SimpliFire SF-WMS38-BK User manual

1
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
Model(s):
WARNING: To reduce risk of fire, electrical shock, or personal injury, read all instructions
before using appliance.
Owner’s Manual
Installation and Operation
DO NOT DISCARD THIS MANUAL
NOTICE
• Leave this manual with
party responsible for use
and operation.
DO NOT
DISCARD
• Important operating
and maintenance
instructions included.
• Read,understandandfollow
these instructions for safe
installation and operation.
SF-WMS38-BK
READ CAREFULLY BEFORE ATTEMPTING TO ASSEMBLE, INSTALL, OPERATE, OR MAINTAIN
THIS PRODUCT.
PROTECT YOURSELF AND OTHERS BY OBSERVING ALL SAFETY INFORMATION. FAILURE
TO COMPLY WITH INSTRUCTIONS COULD RESULT IN PERSONAL INJURY AND/OR
PROPERTY DAMAGE.
Congratulations!
Congratulationson selectingaSimpliFireElectricFireplace, anelegantandcleanalternative towood &gasburningfireplaces.
The SimpliFire electric fireplace you have selected is designed to provide the utmost in safety, reliability, and efficiency.
Please contact your SimpliFire dealer or customer/technical support
(877-320-0730) with any questions or concerns.
For the location of your nearest SimpliFire dealer,
please visit www.hearthnhome.com.
Printed in China - Copyright 2014
Wall Hanging Mode
Free-Standing Mode

SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
2
1
IMPORTANT INSTRUCTIONS
WARNING! Risk of Fire! Risk of Burns!
Risk of Electrical Shock!
DO NOT:
• Install or operate damaged appliance
• Modify appliance
• Operate the appliance without fully assembling all
components
Hearth & Home Technologies Inc. disclaims any
responsibility for, and the warranty and agency listing
will be voided by the above actions.
WARNING! DO NOT operate fireplace before read-
ing and understanding operating instructions. Failure
to operate fireplace according to operating instructions
could cause fire or injury.
WARNING! Improper installation, adjustment, al-
teration, service or maintenance can cause injury or
property damage. Refer to owner’s information manual
provided with this heater.
NOTICE! This fireplace is not intended for use as a pri-
mary heat source and should not be factored as such in
residential heating calculations.
IMPORTANT SAFETY INSTRUCTIONS
SAVE THESE INSTRUCTIONS
Whenusingelectrical appliances,basicprecautions should alwaysbefollowed toreduce the riskof fire, electricshock,
and injury to persons, including the following:
• Read all instructions before installing this appliance.
• This appliance is hot when in use. To avoid burns, do not let
bare skin touch hot surfaces. Keep combustible materials
suchas furniture, pillows,bedding,papers, clothes, etc. and
curtains at least 3 ft. (0.9 m) from the front of the appliance
and keep them away from the sides and rear
• Extreme caution is necessary when any appliance is used
by or near children or invalids and whenever the appliance
is left operating and unattended.
• Do not operate any appliance if it malfunctions. Disconnect
power at service panel and have appliance inspected by a
reputable electrician before reusing.
• Do not insert or allow foreign objects to enter any ventilation
or exhaust opening as this may cause an electric shock or
fire, or damage the appliance.
• Topreventa possible fire, donotblockappliance connection
fan air intakes or exhaust in any manner.
• Aappliance has hot and arcing or sparking parts inside. Do
notuseitinareaswheregasoline,paint,orflammablevapors
or liquids are used or stored.
• Use this appliance only as described in this manual. Any
otherusenot recommended by themanufacturermaycause
fire, electric shock, or injury to persons.
• Do not operate any appliance with a damaged cord or plug
or after the appliance malfunctions, has been dropped or
damaged in any manner. Return appliance to authorized
service facility for examination, electrical or mechanical
adjustment or repair.
• Do not use outdoors.
• The appliance is not intended for use in bathrooms, laundry
areas and similar indoor locations. Never locate appliance
where it may fall into a bathtub or water container.
• Do not run cord under carpeting. Do not cover cord with
throw rugs, runners, or the like. Arrange cord away from
traffic areas and where it will not be tripped over. Do not
tightly coil cord.
• Always use properly grounded, fused and polarized outlets.
• Always use ground fault protection where required by
electrical code.
• Todisconnectappliance, turn controlsto“OFF”then remove
plug from outlet.
• Always disconnect power before performing any cleaning,
maintenance or relocation of the appliance.
• Topreventapossiblefire,donotburnwoodorothermaterials
in this appliance.
• To prevent electrical shock or fire, always use a certified
electrician should new circuits be required.
• When transporting or storing the appliance, keep in a dry
place free from excess vibration and store to avoid damage.
• Avoid use of an extension cord because an extension
cord may overheat and cause a fire. However if you
have to use an extension cord, the cord should be No.
14 AWG minimum size and rated to not less than 1875
watts.

