Alcatel-Lucent MVNE User manual

Services for MVNE –
Mobile Virtual Network Enabler

02
Services for MVNE
Introduction
In saturated telecommunications markets, the Mobile
Virtual Network Operator (MVNO) model is currently
promoted by the regulatory authorities to stimulate
competition. Far from being simple minute resellers,
most MVNOs differentiate from mobile operators by
adding value to mobile offers with brand appeal,
distribution channels, convergent capabilities
(quadruple play), exclusive content and more.
The MVNO model offers business opportunities to different
players:
•Fixed operators who want to capitalize on fixed-mobile
convergence and to evolve towards quadruple play through
MVNO
•Brand companies (media companies or retailers) who want to
leverage their brand and premium content, or distribution
networks, to provide differentiated services
•Mobile Operators who want to host MVNOs on their
network to maximize their radio capacity usage and
investment
•Mobile Operators who want to diversify their offer with
international development (e.g. in countries
where they do not own a license) or by addressing, distinctly,
specific market segments (ethnics, youth…)
Technically speaking,as they do not own a spectrum license,
MVNOs must be hosted by an existing mobile operator for the
radio part of their network. Conversely, for their core network
and their business systems (billing, customer relationship
management), MVNOs are free to re-use the assets
of an existing mobile operator or to have their own solution.
This latter choice (named Full MVNO model) is the preferred
option for MVNOs who want to differentiate from other
operators and promote a distinctive offer.
For these Full MVNOs, Alcatel-Lucent proposes the Mobile
Virtual Network Enabler (MVNE) Solution, a shared risk model
with Alcatel-Lucent owning, hosting and operating the MVNE
platform. through this Convergent solution, Alcatel-Lucent
delivers the corresponding services to the MVNO and enables
it to launch, in a time and cost-effective mode,
differentiated services.
MVNE: Definition and Deliverables
The graphic below gives an overview of the Alcatel-Lucent
MVNE Solution:
The Alcatel-Lucent MVNE Solution consists of the following
technical components, which can be owned and operated by
Alcatel-Lucent in a Hosted Model (cf. Managed Services option):
•IT Management platform aims at supporting MVNO’s
business processes, for example: CRM, advanced billing, self-
care functionalities, interface with mobile operators
or MVNO, marketing and pricing tools.
The MVNE IT Management platform is provided by
Capgemini, a recognized leader in IT consulting and
services, further to a partnership signed with Alcatel-Lucent
to provide acomplete and fully integrated MVNE/MVNO
Project
Services
Spatial
DMSC iGGSN HLR/ AuC
SMS
C
MMS
C
WAP
Gw VMS
Hosting Services Business Operations
Launch
Services
Call Center
Level2
Content
services
(Kiosk...)
Application
services
(PIM, Mail...)
Infrustructure
services
(IN, Mediation...)
Integration
with MNO
Core
Network
MNO Managed Services
Customer Management
Marketing Sales Order Support
Billing/Payments/Dunning
Provisioning/Collection/Rating
IT Management Platform
Convergent ServicePlatform
MVNO Platform
Service Network Platform
MNO Team
MNO IS
MNO
Platform
MNO
Network
MVNO Users
MVNO IS
MVNO
Third-party
Logistics
Content
Bank
Customer
scoring
Integration
with MNO IT
Integration
with MNO
Service
Platform
Interaction
with MNO
Team
Interaction
with MNO
Team
Integration
with MVNO
IT and
Partners

