Duracell Charger User manual

Duracell Charger - Fast Charging
for all your power needs.
Exclusive Savvy Circle Insider Information.
Project Handbook
Savvy Circle Members

WELCOME TO THE PROJECT
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Welcome to our Savvy Circle
project with Duracell!
Over the next 8 weeks we will have the chance
to try out this charger from Duracell which gives
you 2 AA batteries ready in 45 minutes.* This
Duracell charger works hard to keep all your
devices, from game console controllers to digital
cameras, powered and ready to use when you
need them most.
Together with 500 hand selected members of
the Savvy Circle, we’ll spread the word about
the charger, review our experiences online and
share our feedback with the Duracell team.
Keep this handbook safe - with a step by step
guide, insider information, product details and
much more – it provides all you’ll need to be a
great ambassador in our project.
We are looking forward to an exciting eight
weeks together!
Duracell: Power your favourite devices in less time.
*Approx 85% of full charge, when using Duracell 1300 mAh AA NiMH Batteries.
Spread the word.
As the project unfolds we will…
... try out this charger together with 500 members of the
Savvy Circle.
... tell friends, family, colleagues and aquaintances about the
charger‘s benefi ts and invite them to try it for themselves.
... share opinions on this charger with the Duracell team in
three online surveys.
... report experiences and honest opinions online for all to
see, by reviewing this Duracell charger on websites such
as Amazon, Tesco, Ocado, Screwfi x and Asda.
Try out.
Share opinion.
Report.

PRODUCT INFORMATION
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Powering your devices...
This Duracell charger is a fast, portable,
compact charger that will enable you to have
power when you need it. Whether you’re
hosting an outdoor party and want some
background music or are playing with your
kid’s new toys, batteries play a vital role.
With innovative technological advances, Duracell
offers nickel metal hydride (NiMH) rechargeable
batteries and chargers for all your electronic, wireless gadgets.
Anytime, anywhere.
Your life is fast-paced and your time is precious. Searching the house for working batteries
when your household gadgets lose power is often frustrating, especially when the game controller
runs out of juice, the music stops, or worse, your child's favourite toy stops working.
With this Duracell charger you can be sure that no matter when, where, or what, these
rechargeable batteries will be fully charged and ready to go when you need them.
Most portable devices require batteries.
The joy of convenience.
Now imagine not having to go to the shop
to buy a new pack every time your batteries
die. Convenient, right?
With every rechargeable battery, you can:
• Challenge friends to a marathon with endless
game controller power
• Get the most out of the latest high-tech gadgets including PC & camera accessories
• Photograph memories & display on portable photo viewers
• Listen to your favourite music
• Get to the next level on that electronic game
• Keep the monsters at bay with a torch
Can you think of any other uses?
Did you know?
After a single charge in this Duracell charger, your batteries will remain charged for 6 months when
not in use.

PRODUCT INFORMATION
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A portable asset.
What you can expect with every charger.
With every compact charger comes 2 x 1300mAH AA size and
2 x 750mAH AAA batteries which are perfectly suitable for most
household devices.
An LED status indicator lets you know when the charge is complete
(and when it’s still charging, of course!) If it’s RED, your batteries are
charging. Solid GREEN, you’re ready to go! If you see a BLINKING
RED, there’s an error and you may have a bad battery.
Each charger delivers a super quick charge, ensuring you have 2 AA
batteries ready in 45 minutes.* Just enough time to catch up on one
of your favourite shows in the meantime.
*Approx 85% of full charge, when using Duracell 1300 mAh AA NiMH Batteries.
For you to try out with friends, family, colleagues and
neighbours:
• 1x Duracell charger
• 4x AA 1300mAh rechargeable batteries
• 4x AAA 750mAh rechargeable batteries
• A Tournament game sheet (we set the rules, you choose
the challenge)
To pass on to friends, family and
colleagues:
• Ask your friends product research sheets.
Tell us your thoughts…
Share your fi rst impressions, opinions and ideas on our
project blog and be heard:
http://savvycircle.co.uk/duracell
Questions?
Email any questions or queries to
[email protected].uk, and we’ll get back to you as
soon as possible.
Your starter kit.
First things fi rst. At the beginning of the project you’ll receive a
Duracell starter kit, packed full of great stuff to accompany you
through the project. Your starter kit will include:
• 4x AA 1300mAh rechargeable batteries
• 4x AAA 750mAh rechargeable batteries
• A Tournament game sheet (we set the rules, you choose
• Ask your friends product research sheets.
Share your fi rst impressions, opinions and ideas on our