3
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
Safety Alert Key:
• WARNING! Indicates a hazardous situation which, if not avoided could result in death or serious injury.
• CAUTION! Indicates a hazardous situation which, if not avoided, could result in minor or moderate injury.
Table of Contents
1 IMPORTANT INSTRUCTIONS
A. Important Instructions. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
B. Warranty. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
2 GENERAL INFORMATION
A. Appliance Certification . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
B. Unpacking and Inspecting Appliance . . . . . . . . . . . . . . . . 5
C. Model and Serial Number Information . . . . . . . . . . . . . . 5
3 GETTING STARTED
A. Parts and Hardware . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
B. Tools and Supplies Needed . . . . . . . . . . . . . . . . . . . . . . . . 6
C. Appliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
D. Location . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
E. Clearance to Combustibles . . . . . . . . . . . . . . . . . . . . . . . . 7
F. Electrical Supply Circuit Requirements . . . . . . . . . . . . . . . 7
4 INSTALLATION
A. Wall Mounting Bracket . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
B. Installing Wall Mount Bracket. . . . . . . . . . . . . . . . . . . . . . . 8
C. Appliance Installation . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
D. Free StandingAssembly . . . . . . . . . . . . . . . . . . . . . . . . . 10
E. Faux Stone Installation. . . . . . . . . . . . . . . . . . . . . . . . . . . 10
F. Glass Front Installation. . . . . . . . . . . . . . . . . . . . . . . . . . . 10
5 OPERATING INSTRUCTIONS
A. Manual Switch Function: . . . . . . . . . . . . . . . . . . . . . . . . . 11
B. Operating by Remote Control. . . . . . . . . . . . . . . . . . . . . . 12
C. Resetting Temperature Cutoff Switch. . . . . . . . . . . . . . . . 12
6 MAINTENANCE
A. Maintenance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
B. Cleaning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
C. Servicing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
D. Service Parts List. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14

SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
4
SimpliFire™ WARRANTY
Hearth & Home Technologies, on behalf of its brand SimpliFire (”SimpliFire”), extends the following warranty
for electric fireplaces that were purchased from a SimpliFire authorized dealer.
WARRANTY COVERAGE:
SimpliFire warrants to the original owner of the SimpliFire fireplace, and to any transferee taking ownership of the Simpli-
Fire fireplace within one year following the date of original purchase, that the SimpliFire fireplace will be free from defects
in materials and workmanship at the time of manufacture. If a SimpliFire fireplace is found to be defective in materials or
workmanship during the applicable warranty period, HHT will, at its option, repair or replace the SimpliFire fireplace.
SimpliFire, at its own discretion, may fully discharge all of its obligations under such warranties by replacing the product
itself or refunding the verified purchase price of the product itself. The maximum amount recoverable under this warranty
is limited to the purchase price of the product. This warranty is subject to conditions, exclusions and limitations as
described below.
WARRANTY PERIOD:
Warranty coverage begins on the date of original purchase. In the case of new home construction, warranty coverage
begins on the date of first occupancy of the dwelling or six months after the sale of the product by an independent,
authorized SimpliFire dealer/ distributor, whichever occurs earlier. The warranty shall commence no later than 24 months
following the date of product shipment from HHT, regardless of the installation or occupancy date.
WARRANTY CONDITIONS:
This warranty only covers SimpliFire fireplaces that are purchased through a SimpliFire authorized dealer or distributor. A
list of SimpliFire authorized dealers is available on the SimpliFire websites.
WARRANTY EXCLUSIONS:
This warranty does not cover the following:
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exterior surface finishes may occur. This is not a flaw and is not covered under warranty.
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or other external sources and residues left on the plated surfaces from the use of abrasive cleaners or polishes.
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include: paint, batteries and the discoloration of glass.
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instructions, operating instructions, and listing agent identification label furnished with the appliance; (2) shipping or
improper handling; (3) improper operation, abuse, misuse, continued operation with damaged, corroded or failed
components, accident, or improperly/ incorrectly performed repairs; (4) environmental conditions (5) installation or use
of components not supplied with the appliance or any other components not expressly authorized and approved by
HHT; (6) modification of the appliance not expressly authorized and approved by HHT in writing; and/or (7) interrup-
tions or fluctuations of electrical power supply to the appliance.
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This warranty is void if:
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cals.
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Examples include but are not limited to outdoors, porches, and laundry rooms.
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LIMITATIONS OF LIABILITY:
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or implied, or in contract, tort or otherwise, shall be limited to replacement, repair, or refund, as specified above. In no
event will SimpliFire be liable for any incidental or consequential damages caused by defects in the appliance. Some
states do not allow exclusions or limitation of incidental or consequential damages, so these limitations may not apply
to you. This warranty gives you specific rights; you may also have other rights, which vary from state to state.
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B. Warranty

5
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
MODELS: SF-WMS38-BK
LABORATORY: CSA International
TYPE: Electric Air-Heaters Fixed and Location-Dedicated
Electric Room Heaters
STANDARD: UL 2021 (2nd Edition) CSA C22.2 No 46-M1988
A. Appliance Certification
NOT INTENDED FOR USE AS A PRIMARY HEAT SOURCE.
This appliance is tested and approved as either supplemen-
tal room heat or as a decorative appliance. It should not be
factored as primary heat in residential heating calculations.
NOTICE: This installation must conform with local codes.
2
2 GENERAL INFORMATION
B. Unpacking and Inspecting Appliance
WARNING! Risk of Damage or Personal Injury! DO
NOT use this Appliance if any part has been under water.
Immediately call a qualified service technician to inspect
and to replace any part of the electrical system if neces-
sary. Keep plastic wrapping away from children.
• Carefully remove the appliance and components from
the packaging. Discard packaging.
• Carefully inspect components for any damage,
• Referenceparts listto verifyall partshavebeenreceived.
• Read all the instructions before starting the installation.
Followtheseinstructions carefullyduringthe installation
to ensure maximum safety and benefit.
C. Model and Serial Number Information
The model and serial number information is located on
the rating plate. The rating plate is located on the left
side of the top surface of the appliance.
SF-WMS38-BK
Model Name:___________________________________________ Date purchased/installed:__________________
Serial Number:__________________________________________ Location on fireplace:_____________________
Dealership purchased from: _______________________________ Dealer Phone: __________________________
Notes: _______________________________________________________________________________________
_____________________________________________________________________________________________
We recommend that you record the following pertinent
information about your fireplace.
Homeowner Reference Information

SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
6
3
3 GETTING STARTED
Before beginning the installation be sure that the following
tools and building supplies are available.
Tape measure
Pliers
Hammer
Gloves
Magnetic Phillips screwdriver
Safety glasses
Flat blade screwdriver
Drill
5/16 Drill for 3/16 diameter toggle bolts
(applicable if installing on drywall-sheathed walls)
Masonry Drill 5/16 in. (applicable if installing on
masonry walls)
C. Appliance
B. Tools and Supplies Needed
Parts and Hardware List
Part Quantity
Fire Box 1
Glass 1
Pedestal 1
Instruction Manual 1
Remote Control 1
AAA Battery 2
Wall Mounting Bracket (attached to unit) 1
Masonry Anchor 4
Screw ST5 x 40 4
Machine Screw M5x16 (attached to pedestal) 4
Screw ST4 x 10 2
Screw ST4 x 8 2
Thumb Screw (attached to unit) 2
Clear Faux Media 1
3/16 Toggle Bolt Anchors 4
A. Parts and Hardware
Masonry
Anchor Screw 5 x 40 Screw 4 x 10 Machine Screw
5 x 16
Figure 3.1 Appliance Dimensions
4-1/2 in .
4-3/4 in.
16-7/8 in.
13-5/8 in
.
Side View Front View
Note: Side view dimensions include mounting bracket.
37-3/4 in
13-5/8 in.
3/16 Toggle Bolt Anchor
Thumb Screw
16-7/8 in.
17-3/4 in.
20-1/2 in.
14-1/2 in.
33-1/2 in (to LED’s)
Screw
4 x 8

7
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
D. Location
When choosing a location for your fireplace ensure that
the general rules are followed:
• For best results, install out of direct sunlight.
• Power supply service must be installed within
proximity of appliance prior to finishing to avoid
reconstruction.
• See Figure 3.1 for appliance dimensions and to
determine location of appliance installation.
E. Clearance to Combustibles
Minimum Clearance to Combustible Construction
Wall Mount (See Figure 3.2)
Sides.......................0 in.
Floor................13 3/4 in.
Top..........................0 in.
Back........................0 in.
Front.....................36 in.
Stand
Sides.......................0 in.
Top..........................0 in.
Back........................0 in.
Front.....................36 in.
WARNING! Risk of Fire! Keep electrical cords, drapery,
furnishings or other combustibles at least 3 ft. (0.9 m)
from the front of the appliance, and away from the sides
or rear.
Note: One of the installation applications must be used.
F. Electrical Supply Circuit Requirements
Plan the location of the appliance so that it will have
adequate electric power. A 15 AMP, 120V/60hz. circuit
is required. Additional appliances on the same circuit as
this appliance may exceed the current rating of that cir-
cuit. A dedicated circuit is not required, but is preferred
to prevent circuit breaker trips or fuse failure.
Note: Access to electrical outlet must be maintained.
Figure 3.2 Wall Mount Clearance to Combustibles
ELECTRICAL
OUTLET
LOCATION
Figure 3.3 Electrical Outlet Location
FLOOR
WALL
CEILING
350 mm
13-3/4 in.
min

SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
8
4
4 INSTALLATION
Figure 4.1 Mounting Bracket
= Required Mounting Points
Wall
Masonry Anchors
Figure 4.2 Masonry Anchor Placement
Figure 4.3 Bracket Attachment
A. Wall Mounting Bracket
The wall mounting bracket must be used to mount the
appliance. This appliance must be mounted to a struc-
tural wall capable of bearing a 40 pound load.
• Remove bracket from back of unit.
• Determine the desired location of the appliance on
the wall.
• Place the wall mounting bracket in the desired loca-
tion.
• Ensure that the bracket is level.
• Mark four locations on the wall that correspond to
the four required mounting points in the bracket.
See Figure 4.1.
If installing on masonry wall, proceed to masonry
wall installation instructions.
• Orientate the bracket so that its mounting hooks are
on the bottom and the bracket tabs are on the top.
See Figure 4.3 and 4.7.
• Fasten the bracket to the wall.
Note: The bracket installation method varies de
pending on the wall construction (See Section B).
Masonry Wall
• In the marked locations, drill four 5/16 in. diameter x
2 in. deep holes.
• Insert the provided wall anchors into the holes.
Gently tap the anchors with a hammer until they are
flush with the wall surface.
• Attach the bracket to the masonry anchors with four
5 x 40 screws . See Figure 4.2
WARNING! Risk of Damage or Personal Injury! Do
not use supplied masonry anchors on hollow walls,
sheathed with wood, sheetrock, drywall or other materi-
als.
Mount Bracket with
Tabs at the Top
WARNING! Risk of Damage or Personal Injury! Fail-
ure to install the fireplace as instructed below may result
in damage to the equipment and or may expose the user
to the risk of fire, serious injury, illness or death.
B. Installing Wall Mount Bracket
The wall mounting bracket can be installed on masonry
walls such as those constructed of brick or concrete,
or to framed walls constructed of wood or steel framing
sheathed with gypsum drywall, wood, etc. The method
used to mount the mounting bracket is different between
masonry walls and framed walls. Refer to the following
sections for more detail on the method applicable to this
installation.
Note: Only four of the twelve holes are needed for mounting points.

