Sharp MX-C380P User manual

MX-C380P
Colour Laser Printer
Sales Guide
SHARP DOCUMENT SOLUTIONS

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Introduction
Sharp’s new A4 Colour Printer, the MX-C380P, packs all the performance a workgroup needs into a stylish,
compact printer. Capable of 38 colour pages per minute, the MX-C380P offers a breathtaking 1,200 x 1,200 dpi
resolution.
Even though it’s small enough to sit on a desk, the MX-C380P has the same award-winning design architecture -
and many of the advanced productivity features - found on our higher-end machines. Automatic two-sided
printing, the ability to store thousands of documents on its internal 80 GB hard drive, and a paper supply that can
be expanded to 2,100 sheets all come as standard.
Plus, you can add a space-saving Inner Finisher which automatically sorts, staples and stacks your documents
(offset, for extra convenience) without the need for a bulky add-on device. Designed with efficiency in mind it is
ideal for small/medium offices & workgroups to large offices.
A high resolution 4.3” colour LCD panel gives at-a-glance access to key controls, a USB 2.0 port on the front
allows easy walk-up printing, and it comes with our innovative Remote Front Panel which lets IT staff remotely
view and operate the front panel display; ideal for remote administration and helpdesk support. Maintenance is
very easy too, for example, each unit, such as the toner cartridge, can be easily changed based on the CRU
(Customer Replaceable Units) concept.
Sophisticated filtering and encryption is used to keep network and data safe, and a Confidential Print function
protects sensitive information by requiring the user to enter a PIN code at the front panel display to authorise
printing. A Data Security Kit, which encrypts and erases data for total security can also be specified. It also
supports the Sharp OSA 3.0, which makes it easier for users to customise and integrate it into their office
workflow.
In summary, the MX-C380P is set to bring A4 space to a new level and become the centre of activity in every
office.

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Contents
INTRODUCTION .............................................................................................................2
MARKET ANALYSIS ......................................................................................................5
The A4 Colour Printer Market...................................................................................................... 5
The Competitors ......................................................................................................................... 6
The Future................................................................................................................................... 7
PRODUCT POSITIONING...............................................................................................8
Product Range Positioning & Optimum Monthly Volume.............................................................. 8
PRODUCT OVERVIEW.................................................................................................10
KEY SELLING POINTS ................................................................................................11
Modern Design ......................................................................................................................... 11
Productivity ............................................................................................................................... 12
Flexible Paper Handling.............................................................................................................. 14
Image Quality............................................................................................................................ 15
Usability .................................................................................................................................... 17
Environmentally Friendly ............................................................................................................ 19
Multilayered Security Solutions .................................................................................................. 20
Connectivity .............................................................................................................................. 21
Office Integration ...................................................................................................................... 23
COMPARISON WITH OTHER SHARP MFPS & PRINTER...........................................24
Comparison between MX-C381, MX-C380 and MX-C380P....................................................... 25
Comparison between MX-C380P and MX-B380P ...................................................................... 26
COMPETITIVE COMPARISON .....................................................................................27
Sharp MX-C380P Vs HP Colour LaserJet CP4025n/dn ................................................................ 28
Sharp MX-C380P Vs HP Colour LaserJet CP4525n/dn/xh............................................................ 29
Sharp MX-C380P Vs Lexmark C736n/dn/dtn.............................................................................. 30
Sharp MX-C380P Vs Kyocera FS-C5400DN ................................................................................ 31
Sharp MX-C380P Vs Konica Minolta Magicolor 5670EN ............................................................ 32
Sharp MX-C380P Vs Xerox Phaser 6360N/DN/DT/DX ................................................................. 33

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SPECIFICATIONS ........................................................................................................34
Basic Specifications.................................................................................................................... 34
Peripheral Device specifications.................................................................................................. 36
Figure of Dimensions................................................................................................................. 38
Functions .................................................................................................................................. 40
CONFIGURATIONS......................................................................................................43
Options List ............................................................................................................................... 43
Functional Combinations ........................................................................................................... 43
Consumables List ...................................................................................................................... 44

