Savin CLP37DN User manual

Sales Information Guide
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Savin CLP37DN/CLP42DN Sales Information Guide
Table Of Contents
About This Sales Information Guide ............................................................................................1
Introduction .....................................................................................................................................5
Evolving in Step With Customer Needs ........................................................................................................ 5
The View From the Street ............................................................................................................................... 9
Product Marketing Overview ........................................................................................................10
Savin CLP37DN/CLP42DN Product Concept .............................................................................................. 10
2010 Color Laser Printer Product Line Up ................................................................................................... 13
Individual Model Positioning .......................................................................................................................... 15
Similarities & Differences............................................................................................................................... 21
Target Users & Applications ........................................................................................................................... 23
Key Selling Features ....................................................................................................................................... 25
What’s New & Different? ................................................................................................................................ 26
Marketing the Savin CLP37DN/CLP42DN ..................................................................................27
Marketing Strategies & Prospecting Tips ..................................................................................................... 27
The Savin Value Proposition .......................................................................................................................... 32
Hardware Overview ........................................................................................................................33
System Options ................................................................................................................................................ 34
Front/Top View................................................................................................................................................. 36
Rear View.......................................................................................................................................................... 38
Control Panel View........................................................................................................................................... 40
Internal View..................................................................................................................................................... 43
Core Technologies ...........................................................................................................................45
Compact User-friendly Design with 4-drum/Single Pass Printing Technology ........................................ 45
Print Controller, Memory, & Interfaces ......................................................................................................... 47
Page Description Languages (PDLs), Fonts, & Drivers............................................................................... 53
Operating Systems & Network Environments.............................................................................................. 59
Advanced Networking Features..................................................................................................................... 61
Advanced Printing Features ........................................................................................................................... 64
Image Quality & Color Management Features ............................................................................................ 72
Device Customization ..................................................................................................................................... 79
Security: Device Access & Data Protection.................................................................................................. 80
Bundled Software Utilities..............................................................................................................87
Savin CLP37DN/CLP42DN System Specifications ...................................................................91

Savin CLP37DN/CLP42DN
1
ABOUT THIS SALES INFORMATION GUIDE
This Sales Information Guide is designed to provide all Savin sales channels with the marketing knowledge and
technical information needed to successfully place Savin's new CLP37DN and CLP42DN Color Laser Printers.
WHAT'S IN THIS SALES INFORMATION GUIDE?
Topics covered in this document include:
Product Concept & Positioning
Target Markets & Applications
Marketing Strategies & Prospecting Tips
Hardware Overview
Core Technology Review
System Specifications
WHAT CAN BE FOUND ELSEWHERE?
Several pages and tables within this Guide are broken out as separate files for quick reference. Savin is also
making available the following collateral materials available to get your Savin CLP37DN/CLP42DN Color Laser
Printer sales off to a great start:
Item Description/Use Where to find it
Product Brochure
4-page brochure used to provide a marketing
overview and detailed specifications of the
product.
Customer Sales Tool/Leave Behind.
Show Room use.
Trade Shows & Open Houses.
InfoCenter
Company Website
Savin Connects
Competitive Matrix
Side-by-specification comparisons only of the
top identified competitors for quick reference.
InfoCenter
Savin Connects

2
Item Description/Use Where to find it
Competitive Guide
Internal sales tool containing side-by-side
specification comparisons against several top
competitors with highlights of Savin
advantages to raise in your discussions with
customers.
Brush up on your competitive advantages
before your next call!
InfoCenter
Savin Connects
Competitive Shootouts
1-page versions featuring top competitive
advantages of the Savin CLP37DN or
CLP42DN against identified competitors
Print and take along on your sales calls.
InfoCenter
Savin Connects
What’s New & Different? Tables
Quickly see where Savin has upgraded or
changed system capabilities and
specifications versus the model these units
are replacing.
InfoCenter
Savin Connects
Sales Information
Guide
Product Reference Guide
Internal sales tool that summarizes product
highlights, specifications, supplies and
consumables, and product ordering
information.
Print this out and take along on your sales
calls.
InfoCenter
Savin Connects