9
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
Figure 4.6 Installing Anchors in Hollow Wall
Figure 4.4 3/16 Toggle-Bolt Anchor
• Four 3/16 toggle-bolt anchors are provided to ac-
commodate the four required mounting points. Use
of toggle bolt anchors requires drywall thickness of
minimum 1/2 in.
• Insert the bolt through the front side of the mounting
bracket and thread the toggle onto it from the rear of
the bracket. See Figure 4.5.
• Fold the toggle wings flush against the bolt and push
them through a drilled hole until they expand open
on the other side. See Figure 4.6.
• Pull back on the bolt and tighten. See Figure 4.4.
Note: This product cannot be installed on a wall
sheathed with drywall less than 1/2 in. thick, unless
all four mounting points in the mounting bracket
align with structural framing members.
WARNING! Risk of Damage or Personal Injury! Al-
lowable pull-out and shear strength are 25% of ultimate
values or less, as required by building authorities.
Framed Wall
• For each of the marked mounting point locations,
determine which points align with a structural fram-
ing member.
• At the points where a wood or metal framing mem-
ber exists, the 5 x 40 screw can be installed directly
into that structural member. See Figure 4.3.
• Every mounting point that does not align with a
structural framing member, a wall board toggle-bolt
anchor must be used. See Figure 4.4.
Figure 4.5 Toggle Bolt Installation through Mounting Bracket
C. Appliance Installation
• With the firebox at an angle, align the slots in the back
of the firebox over the hooks on the bottom of the wall
bracket. Pull the appliance down to ensure that the
hooks are fully engaged. See Figure 4.7.A.
• Carefully press the top of the firebox against the wall
mountbracket slidingthetop edgeover thewall mount
bracket tabs. See Figure 4.7.B.
• Secure the appliance to the bracket with two thumb
screws. See Figure 4.7.B.
1
2
3
Secure with thumb
screw on each side of
appliance.
Figure 4.7 Attaching Fireplace to Bracket
Mounting
Hooks Point Up
AB

SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
10
D. Free Standing Assembly
• Lay the firebox on its back.
• Align the location tabs and holes in the pedestal with
the threaded inserts in the firebox. See Figures 4.8
& 4.9.
• Thread each of the four M5x16 machine screws
located in the pedestal into the threaded inserts in
the firebox.
• Check the pedestal for alignment and tighten the
screws.
1
2
Hook
Tab
Slot
Figure 4.10 Attaching Front to Fireplace
E. Faux Stone Installation
• Arrange the clear faux media along the inset window
ledge at the front of the appliance.
Note: Extra media are provided and may be
distributed based on consumer preference. Not all
media need to be used.
F. Glass Front Installation
• Install glass front by setting both hooks of the front
glass panel into the slots at the top front edge of the
firebox as shown in Figure 4.10.
• Install glass front so that the tabs on its back side
engage the slots in the top of the appliance.
• Once both tabs engage, press firmly against the
bottom face of the glass panel to engage the bottom
connectors.
• Secure top glass to the firebox using two ST4 x 8
screws.
Figure 4.8 Pedestal Machine Screws
Figure 4.9 Attaching Pedestal to Firebox
Mounting Brackets
Side View
• Align the mounting brackets located on the bottom of
the glass with the pre-drilled holes on the firebox.
• Secure bottom glass to the firebox using two ST4 x
10 screws.
Figure 4.11 Securing Bottom Glass to Firebox
Machine Screws are attached to Pedestal