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Market Analysis
The A4 Colour Printer Market
Due to the economic crisis, in 2009 the colour printer market decreased to 1,329,711 units compared to 2008
(80.7% vs LY). This was mainly in the Col 1 and Col 2, (under 19 ppm) colour printer category. (Col 1: 78.7% vs
LY, Col 2: 32.4% vs LY)
However, if we look at the over 20 ppm colour printer category, even in the current economic situation, it is still
increasing, 102.3% vs LY in Col 3 (20 – 29 ppm) and 134.2% vs LY in Col 4 (30 - 49 ppm) respectively.
{European A4 Colour Printer Forecast}
The forecast for the future still shows a small impact on 2010 which is almost flat vs. 2009, however we can
expect some increase in the market and also expect the same level of forecast in 2013 as we had in 2008.
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
(Units)
2008 2009 2010 FCST 2011 FCST 2012 FCST 2013 FCST
Col 1: 0-9 Col 2: 10-19 Col 3: 20-29 Col 4: 30-49

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The Competitors
The following pie chart shows the market share by manufacturer.
The market share by brand for A4 colour printer is dominated by two famous brands, HP and Samsung. HP has a
38% market share and Samsung has 23% market share in total Europe.
OKI, Xerox, Brother and Lexmark follow, but they still have a small portion of the total market.
We can see our main competitors in the 30-39 ppm printer category in which the new Sharp printer MX-C380P is
categorised.
In this category HP also dominates the market with their Colour LaserJet CP 3525 series, around 50% share, and
also with the Colour LaserJet 4700, around 9% share.
This means over 50% of the market share is dominated by HP. Ricoh and Xerox also takes over 10% share in each
model.
Brand Model Units Share
HP Color LaserJet CP 3525 N 36,304 26.5%
RICOH Aficio SP C420 DN 16,587 12.1%
HP Color LaserJet CP 3525 DN 16,109 11.7%
HP Color LaserJet CP 3525 X 14,763 10.8%
XEROX Phaser 8560 N 11,035 8.0%
HP Color LaserJet 4700 6,979 5.1%
XEROX Phaser 8560 DN 3,835 2.8%
HP Color LaserJet 4700 DTN 2,906 2.1%
DELL 5110 CN 2,475 1.8%
HP Color LaserJet 4700 DN 2,329 1.7%
Others 23,850 17.4%
137,172 100.0%
38.0%
23.0%
6.4%
4.8%
3.9%
3.6%
3.5%3.4% 3.2% 2.4% 2.3%
1.0%
4.7%
HP SAMSUNG OKI
XEROX BROTHER LEXMARK
RICOH KYOCERA KONICA MINOLTA
CANON EPSON DELL
Others

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The Future
In summary, although this is not a new market, it is still an increasing market and more importantly it is a new
market for Sharp to enter with the 38 ppm MX-C380P printer.
Sharp now has a larger opportunity for total sales, offering not just A3 MFP but an A4 colour printer, in addition,
to their range.
This is the main reason for launching the new A4 colour printer from Sharp.

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Product Positioning
Product Range Positioning & Optimum Monthly Volume
Speed & Performance
Pay for Print/CRD
Office Walk-up
More than 100 users
Small Office
Small Workgroup
2-5 Users
Medium Workgroup
5-20 users
Large Workgroup
20-50 users
Home Office
MX-M310/N / MX-M260/N
A3 Colour
output
MX-5000N / MX-5001N
MX-4100N / MX-4101N
A3 Monochrome
output
MX-C381 / MX-C380
MX-C311 / MX-C310
A4 Colour
output
MX-2301N
MX-3100N / MX-2600N
MX-7001N
/ MX-6201N
MX-5500N
MX-M1100 / MX-M950
MX-M850
MX-M753U/ MX-M623U
AR-203E/ AR-M201/ AR-M200
MX-M503 / MX-M453
MX-M363 / MX-M283
A4 Monochrome
output
MX-B381
MX-M200D/MX-M160D
AR-5520 / AR-5516 series
MX-C380P /
MX-B380P
A4 Printer

