Purmo CAMPAIGN User manual

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Campaign

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In Spring 2008, we want everyone to be on the road to better heating. We want everybody
to turn away from grey and boring radiators, to move on and join The Warm Society.
That’s because we have a unique range of heating solutions that ensures indoor climate
comfort. From the variety of our radiator range to the efficiency of our underfloor heating,
these solutions allow every style and personality to be freely expressed.
Purmo is the partner that will help you sell indoor climate comfort to your customers.
Temperature’s your customers require in their rooms, together with the fulfilment of all
their needs: the type of heating they desire, the right design, size, colour and at the right
quality to cost ratio.
People in The Warm Society care about giving your customers great heating solutions.
We do this not only by supplying the right products but also by offering educational
services and giving all our solutions a 10-year guarantee. This will make life easier for
both you and your customers.
Join The Warm Society and together we will increase better solutions and better warmth.

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We are your full range supplier, not only
for every type of radiator, but also for
hydronic and electric underfloor heating.
Our experience in supplying all types of
heating solutions gives us the oversight
needed to select and combine solutions
in the way that maximises comfort.
We know where your customers should
use radiators – we know where they
should use them in combination with –
underfloor heating. Just ask us, we can
give you an objective view of which
products your customers should choose.
• We offer solutions to make
renovations easy
• We offer solutions both for
private residences and offices
• We offer hydronic and electric
panels, towel warmers and
underfloor heating
• We offer design and functionality
that is suitable for every room,
personality and budget
• We offer a 10-year guarantee on
all our solutions
Towel warmers
Available in a vast variety
of shapes and sizes, the
high heat output of our
towel warmers enables
distribution of heat to the
entire bathroom.
DecoraTives
The most beautiful way to
save valuable space, these
unique solutions can be
mounted either vertically
or horizontally.
UnDerfloor heaTing
Efficient and hidden,
our underfloor heating
creates a completely even
distribution of heat.
colUmns
Classic design has been
improved with modern laser
technology to create an
elegant solution that will
enhance the atmosphere
of any room.
Panel raDiaTors
Classic, profiled or flat
fronted, our renowned panel
radiator range has a stylish
solution for every room.

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The Warm Society offers the full sup-
port of the best people and services,
making your everyday work easier.
By providing the right advice and supply-
ing useful tools, we can increase your
sales by simplifying your interaction
with the installers.
To get the greatest success from these
tools, they should also be passed on
to the installers for use when dealing
with their own customers. These tools
include our range catalogue, in A4
and pocketsize formats together with
attractive trade counter/showroom
displays that can showcase standard
panels and other products.
We would also like to send one of our
heating experts to visit you and your
customers. That way all the advantages
of being a part of The Warm Society
can be conveyed to our partners first
hand. These experts can answer any
questions that may arise on topics
such as solution selection and ordering.

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We will be rolling out a series of distinctive marketing tools in our campaign to promote
both our product range and the benefits of joining The Warm Society. They will add strong
support to the sales process already in place.
Inspiring brochures communicating
the benefits of joining The Warm Society
will be placed as inserts in the leading
European trade magazines for installers.
They will promote our overall range
and make solution selection easier for
the installers.
inserTs
Double spread ads in leading magazines
will show our full range and the people
and services behind The Warm Society.
In addition, stylish, in-store material
will stand out in wholesalers and
installers’ showrooms.
Our constantly updated website has
a comprehensive, user-friendly product
range overview. It also contains a
wealth of technical information and
offers a wide range of useful material
for download. Our 3D virtual house lets
viewers explore the different product
possibilities available for different
rooms and even visualise different
colour choices.
We will post a series of communica-
tions designed to motivate people
to request additional information
on range, products, brochures and
services and inspire them to join
The Warm Society.
aDs anD PoinT of sales maTerial
websiTe
DirecT mail
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Our level of activity will continue to be high this spring and our communication will
be extensive and consistent. A strong presence in monthly European trade magazines
for installers, a thorough direct mail campaign and a range of activities to support
the local sales force will increase awareness and change many installers’ view of the
heating industry.
meDia sTraTegy
As previously, the leading European trade
magazines will be our key marketing medium.
The most direct way to the installers en
bloc, these magazines have a readerships in
excess of 400,000. Our strong presence will
be maintained throughout the spring and
will focus on inspiration, the completeness
of our heating solution range and the support
our heating experts provide.
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January February March April May
Campaign plan – spring 2008
Wholesalers only
Wholesalers & Installers
Journalists
Insert
Ad double spread
Ad single with brochure
Web
Direct mail
Poster
Direct mail

Purmo U.K.
Rettig Park, Drum Lane, Birtley, County Durham, DH2 1AB
Tel [phone], Fax [phone], [e-mail]
www.purmo.Com