Savin CLP37DN/CLP42DN
3
Item Description/Use Where to find it
Frequently Asked Questions
Quickly find the answers to common
questions regarding product functions, yields,
and specifications.
InfoCenter
Savin Connects
Total Cost of Ownership
Learn how to calculate CPP factors and
determine total cost of ownership.
CPP calculations prepared against several
key competitors.
Contains a worksheet template to
conduct CPP/TCO exercises with
customers.
InfoCenter
Savin Connects
Product Launch Presentation
Internal training PowerPoint presentation for
Savin dealer sales managers and branch
managers to conduct kickoff meetings to
introduce product to the field.
Contains detailed positioning, technology,
and marketing strategy information.
InfoCenter
Savin Connects
Printer, MFP & Software Solutions
Product Line Presentation
Customer Sales Tool demonstrates depth and
breadth of Savin product lines across several
product families to prospective customers.
Use to train new sales reps on the
nuances of the product line.
InfoCenter
Savin Connects
Product Operator Manuals
Provided with product for customer use in
system installation, job programming,
troubleshooting, and maintenance tasks.
Excellent for sales reps to learn details of
product capabilities, job programming steps,
and initial device/network configuration.
InfoCenter
Company Website

4
Item Description/Use Where to find it
Savin Printer/MFP Line Card
Internal and external sales tool that displays
the primary specifications, capabilities, and
MSRP of the current Savin color and black &
white printer, MFP, and scanner product lines.
InfoCenter
Savin Connects
Hi- & Low-Resolution Product
Images
Download high and low resolution product
images for use in local print and web-based
marketing materials.
InfoCenter
Solution Selection Guide
Provides a detailed review of the bundled and
optional software utilities and data conversion
filters for use with all Savin devices.
Matrix charts identify supported solutions
and utilities for each model.
InfoCenter
Security Solutions Brochure
Provides a detailed review of the system
access and data protection capabilities
supported by all Savin devices.
Matrix charts identify supported data and
device security features for each model.
InfoCenter
Product Certification Module &
Quiz
A self-paced e-learning module that reviews
product positioning, hardware options, and
capabilities. Completion of a 20-question quiz
earns your certification on these models.
Savin Connects
Training Portal

Savin CLP37DN/CLP42DN
5
INTRODUCTION
Evolving In Step With Customer Needs
Technology advancements and customer printing applications continue to grow more sophisticated at an
accelerated pace. To be successful, our solutions must evolve in lockstep with customer needs or risk being
replaced by more modern, cost efficient, and user-friendly competitive devices.
As desktop color laser printers have become faster, more powerful, capable of superior image quality, more
robust, and more economical, more volume is migrating to these devices. This allows even the smallest
businesses and workgroups to take advantage of business building color and produce more professional
marketing materials in-house.
Therefore, the target market for more robust mid-volume color laser printers has expanded, and with them your
sales opportunities have expanded as well – down to small workgroups with as few as five (5) users.
In the past, the cost threshold for a mid-volume color laser printer usually demanded placement into larger
workgroups whose population, volumes, and applications justified the need for speed (the white area encircled
by the dotted line). The new Savin CLP37DN/CLP42DN pushes the boundaries of suitable prospects out to
smaller offices and workgroups with much lower head counts to encompass the entire yellow area in the Target
Environment graphic.
Placing a 37-ppm or 42-ppm solution into an environment this small was unheard of just a few years ago. But
the target market has expanded because in 2010 there are more sophisticated end-users performing more
complex publishing tasks in greater volumes inside smaller offices. This trend, combined with the increasing
affordability of more robust color laser printers makes it easier for smaller customers to justify the purchase of
a Savin CLP37DN/CLP42DN.
+ =
Speeds
Image Quality
User Expertise
Durability
High Yield
Supplies
Hardware
Pricing
Cost-Per-Page
Factors
Maintenance
Requirements
Service Costs