3. Share your reviews online.
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How it all works.
1. Get to know the product.
Invite family or friends over, have a good look through the content together and discuss how
many gadgets you have around the home that require batteries. More than you fi rst thought,
right? Next, choose devices that you use frequently (a game console controller or digital
camera perhaps) and replace existing batteries with your new rechargeables! This handbook
will help you to integrate this Duracell charger into your everyday life so you can better
assess its capabilities and features, as well as tell your friends and family about it too.
Taking photos:
We love photos! Share the products you’re using to try the batteries out via the ‘Submit
Conversation Report’ tool. Simply go to http://savvycircle.co.uk/duracell and log in to
your dashboard. We’ll post them to the project gallery for all to see.
2. Your impressions and opinion.
Duracell is listening. This is the perfect opportunity to get your voice heard. Express
your thoughts, ideas and give feedback on this charger during the eight-week project by
participating in three surveys:
• The online starter survey at the beginning of the project
• The half-time online survey in the middle of the project
• The fi nal online survey at the end of the project
We’ll email you as soon as these surveys are ready for you – we can’t wait to hear about
your experiences!
In this day and age, most of us read online reviews to help us choose the right products for
us. As a Duracell expert with insider information, this is your chance to help others who are
thinking of buying a charger, so make sure your voice is heard!
Where should I write reviews?
The most popular sites people visit to read reviews for chargers are; Amazon, Tesco,
Ocado, Screwfi x and Asda. We want you to share your own review of the charger on some
(if not all!) of these sites.
What should I say?
The most important thing is that you’re honest! If you're stuck for what to write, a good place
to start might be:
• Special functions of this charger, like its fast-paced charge.
• How easy it is to use.
• Did the charger meet/exceed your expectations? If so, how?
• Were you surprised by its convenience?
Share links to the reports:
Make sure you tell us each time you leave a review – the easiest way to do this is to use our
URL tool. Simply go to http://savvycircle.co.uk/duracell and log in to your dashboard,
the tool is in the box on the left hand side.
How do I leave reviews on Amazon?
1. Visit https://www.amazon.co.uk/
2. Some retailers may refer to our charger as the ‘Duracell 45-Minute Charger’, so type this
into the search box and click enter.
3. The charger should be the fi rst product listed – click the heading.
4. Once on the product page, you will see a gold star rating – click the button underneath that
says ‘create your own review’ and off you go!
5. Once completed, copy the link to your review and send it to us via the URL tool on our
Savvy Circle dashboard.

