IBM 4695 User manual

IBM 4695 Point-of-Sale
Touch Terminal
Reference Guide
for IBM Sales Staff and Business Partners
July 1999

Introduction
The aim of this pocket guide is to help IBM sales staff
and Business Partners understand the benefits of IBM
4695 Point-of-Sale Touch Terminals and to assist them
with their POS sales campaigns.
Its purpose is to be a reminder of the values of IBM and
the 4695 touch POS, therefore it summarizes many
sources of detailed information into a concise format for
easy reference.
The guide is organized into the following sections:
• The IBM POS advantage
• The business benefits of touch POS
• Some quotes from our customers
• Benefits of the IBM 4695
• Where can you sell the IBM 4695?
• Competitive positioning
• Other reference material available
• Where is the IBM 4695 appropriate?
This guide is not intended to be a substitute for the
detailed information that is available on internal IBM
systems or on the Retail Store Solutions Web site.
However, you should find it a useful reminder, prompter
and possible agenda for discussions with your customers.

The IBM POS advantage
The benefits IBM brings to your customers
Reliability
• IBM reputation is built on reliability
• IBM POS systems are tested rigorously; we exceed
industry standards
• IBM has a POS hardware strategy
 To take the best PC components that support our
design goals
 To harden the components for the demands of the
retail environment
 To package them along with unique POS components
 To integrate and maintain a wide range of
peripherals and support industry standards.
Designed for Retailers
• IBM has more than 60 retail-specific patents and
draws on its 30,000-patent portfolio for innovative
retail solutions
• IBM has 150 distribution industry consultants who work
with retailers and feed their requirements back to IBMs
development laboratory
• IBM has the retail skills and knowledge to engage in
facilities management for major customers
• IBM has a business relationship with more than 500
experienced retail business partners who complement
our skills and services.
Leadership in Retail
• IBM has over 25 years of experience in developing
POS solutions
• IBM is the world leader in POS installations, with over
1.5 million POS systems shipped.
• More than 60,000 IBM 4695 POS touch terminals are
installed in food service, leisure and retail segments.
• IBM led the way with open PC-based POS systems.

The business benefits of touch POS
The benefits our customers tell us about
• Efficiency and cost-effectiveness
 Increases sales throughput with speed of selection,
action and operation
 Reduces training costs with intuitive, easy operation
 Serves as both POS and information point, reducing
capital costs and becoming a point of service system
• Enhanced store merchandising and layout
 Reduces clutter on the counter/checkout
 Allows for a redesign of the checkout
 Supports their company image
• Customer involvement and service
 Attracts customers with multimedia sales aids
 Displays products on the screen for the customer to see
 Shows details, colors and associated products
 Convinces customers - kiosk and POS in one
 Takes the order at the same time
 Displays information about delivery, sizes
 Allows data input on the screen
 Avoids delays and provides better customer service
• Lower support costs
 Interactive touch screen guides the sales associate
 No keyboard overlays  keyboards are on the screen
and can be modified very easily
 Greater staff confidence improves morale
 Significantly reduces the costs of training
 More easily used by temporary and new staff.
Some quotes from our customers
We needed a POS that could run food and beverage
as well as retail on one server
Director of Information Services of a sporting
events company
Its so logical and incredibly fast and robust
Manager of a theme restaurant
It gives the staff the opportunity to build sales
Financial Director of a British pub chain
I was confident with the system in less than one hour
Receptionist at a hair salon

Benefits of the IBM 4695
IBM 4695 is better by design
• Developed in collaboration with our customers and with
input from extensive human factors research to ensure a
highly efficient terminal
• Designed to be appropriate for food service, retail,
hospitality and leisure industries
• Sealed from liquid and dirt, easy to clean, because of an
IBM patented design
• Uses an external power supply, which is also sealed
• Employs infrared touch technology, which has these key
advantages over the two main alternatives of resistive
and capacitive technologies:
 No screen membrane to damage or wear out (Resistive
and capacitive technologies use a membrane overlay to
cover the screen.)
 No interruption of service for recalibration in the store
(resistive and capacitive systems have to be taken out of
action to recalibrate the touch membrane)
 Usable with gloved hand (Capacitive systems will not
work with ordinary gloves that may be used for hygiene
or in cold environments.)
 Excellent screen clarity, because it uses hardened glass
instead of plastic overlays on the screen
• Attractive appearance complements your store image
(The 4695 won the European CeBit design award!)
• The integrated models are:
 Approved for Windows NT
®
4.0, Windows
®
95/98,
Windows 3.1/3.11, DOS 7.0 & 2000, OS/2 Warp 4.0,
OLE for Point-of-Sale (OPOS) 1.4.0 and SCO/UNIX
 Capable of fast video performance, using PCI
subsystem for video and LAN
 Economical, because the BIOS supports Advanced
Power Management, Wake on LAN and remote
management
 Open PC standards: Intel
®
socket 7 allows plug-in
processor upgrades, 16 to 128 MB of PC memory,
64-bit PCI planar using Intel chip set
• IBM maintains continuity of supply, development,
maintenance, integration and support
• The IBM 4695 is price competitive, but better than that,
we have designed our systems to be very reliable and
thus deliver a lower cost of ownership.