6
The point to be learned
here is that volumes and
applications are no longer
an accurate indication of
head count, and vice-
versa. Falling hardware
prices, expanded media
choices, superior image
quality, and lower cost-
per-page factors have
smaller businesses
executing more jobs in
house. Today it's quite
possible to have a small
consulting firm, corporate
training team, or
marketing department
generate volumes greater
than an entire sales
department with many times the number of employees. So your approach to identifying suitable Savin
CLP37DN/CLP42DN prospects must evolve as well.
The Market Opportunity: A Silver Lining
Everyone acknowledges the impact of the recession on technology sales. Even as the global recovery takes
hold many companies continue to delay spending. Overall growth will come from less developed regions of the
world. In North America the pain remains acute. With a highly developed business infrastructure already in
place, the United States' economic recovery will lag behind other nations' because modernizing is not as urgent
here.
Going forward, industry analyst IDC forecasts an 11% annual drop in U.S. Color Laser Printer sales for the
period of 2008 – 2013. A market that placed almost 1,000,000 units in 2008 will see a little more than half
that activity by 2013.
2008 2009 2010 2011 2012 2013
2008 - 13
CAGR
U.S. Color Laser
Printer Shipment
Forecast 930,017
669,880 579,936 554,862 530,052 511,624 (11.3%)
Source: IDC, 2009
A look back at recent performance by brand in the U.S. for 2006 – 2008 shows the Ricoh Family Group firmly
entrenched in the #5 position despite a shrinking pie. During this period RFG-branded color laser printer sales
have surpassed those of Lexmark, Konica Minolta, and OKI. You can thank the performance of systems like
the CLP26DN, the CLP27DN/CLP31DN, the SP C400DN, and the CLP131DN for raising the bar for image
quality, reliability, and total cost of ownership, and with them, Savin and RFG market acceptance.

Savin CLP37DN/CLP42DN
7
U.S. Color Laser Printer Shipments & Market Share by Vendor; 2006 - 2008
2006 2007 2008
Vendor Shipments
% Share Shipments % Share Shipments % Share
HP 537,032 52% 550,290 56% 512,890 55%
Dell 130,992 13% 104,884 11% 106,536 11%
Samsung 54,750 5% 70,886 7% 96,584 10%
Xerox 91,284 9% 87,545 9% 88,013 9%
Ricoh Family Group 42,768 4% 36,570 4% 31,631 3%
Lexmark 42,223 4% 37,102 4% 25,978 3%
Konica Minolta 48,803 5% 26,434 3% 21,276 2%
OKI 62,864 6% 33,355 3% 19,543 2%
Brother 5,056 0% 18,288 2% 17,770 2%
Kyocera Mita 6,961 1% 9,515 1% 6,537 1%
Canon - 0% 890 0% 1,261 0%
InfoPrint - 0% 1,073 0% 1,065 0%
Panasonic 2,422 0% 1,664 0% 324 0%
Others 3,416 0% 1,161 0% 609 0%
Total 1,028,571 100% 979,657 100% 930,017 100%
% Growth -5% -5%
Source: IDC, 2009
In addition to general belt tightening, part of the reason for the anticipated drop in demand can be attributed to
the increased durability and longevity of today's more solidly built systems, as well as customers' desire to
repair and maintain existing hardware to maximize their initial investment. Even with the loss in raw numbers,
the U.S. market will still find room to absorb more than 500,000 color laser printers per year for the next four
years. Some of that will come from upgrading the nearly 100,000 Ricoh Family Group printers sold during
2006 – 2008 that will reach end of lease/end of life during the period.
So if the market is shrinking and buyers are holding off purchases, where is the silver lining?
1. Market research indicates that when customers begin to buy again they will be more likely to spend a little
more up front to purchase a higher quality solution than a quick fix. Value and long-term TCO will become
more important than price.
2. A look at worldwide color laser printer demand by speed band shows healthy growth curves for the 11 –
20-ppm, 21 – 30-ppm, and 31 – 44-ppm market segments through 2013 (figures by region not available)
as customers move up market.
3. The falling prices of 31 – 44-ppm devices will make them more attractive to smaller offices with growing
volumes and more complex publishing applications. Customers that previously considered an 11 – 20-
ppm printer may look at the 37-ppm CLP37DN. Customers that previously investigated 21 – 30-ppm
solutions may be able to justify the 42-ppm CLP42DN.