4. Spread the word.
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How do I leave reviews on Tesco?
1. Visit http://www.tesco.com/direct/
2. Some retailers may refer to our charger as the ‘Duracell 45 minute charger’, so you might
fi nd the charger by searching for this.
3. Scroll down the page to Customer Reviews and choose ‘Write a review’.
4. Sign in or register with tesco.com and voila, you’re ready to upload!
5. Once completed, copy the link to your review and send it to us via the URL tool on our
Savvy Circle dashboard.
How do I leave reviews on ASDA?
1. Visit http://direct.asda.com/
2. Some retailers may refer to our charger as the ‘Duracell Charger - 45 min’, so you might
fi nd the charger by searching for this.
3. Under the star rating, click on ‘Write a review’.
4. Register or sign in, write a review and save.
5. Once completed, copy the link to your review and send it to us via the URL tool on our
Savvy Circle dashboard.
How do I leave reviews on Ocado?
1. Visit http://www.ocado.com/
2. Some retailers may refer to our charger as the ‘Duracell Speedy Battery Charger', so you
might fi nd the charger by searching for this.
3. View Full Details and select ‘review this product’ under the title.
4. Sign in (you can do this through Facebook), write a review and save.
5. Once completed, copy the link to your review and send it to us via the URL tool on our
Savvy Circle dashboard.
How do I leave reviews on Screwfi x?
1. Visit http://www.screwfi x.com/
2. Some retailers may refer to our charger as the ‘Duracell 45 minute charger’, so you might
fi nd the charger by searching for this.
3. Select ‘Write a review’.
4. Sign in or register with screwfi x.com then you’re ready to write your review!
5. Once completed, copy the link to your review and send it to us via the URL tool on our
Savvy Circle dashboard.
If you like this charger from Duracell, then why not spread the word about the product?
You can:
• Use it as a conversation starter: Show off the charger’s power during a video gaming tour-
nament with friends and family.
• Share insider info on Duracell and Bunny (did you know Bunny is 40 this year?)
• Encourage people you know to see which of their items last longest.
• Carry the convenient charger with you to demonstrate and discuss its benefi ts,
and plug it in!
• Don’t forget to update everyone with your opinions in online reviews.
Still stuck for ideas? You can fi nd even more ways to spread the word on pages 15-17 of this
project handbook.
Online reviews Facebook friends
Your colleague Your friend
Your relative
You

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5. Opinions of friends and family.
We would also love to hear about what your friends and family think about this charger.
So why not send us their thoughts and opinions while Duracell is listening! We’re sure
you’ll have loads of really useful insights to feed back. There are two ways you can share
what your friends, relatives and colleagues think:
Report on your conversations.
Each time you speak to someone about the charger we'd love to hear about it!
This helps us to:
- Share feedback with the Duracell team.
- Understand how often we, as a project team, are talking about the charger.
The easiest way to let us know is to submit a conversation report. Simply go to
http://savvycircle.co.uk/duracell access your personal dashboard and click on 'submit
conversation report’ (you'll fi nd this in the box on the left hand side).
Ask your friends.
Use the ‘Ask Your Friends’ research sheets in the accompanying booklet to survey your
friends, family and colleagues. The combined results will be handed over to the team at
Duracell, so everyone's opinions really do count. More detailed information on how to
survey your friends can be found in your ‘Ask your friends’ booklet.
We‘ve put together a few handy guidelines to help you make the most of being a member of the
Savvy Circle
1. You are the decision-maker
• Becoming a member of the Savvy Circle is entirely up to you.
• You can choose which projects you get involved in - and which products you want to try for free,
with no obligation.
• If a particular project doesn’t interest you, simply decline to take part.
2. Be honest
• Let everyone in the project know that you are a member of the Savvy Circle with supersavvyme.
• Don’t second-guess friends and family - tell them up front what you think of the product.
• Remember - don’t make things sound better than they really are. If you come across a new product
you don’t like, let us know what you think is wrong with it - and how we could make it better.
3. Be sincere
• Only recommend test products to other people if you think the product is worth it.
• No need to oversell anything - just tell people about the new product naturally.
• There’s room for all opinions - even if they don’t tally with your own.
4. Be a friend
• You will have a chance to share your opinions with other Savvy Circle members on our project blog.
• To encourage honest debate, it’s important to be friendly and open.
5. Backing you all the way
• You should find being a Savvy Circle member good fun. However if you do ever need a little
help, we’re always here for you.
• If you’re having trouble raising interest in a particular product, or have questions about it, we’ll
help in any way we can - just get in touch.
• Either send a contact request using the "help" button in your personal Savvy Circle member
profile - or just email us direct at [e-mail]
Guidelines.