11
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
CAUTION! The unit’s power cord must be connected to
a properly grounded and protected 120V outlet. Always
use ground fault protection where required by the electri-
cal code.
WARNING! Risk of Electric Shock! Do not operate the
unit if it is damaged or has malfunctioned. If you suspect
the unit is damaged, call a qualified service technician to
inspect and replace any part of the electrical system if
necessary.
A. Manual Switch Function:
The appliance can be operated by both remote control
and manual button. Once the unit has been connected
to a grounded electrical outlet, turn on the main power
switch located on the right side of the appliance. A beep
should be heard when the power is first applied. See
Figure 5.1.
Main Power Switch
The POWER switch supplies power to all functions of
the appliance. This switch must be in the “ON” position
for any of the functions including the remote.
Note: To use both remote and manual function, the main
power switch must in “ON” position.
Flame Button
By pressing the FLAME button, the unit will cycle
through four flame effects.
Heater Button
- Press the heater button once to turn 750W power on.
Appliance will beep and illuminate 1 red LED.
- Press again turns 1500W power on.
Appliance will beep and illuminate 2 red LEDs.
- Press third time turns heater off.
Note: A harmless slight brief odor may occur during first
use or after prolonged period of storage.
Figure 5.1 Manual Operating Switches
5
5 OPERATING INSTRUCTIONS

SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
12
B. Operating by Remote Control
• The fireplace Main Power Switch must be in the
“ON”position for the remote control to function.
• Make sure batteries are properly installed in Remote
Control.
- Battery requirements 2-AAA battery (included).
• The effective range of the remote is up to 13 ft.
• Theremotecontrol mustbewithin the13ft. range and
also be pointed directly at the face of the appliance.
For best results, position the remote control within 45
degrees of the face of the appliance
C. Resetting Temperature Cutoff Switch
The heater is protected with a safety device to prevent
overheating. Should the heater overheat, an auto-
matic cutoff will turn the heater OFF. It will not turn ON
automatically without being reset. If it overheats for any
reason, it can be reset by:
1. Turn fireplace to off
2. Unplug unit and wait 5 minutes
3. Plug in and turn on.
CAUTION: If appliance overheats repeatedly, discon-
tinue use and call customer / technical support.
CAUTION: If you need to continuously reset the heater,
unplug the appliance and call customer / technical sup-
port.
ICON TITLE FUNCTION REMOTE LCD
DISPLAY FIREPLACE RESPONSE
POWER
The POWER button will turn the
fireplace on. It will also put the
fireplace in a standby mode.
This will turn off all functions at
once but will hold the settings in
memory except Heater function.
The unit will turn on at the same
settings by pressing the power
button again.
LCD illuminates and
displays flame status
Icon and temperature
set point.
Fireplace emits single audible beep
to confirm command to transition to
ON or STANDBY state
FLAME
By pressing the FLAME button,
the unit will cycle through four
flame effects.
LCD illuminates and
displays flame status
icon.
Fireplace emits single audible beep
to confirm command to transition
between four FLAME states.
HEATER
Press Heater button once 750W
heater turns on.
Press Heater button twice 1500W
turns on,
Press Heater button three times,
turns off heater.
LCD illuminates
and displays heater
status icon.
Fireplace emits signal audible
beep to confirm command to
transition between HEATER states.
Fireplace displays one red LED for
8 seconds to confirm low heater
command. Fireplace displays two
red LED for 8 seconds to confirm
high heater command.
THERMOSTAT
Pressing the Temperature button
adjusts the heaters response
to the ambient temperature
conditions in the room.
Temperature adjusts from 16 °C
- 28 °C (61 °F - 82 °F). Power
button must be on to set °C to °F.
Hold for 3 seconds and the LCD
display from °C to °F.
Remote displays
the temperature. If
in Stand-by mode,
temperature displays
but cannot be
adjusted.
Fireplace emits single audible beep
to confirm command to change
desired temperature set point.
TIMER
Pressing the Timer button sets
the time desired for the fireplace
to run. The Timer can be set from
.5 hour up to 9 hours in 1 hour
increments.
Remote will display
the time setting
selected. If in Stand-
by mode time will
display but cannot be
adjusted.
Fireplace emits single audible beep
to confirm command to transition
between four FLAME states.
LIGHT
Pressing the Light button
changes the glass fascia
backlight colors (14 colors
available), and turns it on/off.
No indicator.