8
Worldwide
Shipments by
Printer Speed
2008 2009 2010 2011 2012 2013 08 - 13
CAGR
1 – 10-ppm 2,079,259 1,473,199 1,530,763 1,536,821 1,508,242 1,357,431 (8.2%)
11 – 20-ppm 896,054 762,601 918,203 1,187,064 1,481,736 1,809,843 15.1%
21 – 30-ppm 902,788 776,751 867,210 1,042,568 1,262,196 1,513,300 10.9%
31 – 44-ppm 135,159 120,443 147,612 177,679 216,747 265,139 14.4%
45+-ppm 201 2,556 9,343 14,699 27,341 47,539 198.4%
Total 4,013,461 3,135,550 3,473,131 3,958,831 4,496,262 4,993,252 4.5%
Source: IDC, 2009
So in spite of a contracting market, the combination of a more versatile printer, increased customer
sophistication, falling prices, and rising volumes will give rise to a larger pool of prospects for solutions like the
Savin CLP37DN/CLP42DN.
A Changing Market Landscape
As these more robust printers are finding their way into smaller environments, it appears that the mid-volume
color laser printer market is evolving into two sub-classes.
On one side are cost-conscious
customers seeking fast, easy to
use, high quality full-color output
at minimal cost to keep pace with
growing in-house volumes and
applications. These are the small
businesses and workgroups that
may have previously thought a
solution of this caliber was
beyond their reach. They have
cost, image quality, and
performance expectations similar
to corporate users, but their
small business/informal
environments result in little need
for solutions with enhanced
security.
At the other end of the spectrum are the corporate enterprise-class and government or major account
customers with larger user populations that also require fast, easy to use, high quality full-color output at
minimal cost, but with a high degree of control over device access and output for security, compliance, and/or
cost control purposes.
The common denominators among this entire pool of prospects remain fast, easy to use, high quality, full-color
output at minimal cost. Savin intends to meet the evolving needs of both customer types head-on with the
introduction of a next-generation mid-volume color laser printer mainframe optimized for each environment.
31 – 44-ppm Color Laser Printer Market
• Fast Output Speeds • High Resolution Color •
• Media Versatility • Ease of Use • Data Security •
• Low Total Cost of Ownership • Support for Rising Volumes •
• Advanced Document Design • 150,000 Monthly Duty Cycle •
Corporate/Government
• Larger user groups
•
Higher volumes
•
User access & cost
control requirements
Cost-Conscious Users
• Smaller environments
• Basic high quality
color laser printing
•
Emphasis on value

Savin CLP37DN/CLP42DN
9
The View from the Street
How does Savin know that we are reading the market signs correctly? How can we be sure that this strategy is
one that customers will embrace? Because we asked.
After the launch of the CLP131DN in 2008 Savin took a pause in color laser printer product development.
Product engineers and executives from Japan joined Ricoh Family Group marketing personnel on a national
U.S tour of mid-volume color laser printer customer locations.
Accounts visited ranged from well-known national/major accounts to government
customers to down-the-street commercial businesses. The goal: find out how
satisfied these customers were with product performance, image quality, and ease
of use. What did they like? Where could Savin improve its next-generation offering
that would become the new CLP37DN/CLP42DN Color Laser Printer?
Overall, most customers were pleased with system performance, media support, output quality, the ease of
replacing supplies, and the low total cost of ownership offered by Savin color laser printers.
Areas that smaller customers cited for improvement included:
More compact size. While this was one request Savin could not physically accommodate and still
maintain desired speeds, additional media versatility would be built into the new system without
increasing footprint. Also, when given the choice of slower print speeds in exchange for a smaller
footprint, customers preferred to keep the existing larger footprint.
Minimize the cost of color. In addition to maintaining the low CPP factors of its predecessors, the new
printer would offer an intelligent Economy Color Mode to produce light color prints for about the half
cost of a full-color page.
Increase media handling. Allow small offices to produce more volume in-house by providing systems
that support heavier media. The new printers would offer support for the heaviest stocks and widest
range of special media types ever in a Savin desktop color laser printer.
Areas that major/global account customers cited for improvement included:
Ease of entering user data such as IDs and passwords when accessing Locked Print Mode, and/or
selecting stored files for reprinting at the control panel. Many large accounts have standardized on the
Locked Print function, but some end users found it difficult to enter their data. Others found it clumsy
to select documents stored on Hard Disk Drives for reprinting. The solution: a user-friendly 12-key
alphanumeric keypad.
Standardize security feature sets and workflows across multifunction (MFP) and single function
(printer) devices to reduce end-user learning curves across the organization. To accomplish this the
new printers would look to their Savin MFP cousins for programming, functionality, and similar card
reader hardware options.
Improve total cost of ownership for fleet customers. High Yield supplies averaging 21k/24k prints per
bottle (ISO/IEC 19798) and extended life of imaging components keep CPP factors to a minimum.
To address all these concerns, it became clear that two versions of the same high performance engine would
allow customers and sales reps alike to benefit from models pre-configured for optimal performance in either
environment. One would bring some of the security and system access features from higher volume MFPs
downstream for larger accounts; the other would focus on delivering high quality, economical color laser output
to smaller offices with equal quality, media, or volume requirements.