PROJECT INFORMATION
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The message to review:
The Duracell charger
is high quality, fast and
convenient to charge
my key devices.
Ideas for spreading the word.
There are loads of ways for you to spread the word amongst your friends, family and
colleagues. Here are just a few suggestions for you to consider.
Get Gaming!
The Game of Charge.
Included in your starter kits is a ‘Tournament’
Game Sheet. The idea is simple, we’ve
provided you with the game structure and rules,
all you need to do is:
1. Decide which device you want to use to play
the tournament. A few ideas we’ve had are the
Wii, a remote controlled car or
even a camera (if you wanted to get creative!). The only condition is that the device you choose
must require either an AA or AAA battery to operate – and you should use the rechargeable
batteries included within your starter kit.
2. Select your players! To play our game you’ll ideally need eight players, so get your friends and
family over to take part in the big match. (Don’t miss out on the opportunity to tell them all about
the new charger you’re testing!)
Are you convinced? Then share your experien-
ces with friends and family!

PROJECT INFORMATION
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Now you have selected your players – let the games begin.
Make sure that you have your Duracell charger close at hand to ensure you can quickly recharge
your batteries in between rounds – we think you might need to!
How to play:
Using the Tournament Game Sheet included
in your starter kits, enter a players name into
each of the eight ‘player’ boxes shown under the
heading ‘Round 1’.
ROUND 1 - The Qualifi ers!
Players compete against each other; player 1
will battle player 2, player 3 vs. player 4, player 5 against player 6 and fi nally player 7 will take
on player 8, until all players have played one game. There can be no ties – each game must
produce one clear winner. Don’t forget to cheer on your players!
ROUND 2 - The Semi-Finals.
Repeat the above for the semi-fi nalists, and then enter the two winners’ names into the ‘player’
boxes under the heading ‘Round 3’. Tensions might rise, but keep cool with your charger at hand.
You wouldn’t want a cliff-hanger moment just as the battle heats up!
ROUND 3 - The Final!
Following the same rules as in previous rounds the two remaining players compete for victory!
Presentation of certifi cates.
No win should go unrewarded so ensure your star player gets the recognition they deserve.
Download a winner’s certifi cate from the product page (there are 3 different ones to choose
from) and let the ceremony commence.
A few more ideas…
Duracell photo competition:
Once our project gets underway and we’ve all had a few weeks to
get to grips with the Duracell charger, we’ll be launching our photo
competition via the project blog. With the Duracell charger, you’ll
always have charged batteries to hand for when your devices
need them. With this in mind, we want to see which of your
devices you’ve been using, and who you’ve been using them
with!
Competition information:
We’ll be announcing the start of the photo competition on the
project blog. We publish a number of new blog posts every week,
so make sure you keep an eye on any new information that might
appear.
Remember: To submit pics, just send them in attached to a
conversation report, along with a short description of what’s
going on in your photo and how many people it reached.
Once this contest has ended we’ll go through the submissions
and reveal the candidates in a slideshow on the blog a few
weeks later. Then, all those taking part in our Duracell project will
be able to log in and decide which photo is their favourite.
The winner of our photo competition will win an exclusive prize,
courtesy of the Duracell team. More information on this will be
provided on the project blog as the competition begins.

BACKGROUND INFORMATION
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Conversation starters.
Common misconceptions run abundant but with this insider information, you can change
a few minds.
Have you thought the
following?
True or False? Disposables are full, with
rechargeables, you just don‘t know.
Myth or Truth? They don‘t hold their charge as
long each time you charge them.
Lazy or Smarty? It‘s easier to grab what I need
from the drawer than to remember to charge
them.
Insider Information Alert!
False. Duracell Rechargeable batteries can retain power for up to 6 months while not in use.
Myth busted! They stay charged longer and have to be recharged less often.
Smarty! Your Duracell charger does the hard work so you can enjoy your devices for longer.
Your charger is also designed specifi cally to charge cells for gadgets popular with families,
including digital cameras, portable gaming devices, and more...
Why not share these little nuggets of info in an online review?
What if we told you Duracell surpasses safety
features in their chargers over competitors?
PROJECT INFORMATION
The genius behind the brand.
The story of Duracell begins in the early 1920’s with an inventive scientist named Samuel
Ruben and an eager manufacturer of tungsten fi lament wire named Philip Rogers Mallory.
It all began...
1920s: Ruben came to the P.R. Mallory Company
for equipment for an experiment and scientifi c bin-
ding began. Ruben and Mallory saw an opportunity:
uniting the one’s inventive genius with the other’s
manufacturing muscle.
A self-taught scientist and inventor, Ruben had
a passion for the invention. Did you know he fi led over 300 different patents!?
Disenchanted with his work on Wall Street, Mallory had a passion to “make things” – and bring
tangible products to market. He started the PR Mallory Company in 1916 – making tungsten
fi lament wires.
Batteries Included!
Prior to WWII: Supplied metallurgical products & radio compo-
nents to the military.
WWII: Ruben invented the “Mallory Tropical Battery,” superior
to zinc carbon cells and durable enough for harsh, wartime
climates.
For a while: Mallory Tropical Batteries were used in fl ashlights,
mine-detectors and walkie-talkies.
After WWII: Mallory developed the fi rst non-military battery - a Mercury Hearing Aid cell.
The 1950s: The transistor created an electronics boom, giving rise to portable devices like toys,
hearing aids and radios. Ruben improved alkaline manganese batteries making them more dura-
ble, compact and longer lasting.
Kodak Moment: Did you know a Mallory alkaline powered the fi rst Eastman Kodak ‘Instamatic
Camera‘ and came included with every camera? And then...
The bedrock of Duracell