13
SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
A. Maintenance
WARNING! Risk of Shock! Always unplug the cord be-
fore moving or servicing. Do not immerse appliance in
water.
• Always turn OFF the appliance and disconnect the
cord from the electrical outlet before cleaning your
appliance.
• Light accumulated dust may be removed from the ap-
pliance exterior with a soft cloth or vacuum cleaner.
• Wipe the exterior surfaces of the appliance occasion-
ally with a microfiber cloth using a solution of mild
detergent and water. Dry thoroughly before operating
the appliance.
CAUTION! Do not allow water to run into the interior of
the appliance as this could create a fire or electric shock.
Always unplug the cord before moving or servicing.
• The fan motor is factory lubricated for life and will not
require further lubrication.
• Store appliance in a clean dry place when not in use.
WARNING! Risk of Fire! To reduce risk of fire, do not
store or use gasoline or any other flammable vapors or
liquids in the vicinity of the appliance.
WARNING! Risk of Electrical Shock! Any other servic-
ing needed must be performed by an authorized service
representative. Do not attempt to service the unit your-
self.
B. Cleaning
Cleaning Glass
Dust particles can be removed by buffing lightly with a
clean dry cloth. Fingerprints and other marks can be
cleaned with a cloth dampened with a quality household
glass cleaner. The glass should be completely dried with
a lint free cloth or paper towel. Do not use abrasive clean-
ers on glass surface. Do not spray liquids directly onto
any surface.
Metal Surface
Dust particles can be removed by buffing lightly with a
clean dry cloth. Adamp cloth can be used to clean paint-
ed surfaces. Do not use abrasive cleaners. Do not spray
liquids directly on to any surface.
6
6 MAINTENANCE
C. Servicing
Except for installation, cleaning and service parts (listed
on page 15) described in this manual, an authorized ser-
vice representative should perform any other servicing.

SimpliFire • SF-WMS38-BK • 2040-911 Rev. B • 4/14
14
Service Parts SF-WMS38-BK
Beginning Manufacturing Date: Mar 2014
Ending Manufacturing Date: Active
#1 Black Glass #2 Hardware Bag
#3 Hanging Bracket #4 Crystal Stones
#5 Base #6 Remote
IMPORTANT: THIS IS DATED INFORMATION. Parts must be ordered from a dealer or distributor.
Provide model number and serial number when requesting service parts from your dealer or
distributor. Stocked
at Depot
ITEM DESCRIPTION COMMENTS PART NUMBER
1 Black Glass GLA-WM38-BK Y
2 Hardware Bag HRDW-WM38 Y
3 Hanging Bracket BRACKET-WM38 Y
4 38” Crystal Stone ROCKS-WM38 Y
538” Base BASE-38WM Y
6 Remote REMOTE-SF-ELEC Y
Installation Manual 2040-911
2/14
D. Service Parts List