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The Optimum Monthly Volume is the recommended volume at which the Printer will maintain an optimum
performance level on an on-going basis.
The Machine Life represents the product design life for a machine that has used genuine Sharp supplies and has
been serviced at the preventative maintenance schedule by fully experienced technicians. It is intended for
planning purposes only due to the influence on the life of the product by external sources such as environment,
customer handling, print media used and geographical location.
Optimum Volume
Model Name Print Speed
From To
Life Average Print
Volume
MX-C380P B/W: 38 ppm
Colour: 38 ppm 5k 8k 300k or 5 Years B/W: 5.6k Colour: 2.4k

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Product Overview
Highly Productive Printing
38 ppm
Remote Front Panel Access
Front panel USB 2.0 Port
Space Saving Inner Finisher
(optional)
80 GB Hard Drive
(standard)
Flexible Paper Capacity
600 – 2,100 sheets
Stylish & Contemporary Exterior
High Resolution 4.3” Colour LCD Screen
Multilayered Security Solutions
Small Footprint
Only 438 mm deep
1,200 x 1,200 dpi
Print Resolution
Energy Star Compliant

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Key Selling Points
Modern Design
With its smart grey and black highlighting and ‘grained’ texture, the MX-C380P has been designed to fit into the
most modern and stylish of offices. Not only that, but since the latest MFPs and Printers from Sharp boast the
same stylish exterior, using both machines in a mixed deployment does not mean they will look out of place.
Control Panel
The control panel adds to the modern, smart look and feel of the device.
•The black panel colour complements the
black and grey highlights of the main
machine.
•High resolution colour LCD screen with
graphical user interface simplifies
operations.

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Productivity
Not only is the MX-C380P incredibly easy to use, it is also very efficient – helping you to achieve the best
productivity possible.
•Fast output speed
The MX-C380P has a maximum print speed of 38 ppm in both colour and monochrome.
•Fast first print speed
The first print output in just 8.0 seconds (mono) and 8.9 seconds (colour), so you can see that everything
has been designed with efficiency in mind.
•Gigabit Ethernet (1000Base-T)
As well as output speed, the speed of the network connection has also been improved with the addition
of Gigabit Ethernet – so your print jobs will reach the printer faster.
•Space Saving Inner Finisher
More and more offices are choosing to create as many documents as possible in-house. This means that
an office printer has to be able to produce a wide variety of documents in different formats and styles.
The optional space-efficient finisher not only provides exceptional productivity but also automates time
consuming tasks such as stapling, sorting, and offset stacking. Major competitors’ A4 printers do not
generally support finishing capabilities so this Inner Finisher option is a main differentiator from the
competition.
•Convenient Direct Printing
Direct USB memory, network folder, FTP server, printer’s HDD, embedded Web Page and Email printing
provides a whole new level of accessibility. Print all of the following file types without needed a printer
driver:
•PDF
•Encrypted PDF
•JPEG
•TIFF
•Postscript®
•XPS
•TXT
•PCL
•PRN*
* Some features may require optional equipment.
Stapling
(Max 30 sheets)

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•USB Interface
An easy to access USB port allows users to print important documents directly from their USB memory.
Compatible file formats include:
¾PDF
¾Encrypted PDF
¾XPS (with MX-PUX1 + MX-SMX3 installed)
¾JPEG
¾TIFF
Note: The port is exclusive so users can only use one USB port at a time. The default port is at the front of the
printer. The ports can be switched by the DIP switch.
Rear side and front side of printer