10
PRODUCT MARKETING OVERVIEW
Savin CLP37DN/CLP42DN Product Concept
By analyzing market trends and incorporating customer feedback into new product development Savin has put
you in position to capitalize on the opportunity for mid-volume color laser printer success.
Savin retained the best of its high quality, award
winning, Low TCO (Total Cost of Ownership) CLP131DN
Color Laser Printer and refreshed it with the latest
technological advancements for increased speed,
enhanced ease of use, improved image quality, and the
expanded media versatility requested by our customers.
Further, in an effort to better match system capabilities
to the different needs and budgets of each target
environment, Savin will market this next-generation
color laser printer in two versions:
The Savin CLP37DN offers a 37-ppm engine with a
low hardware price, aggressive CPP factors, plus a
new Economy Color Mode. This model is
positioned as Savin's "TCO" solution with an
emphasis on value for small offices with high
image quality and growing volume
requirements.
The Savin CLP42DN is positioned as
Savin's "Easy Security" model. This faster
42-ppm model matches the CLP37DN for
CPP, image quality, and media
versatility, but is bundled with a
package of standard memory and
security-related enhancements that
add value and ease of use at
minimal incremental cost to
security-conscious
environments.
In effect, Savin split the
product in two to map to
evolving market trends and
deliver a most affordable solution
to each sub-class of the mid-volume
color laser printer market:

Savin CLP37DN/CLP42DN
11
Savin CLP42DN
42-ppm F/C & B&W
768 MB RAM + 80 GB HDD
Heavy Security & Cost Control Needs
Avg. Volume: 5K – 20k/month
Estimated Street Price: $1,599
Savin CLP37DN
37-ppm F/C & B&W
384 MB RAM
Light Security/General Office Needs
Avg. Volume: 3.2K – 20k/month
Estimated Street Price: $1,199
31 – 44-ppm Color Laser Printer Market
• Fast Output Speeds • High Resolution Color •
• Media Versatility • Ease of Use • Data Security •
• Low Total Cost of Ownership • Support for Rising Volumes •
• Advanced Document Design • 150,000 Monthly Duty Cycle •
Corporate/Government
• Larger user groups
•
Higher volumes
•
User access & cost
control re
q
uirements
Cost-Conscious Users
• Smaller environments
•
Basic high quality
color laser printing
• Em
p
hasis on value

12
No matter which model is the right configuration for your customer, both the Savin CLP37DN and Savin
CLP42DN support productive and economical full-color and monochrome printing needs with:
High performance 600 MHz CPU processors built on the latest version of the Savin Controller
Architecture.
Standard 10/100Base-TX Ethernet interface for shared use; USB 2.0 Type B interface for direct
connection to a single computer; and a USB 2.0 Type A interface for connection to external devices
such as a card reader or PictBridge™-enabled digital camera.
High quality color output at up to 1200 x 1200 dpi plus a number of color simulation and matching
tools including PANTONE®support. (Pantone certification expected December 2010).
Enhanced user-friendly control panel featuring a 4-line LCD panel plus a new 12-key alphanumeric
keypad for easier user data entry and Locked Print job retrieval at the printer.
Support for a wider variety of media including waterproof
paper, banners up to 49" long, envelopes, static cling
translucent media (pictured), plus thicker media support
from every tray – 120 lb. Index from all paper trays and
up to 140 lb. Index through the Bypass.
An expandable paper supply to keep pace with growing
volumes. Up to 2,300 total sheets plus standard
automatic duplex printing at nearly 100% productivity.
Ultra-low Total Cost of Ownership with CPP factors of 5.1¢ for full-color prints and 1.0¢ for black &
white prints*. A new Economy Color Mode separates text from image data to provide light color
prints with text at full density to further reduce color printing costs by nearly 50% per page.
Exceptional ease of use and simplified maintenance with a front access paper path for quick mis-
feed clearance, one-step toner replacement, and a tilted four-line liquid crystal display panel for
improved readability.
150,000-print/month maximum duty cycle for reliable, dependable performance.
*CPP Factor calculations are based on MSRP for Supply Items. Service/Labor costs are not included.
CPP Factors are provided for comparison purposes only. Please see your Sales Manager for actual
CPP Factors.
Also note yields and CPPs are different between the CLP131DN and the new CLP37DN/CLP42DN due
to the use of the new ISO/IEC 19798 coverage standard.
In sum, the concept behind the new Savin CLP37DN/CLP42DN is to build on the award-winning legacy of
previous mid-volume color laser solutions by merging the latest enhancements requested by our customers
with Savin's proven engine and controller technologies to meet evolving needs.