BACKGROUND INFORMATION
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Oh the 1990s: Bunny overcomes a river to fi nd the ocean as
“Kayaking Bunny“, reaches the stratosphere as “Space Bunny”,
shows off a mighty left-hook as “Boxing Bunny” and scores the
winning goal in the 1998 FIFA World Cup as “Soccer Bunny”.
Millennial: The “Ultra Generation Bunny” zaps high-tech
gadgets with long-lasting power while “Colours Bunny” performs
a choreographed routine to show off the new Duracell Colour
Coding System.
A few years ago: “Mountain Bunny” endures a gruelling climb
and helps all the zinc carbon batteries. Evolved into the real
world, “Parkour Bunny” reveals his amazing free running skills!
Today: “You Know You‘ve Got the Power to Go Bunny” cheers
on a marathon runner to glory while “Never Miss a Golden Mo-
ment Bunny” relishes in Olympic Fever and cheers on suppor-
ters around the world!
BACKGROUND INFORMATION
Duracell and Bunny.
1973: From the fi rst time he made his debut in 1973, the one
and only Duracell Bunny is known for his relentless endurance
and powering on beyond limits on his countless adventures!
It‘s been 40 years since Bunny started beating his drum and
stealing the hearts of everyone with his infectious love of life.
1974: Bunny’s TV debut, starring the “Drumming Bunny”
and entertained children and adults alike right through to the
beginning of the eighties.
1980: Bunny launches himself as the “Duracell Night & Day
Bunny”, the “Duracell Disco Bunny”, saves a damsel in distress
as the “Duracell Skiing Bunny” and welcomes the arrival
of Santa Claus as the “Duracell Christmas Bunny”. PMC
technology upgraded to include two scent 'tones', enriching the
scent experience.
In 1964, Duracell was trademarked and the coppertop
began its adventure into the homes of consumers
everywhere...along with Bunny!

BACKGROUND INFORMATION ON P&G
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P&G: The Company.
The Duracell brand is owned by the Procter & Gamble
company, which happens to own a large “family” of
brands in the UK.
Whether for cosmetics and shaving, home or health: good brand-
named products make life a little easier every day. Many of the
products we trust come from Procter & Gamble.
Procter & Gamble has been around since 1837, when two Europeans, William Procter
and James Gamble, founded the company in Ohio, USA. Since then, the company’s 175 year
history has been distinguished by its innovations and strong brands.
P&G, the company behind
strong brands.
P&G products are known for their quality.
Around 4.6 billion times per day, people from all over the world come in contact with Procter &
Gamble brands. In nine out of ten households there is at least one product from P&G.
From the Fairy baby to the Duracell bunny: The brands from P&G are familiar to many people
from the media. Procter & Gamble’s goal is to make people’s lives a little more enjoyable – one
day at a time. For new product development and product enhancements, P&G place high value
on sustainability: The company cultivates their brands with the following generations in mind,
and supports future-orientated and social projects.