Where can you sell the IBM 4695?
More than 60,000 units are installed around the world
in a wide range of retail segments, including:
airlines
amusement parks
automotive service centers
bars
boutiques
cafeterias
casinos
childrens clothing
cinemas
coffee shops
convention centers
convenience stores
cruise ships
discotheques
fast-food restaurants
fine-dining restaurants
golf shops
hair salons
hotels
ice cream parlors
leisure camps
pubs
schools
specialty stores
sporting events
theaters
theme parks
universities
zoos
Competitive positioning
Every day, customers choose the IBM 4695 over
competition because they:
• Recognize the value of IBM
• Appreciate the benefits of IBM 4695 touch

Arguments that you may hear
Claim:
Some of your competitors offer cheaper systems.
Response: IBM focuses on the cost of ownership and
will not compromise on quality or product development.
All our POS systems are designed to withstand the rigor
of the retail environment. IBM builds in investment
protection.
Claim: I cant afford touch systems.
Response: When you compare prices and consider
fast customer service, easy training and improved
employee morale you will often find a lower cost of
ownership. Upgrading to touch later may well be
more expensive.
Claim: My people wont be able to use it
Response: Visual guidance and graphical prompts
make the 4695 quick to learn and easy to use. Custom-
ers have reported training time improvements from
twice as fast to more than ten times faster than key-
board/display learning times.
Claim: Why doesnt your POS have the very latest PC
technology?
Response: IBM ensures that our POS products have
the quality and high reliability that retail customers
require by utilizing proven technology. Our aim is to
provide value while maintaining quality and reliability
by staying at the optimum position on the technology
curve.
Other reference material available
IBM Retail Store Solutions home page:
www.ibm.com/solutions/retail
Brochure: 4695 Specification Sheet
Brochure: IBM Kitchen System Specification Sheet
White Paper: Benefits of Touch
Manual: 4695 Installation and Operation Guide
Manual: 4695 Hardware Service Manual
Contact your IBM representative for this material.
The IBM home page can be found on the Internet at
www.ibm.com

Where is the IBM 4695 appropriate?
IBM has a choice of keyboard and touch systems.
How can you decide which is best, based on the business requir
Business Touch Keyboard
requirements
Application maturity some •
Industrial strength • •
Ergonomics • •
Security • •
Self-checkout •
User friendly/intuitive •
Low-cost training •
Style/image •
Integrated/distributed • •
Multifunctional • •
PC/Open • •
Small footprint •
Reduce peripheral cost •
Spill protection •
Easy to clean •
Speed of data input • •
Speed of interaction •
Work in darkness •
Customer service •
Reliability • •
Retail leadership • •
Cost • •

rements?
Comments
1IBM has a growing portfolio of the best Business Partner applications.
2Multinational ones are available.
Designed in to all IBM POS
Human factors and customer input
Designed in to all IBM POS
Easy 'See, point and then touch…'
Your hand goes where your eye is looking
1Touch is intuitive and easy.
2Users are guided with graphics, colors, and even video.
IBM 4695 won the CeBit Design Award (March1995)
You have a choice
PC and POS attachments built in
Windows 95/98,Windows NTand Intel
4695 uses ThinkPad®technology
Can sell goods without needing a scanner fro example
The IBM 4695 is sealed
The IBM is designed to be cleaned
Comparable. See Benefits of Touch white paper.
You look at what you touch
For example: clubs, music shops
Information for staff and customers can be shown on the screen
Part of the IBM value
Part of the IBM value
IBM systems are very competitive

4695 Distributed t
4695-022 12.1-in. pass
4695-032 10.4-in. activ
Connects to most PCs
Optional features:
Memory upgrades
#4732 32 MB factory installed
#6246 16 MB field-installed DIMM
#6232 32 MB field-installed DIMM
IBM 7497
RS-485 I/O strip and power supply
(allows attachment of RS-485 devices)
Options
#6198 2 additional serial ports
#2901 240V power supply
#2900 110V power supply
#3017 PCMCIA (2 slots) adapter
(#3017 is mutually exclusive to #6198)
#2905 Integrated MSR
#2826 Integrated customer display
#5500 External diskette drive
4695 Integrated touch term
Enhanced models 4
4
Standard features 2
1
P
d
2

touch terminal
sive color screen
ve matrix color screen
sor IBM 4694 via #3930 Adapter II Optional peripherals:
Distributed shopper display:
40-character 40-character
LCD vacuum
#3503 fluorescent
display II
#3501
Cash drawer
#3360 Wide cash drawer
#3362 Flip top
#3368 Compact cash drawer
#6790 Integration kit for #3368
Any PC peripherals
Any PC display
Any PC keyboard
Any PC mouse
4610 Thermal printer
52 lines per second
Receipt and insert station
Receipt cutter bar
Kitchen subsystem
#1261 kitchen system (from1 to 8
stations)
minal
4695-322 12.1-in. passive color screen
4695-34212.1-in. active matrix color screen
200-MHz MMX processor (upgradable);
6-MB RAM (upgradable); 3.2-GB disk
PCI Ethernet 10/100 Autosensing; 2 powered cash
drawer ports; 1 parallel port; 2 RS-232 ports;
2RS-485 I/O ports

© International Business Machines Corporation 1993,1999
IBM Retail Store Solutions
Department C6PA
5601 Six Forks Road
Raleigh, NC 27609
7-99
All Rights Reserved
References in this publication to IBM products or services do not imply
that IBM intends to make them available in all countries in which IBM
operates.
IBM will continue to enhance products and services as new technolo-
gies emerge. Therefore, IBM reserves the right to alter specifications and
other product information on standard configurations and options.
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This publication is for general guidance only.
Photographs may show design models.
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