Savin CLP37DN/CLP42DN
13
2010 Color Laser Printer Product Line Up
The Savin CLP37DN/CLP42DN is a next-generation solution that carries on the tradition begun by the
CLP26DN of providing high-performance, reliable color laser printers at an aggressive total cost of ownership.
This graphic shows the progression of Savin's mid-volume color laser printer product line since 2005.
The CLP26DN energized the Savin color laser printer product line by offering equal 26-ppm full-color and
monochrome print speeds with standard networking and duplexing. The CLP26DN was one of the first Savin
printers to employ the current 4-drum tandem engine/single pass design and the Savin Controller Architecture
(formerly called the GW Architecture). It offered a powerful print controller with Genuine Adobe PostScript 3,
support for Savin's Embedded Software Architecture, high supply yields, and some basic security features. It
was replaced in 2006 by the 26-ppm CLP27DN and the faster 31-ppm CLP31DN. These units delivered lower
hardware prices and running costs while improving media support and incorporating more advanced
networking, host print, and data security capabilities.
2007 saw the introduction of the Savin SP C400DN, a "light" version of its sister models that featured a
reduced hardware price and lower supply yields without sacrificing its 26-ppm productivity or media versatility.
To date, this family of printers had offered supplies in only 15,000-page yield sizes. The SP C400DN made
supplies available in smaller 6,000-page yield bottles to take a smaller bite out of small business budgets and
capture additional business from the budget-conscious customer. The trade-off: higher CPP factors.
CLP42DN
42-ppm
CLP37DN
37-ppm
CLP26DN
26-ppm
CLP31DN
31-ppm
CLP131DN
31-ppm
SP C400DN
26-ppm
CLP27DN
26-ppm
2005 2006 2007 2008 2010
Savin Mid-Volume Color Laser Printer Product History

14
The 31-ppm CLP131DN was launched in 2008 as a replacement for both the CLP27DN and the CLP31DN.
This extremely successful unit built upon the lineage of its predecessors and offered a faster processor, more
memory, and a larger paper supply than ever before. It served to streamline the product line and provide
separation between devices. Customers could choose the faster 31-ppm engine with higher supply yields and a
lower CPP, or reduce cash outlays with the less expensive 26-ppm SP C400DN and its lower yield supplies
without sacrificing image quality. The SP C400DN was discontinued by 2009 as customers showed a clear
preference for models offering lower CPP factors. This graphic shows a dotted line progression from the SP
C400DN to the new CLP37DN not because it was replaced by the CLP37DN, but because the "demand chain"
will lead customers toward this model when they upgrade from the lower-volume/lower-yield SP C400DN.
The common denominator across all these devices has always been superior performance with a low total cost
of ownership. That remains true with the new Savin CLP37DN/CLP42DN Color Laser Printer. These two newest
versions of this proven engine design replace the CLP131DN. Both are built on the latest version of the Savin
Controller Architecture to deliver faster speeds, greater media versatility, improved operability, and the latest
networking support at a low total cost of ownership through high yield supplies. The difference between the
pairs of models this time is not speeds, paper handling/duplexing, connectivity, or supply yields, but rather the
type of customer environment: general office or security-focused.
That brings us to today and the revamped 2010 Savin Color Laser Printer Line:
Estimated Street Pricing shown.