BACKGROUND INFORMATION ON SUPERSAV VYME
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Making Every Day More
Rewarding: supersavvyme.
Individual brands and the people who use them are a top priority for P&G.
At supersavvyme we strive to show you ways to make the most out of every moment of every
day. A place to share ideas, be inspired and treat yourself, our platform offers you a wealth of
information, tips, products and practical services in the following areas:
• Style & Beauty
• Home & Garden
• Family Life
So now that supersavvyme has over 1 million registered members, we’ve relaunched our website. As
a registered user, you can now upload your own product reviews, share interesting articles with other
mums, get expert advice and benefi t from exclusive offers, in addition to enjoying giveaways,
attractive coupons for everyday products, free product samples, product tests, and much more.
• Food
• Health & Wellbeing
Members of supersavvyme are often some of the fi rst to learn about new products – which
they get to try and give an honest opinion of. Just like you’re currently doing in this Savvy Circle
project with Duracell. Supersavvyme product tests are exciting for members of the Savvy Circle
as well as for P&G brand managers and product developers, because they present the chance to
improve existing products or develop new ones.
Whether you’re testing something yourself and gathering feedback, or benefi ting from the
reviews and recommendations of other participants, supersavvyme is the place to go for ideas
and inspiration – and for simply rewarding yourself.
Are your friends, family, colleagues or neighbours also interested in new products and helpful
tips? Tell them about supersavvyme and the chance to: learn about new brands as a brand
ambassador, contribute to an online community with over one million members, share your
experiences with others, and infl uence a reputable brand with your opinions. Learn more at:
http://www.supersavvyme.co.uk
Member of the Savvy Circle

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Duracell
C size
Rechargeable
2 Pack,
dependability great for
torches, toys & more!
R.R.P £10.99**
Duracell
D size
Rechargeable
2 Pack,
recharge up to 1000
times for convenience.
R.R.P £10.99**
Duracell
Rechargeable
9V Single,
quality and
dependability for
hours of enjoyment!
R.R.P £10.99**
Duracell
AAA 750mAh
Rechargeable
4 Pack, hundreds of
uses packed with high
power. R.R.P £10.99**
Duracell AA
1300mAh
Rechargeable 4
Pack, multipurpose
power packed batteries.
R.R.P £10.99**
Duracell
Pre-Charged
AAA 4 Pack,
a new technology for
added convenience.
R.R.P £14.99**
Duracell
Pre-Charged
AA 1950mAh 4
Pack, latest technology
for your high-tech gadgets.
R.R.P £14.99**
Meet the Duracell Family.
Our Duracell Charger
Duracell CEF27 - 2AA batteries Ready in
45 MINUTES.* Compact, portable, durable, Two Charging
Channel design holds 2x 1300mAH AA size & 2x 750mAH AAA size
batteries. 2 AA are ready in only 45 minutes. LED status indication
shows state of charge. Microprocessor Controlled. International
Charge Capability, the device can be used worldwide with a suitable
converter plug. Warranty/Guaranteed. Designed with 9 Safety Fea-
tures. R.R.P £29.99**
Duracell Multi Charger for AA/AAA/C/
D/9v, compact convenience for all your rechargeables.
R.R.P £22.99**
Duracell CEF14 - 4AA batteries ready in 4
HOURS.***
an ultra sleek design with a powerful charge in mind.
R.R.P £14.99**
Duracell CEF15 - 4AA batteries Ready in
15 MINS,**** fastest ever charger for life on the go.
R.R.P £44.99**
In this
Savvy Circle
project!
*Approx 85% of full charge, when using Duracell 1300 mAh AA NiMH Batteries.
**All pricing is at the sole discretion of the retailer.
***Approx 90% of full charge, when using Duracell 1300 mAh AA NiMH Batteries.
****Approx 75% of full charge, when using Duracell 1300 mAh AA NiMH Batteries.
**All pricing is at the sole discretion of the retailer.

http://savvycircle.co.uk/duracell
Your contact for this project:
[e-mail]