Panasonic EP30005KU User manual

Panasonic Healthcare
Products
Real Pro Ultra
Fall 2007
Panasonic Consumer Electronics Company

2
Market Facts
• Market Size Estimate: $175M, 100,000 units
– 40,000 under $1000 (e.g. iJoy from Human
Touch, Premier, King Kong)
– 30,000 between $1000-2500 (HT, Panasonic,
Premier, King Kong)
– 20,000 above $2500 (Panasonic, HT, Sanyo,
Osim, Premier)
• Channels:
– Specialty Retailers—The Sharper Image,
Brookstone
– Asian Retailers
– Back Care Stores
– Electronics Stores
– Home Furniture
– Catalogue/premium/other
–Costco
• Demographic of User
– Half Men, Half Women
– Half with a back problem, half who want to
unwind

The Human Body

4
The Human Body
•500muscles
• 200 bones
• 7 miles of nerve fiber
• 60,000 miles of blood vessels
• More than 1,600 gallons of blood is
pumped by the human heart daily
• 500,000 touch receptors
• 350 Acupoints
– 90 in your back and neck

5
Ki-Life Energy
The Energy in the Acupoint
Water
Wood
Fire
Metal
Earth
Ki makes up the universe in the form of five
elements: wood, fire, earth, metal and water.
These five elements also represent our bodily
constitution as human beings, making us one with
the universe.
Ki-Life Energy, flows into our bodies, up from the
earth in its Yin form and down from the heavens
in its Yang form. The energy channels in our
bodies through which it moves are called
“meridians.”
The effort to affect energy flow in the Meridians
is centered on particular points along these
Meridians which have been found to be especially
effective. These are known as acupoints or Tsubo
points. Western medicine has confirmed the
existence of these acupoints as areas where the
body’s electricity flows more freely.
At times the Ki in these acupoints can become
blocked or trapped. Through the special healing,
the Ki can be freed and balanced.
Traditional Chinese
Medicine believes that
Ki Life Energy is a
vital life force that
circulates throughout
the entire body. Ki is
manifested both as
Yin and Yang.
Meridians
Tsubo
Half-back diagram