03
Mobile Services Environment that will span across the whole
range of technologies and service domains.
•Convergent Service platform, provided by Alcatel-Lucent,
enables enhanced Convergent Telecom services
(i.e. communicating in real-time using any combination of
voice, messages, picture, video…) and is composed of three
main modules:
•Content services module: providing access to MVNO’s
content services, or third parties content
•Application services module: providing access to “must-
have” applications such as Personal Information
Management, Mail, Chat, and Unified Messaging
•Infrastructure service module: allowing access management to
the above-mentioned services (IN-based services, mediation...)
•Service Network platform, provided by Alcatel-Lucent,
encompasses all necessary network infrastructure modules
to provide Telecom services. It relies on an IP-based Next
Generation Network architecture providing extended
flexibility and evolution capabilities (soft migration
to IMS, business extension to other countries….)
This platform is split in two parts:
•Core network sub-system, handling communications
including Next Generation HLR,Alcatel G-MSC
(Wireless Softswitch, Media GateWays (MGW), signaling
gateways (SS7), leg management, iGGSN (combination
of GGSN and Intelligent Service), Control and Charging
Node, Border Gateway, UMA functions, IMS architecture
components (option).
•Enabler sub-system, providing access to services including
SIM Applet (multi-IMSI), MNP (Mobile Number
Portability), USSD & SMS Call-back services, IVR system,
Voice message system, SMS-C (short message service),
MMS-C (multimedia service), Wap gateways (Wap GW).
The components of the three MVNE platforms are pre-integrated
within various packages that are matching either typical
MVNO architecture deployment (from light to full MVNO)
or MVNO target market segments (Fix Mobile convergence,
Media applications, etc.).
In case the customer would not be in a position to purchase
the MVNE Solution or operate it efficiently, the Alcatel-Lucent
MVNE Solution offers a set of additional managed services:
•Project services, aimed at steering and controlling the
solution and business processes (project management,
change management, operation processes definition,
SLA management, customization…).
•Launch services, aimed at launching the solution and
business processes (installation, commissioning,and
design of the solution…).
•Hosting services, including housing,backup / restoration,
network, security and local connectivity, monitoring 24/7,
infrastructure management, L1 incident management.
•Business operations services, aimed at running the solution
applications with day-to-day business operations: service
provisioning, billing and rating management, invoice control,
content management, revenue assurance.
•Call center level 2 support services, involve welcome,
qualification, dispatch / assignation, incident and service
request log-in, SLA follow-up, escalation and reporting.
Main Customer Benefit
The Alcatel-Lucent MVNE Solution provides the
following benefits:
•Accelerated revenue:
Thanks to a pre-integrated set of platforms and to an existing
operations set-up through Alcatel-Lucent’s Global Network
Operations Centers, the MVNOs can benefit from
an anticipated gain of six months to enter the market,
compared to an in-house solution.
In addition, as a convergent solution, the Alcatel-Lucent
MVNE Solution accounts for everything that is required by
MVNOs to speed up their revenue generation, through
services diversification and international development
opportunities. This includes built-in multi-country capability,
multimedia and convergent services enablers from the
Alcatel-Lucent portfolio, and a set of specific convergent
applications for fixed operators, and ISPs willing to
be convergent global operator.
•Managed business model enhances cash flow:
The MVNE Managed Services model enables the MVNOs
to align their expenses with their revenues. Because the
platform is owned by Alcatel-Lucent, no CAPEX investment
is required by the MVNO. Furthermore, the Alcatel-Lucent
costs are streamlined thanks to pooled resources and sharing
between several operators.
•Reduced risk:
The MVNE Solution is based on a future-proof,IP-based
platform and includes NGN and IMS technologies for
which Alcatel-Lucent is a worldwide leader. This provides
aguarantee to MVNOs that the Alcatel-Lucent MVNE
Solution follows IP transformation market evolution, thus
avoiding potential incompatibilities between the MVNO’s
business case and architecture Total Cost of Ownership.
In addition, Alcatel-Lucent’s end-to-end approach, including
partnership with Capgemini, enables the MVNO to focus on
its core business, (marketing, distribution, differientated
offering) and leave integration, planning, operations and
associated risks to Alcatel-Lucent.
As #1 in multi-vendor outsourcing deals, Alcatel-Lucent
has acquired a proven operations expertise. Thus, Alcatel-
Lucent can reduce the initial and long-term technical and
operations risks born by the MVNO.

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