25XX0 4
Galleria Square [GSM] GSM21KMFF25XX 3GSM21KMFF25XX 3GSM21KMFF25XX0 4
Galleria Round [GRM] GRM21KMFF25XX 3GRM21KMFF25XX 3GRM21KMFF25XX 3
CLM CLM21KMFF25XX 3CLM21KMFF25XX 3CLM21KMFF25XX0 4
NOTES: 1 Pole fixture combination includes pole, fixtures, lamp, and mounting hardware. Fixture supplied with 5-Tap [120/208/240/277/480V] ballast wired 480V. 2 0 noted where needed to designate a
heavier gauge pole. 3 Combination supplied with SSS5A25S square straight steel shaft, anchor bolts [AB1], template [TMP1] and base cover. Replace XX with color designation [page 4]. 4 Combination
supplied with SSS5M25S square straight steel shaft, anchor bolts [AB1], template [TMP1] and base cover. Replace XX with color designation [page 4].
1000W MH FLAT GLASS
ENHANCED MERCHANDISE DISPLAY
Areas with extremely high visual
competition could use enhanced
illumination levels between 50-60 FC.
Mounting Height [ft.] 27.5
Spacing [ft.] 55
Maintained Average FC 54.6
Uniformity 1.15
POLE FIXTURE COMBINATION ORDERING LOGIC
Distribution Fixture Configuration Product Family 180 MPH 90 MPH 100 MPH
Area Round [AR] 3 @ 90° Talon [TLL] TLL31KMRF25XX 2TLL31KMRF25XX 2TLL31KMRF25XX 2
Galleria Square [GSM] GSM31KMRF25XX 2GSM31KMRF25XX 2GSM31KMRF25XX 2
Galleria Round [GRM] GRM31KMRF25XX 2GRM31KMRF25XX 2GRM31KMRF25XX 2
CLM CLM31KMRF25XX 2CLM31KMRF25XX 2CLM31KMRF25XX 2
NOTES: 1 Pole fixture combination includes pole, fixtures, lamp, and mounting hardware. Fixture supplied with 5-Tap [120/208/240/277/480V] ballast wired 480V. 2 Combination supplied with SSS5M25S
square straight steel shaft, anchor bolts [AB1], template [TMP1] and base cover. Replace XX with color designation [page 4].
HIGH COMPETITION DISPLAY
When your automotive dealership lot is neighbored by well illuminated
dealerships or service stations high competition lighting levels are
recommended. Create a front row feature display along the roadway
with primary traffic flow. To prevent obstructing the view of displayed
vehicles, mount poles at grade [25' pole/fixture mounting height].
The remaining areas of the dealership displaying vehicles are
considered general merchandise areas. To protect merchandise,
mount poles on a 2.5' concrete base [25' pole, 27 1/2' fixture
mounting height].
80 52 34 22 14 9 6 4
General Merchandise
Front Row
Arrow denotes optical orientation.
Footcandles [fc]

9
10
ENHANCED 1000W MH FLAT GLASS
ENERGY SAVING DIMMING
After hours operation of money and energy
saving Hi-Lo dimming relay mounted
internal to the fixture.
Mounting Height [ft.] 27.5
Spacing [ft.] 55
Maintained Average FC 32.1
Uniformity 1.15
POLE FIXTURE COMBINATION ORDERING LOGIC
Distribution Fixture Configuration Product Family 180 MPH 90 MPH 100 MPH
Area Round [AR] 3 @ 90° Talon [TLL] TLL31KMRF25XXHL 2TLL31KMRF25XXHL 2TLL31KMRF25XXHL 2
Galleria Square [GSM] GSM31KMRF25XXHL 2GSM31KMRF25XXHL 2GSM31KMRF25XXHL 2
Galleria Round [GRM] GRM31KMRF25XXHL 2GRM31KMRF25XXHL 2GRM31KMRF25XXHL 2
CLM CLM31KMRF25XXHL 2CLM31KMRF25XXHL 2CLM31KMRF25XXHL 2
NOTES: 1 Pole fixture combination includes pole, fixtures, lamp, and mounting hardware. Fixture supplied with 5-Tap [120/208/240/277/480V] ballast wired 480V. 2 Combination supplied with SSS5M25S
square straight steel shaft, anchor bolts [AB1], template [TMP1] and base cover. Replace XX with color designation [page 4].
1000W MH FLAT GLASS
FRONT ROW DISPLAY
IESNA recommends 75 FC average
illuminance for areas of high competition.
Mounting Height [ft.] 25
Spacing [ft.] 50
Maintained Average FC 75.2
Uniformity 1.23
POLE FIXTURE COMBINATION ORDERING LOGIC
Distribution Fixture Configuration Product Family 180 MPH 90 MPH 100 MPH 2
Automotive Front Row [AF] 2 @ 180° Talon [TLL] TLL21KMFF25XX 3TLL21KMFF25XX 3TLL21KMFF25XX0 4
Galleria Square [GSM] GSM21KMFF25XX 3GSM21KMFF25XX 3GSM21KMFF25XX0 4
Galleria Round [GRM] GRM21KMFF25XX 3GRM21KMFF25XX 3GRM21KMFF25XX 3
CLM CLM21KMFF25XX 3CLM21KMFF25XX 3CLM21KMFF25XX0 4
NOTES: 1 Pole fixture combination includes pole, fixtures, lamp, and mounting hardware. Fixture supplied with 5-Tap [120/208/240/277/480V] ballast wired 480V. 2 0 noted where needed to designate a
heavier gauge pole. 3 Combination supplied with SSS5A25S square straight steel shaft, anchor bolts [AB1], template [TMP1] and base cover. Replace XX with color designation [page 4]. 4 Combination
supplied with SSS5M25S square straight steel shaft, anchor bolts [AB1], template [TMP1] and base cover. Replace XX with color designation [page 4].
750W MH FLAT GLASS
FRONT ROW DISPLAY
IESNA recommends 75 FC average
illuminance for areas of high competition.
Mounting Height [ft.] 25
Spacing [ft.] 40
Maintained Average FC 75.1
Uniformity 1.22
POLE FIXTURE COMBINATION ORDERING LOGIC
Distribution Fixture Configuration Product Family 180 MPH 90 MPH 100 MPH 2
Automotive Front Row [AF] 2 @ 180° Talon [TLL] TLL275PFF25XX 3TLL275PFF25XX 3TLL275PFF25XX0 4
Galleria Square [GSM] GSM275PFF25XX 3GSM275PFF25XX 3GSM275PFF25XX0 4
Galleria Round [GRM] GRM275PFF25XX 3GRM275PFF25XX 3GRM275PFF25XX 3
CLM CLM275PFF25XX 3CLM275PFF25XX 3CLM275PFF25XX0 4
NOTES: 1 Pole fixture combination includes pole, fixtures, lamp, and mounting hardware. Fixture supplied with 5-Tap [120/208/240/277/480V] ballast wired 480V. 2 0 noted where needed to designate a
heavier gauge pole. 3 Combination supplied with SSS5A25S square straight steel shaft, anchor bolts [AB1], template [TMP1] and base cover. Replace XX with color designation [page 4]. 4 Combination
supplied with SSS5M25S square straight steel shaft, anchor bolts [AB1], template [TMP1] and base cover. Replace XX with color designation [page 4].