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Flexible Paper Handling
Drawer 2 (Opt: MX-CSX1)
Capacity: 500 sheets
Paper weights: 60 g/m2- 105 g/m2
Paper Size: A4R, B5R, A5R
Drawer 3 (Opt: MX-CSX2)
Capacity: 500 sheets
Paper weights: 60 g/m2-
105 g/m2
Paper Size: A4R, B5R
Drawer 1 (Std)
Capacity: 500 sheets
Paper weights: 60 g/m2- 105 g/m2
Paper Size: A4R, B5R, A5R
Inner Finisher (Opt:)
MX-FN12 Finisher
MX-CV10 Cover
Multi Bypass Tray
Capacity: 100 sheets
Paper Weight: 55 g/m2- 209 g/m2
Pa
p
er Size: A4R
,
B5R
,
A5R
Drawer 4 (Opt: MX-CSX2)
Capacity: 500 sheets
Paper weights: 60 g/m2- 105 g/m2
Paper Size: A4R, B5R

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Image Quality
High Resolution Printing
The more dots an MFP/printer can lay down per inch (DPI), the more defined & refined the resulting image will be.
The more refined the image, the more impressive the final document will look.
The MX-C380P can print in true 1,200 x 1,200 dpi. Images are clearer and the contents easier and clearer to view.
But it’s not only photos and images that benefit from higher resolution printing. Fine lines and characters are
also reproduced more clearly in higher resolution, resulting in better defined characters on the page, meaning a
higher quality and therefore a more impressive document.
600 x 600 dpi 1,200 x 1,200 dpi
600 x 600 dpi 1,200 x 1,200 dpi

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High Grade Toner
The toner particles used in the MX-C380P have been refined compared to that of the past MX series such as
MX-2300/2700. They are smaller, more uniform in terms of size & shape and can be distributed more evenly on
the paper.
As a result, dots, fine lines & characters are better reproduced, and texture is less granulated.
High Grade Developer
A developer also helps improve the image quality through smoother distribution of the toner on the paper.
Conventional Developer Newly Developed Developer
Colours are
smoother and
more consistent
New Toner + New Developer = Improved Consistent Image Quality
Conventional Toner New Developed Toner

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Usability
Generally, the more complicated and technologically capable a device is, the more complicated it is to use. The
ramifications of this for the MFP/Printer market include:
•User frustration
•Training
•Users not understanding the capabilities of the MFP/printer, therefore not getting the best out of them
•Lost clicks
The MX-C380P includes a standard 4.3” colour LCD panel and useful hard keys.
•Access to all functions is clear and easy
•Access to the job change menus is clearly marked
CRU (Customer Replaceable Units) Concept
Same as MX-C381/C311/C380/C310, MX-C380P adopts the CRU concept. Usually, in order to service the
machine or do anything more than change toner cartridges, a certain amount of technical knowledge is required.
By making it quick and as easy as possible to maintain the machine, cost are reduced (in terms of man-hours), and
down-time is minimized.
# Keys
1 READY indicator
2 DATA indicator
3 Main Power indicator
4 [POWER] key
5 [POWER SAVE] key
6 [STOP] key
7 [LOGOUT] key
8 [OK] key
9 [BACK] key
10 Arrow key
11 Mode key and indicator
12 [JOB STATUS] key and indicator
13 Sharp OSA shortcut key
14 [SYSTEM SETTINGS] key
1
2
3
4
5
98
10
11
12
13
14
Job status screen
Total count/ Toner
quantity screen
7 6