Savin CLP37DN/CLP42DN
15
The 8.5" x 14" Savin CLP37DN and Savin CLP42DN occupy a space between the small workgroup desktop
printers and the floor standing departmental solutions with 11" x 17" paper support and optional finishing. The
Savin CLP37DN/CLP42DN replaces the CLP131DN and assumes the position as Savin's flagship desktop color
laser printer. (Again, note that even though these models use the same supplies, the yields and CPPs are
different between the CLP131DN and the new CLP37DN/CLP42DN due to the use of the new ISO/IEC 19798
image coverage testing methodology.) Both versions deliver low total cost of ownership and media flexibility to
meet rising volume and quality requirements in environments without the need for in-line document finishing.
With a total of eight models in the 2010 product line, Savin color laser solutions now cover every critical speed
and price point from entry-level low cost, business color laser printing to high volume color-critical applications
with finishing requirements.
Individual Model Positioning
The Savin CLP37DN and Savin CLP42DN both employ the same print engine, paper supply hardware, print
controller technology, and supplies. Both support the same operating systems, optional interfaces, and print
with equal image quality. However there are several differences in the standard feature sets that contribute to
the unique positioning of each model. Let's drill a little deeper into the specifics of both units to see how
system specifications and capabilities map to the identified needs of our target environments.

16
Savin CLP37DN Product Positioning
The Savin CLP37DN is Savin's lead desktop color laser printing solution for busy
general offices with growing volume, image quality, and media requirements up to
8.5" x 14".
The Savin CLP37DN is powered by a high performance 6
600 MHz processor
and
384 MB RAM
. Built on the most recent version of the Savin Controller Architecture
platform, the printer is equipped with s
standard 10/ 100Base- TX Ethernet,
US B 2. 0 T ype A & B interfaces
. It supports the l
late st networking
st an dar ds and o perating systems
including Windows 7 and Mac OS X 10.6, as well as NetWare, Citrix,
and UNIX for seamless installation into virtually any computer/network environment.
The Savin CLP37DN is positioned as Savin's Total Cost of Ownership (TCO) solution with an emphasis on value.
With an MSRP of $1,499 and an estimated street price of $
$1, 199
, users get productive 3
37-ppm printin g
for both full-color an d m onochrome pages
with superior image quality at 6
600 x 600 ( 1 bit ) or 600
x 600 (2 bit ) re solu tion
. For applications requiring the highest quality output with accurate color, the Savin
CLP37DN is capable of printing at t
true
1
1200 x 1200 dpi
(at reduced speeds) with access to a number of
color simulati on and m atching tool s
including PANTONE®support. A
Automa tic du ple xing
at nearly
100% productivity is also standard.
Designed for maximum ease of use, the Savin CLP37DN has a
redesigned control panel that features a
tilte d 4-line LCD
panel
for increased readability and a new 1
12- ke y alph anum e ri c
keypad
for simplified user data entry at the device.
The main unit offers a 5
55 0- s he et P ap er T ray p lu s a 1 0 0- sh e et
By p ass Tr ay
standard. The paper supply can be expanded with the
addition of 1
1, 2, or 3 op tional 550- sheet Pape r Feed Unit s
to a
maximu m of 2,3 00 shee ts
. All paper trays are front-loading, user-
adjustable up to 8
8.5" x 1 4"
, and support a wide range of media types in
weights up to 1
120 lb. In dex
. The 100-sheet Bypass Tray extends
acceptable media to sheets as heavy as
140 lb. Inde x
and banner
pages u
up to 4 9" long
.
The Savin CLP37DN's compact footprint is always preserved as additional
550-sheet PFUs are installed directly beneath the mainframe, and prints
are sent to the 500-sheet Top Exit Tray for set collation.
Solidly built for lasting value, the Savin CLP37DN carries a maximum
engine duty cycle of u
up to 150,000 prints per month
during peak
period use. The recommended volume range is between 3
3,200 –
20, 000 prints per month, or about 150 – 1, 000 prints per bu siness da y
with a ratio of 50% color
to black & white pages for optimal performance. As discussed earlier, with larger volumes being produced in
smaller offices this printer, with its versatile media support, productive speeds, and competitive price can be
recommended into environments with populations ranging from 5
5to 1 5 or more end u sers
.
17.5"
25.9"