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Remote Front Panel
The control panel for most MFPs/Printers is fixed, making it difficult for some people to use.
To combat this, Sharp has developed the Remote Front Panel which shows the full operation panel on a PC as is
on the Printer, making it easy to control remotely. Through Remote Front Panel, service helpdesk or disabled users
can connect with the Printer.
Remarks: It is necessary to install the remote software to users’ PC. (Recommended VNC Software: RealVNC, TinyVNC, PAU Ver5)
Other uses include:
•Training – the user panel can be shown to a whole room using a projector, so there is no need for all of
the trainees to group around the front of the Printer
•Helpdesk support – help a user navigate using Remote Front Panel, so no need to visit the Printer
•Remote Administration – for example, an admin at a company HQ does not need to visit the branch office
to manage the Printer
•Sharp OSA developers can support their software remotely
Common Drivers*
Sharp uses a standardised and simple driver design, which means that
•If you can use one Sharp MFP/Printer, you can use any other Sharp MFP/Printer
•Only one driver disk is needed to install drivers for any of our colour range (MX-2300N to MX-7001N
inclusive), making drivers easy to manage
* The available features and/or optional configuration differ depending on machine. Therefore, perfect compatibility is not given.
MX-C381 MX-C380P

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Environmentally Friendly
Energy Saving Mode
The MX-C380P can be set to go into power save mode after a set period of inactivity.
In addition to this, there is a power save key which, when pressed, forces the printer into power save
mode immediately.
Environmental Regulations
•RoHS
A European directive, on the restriction of the use of certain hazardous substances in electrical and
electronic equipment.
•WEEE
Waste Electrical and Electronic Equipment regulations aimed at reducing the amount of waste going to
landfill and improving recovery and recycling rates.
•Energy Star
Energy Star is a label for energy efficient products with worldwide recognition. The
Energy Star programme was introduced to Europe in 2002 as a voluntary label for
computers, monitors, printers, fax machines, scanners, copiers and multifunctional
machines. New specifications were introduced in 2007 which ensure that the Energy
Star represents only the markets most energy efficient products.
•Nordic Ecolabel
The Swan is the official Nordic Ecolabel which demonstrates that a product is a good
environmental choice. The Swan checks that products fulfil certain criteria including
power consumption, materials used, emissions and performance properties. The label is
usually valid for 3 years. (As of May 2010, MX-C380P has not been certified with Nordic
Ecolabel.)
The MX series are designed with the environment in mind and based on Sharp’s policy of becoming a totally
environmentally friendly company.
•Common platform
The MX series has been developed with “Common platform” concept, which utilises common mechanical
parts, boards, consumables, software and controllers as much as possible. This fact is important for the
overall company’s activities such as stock management, production, logistics, technical training, etc. This
means less power is required to sustain the company’s activities and total energy consumption is reduced,
as everything is Sharp.
•Recyclable plastic
The material name and characteristics are mentioned on all plastic parts and cabinet for recycling. Also
labels for caution or operation are reduced as much as possible and instead of these messages are now
embossed on plastic.
Power save
key

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Multilayered Security Solutions
Most IT departments are aware of the security issues of their networks, and take appropriate measures to protect
data stored on their systems.
But how many are aware of the dangers posed by a printer?
Most printers fitted with a hard drive can automatically store jobs it processes on its hard drive for years.
How many sensitive and confidential documents pass through your Printer?
•Financial data
•Business documentation
•Tenders
•Product specifications
•Employment data
•The list is endless
The MX-C380P employs Sharp’s unsurpassed expertise in security to ensure that your data remains safe, whoever
has access to your printer.
Secure data during communications with the printer
¾HTTPS / SSL / IPsec network data encryption
¾IP / MAC address filtering
Secure data stored on the printer
¾Encrypt data during processing
¾Overwrite data on HDD once processing is complete
¾Encrypt the HDD
¾Automatically delete files after a set period
Secure data once it leaves the printer
¾PIN printing
¾Document control
¾Encrypted PDF support
IEEE802.1X
IEEE802.1X is a LAN standard established by the IEEE 802 committee. It is a technology used to authenticate
hardware connected to the network; therefore its main function is to prevent unauthorised machines from
gaining access to your network. The MX-C380P supports IEEE802.1X, maintaining the high level of security your
network requires using three main techniques:
¾Authentication on LAN switches
¾DHCP server system
¾Personal firewall system
Now imagine this data was unsecured.